Downtown Missoula Partnership

Name

Downtown Missoula Partnership

Legal name

Downtown Missoula Partnership

Website

https://missouladowntown.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Downtown District Management & Community Event Services

NAICS

Civic and Social Organizations (81341), Convention and Visitors Bureaus (561591), Convention and Trade Show Organizers (56192)

SIC

Services-Membership Organizations (8600), Services-Amusement & Recreation Services (7900), Services-Facilities Support Management Services (8744)

akta.pro primary industry

Cultural Centers & Community Cultural Organizations (BPAGAHAD)

akta.pro secondary industries

Cultural Festivals & Events Organizations (BPAGAHAG), Community Fundraisers & Charity Events (Gala/Walks excluded) (MPAGAEAK), Government & Municipal Event Venues (THAHAAAE)

Keywords

• Downtown district management
• Business improvement district
• Community event production
• Place management services
• Destination marketing organization

Headquarters

HQ city

Missoula

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Infrastructure

Revenue model

1. Event Sponsorship: The DMP fundraises over $185,000 annually in event sponsorships from local businesses and organizations to fund free community events.
2. Member Dues (MDA Membership): Revenue from Missoula Downtown Association membership dues from downtown businesses and organizations.
3. Gift Card Program Commission: The Downtown Gift Card program redeems over $400,000 annually at 200+ member businesses. The organization earns revenue from gift card sales processing.
4. Business Improvement District (BID) Assessments: Property assessments from the Business Improvement District renewal (2020-2030) fund maintenance, safety, and cleanliness programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Downtown Missoula Partnership is a nonprofit place management organization that operates the Downtown Missoula Business Improvement District (BID), produces 30+ annual community events (festival, brewfests, weekly summer programming, holiday events, walking tours), manages public spaces such as Caras Park, and supports a network of 200+ member businesses through membership services, marketing exposure, and a Downtown Gift Card program that redeems over $400,000 annually at local merchants.

Product overview

Downtown Missoula Partnership operates as a destination marketing and community development organization rather than a traditional product company. The organization manages a portfolio of community events and services centered around activating Downtown Missoula's public spaces. Core offerings include signature festivals (Winter BrewFest, Garden City BrewFest, River City Roots Festival, Holidays on Higgins), weekly summer programming (Out to Lunch, Downtown ToNight), historical walking tours (Unseen Missoula), seasonal promotions (Small Business Saturday, Downtown Dine Local Week), the Downtown Gift Card program, and venue management for Caras Park. The organization produces over 30 community events annually, connecting over 250,000 people to Downtown Missoula.

Differentiator

Problem solved

Functional benefit

Products and services

• Winter BrewFest Annual winter beer festival held in February at Caras Park featuring over 40 Montana-only beers, seltzers, and ciders with wine and mimosa options, live music, and food vendors. Free to attend; 7oz taster cup $20 (3 tokens), 12oz limited edition mug $30 (3 tokens), additional tokens $2 each.
• Garden City BrewFest Montana's original BrewFest held in May at Caras Park featuring over 60 local and regional beers, seltzers, and ciders alongside wine, mimosas, live music, and food vendors. 32nd annual in 2026.
• Out to Lunch Montana's longest-running outdoor food and music festival held Wednesdays from 11am-2pm in June, July, and August at Caras Park, featuring 15 food vendors, live music, and children's activities. 40th season in 2026.
• Downtown ToNight Summer evening event held Thursdays 5pm-9pm from June-August at Caras Park featuring 21 local food trucks, live music, adult beverage garden, and local makers market. 25th season in 2026.
• River City Roots Festival Missoula's signature two-day arts and music festival held in August featuring live performances on West Main Street, fine art show, family activities, 4-mile run, and food court. Draws over 15,000 attendees. 20th annual in 2026.
• Unseen Missoula Tours Historical walking tour series exploring Missoula's past from 1880-1920, including Basements & Back Alleys, Bricks & Brothels, Hotels & Hooligans, and Lower Rattlesnake & Greenough Park tours.
• Holidays on Higgins Downtown Missoula's premier holiday celebration held on the first Saturday in December featuring stationary float parade, tree lighting, makers market, carriage rides, and Santa visits.
• Small Business Saturday Annual shopping event on the Saturday after Thanksgiving promoting local small businesses with extended hours, special promotions, and community celebrations throughout Downtown Missoula.
• Downtown Dine Local Week Week-long dining promotion featuring special menus, deals, and prizes from Downtown Missoula restaurants, cafes, and bars to support local dining establishments.
• Downtown Missoula Gift Card Gift card program redeemable at over 200 Downtown Missoula Association member businesses, with over $400,000 redeemed annually. Issued by Pathward, N.A., Member FDIC.
• Caras Park Venue Rental Riverside event venue in Downtown Missoula available for rent, hosting the organization's signature events as well as private rentals including weddings. Features pavilion, lawn areas, and mountain views.
• Downtown Carriage Rides Free horse-drawn carriage rides offered the first three weekends of December, sponsored by TDS Fiber and Boone Karlberg P.C., operated by Out West Wagon Rides.
• Teddy Bear Tea Parties Family holiday event featuring Santa and Mrs. Claus, holiday music, stories, crafts, and tea for children ages 2-10, held at the Residence Inn Downtown.
• First Friday Gallery Night Monthly art walk on the first Friday of each month from 5-8pm featuring art openings in galleries, museums, retail stores, and coffee shops across Downtown Missoula.
• Missoula Marathon Premier running event held the last weekend in June, organized in partnership with Run Wild Missoula, featuring multiple race options and recognized as one of the best marathons in the country.
• Symphony in the Park Free outdoor orchestral performance held the second Sunday in August at Caras Park featuring pops and light classical music with picnic-friendly atmosphere.
• Missoula Downtown Association Membership Annual membership program for downtown businesses that provides networking events, marketing exposure via DMP website and channels, business development resources, and inclusion in the Downtown Gift Card network.
• Business Improvement District Services BID-funded district services for the Downtown Missoula assessment area, including the Clean Team maintenance program, Safety & Policing, the Homeless Outreach Team, and the Anti-Graffiti Task Force. Funded by property assessments under the BID renewal (2020-2030).
• Downtown Missoula Event Sponsorship Packages Tiered event sponsorship packages offered to local and regional businesses, raising over $185,000 annually to fund DMP's free community events.
• Downtown Dialogues Community Conversation Series Community conversation series co-hosted with Missoula Economic Partnership, bringing together local business owners, leaders, and neighbors to discuss topics shaping Downtown Missoula. Held on third Tuesdays from 4-6pm.

