Mission Of Deeds

What Mission Of Deeds does

Mission of Deeds, Inc. is a 501(c)(3) nonprofit organization founded in 1993 by Tony Triglione and headquartered at a 10,000-square-foot warehouse in Reading, Massachusetts. The organization provides new beds along with gently used furniture, kitchen items, linens, and basic household goods at no charge to people leaving homelessness and others in great need. It serves clients across Middlesex and Essex Counties plus the Suffolk County communities of Chelsea, Revere, and Winthrop, and reports lifetime totals of 30,272 beds provided and 18,594 homes furnished across its roughly 33-year operating history.

The operating model is referral-based: clients must be referred through one of 489+ community partner agencies (social service agencies, housing authorities, schools, hospitals, religious organizations), after which they schedule an appointment at the warehouse to select items with assistance from volunteer "personal hosts." The organization runs four core programs (Beds, Furniture, Household Goods, Kitchen Essentials) supported by donation-side programs including a free furniture pickup service across 11 towns, an Amazon Wishlist, Buy-a-Bed, and a Build-a-Bureau vocational partnership with Northeast Metro Tech.

Mission of Deeds is entirely volunteer-supported and depends on private donations (individual, corporate, foundation), event fundraising (Winter Gala, Golf Tournament, MODFEST, Casino Night, Yard Sale, Dueling Piano), and in-kind contributions; it explicitly does not receive government grants. Disclosed cost economics show 88.8% of the budget directed to client care, 8.4% to administration, and 2.8% to fundraising, supported by a GuideStar Platinum Seal of Transparency. There is no proprietary technology platform, no app, and no AI/ML capability disclosed in the inputs.

Name

Mission Of Deeds

Legal name

Mission of Deeds, Inc.

Website

https://missionofdeeds.org

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

Mission of Deeds is a 501(c)(3) nonprofit furniture bank, founded in 1993 in Reading, Massachusetts, that provides new beds and gently used furniture and household goods free of charge to people leaving homelessness and others in need across Middlesex and Essex Counties, MA.

Ownership category

akta.pro rank

Product category

Nonprofit Social Services / Furniture Bank

NAICS

Community Housing Services (62422), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

akta.pro primary industry

Affordable Housing & Community Development (Housing, Community Land Trusts) (BPAGALAC)

akta.pro secondary industry

Estate Cleanout & Sorting (HSAFAFAE)

Keywords

• Furniture bank services
• Household goods donation
• Homeless services support
• Nonprofit bed program
• Community furniture assistance

Headquarters

HQ city

Reading

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Private Donations: The organization depends solely on private donations from individuals and businesses in the community ('neighbors helping neighbors') and does not receive government grants.
2. Event Fundraising: Annual fundraising events including Winter Gala, Golf Tournament, MODFEST Cornhole Tournament, Casino Night, Yard Sale, and Dueling Piano fundraiser events.
3. Corporate/Foundation Grants: Support from corporate partners and foundations such as Cummings Foundation, Winchester Co-Operative Bank, The Savings Bank Charitable Foundation, and Theodore Edson Parker Foundation.
4. In-Kind Donations: Gently used furniture, household goods, and kitchen items donated by the community, as well as new items through Amazon Wishlist.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Mission of Deeds is a 501(c)(3) nonprofit that provides new beds, gently used furniture, kitchen items, and basic household goods at no cost to individuals and families leaving homelessness and others in great need. The organization accepts donated furniture and household items, stores them in its Reading, Massachusetts facility, and distributes them to clients who are referred by partner social service agencies.

Product overview

Mission of Deeds operates as a volunteer-supported nonprofit furniture bank offering a unified service model centered on furnishing homes for those in need. The core offerings include four integrated programs: the Beds Program (providing new beds and bedding), Furniture Program (gently used furniture), Household Goods (linens and home items), and Kitchen Essentials (cookware and appliances). These programs work together through a referral-based service model where partner agencies connect clients to appointments. Supporting programs include the Amazon Wishlist for targeted donations, Buy-a-Bed for bed-specific contributions, and the Build-a-Bureau partnership with Northeast Metro Tech. Donors can contribute goods through free pickup services or drop-offs, while the organization serves clients throughout Middlesex and Essex Counties and Suffolk County communities in Massachusetts.

