Miss Beauty of the Netherlands

What Miss Beauty of the Netherlands does

Miss Beauty of the Netherlands is a privately held Dutch beauty pageant organization founded in 2015 (with predecessor activity by founder Milou Verhoeks dating to 2009), headquartered in 's-Hertogenbosch, Netherlands, with a 28-person team. The organization runs a multi-tier competition system: 12 provincial preliminary elections plus a Dutch Caribbean division, an online casting window in February–March, provincial activities through April–June, and a national finale in July (2026 finale scheduled for 11 July). It produces two core titles — Miss Beauty of the Netherlands (advancing to Miss Global) and Miss Asia Pacific Netherlands (advancing to Miss Asia Pacific International) — and operates a parallel Miss Teen division.

The platform is built around a WordPress-based website that handles contestant registration, paid public voting (€1.45 per vote, with 20% donated to charity partner LiveBuild), contestant profiles, and editorial content (including the Behind the Beauty series). Go-to-market is event-driven with a single annual national finale and live provincial casting days; audience development runs through Instagram, TikTok, Facebook, YouTube, and a newsletter. The organization publishes no mobile app and discloses no proprietary technology beyond its web properties.

The revenue model combines small-scale public voting (transaction-fee) with a modest sponsorship portfolio (Hairdreams, Shellanu Studio, Boujee, BLOOM Event, Earth Water, and an in-house production relationship with Goed Idee Events owned by President Sanne Roffel). Participation is free for contestants. Leadership is founder-led: Milou Verhoeks as Founder & Director of Miss Beauty Group, Sanne Roffel as President, Anne-Fleur Jonker as Creative Director, Reggie Henriquez as long-standing Catwalk Director, and 2025 titleholder Sanne-Esmee Walstra as Social Media Manager. The company is bootstrapped, with no disclosed external funding or parent company.

Name

Miss Beauty of the Netherlands

Legal name

Miss Beauty of the Netherlands

Website

https://missbeautynetherlands.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Miss Beauty of the Netherlands is a privately held Dutch beauty pageant organization running 12 provincial competitions plus a Dutch Caribbean division, producing Miss Beauty and Miss Teen titles that advance to global pageants.

Ownership category

akta.pro rank

Headquarters

HQ city

's-Hertogenbosch

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Online Voting: Revenue generated through online voting for finalists, where each vote costs €1.45, with 20% of proceeds donated to charity (LiveBuild).
2. Participant Registration: Young women register to participate in the Miss Beauty competition by submitting applications through the website, providing personal information and photos.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Miss Beauty of the Netherlands is a Dutch beauty pageant organization that operates regional casting events and competitions across 12 Dutch provinces and Dutch Caribbean territories. The organization runs the Miss Beauty of the Netherlands pageant and the Miss Teen Beauty of the Netherlands category, with winners going on to represent the country at international pageants. Operations are supported by online registration, online voting, online casting, and international representation services.

Product overview

Miss Beauty of the Netherlands operates a multi-tiered beauty pageant system consisting of Miss Beauty of the Netherlands and Miss Teen of the Netherlands as its core programs. The organization conducts 12 provincial preliminary competitions plus a Dutch Caribbean division, with activities spanning online casting (February-March), provincial events (April-June), and a national finale in July. Key products include an online registration platform for candidate applications, a paid online voting system for public engagement (€1.45/vote with charity donations), virtual casting sessions, and international pageant representation where national winners advance to Miss Global and Miss Asia Pacific International. The organization also produces behind-the-scenes content and coordinates charity partnerships through its finalists.

Differentiator

Problem solved

Functional benefit

Products and services

• Miss Beauty of the Netherlands Flagship beauty pageant competition featuring regional casting events across 12 Dutch provinces and Dutch Caribbean territories, culminating in a national winner who represents the Netherlands at international pageants.
• Miss Teen Beauty of the Netherlands Teen category pageant designed for younger contestants as a feeder competition into the flagship Miss Beauty of the Netherlands pageant.
• Online Voting Platform Public online voting service priced at €1.45 per vote for contestants, with 20% of voting revenue directed to charitable causes.
• Online Registration Digital registration platform enabling prospective contestants to sign up for the Miss Beauty of the Netherlands and Miss Teen Beauty of the Netherlands pageants.
• Online Casting Remote casting service allowing prospective contestants to audition and submit casting materials online in lieu of or in addition to in-person regional casting events.
• International Pageant Representation Service that prepares and sends the national winner and selected contestants to represent the Netherlands at international pageants.

Quantifiable outcome

• Winners represent Netherlands internationally at Miss Global, Miss Earth, and Miss Asia Pacific International pageants

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• LiveBuildcoreOthers · 1 January 2025Miss Beauty of the Netherlands partners with LiveBuild as their designated charity. Twenty percent of all online voting proceeds are donated to LiveBuild, which supports citizen initiatives in Cameroon contributing to strong local economy and public facilities such as water, healthcare, and sustainable land management.
• HairdreamsminorOthersHairdreams is a sponsor of Miss Beauty of the Netherlands, providing hair products and styling services for contestants.
• Goed Idee EventscoreStrategic or Co-development PartnerGoed Idee Events, owned by President Sanne Roffel, is responsible for the technical and creative production of the Miss Nederland finale. They also serve as official photographers.
• Shellanu StudiominorOthersShellanu Studio is a sponsor of Miss Beauty of the Netherlands.
• BLOOM EventminorOthersBLOOM Event, owned by Executive Producer Lisan Bos, is a sponsor and event partner.
• Earth WatercoreStrategic or Co-development PartnerEarth Water is a strategic partner operating in collaboration with LiveBuild. Evy Gijsbers van Wijk, Miss Beauty of Gelderland 2025, participated in a shadow day with the founder of Earth Water.
• BoujeeminorOthersBoujee is listed as a partner of Miss Beauty of the Netherlands.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Miss Universe Organization: Owner-operator of the Miss Universe brand and its national franchise system. Comparable as the largest international beauty pageant operator, licensing country-level franchises in markets including the Netherlands.
• Miss World Organization: Global pageant organization running national franchises worldwide. Comparable as the international destination Miss Beauty winners aspire to (via Miss Global pathway) and as a benchmark for the multi-country franchise model.
• Miss France: Long-established, large-scale national beauty pageant organization. Comparable as a national beauty competition with regional selection, televised finale, and strong sponsorship base — though operating at materially greater scale.
• Miss Earth (Carousel Productions): International pageant organization focused on environmental advocacy. Comparable as one of the international pageants Miss Beauty winners advance to, and as a global brand operating national franchises.

Direct peers

• Miss Universe Netherlands: Dutch franchise of the Miss Universe Organization. Directly comparable national pageant competing for the same contestants, sponsors, and media attention in the Netherlands.
• Miss Nederland: The other leading national Dutch beauty pageant organization. Directly comparable as a competing national franchise that recruits contestants across the Netherlands, produces an annual finale, and feeds winners into international pageants.
• Miss Earth Netherlands: National licensee feeding into the Miss Earth international pageant. Comparable as a competing national-level pageant operating in the same Dutch market with similar contestant pipeline and international placement pathway.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@MissBeautyoftheNetherlands
• Facebookfacebook.com/missbeautyofthenetherlands
• Instagraminstagram.com/missbeautyofthenetherlands
• TikToktiktok.com/discover/missbeautyofficial?lang=ar
• LinkedInlinkedin.com/company/miss-beauty-of-the-netherlands

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Miss Beauty of the Netherlands