Mitsubishi Forklift Trucks - Logisnext Benelux

What Mitsubishi Forklift Trucks - Logisnext Benelux does

Mitsubishi Forklift Trucks - Logisnext Benelux (legal entity: Logisnext Netherlands B.V.) is the official distributor of Mitsubishi Forklift Trucks in the Netherlands and Belgium, operating as a wholly-owned subsidiary of Logisnext Europe B.V. (Almere, Netherlands). The company sells and rents a complete portfolio of material handling equipment including electric, LPG, and diesel counterbalance forklifts (1.0 to 12.0 tons), warehouse trucks (pallet trucks, stackers, reach trucks, order pickers, tow tractors, narrow-aisle trucks), the budget-priced ESSENTiAL series, Goupil electric utility vehicles, RCM industrial cleaning equipment, warehouse racking, and Rocla Automated Guided Vehicles (AGVs) with WMS integration. Underlying technology centers on AC drive systems supplemented by proprietary driver-assistance features including the Sensitive Drive System (SDS/SDS+), Four-Wheel Steering, Adaptive Lift Control, Intelligent Cornering System, Li-ion battery technology with TriCOM efficiency, and the award-winning Maxius steering wheel.

Revenue is generated through a diversified model combining hardware sales (new and used equipment), short-term and project-based rental (1,200+ machine fleet), recurring service and maintenance contracts (Advanced and Full-Service tiers delivered by 100+ VCA-certified field technicians), OEM parts supply, operator training, warehouse layout consulting, and multi-year automation project revenue with stated 1-3 year ROI. Go-to-market is direct enterprise field-sales with single-point-of-contact service, supported by a 24-hour on-site response commitment and a 4-step automation delivery process (survey/simulation, technical review, installation, go-live). The company targets four primary verticals (Pharmaceutical, Food & Beverage, 3PL/4PL, Manufacturing/Industrial) plus warehouse operators as a secondary segment, with quantified customer outcomes including up to 3 FTE saved per pharmaceutical warehouse and 30% more orders processed per hour for logistics customers using AGV solutions.

Logisnext Benelux is part of the broader Logisnext group, which manages the Mitsubishi Forklift Trucks, Cat Lift Trucks, and Rocla brands across Europe, the Americas, and Asia-Pacific. With 175 employees headquartered in Enschede and over 70 years of regional distribution experience, the company positions itself as a one-stop intralogistics partner combining equipment, automation, racking, and lifecycle services into an integrated offering for enterprise customers in the Benelux market.

Name

Mitsubishi Forklift Trucks - Logisnext Benelux

Legal name

Logisnext Netherlands B.V.

Website

https://mitsubishi-forklift.nl

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Logisnext Benelux is the official Netherlands and Belgium distributor of Mitsubishi Forklift Trucks, selling and renting forklifts, warehouse trucks, Rocla AGVs, racking, and cleaning equipment to enterprise customers across pharmaceutical, food & beverage, 3PL, and manufacturing verticals, supported by a 1,200+ unit rental fleet and 100+ certified service technicians.

Ownership category

akta.pro rank

Product category

Material Handling Equipment and Intralogistics Solutions

NAICS

Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924), Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312), Motor Vehicle Body and Trailer Manufacturing (33621)

SIC

Industrial Trucks, Tractors, Trailors & Stackers (3537), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Forklifts & Industrial Trucks (IC & Electric) (IMAHABAA)

akta.pro secondary industries

Material Handling & Industrial Lift Vehicle Manufacturing (Forklifts/Telehandlers/Reach Stackers) (IMACAFAD), Utility / Service Body Truck Leasing & Rental (Bucket, Field Service, Telecom/Power) (TLABABAJ)

Keywords

• Forklift trucks
• Warehouse trucks
• Automated guided vehicles
• Warehouse racking systems
• Intrlogistics solutions

Headquarters

HQ city

Almere

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Infrastructure, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Forklift and Warehouse Truck Sales: Sale of new electric, LPG, and diesel forklifts as well as warehouse trucks including stackers, pallet trucks, reach trucks, and order pickers across all major capacity ranges from 1.0 to 12.0 tons.
2. Rental Services: Short-term and project-based rental of forklifts and warehouse trucks from a fleet of 1,200+ machines, including service and maintenance during the rental period.
3. After-Sales Service and Maintenance: Maintenance, inspections, and repair services performed by 100+ VCA-certified technicians throughout the Benelux, with 24-hour on-site support target for breakdowns.
4. Original Parts Supply: Supply of original (OEM) parts for Mitsubishi Forklift Trucks, with fast availability to minimize downtime.
5. Used Truck Sales: Sale of pre-owned forklifts and warehouse trucks.
6. Warehouse Automation (AGV): Sale and implementation of Automated Guided Vehicles (AGVs), warehouse automation projects, and Mixed Fleet solutions combining automated and manual trucks.
7. Training Services: Operator training for forklift and warehouse truck drivers.
8. Warehouse Infrastructure (Stellings & Inrichting): Design, supply, and installation of warehouse racking and storage systems, warehouse layout consulting, and logistics advice.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Logisnext Benelux, the official Mitsubishi Forklift Trucks distributor for the Netherlands and Belgium, sells electric, LPG, and diesel counterbalance forklifts (1.0–12.0 ton capacity) and a full line of warehouse trucks — pallet trucks, stackers, reach trucks, order pickers, VNA trucks, and tow tractors — alongside Rocla AGVs, Goupil utility vehicles, RCM cleaning machines, warehouse racking, and an in-house rental fleet of 1,200+ units. The company supports these products with 100+ VCA-certified field technicians providing maintenance, OEM parts, operator training, intralogistics consulting, and warehouse layout design, operating as a one-stop-shop for materials handling and intralogistics.

