Mittanbud Marketplaces

What Mittanbud Marketplaces does

Mittanbud Marketplaces AS, founded in 2009 in Oslo and wholly owned by Schibsted SMB, operates a portfolio of four country-branded online marketplaces that connect consumers with skilled home renovation professionals across Norway (mittanbud.no), Sweden (servicefinder.se), Denmark (3byggetilbud.dk), and Finland (remppatori.fi). The platforms cover carpentry, electrical, painting, plumbing, and other renovation categories, facilitating both large projects and smaller jobs, and collectively process roughly 350,000 job posts annually with 275,000 monthly unique visitors and 78,000 registered SMB trades companies. The four regional sites run on a shared technical stack (Next.js, GraphQL, TypeScript, ElasticSearch, MariaDB, PHP, AWS) branded internally as the 'Mittanbud-concept', which combines a scalable platform, rich consumer and business interfaces, full-funnel marketing tooling, and a data-driven SMB sales methodology.

The business operates a two-sided marketplace model monetized primarily on the supply side: SMB trades companies pay for leads, subscriptions, or marketplace commissions to access consumer demand, while consumers use the platforms free of charge to discover, compare, and select renovation professionals. Go-to-market combines a product-led, self-serve consumer flow with a sales-led SMB acquisition motion, supported by dedicated sales teams and an inside-sales portfolio team handling upsell, winback, and renewal. The company is privately held with no external funding rounds disclosed; it is funded as part of Schibsted's SMB segment and employs 210+ people across the four Nordic countries. Pricing is not publicly disclosed, and the company supplements its commercial activity with industry reputation-building initiatives such as the 'Norges Hyggeligste Håndverker' (Norway's Most Pleasant Craftsman) award.

Name

Mittanbud Marketplaces

Legal name

Mittanbud Marketplaces AS

Website

https://mittanbudmarketplaces.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

101–250 employees

Short description

Mittanbud Marketplaces AS, a Schibsted SMB subsidiary, operates four country-branded online marketplaces (Norway, Sweden, Denmark, Finland) connecting homeowners with SMB renovation trades companies, processing about 350,000 job posts annually across the Nordics.

Ownership category

akta.pro rank

Product category

Online Home Services Marketplace

akta.pro primary industry

Vertical/Specialty Marketplaces (BPAMAGAB)

akta.pro secondary industry

Construction, Home Improvement & Building Materials Marketplaces (CRAFABAO)

Keywords

• Home renovation marketplace
• Online lead generation
• Tradesperson matching platform
• SMB customer acquisition
• Nordic digital marketplace

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Marketplace Commission: The company operates online marketplaces connecting consumers with renovation professionals. Revenue likely generated through fees charged to professional service providers for job leads or subscriptions.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Mittanbud Marketplaces operates a portfolio of four country-specific online marketplaces (Norway, Sweden, Denmark, Finland) that connect consumers seeking home renovation services with skilled professionals including carpenters, electricians, painters, plumbers, and other tradespeople. The marketplaces are powered by the unified Mittanbud-concept platform, which provides scalable technical infrastructure, user interfaces for both consumers and businesses, marketing capabilities, and a data-driven SMB sales methodology to facilitate both larger renovation projects and smaller jobs.

Product overview

Mittanbud Marketplaces AS operates a portfolio of four regional online marketplaces for home renovation services across the Nordic countries (Norway, Sweden, Denmark, and Finland), unified by the Mittanbud-concept platform. The portfolio consists of four country-specific platforms—mittanbud.no (Norway), servicefinder.se (Sweden), 3byggetilbud.dk (Denmark), and remppatori.fi (Finland)—each serving as a marketplace connecting consumers with skilled professionals in carpentry, electrical engineering, painting, plumbing, and other renovation categories. The Mittanbud-concept serves as the underlying technical and operational platform, providing the scalable technology infrastructure, user interfaces, marketing capabilities, and SMB sales methodology that powers all four regional products.

Differentiator

Problem solved

Functional benefit

Products and services

• Mittanbud (mittanbud.no) Online marketplace connecting Norwegian consumers with skilled professionals in carpentry, electrical engineering, painting, plumbing, and other home renovation categories. The flagship platform of the Mittanbud-concept.
• Servicefinder (servicefinder.se) Swedish online marketplace for home renovation services, part of the Mittanbud-concept, connecting consumers with tradespeople across various renovation categories.
• 3ByggeTilbud (3byggetilbud.dk) Danish online marketplace for home renovation services operating under the Mittanbud-concept, facilitating connections between consumers and renovation professionals.
• Remppatori (remppatori.fi) Finnish online marketplace for home renovation services, part of the Mittanbud-concept Nordic network, connecting consumers with skilled renovation professionals.
• Mittanbud-concept platform Core technical and operational platform underlying all Mittanbud marketplaces. Consists of a modern and scalable technical platform with rich user interfaces for consumers and businesses, marketing capabilities spanning the entire growth funnel, and a proven data-driven SMB sales methodology.

Quantifiable outcome

• 350,000 jobs posted in the Nordics annually
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• TaskRabbit: TaskRabbit (owned by IKEA/Ingka) operates a marketplace connecting consumers with local taskers for home services including smaller handyman jobs. It overlaps with Mittanbud on consumer-to-tradesperson matching but is broader and lighter on renovation-specific category depth.
• BuildZoom: BuildZoom is a US marketplace for general contractors and larger home-remodeling projects. It is comparable to Mittanbud on renovation vertical focus and lead generation, though it skews more toward larger project matchmaking than smaller jobs.

Direct peers

• MyBuilder: MyBuilder is a UK-based online marketplace that matches homeowners with vetted tradespeople for renovation and home improvement jobs. It is directly comparable to Mittanbud on category, UK/Nordic-adjacent geography, and SMB lead-generation economics.
• HomeAdvisor: HomeAdvisor (now part of Angi) operates a US home-services marketplace connecting homeowners with prescreened local pros for renovation and maintenance jobs. It is a direct peer in lead-generation mechanics, vertical focus on home services, and SMB monetization through subscriptions and per-lead fees.
• Bark.com: Bark.com is a UK-headquartered online marketplace that connects consumers with local professionals across many service categories including home renovation. It is a close functional peer to Mittanbud on the paid-lead marketplace model and SMB acquisition motion.
• Thumbtack: Thumbtack operates a leading US online marketplace that matches consumers with local professionals for home improvement, renovation, and a broader set of services. It is a direct functional peer to Mittanbud's model of paid lead generation for trade SMBs, with a similar self-serve consumer experience and inside-sales motion for the supply side.
• Houzz: Houzz combines a home-renovation marketplace with rich design content and a professional directory, enabling homeowners to find renovation pros. It is highly comparable to Mittanbud on category (home renovation) and on the dual-sided model of consumer inspiration plus pro lead generation.

Regional players

• Werkspot: Werkspot is a Netherlands-based online marketplace connecting consumers with home-improvement professionals. It is comparable to Mittanbud on category and marketplace model, with European geographic adjacency to the Nordics.
• hipages: hipages is an Australia-based online marketplace that connects homeowners with tradies for home improvement and renovation jobs. It is comparable to Mittanbud on category, marketplace commission model, and SMB acquisition motion, though it operates in a different geography.

Broad incumbents

• Angi Inc. Angi (formerly Angie's List) is a publicly traded US home-services marketplace connecting consumers with local professionals across many categories including renovation. It is the broadest incumbent in this category globally and the most relevant comparable on take-rate, scale, and SMB-side monetization mechanics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mittanbudmarketplaces

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mittanbud Marketplaces