Magic Mirror Photo Booth

What Magic Mirror Photo Booth does

Magic Mirror Photo Booth, operated by DeFabis Photography, is a regional event rental business headquartered in Speedway, Indiana, that rents interactive full-length mirror photo booths to weddings, corporate events, and private parties throughout Central Indiana. The core product is a touchscreen mirror unit with voice guidance, animated prompts, an LED ring light, instant 2x6 printing, and SMS-based digital sharing; signature and stamping features let guests personalize their printed keepsakes. The company supplements the booth rental with add-on modules including 36-inch solid-wood marquee letters ($40/letter), 8'x8' backdrops ($99 standard, $199 deluxe custom), bound signature albums, and high-quality PVC props.

Name

Magic Mirror Photo Booth

Legal name

DeFabis Photography

Website

https://mirrorphotoboothindianapolis.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Magic Mirror Photo Booth, operated by DeFabis Photography, rents interactive full-length mirror photo booths and add-on décor (marquee letters, backdrops, signature albums) to weddings, corporate events, and private parties across Central Indiana.

Ownership category

akta.pro rank

Product category

Event Photo Booth Rental Services

NAICS

Consumer Electronics and Appliances Rental (532210)

SIC

Photographic Equipment & Supplies (3861)

akta.pro primary industry

Decor Props & Themed Set Rentals (HSACAFAK)

akta.pro secondary industries

Event Signage, Props & Custom Installations (HSACAOAG), Pipe & Drape, Backdrop & Room-Divider Rentals (HSACAFAJ)

Keywords

• Photo booth rental
• Wedding photo booth
• Corporate event entertainment
• Interactive mirror booth
• Event photography services

Headquarters

HQ city

Speedway

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Photo Booth Rental: Core revenue from renting the Magic Mirror photo booth for events. Includes delivery, professional setup, on-site attendant, unlimited photo sessions, unlimited 2x6 prints, and instant text sharing. Customers receive online gallery access for 6 months post-event. Rental hours do not include setup/teardown time.
2. Marquee Letter Rental: 36-inch tall solid wood marquee letters with low-watt LED warm bulbs. Priced at $40 per letter. Includes delivery/pickup option or delivery with setup/removal for small fee.
3. Backdrop Rental: 8-foot wide by 8-foot tall backdrops. Standard backdrops $99; deluxe custom backdrops with names, logos, or custom images for $199.
4. Signature Albums: Professional bound albums containing 4x6 photos from the event with guest congratulatory messages. Pre-orderable before or after event. Delivered within 10 days of ordering.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Magic Mirror Photo Booth rents an interactive, full-length touchscreen mirror photo booth for weddings, corporate events, and private parties in Indianapolis and Central Indiana. Each rental includes delivery, professional setup, an on-site attendant, unlimited photo sessions, unlimited 2x6 prints, instant SMS text sharing, custom start screen animations, personalized photo overlays, high-quality PVC props, and a 6-month online gallery. Complementary add-on offerings include marquee letter rentals, backdrop rentals, and signature albums.

Product overview

Magic Mirror Photo Booth is a single primary product—a full-length interactive mirror photo booth rental—with add-on modules including Marquee Letter Rentals, Backdrop Rentals, Signature Albums, and Photo Booth Props. The core Magic Mirror Photo Booth serves as the central offering for weddings, corporate events, and celebrations, while the add-on services enhance the photo booth experience. DeFabis Photography operates the rental service from Speedway, IN, serving Indianapolis and Central Indiana.

Differentiator

Problem solved

Functional benefit

Products and services

• Magic Mirror Photo Booth Rental Interactive full-length touchscreen mirror photo booth rental for weddings, corporate events, birthday parties, and special occasions. Includes delivery, professional setup, on-site attendant, unlimited photo sessions, unlimited 2x6 prints, instant text/SMS sharing, custom start screen animation, personalized photo overlay, high-quality PVC props, and a 6-month online gallery. Setup time does not count against rental hours.
• Marquee Letter Rentals Oversized 36-inch tall solid wood marquee letters with low-watt LED warm bulbs for spelling LOVE, initials, or custom words. Priced at $40 per letter, with optional small toppers (MR & MRS, THE) and either customer pickup/return or paid delivery with setup and removal.
• Backdrop Rentals Fabric backgrounds sized 8 feet wide by 8 feet tall, available in styles including 3D white floral heart, grey geometric, rustic love, black gold geometric, silver sparkle, color burst, northern lights, dark barnwood, and red carpet. Standard backdrops priced at $99; deluxe custom backdrops featuring names, corporate logos, or any custom image priced at $199, including design and printing.
• Signature Albums Professional bound albums containing 4x6 photos from the event with guest congratulatory messages printed directly on each keepsake. Pre-orderable before or after the event with delivery within 10 days of ordering.

Quantifiable outcome

• Online gallery available for 6 months post-event for photo downloads
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Emerging players

• 360Booth: Specialized 360-degree video photo booth rental company targeting premium weddings, corporate activations, and brand experiences. Represents an emerging technology format that could either complement or compete with Magic Mirror offerings as event entertainment evolves.

Direct peers

• Mirror Photo Booth: One of the original Magic Mirror photo booth rental brands in the US, offering an identical interactive full-length mirror booth with similar features (touchscreen, prints, SMS sharing) at weddings and corporate events. Direct head-to-head competitor in the same product category with comparable technology and customer base.
• The Booth Bus: Regional photo booth rental operator offering open-air and enclosed booths with attendant service for weddings and events in select US markets. Comparable SMB-scale event rental business with similar booking inquiry process and add-on revenue model.
• Lucky Frog Photo Booth: Los Angeles-based photo booth rental company offering Magic Mirror and open-air booths for weddings and corporate events. Comparable service model, including attendant service, custom overlays, and event-driven GTM targeting weddings and corporate clients.

Broad incumbents

• ShutterBooth: Established photo booth rental franchise with national presence offering multiple booth formats (enclosed, open-air, mirror) for weddings and corporate events. Larger incumbent in the same category with broader geographic reach and franchise model that Magic Mirror could potentially emulate for expansion.
• Pixster Photo Booths: Mid-size photo booth rental company operating across multiple US markets with a fleet of mirror, open-air, and 360 booths. Comparable offering with broader geographic footprint and corporate event focus, representing a potential scaling template.

Regional players

• Indy Photo Booths: Indianapolis-area photo booth rental competitor serving weddings, corporate events, and parties. Direct local market rival competing for the same Central Indiana venue relationships and customer base.

Others

• DeFabis Photography: The parent photography business that operates Magic Mirror Photo Booth. While not an external peer, it represents the company's own broader photography services that share customer overlap with the photo booth rental offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/magic-mirror-photo-booth

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magic Mirror Photo Booth