Product overview

Mitsubishi Forklift Trucks (Logisnext Benelux) offers a comprehensive portfolio of material handling equipment and intralogistics solutions. The product range spans electric, LPG, and diesel counterbalance forklifts (including heavy-duty models up to 12 tons), a full line of warehouse trucks (pallet trucks, stackers, reach trucks, order pickers, tow tractors, and narrow aisle trucks), the budget-friendly ESSENTiAL series, and specialized equipment including Goupil utility vehicles and cleaning machines. The company provides complete warehouse automation through Rocla AGVs that integrate with existing Warehouse Management Systems, enabling 24/7 automated transport. Supporting services include a rental fleet of 1,200+ machines, 100+ certified technicians for maintenance, genuine parts, operator training, logistics consulting, and warehouse layout design. The portfolio is unified under Logisnext Europe's global network, with over 70 years of regional experience in the Benelux market.

Differentiator

Problem solved

Functional benefit

Brands

• ESSENTiAL Serie: Economical series of electric pallet trucks, walkie stackers, tow tractors, and mini order pickers for cost-conscious operations
• EDiA Series
• AXiA Series
• VANTiA Series
• PREMia Series
• Goupil
• Rocla
• Cat Lift Trucks

Products and services

• EDiA EM Series (FB14-20(C)N2T) Compact 3-wheel electric counterbalance forklifts with 1.4–2.0 ton capacity and 48V AC technology, designed for maneuverability in tight spaces in warehouses and industrial sites.
• EDiA EX Series (FB25-35A(C)N) Electric counterbalance forklifts with 4-wheel steering (4WS) for 2.5–3.5 ton capacity, featuring Red Dot design award-winning ergonomics, Intelligent Cornering System, and Adaptive Lift Control for high-performance handling.
• FB60-120N(H) Series Heavy Electric Forklifts Heavy-duty electric forklifts with 6.0–12.0 ton lifting capacity, 96V power, four-wheel steering (4WS), and a 65 dB hydraulic pump that is the quietest in their class.
• Diesel Forklifts Diesel-powered counterbalance forklifts for heavy-duty outdoor applications requiring high capacity and extended runtime.
• LPG Forklifts LPG-powered counterbalance forklifts offering flexible indoor and outdoor operation with lower emissions than diesel.
• Electric Pallet Trucks (PBV/PBF Series) Electric pallet trucks with platform, 2.0–2.5 ton capacity, using AC technology for efficient pallet handling operations.
• AXiA EM Platform Stackers (SBV/SBF Series) Platform stackers with 1.25–1.60 ton capacity, compact chassis, three operating modes (PRO, ECO, Easy), and optional Li-ion battery for order picking and stacking in narrow aisles.
• AXiA ES Walkie Stackers (SBP Series) Compact walkie stackers with 1.0–1.6 ton capacity, IP54 waterproof chassis, and lift heights up to 5.4 meters, designed for narrow-aisle warehouse stacking.
• VANTiA Tractor Series (TBR30-50N2) Tow tractors with 3.0–5.0 ton traction capacity, the highest energy efficiency in class (14% better than the closest competitor), Maxius steering wheel, and Sensitive Drive System.
• Reach Trucks and 4-Way Reach Trucks Electric reach trucks for high-bay warehouse operations, including 4-way reach variants for handling long loads in narrow racking configurations.
• Order Pickers (High and Low Level) Electric order pickers for picking goods at various heights, including mini-order pickers for low-level applications.
• Narrow Aisle Trucks (VNA) Trucks designed for very narrow aisle operations in high-density warehouses, maximizing storage density.
• Hand Pallet Trucks Manual hand pallet trucks for basic material handling tasks in warehouses.
• ESSENTiAL Series Entry-level line of warehouse equipment — electric pallet trucks, walkie stackers, tow tractors, and mini-order pickers — offered at economical price points for cost-conscious operations.
• Goupil Electric Utility Vehicles Electric utility vehicles distributed alongside the Mitsubishi forklift line for light-duty intralogistics transport tasks.
• Rocla Automated Guided Vehicles (AGVs) Automated Guided Vehicles from the Rocla brand for A-B pallet, box, and goods transport, running 24/7 with compact design, high accuracy, scalable fleet expansion, and obstacle-stop safety technology; integrates with Warehouse Management Systems.
• Industrial Scrubbers Industrial floor scrubbers (RCM brand) distributed alongside Mitsubishi Forklift Trucks for warehouse and facility cleaning applications.
• Industrial Sweeping Machines Industrial sweeping machines distributed for warehouse and facility floor cleaning.
• L'm Electric Forklift Electric counterbalance forklift from the L'm brand offered for general warehouse applications.
• Used Trucks Certified pre-owned forklifts and warehouse trucks with verified condition and service history, sold as a lower-capital alternative to new equipment.
• Warehouse Racking (Magazijnstellingen) Pallet racking, compact storage systems, and roller systems supplied for warehouse layout optimization.
• Service & Maintenance Maintenance, certified inspections, and repairs performed by 100+ VCA-certified technicians throughout the Benelux, with a 24-hour on-site response target for breakdowns.
• Rental Services Forklift and warehouse truck rental from a fleet of 1,200+ machines for short-term needs and longer projects, including service and maintenance during the rental period.
• Original Parts Genuine OEM parts supplied with fast availability to minimize equipment downtime.
• Operator Training Operator training services for safe and effective forklift and warehouse equipment operation.
• Logistics Consulting Warehouse logistics analysis identifying lost time, space, or capacity, delivered with concrete improvement plans for intralogistics optimization.
• Mixed Fleet Solutions Integration of Automated Guided Vehicles with manual trucks in a single workflow, including advice on task division, routes, and traffic rules.
• Warehouse Layout & Installation Custom warehouse layout design and installation of storage systems aligned with trucks, routes, and picking processes.
• Energy Solutions Fleet and charging pattern analysis with advice on battery technology and chargers to optimize energy use and uptime.

