Mitsubishi Forklift Trucks UK

What Mitsubishi Forklift Trucks UK does

Mitsubishi Forklift Trucks UK (operating as Logisnext UK Ltd) is a wholly-owned UK subsidiary of Mitsubishi Logisnext Europe B.V., part of the broader Mitsubishi Logisnext Group which employs approximately 11,000 people globally across Europe, the Americas, and Asia Pacific. The UK business sells materials handling equipment — electric and LPG/diesel counterbalance forklifts, warehouse equipment including pallet trucks, stackers, reach trucks, order pickers, VNA trucks, and hand pallet trucks — under brands including EDiA, GRENDiA, AXiA, PREMiA, SENSiA, and the entry-level ESSENTiAL range. Underlying technology is rooted in Japanese engineering heritage with proprietary features such as the patented 360-degree Steering system, Safety Zone visual warning, Sensitive Drive System+, Four Wheel Steering, Intelligent Cornering System, and Li-ion battery technology (up to 40% more efficient than lead-acid with TriCOM 97% system efficiency); products are designed and manufactured at group facilities in Sweden, Spain, Finland, the PRC, and Japan. Revenue is generated across six streams: new equipment sales, forklift hire and rental (short- and long-term), service and maintenance contracts, finance and leasing, battery solutions (Li-ion, lead-acid, enhanced lead-acid), and automation/AGV integration. The go-to-market combines a direct enterprise sales organisation (introduced under the January 2023 rebrand) with an established independent dealer network that has served the UK since the 1970s, supported by hire services, digital channels including a mobile Showcase app, and content-led marketing. Customers include large enterprises across food & beverage (Kellogg's, Yeo Valley), logistics (Simarco, Westcoast, Davies Turner, Cold Move), fresh produce (TG Fruits), household products (Astonish), ceramics (RAK Ceramics), retail (Furniture Village, CareCo), and tool manufacturing (Makita).

Name

Mitsubishi Forklift Trucks UK

Legal name

Mitsubishi Logisnext Europe BV

Website

https://mitsubishi-forklift.co.uk

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

11–50 employees

Short description

Mitsubishi Forklift Trucks UK is a wholly-owned subsidiary of Mitsubishi Logisnext Europe that sells, hires, services, finances, and automates forklift and warehouse equipment for UK enterprise and mid-market customers across manufacturing, logistics, food & beverage, and retail.

Ownership category

akta.pro rank

Product category

Industrial Forklifts & Materials Handling Equipment

NAICS

Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924), Material Handling Equipment Manufacturing (33392)

SIC

Industrial Trucks, Tractors, Trailors & Stackers (3537), General Industrial Machinery & Equipment (3560)

akta.pro primary industry

Forklifts & Industrial Trucks (IC & Electric) (IMAHABAA)

akta.pro secondary industries

Material Handling & Industrial Lift Vehicle Manufacturing (Forklifts/Telehandlers/Reach Stackers) (IMACAFAD), Lifting Attachments & Material Handling Accessories (Fork Attachments, Slings, Rigging) (IMAHABAJ)

Keywords

• Forklift trucks
• Warehouse equipment
• Materials handling
• Electric forklifts
• Lithium-ion batteries

Headquarters

HQ city

Walsall, England

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. New Forklift and Warehouse Equipment Sales: Sale of new counterbalance forklifts (electric, LPG, diesel), warehouse equipment including power pallet trucks, stackers, reach trucks, order pickers, VNA trucks, and hand pallet trucks. Products sold directly and through dealer network.
2. Forklift Hire and Rental: Both short-term and long-term forklift and warehouse equipment hire services offered to customers.
3. Service and Maintenance: Tailored maintenance programs for individual fleet and business needs, including thorough examinations and driver training.
4. Finance and Leasing: Flexible finance options, forklift leasing, and used/refurbished equipment sales.
5. Battery Solutions: Sales and service of battery solutions including lithium-ion, lead acid, and enhanced lead acid batteries.
6. Automation Solutions: AGV (Automated Guided Vehicle) solutions and automation integration for warehouse operations.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Mitsubishi Forklift Trucks UK (Logisnext UK Ltd) designs, distributes and services a comprehensive range of materials handling equipment — including electric, LPG and diesel counterbalance forklifts, reach trucks, power pallet trucks, stackers, hand pallet trucks, VNA trucks and order pickers — alongside lithium-ion and lead-acid battery solutions, automation/AGV systems, and rental, finance, maintenance and driver-training services for UK enterprise customers.