Differentiator

Problem solved

Functional benefit

Products and services

• Beds Program Provides brand-new beds at no cost to individuals and families in need, serving as a foundational offering of the organization. The program ensures that clients transitioning out of homelessness or crisis have a new bed as they set up a stable home.
• Furniture Program Provides gently used furniture (sofas, tables, chairs, dressers, etc.) at no cost to clients referred by partner social service agencies. Operates in conjunction with the Beds Program to fully furnish a home.
• Household Goods Program Provides basic household goods (linens, towels, small appliances, etc.) at no cost to clients establishing a new or stabilized home.
• Kitchen Essentials Program Provides kitchen items (pots, pans, dishes, utensils, etc.) at no cost to clients so they can prepare meals in their new homes.
• Furniture Pickup Service Provides free pickup of gently used furniture and household goods from donor homes in the service area, reducing donor friction and replenishing the organization's inventory.
• Client Referral Services Coordinates with partner social service agencies (homeless shelters, transitional housing programs, domestic violence programs, and other community organizations) to identify and refer eligible clients in need of furniture and household goods.
• Build-a-Bureau Program A partnership-style donation program that enables sponsors to fund the provision of bureaus (dressers) assembled and delivered to clients, providing a structured giving option for corporate and individual supporters.

Quantifiable outcome

• 88.8% of budget goes to direct client support with only 8.4% for administration and 2.8% for fundraising
• +2 more outcomes

Named customers3 records

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor and core.

• Teresa's in North ReadingminorGTM or Marketing Partner · 24 March 2026Hosted dueling piano winter fundraiser event with sold-out crowd of 200 attendees, raising more than $80,000 to support the mission.
• The Capital Grille BurlingtonminorGTM or Marketing Partner · 27 October 2025Managing Partner Adam Mackler hosted a VIP networking evening raising funds and awareness. Drew members of Burlington Area Chamber of Commerce and Burlington town officials.
• Burlington Area Chamber of Commerce (BACC)minorGTM or Marketing Partner · 27 October 2025Chamber members and officials participated in VIP networking event at The Capital Grille Burlington supporting Mission of Deeds.
• Northeast Metro TechcoreStrategic or Co-development Partner · 30 April 2024Launched Build-a-Bureau program where students build custom apartment-sized bureaus at the school's workshop. Pieces are finished at Mission of Deeds' workshop and provided to households. Dual benefit: households receive appropriately-sized bureaus for children while students gain social responsibility experience.
• Social Service Referral NetworkcoreChannel Partner/ Reseller/ DistributorNetwork of 489+ referral partners including social service agencies, housing authorities, schools, hospitals, and religious organizations that refer clients in need. Partners include North Shore Community Action Programs, Community TeamWork, Greater Lawrence Community Action Council, Emmaus Inc., Housing Families Inc., HAWC, REACH Beyond Domestic Violence, Mystic Valley Elder Services, VA Housing Program, and many more.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Pickup Please (Vietnam Veterans of America): Pickup Please is the donation-pickup service operated by Vietnam Veterans of America, providing free home pickup of donated clothing, furniture, and household goods. It shares Mission of Deeds' free-pickup logistics model across a defined town list, but operates at national scale and supports a different end program.
• Habitat for Humanity ReStores: Habitat ReStores are nonprofit home-furnishings and furniture resale outlets operated by local Habitat for Humanity affiliates. They accept donated furniture and household goods and use proceeds to fund affordable housing — overlapping with Mission of Deeds in furniture donation logistics and affordable housing mission.
• The Salvation Army: The Salvation Army runs furniture assistance programs (e.g., Pathway of Hope, disaster relief furniture distribution) and operates thrift stores that resell donated furniture to fund social services. It serves similar clients (homeless, disaster-affected, low-income families) through a comparable donation-to-distribution model.
• Goodwill Industries International: Goodwill operates thrift retail and donation-based programs that channel gently used household goods to fund workforce mission services. It overlaps with Mission of Deeds in accepting donated furniture/household goods and serving low-income populations, though as a much broader national nonprofit portfolio.

Others

• Furniture Bank Association of North America: FBANA is the umbrella trade association representing furniture banks across North America. It functions as an enabling network for furniture banks like Mission of Deeds, providing shared resources, advocacy, and a peer community for organizations with the same core mission.

Direct peers

• National Furniture Bank Network (via Furniture Bank of Central Ohio): Furniture Bank of Central Ohio is a regional furniture bank that accepts donated furniture and distributes it to families transitioning out of homelessness, mirroring Mission of Deeds' service model in a different geography. It serves as a regional peer and a comparable referral-based furniture-bank operator.
• Baby2Baby: Baby2Baby distributes essential items (clothing, diapers, furniture, household goods) to children and families living in poverty through a network of partner agencies. Its referral-based distribution model and reliance on in-kind donations closely parallel Mission of Deeds' service architecture.
• Cradles to Crayons: Cradles to Crayons is a Greater Boston-based nonprofit that collects donated goods and distributes them free of charge to children and families experiencing poverty. Its 'Giving Factory' model is highly analogous to Mission of Deeds' furniture-bank distribution approach, including referral-based service delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/missionofdeeds
• LinkedInlinkedin.com/company/mission-of-deeds

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mission Of Deeds