Quantifiable outcome

• Over 250,000 people connected to downtown annually through MDA events
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• Run Wild MissoulacoreStrategic or Co-development PartnerPartnership with Run Wild Missoula, a 1,500+ member non-profit running club, to produce the Roots Run 4-mile race through Downtown Missoula as part of River City Roots Festival. The partnership leverages the running club's expertise and participant base for the festival's family-oriented race event.
• Missoula Economic PartnershipcoreStrategic or Co-development PartnerCo-hosts Downtown Dialogues community conversation series with Missoula Economic Partnership, bringing together local business owners, leaders, and neighbors to discuss topics shaping Downtown Missoula. Events held on third Tuesdays from 4-6pm.
• Arts MissoulacoreGTM or Marketing PartnerArts Missoula coordinates First Friday Gallery Night listings and serves as the central hub for art openings and artist information. DMP partners with Arts Missoula to help centralize First Friday event information and promote the arts community.
• Big Sky Documentary Film FestivalminorGTM or Marketing PartnerMajor annual film festival drawing 20,000+ audience members to downtown Missoula venues including The Wilma, The Roxy Theater, MCT Center for the Performing Arts, and Hellgate Elks Lodge.
• International Wildlife Film FestivalminorGTM or Marketing PartnerAnnual wildlife and conservation film festival held at The Roxy Theater, drawing hundreds of filmmakers, scientists, and enthusiasts to Downtown Missoula each April. Founded in 1977 at University of Montana.
• Trail 103.3coreGTM or Marketing PartnerMedia sponsor for Out to Lunch, Downtown ToNight, Winter BrewFest, and other DMP events. Provides radio promotion and brand visibility across the Missoula market.
• Northwestern EnergycoreGTM or Marketing PartnerSeason-long sponsor for Downtown ToNight, supporting the free community event series.
• Out West Wagon RidesminorGTM or Marketing PartnerProvides free horse-drawn carriage rides during Holidays on Higgins and throughout December. First-come, first-served rides guided by Out West Wagon Rides.
• TDS FiberminorGTM or Marketing PartnerSponsors free carriage rides during the holiday season in Downtown Missoula.
• Boone Karlberg P.C.minorGTM or Marketing PartnerSponsors free carriage rides during the holiday season in Downtown Missoula.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Missoula Economic Partnership: Local economic development organization that co-hosts Downtown Dialogues with DMP. Operates in the same geography with adjacent mission of business attraction and retention.
• Missoula Area Chamber of Commerce: Regional business membership organization with overlapping member services, networking events, and business advocacy. Operates in the same geography with a related but broader membership mission.
• Destination Missoula: Convention and visitors bureau for Missoula with overlapping tourism promotion and visitor services responsibilities. DMP links directly to Destination Missoula for tourism referrals.

Broad incumbents

• International Downtown Association: Trade association representing place management organizations and BIDs across North America. Directly comparable as DMP operates under the same BID/place-management model IDA advocates for, and could be a member or peer chapter.
• National Main Street Center: Subsidiary of the National Trust for Historic Preservation that supports downtown revitalization through the Main Street Approach. Operates as a network comparable to DMP's downtown revitalization mission.

Direct peers

• Downtown Boulder Partnership: A BID and downtown partnership organization that runs events, manages a downtown gift card program, and operates as a 501(c)(6) membership organization. Structurally near-identical to DMP with comparable event and BID functions.
• Boise Downtown Association: Downtown BID and association in Boise, Idaho - similar sized mountain-west city. Runs signature events, manages a downtown gift card, and operates a cleaning and safety program - a direct functional peer.
• Arts Missoula: Local arts council that co-coordinates First Friday Gallery Night with DMP. Comparable community-based nonprofit activating downtown through programming and cultural events.

Emerging players

• Local First Arizona: Statewide "buy local" nonprofit operating a community gift card program and merchant network. Comparable to DMP's gift card and local-business advocacy work, though at a larger geographic scale.

Others

• Big Sky Documentary Film Festival: Major documentary film festival that draws 20,000+ attendees to downtown Missoula venues. Direct programming partner with DMP and a peer in the event-production space in the same market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/msladowntown
• Facebookfacebook.com/missouladowntown
• Instagraminstagram.com/missouladowntown/?hl=en
• LinkedInlinkedin.com/company/downtown-missoula-partnership

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Downtown Missoula Partnership