Product overview

Mitsubishi Forklift Trucks UK, part of Mitsubishi Logisnext Europe, offers a comprehensive portfolio of materials handling equipment comprising counterbalance forklifts and warehouse equipment. The product lineup includes: electric counterbalance forklifts (EDiA EM 1.4-2.0t, EDiA XL 4.0-5.5t, FB60-120N(H) 6-12t), LPG-powered GRENDiA forklifts, and diesel options; warehouse equipment including AXiA platform/sit-on/stand-in stackers with telescopic fork and wide-straddle variants, PREMiA power pallet trucks, PBPL electric hand pallet trucks, SENSiA reach trucks, and VNA trucks; and the budget-friendly ESSENTiAL sub-brand for light-medium operations. The company also provides battery solutions (Lithium Ion, Lead Acid, Enhanced Lead Acid), Safety Zone visual safety systems, automation/AGV solutions, fleet management, driver training, and cold store solutions. Products are backed by extensive service networks and financial options including hire, leasing, and flexible finance.

Differentiator

Problem solved

Functional benefit

Brands

• ESSENTiAL Range: Cost-effective entry-level range of pallet trucks, stackers, tow trucks, and mini order pickers for light and medium operations.
• EDiA
• GRENDiA
• AXiA
• PREMiA
• SENSiA

Products and services

• EDiA EM Series Electric Forklift 1.4-2.0 tonne 3-wheel electric counterbalance forklift featuring 360-degree steering, AutoBoost and Sensitive Drive System+ (SDS+) for intelligent performance and manoeuvrability, targeted at enterprise indoor materials handling.
• EDiA XL Series Electric Forklift 4.0-5.5 tonne electric counterbalance forklift with Four Wheel Steering (4WS), Adaptive Lift Control (ALC) and AutoBoost for exceptional performance and grip, suited to intensive warehouse and manufacturing operations.
• GRENDiA ES LPG Forklift

Quantifiable outcome

• 40% more efficient than lead-acid batteries with Li-ion technology
• +3 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature11 records

Partnerships

One partnership is on record.

• Mitsubishi Logisnext Europe (MLE)coreStrategic or Co-development Partner · 1 January 2017MLE is the parent company and ultimate owner of Mitsubishi Forklift Trucks UK (Logisnext UK Ltd). Following the 2017 acquisition of UniCarriers Corporation Ltd., MLE implemented its strategy of bringing all wholly owned subsidiaries under the Mitsubishi Forklift Trucks brand in Europe. The UK subsidiary rebranded from UniCarriers to Mitsubishi Forklift Trucks on January 1, 2023.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Combilift: Irish specialist manufacturer of multi-directional and long-load forklifts, serving warehousing and timber/logistics customers in the UK. Comparable niche-focused materials handling product set, with overlapping buyers in long-load warehouse applications.
• Hangcha Group: Chinese forklift OEM with growing UK presence, competing on price-performance across counterbalance and warehouse trucks. A relevant emerging challenger, particularly in the entry-level segment where Mitsubishi's new ESSENTiAL range also plays.
• EP Equipment: China-based specialist in Li-ion material handling equipment, focused on electric pallet trucks, stackers, and warehouse equipment. Direct overlapping technology focus on Li-ion and competitive threat in entry and mid-level warehouse segments relevant to Mitsubishi's ESSENTiAL and AXiA ranges.

Direct peers

• Linde Material Handling (KION): Part of the KION Group, Linde is a top-tier European intralogistics brand supplying counterbalance forklifts, warehouse equipment, and automation. Competes directly with Mitsubishi in counterbalance, warehouse trucks, and now automation/AGV in the UK and wider EMEA market.
• Cat Lift Trucks: European lift truck brand (part of Hangcha Group) supplying electric and IC counterbalance forklifts and warehouse equipment. Directly comparable product range and UK dealer presence to Mitsubishi Forklift Trucks UK.
• Jungheinrich UK: German intralogistics major offering electric and IC forklifts, reach trucks, order pickers, and VNA trucks alongside intralogistics automation. Highly overlapping product portfolio with Mitsubishi, including strong direct-sales presence in UK warehousing and logistics.
• Hyster-Yale Group: Global forklift OEM (Hyster and Yale brands) offering counterbalance and warehouse equipment with significant UK distribution. Competes directly across product categories including heavy-duty lift trucks and warehouse solutions.
• Toyota Material Handling UK: The UK arm of the world's largest forklift manufacturer, offering electric and IC counterbalance trucks, warehouse equipment, and service through an extensive dealer network. Direct head-to-head competitor across essentially all of Mitsubishi Forklift Trucks UK's product lines in the UK.
• Crown Equipment: US-headquartered manufacturer of forklifts and warehouse equipment with established UK operations, particularly strong in electric counterbalance, reach, and order-picking trucks. Direct competitor to Mitsubishi's EDiA, SENSiA, and AXiA product families.

Broad incumbents

• Manitou Group: French industrial and rough-terrain materials handling group offering forklifts and warehouse equipment alongside telehandlers and aerial work platforms. Broader portfolio than Mitsubishi but overlaps in industrial truck categories for UK enterprise and logistics customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mitforkliftuk
• Facebookfacebook.com/MitsubishiForkliftTrucks
• YouTubeyoutube.com/user/MitsubishiForklift
• Xtwitter.com/MitsuForklift

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mitsubishi Forklift Trucks UK