Quantifiable outcome

• ROI achievable within 1–3 years for warehouse automation investments.
• +6 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature17 records

Partnerships

One partnership is on record.

• RoclacoreTechnology or IntegrationRocla is a brand under Logisnext (MLE) providing AGV solutions. The company operates under Mitsubishi Forklift Trucks, Cat Lift Trucks, and Rocla banners. Rocla AGVs are presented as a key component of the warehouse automation portfolio, with Rocla AGVs marketed alongside Mitsubishi-brand products in the Benelux market.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Manitou Group: French global manufacturer of handling equipment (telehandlers, forklifts, aerial platforms) serving construction, agriculture and industrial markets. Adjacent in material handling but broader portfolio with different primary end-use cases.

Direct peers

• STILL (KION Group): Sister brand to Linde under KION, also present in Benelux with counterbalance forklifts, warehouse trucks and intralogistics solutions. Same customer segments and overlapping technology roadmap.
• Jungheinrich: German-headquartered intralogistics specialist with strong NL/BE operations, competing across forklifts, warehouse trucks, and increasingly warehouse automation (EASY). Closely comparable product portfolio and direct-sales model.
• Doosan Industrial Vehicle: South Korean forklift manufacturer with growing European presence, competing on counterbalance forklifts and warehouse equipment at competitive price points. Overlapping target verticals and product tiers.
• Linde Material Handling (KION Group): Premium European forklift and warehouse truck brand under KION, with deep Benelux presence. Competes head-to-head with Mitsubishi on electric and IC forklifts, fleet management and service contracts in the same enterprise accounts.
• Toyota Material Handling: World's largest forklift manufacturer and the leading direct competitor to Mitsubishi in counterbalance and warehouse trucks, with strong Benelux distribution. Highly comparable product range and customer base across manufacturing, logistics and 3PL.
• Cat Lift Trucks: Sister brand of Mitsubishi Forklift Trucks under the Logisnext parent. Same group products, same European management entity (Logisnext Europe B.V., Almere), and partially overlapping Benelux distribution — most directly comparable peer.
• Hyster-Yale Materials Handling: Global lift truck manufacturer competing in counterbalance and warehouse truck segments, with European distribution. Comparable industrial segments (manufacturing, ports, logistics) and overlapping product capabilities.
• Crown Equipment Corporation: US-headquartered forklift and warehouse equipment manufacturer with growing European footprint. Competes particularly in warehouse trucks (pallet trucks, stackers, reach trucks) where Mitsubishi's ESSENTiAL and AXiA series are sold.
• Komatsu Forklift: Japanese industrial equipment manufacturer active in forklifts, with European distribution. Comparable IC and electric counterbalance forklift lines serving manufacturing, logistics and construction end markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mitsubishi_fork
• Facebookfacebook.com/mitsubishi.forklift.trucks
• LinkedInlinkedin.com/company/mitsubishi-forklifttrucks-benelux

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mitsubishi Forklift Trucks - Logisnext Benelux