Mitteldeutsche Basketball Marketing GmbH

What Mitteldeutsche Basketball Marketing GmbH does

Mitteldeutsche Basketball Marketing GmbH operates the professional basketball franchise branded "SYNTAINICS MBC," based in Weißenfels, Saxony-Anhalt, Germany. The company fields a men's team in the easyCredit Basketball Bundesliga (BBL), Germany's top professional basketball league, plus a women's team in the Toyota-DBBL, and competes in the European North Basketball League (ENBL). Beyond the two senior squads, the organization runs an MBC Nachwuchsakademie (MBA) youth academy, an affiliated grassroots club (MBC Weißenfels e.V.), a network of cooperation clubs, and a youth-coach development program.

The commercial product surface spans live game entertainment, a ticketing platform (single-game and Dauerkarten season tickets), an online fan shop (syntainics-fanshop.de) for merchandise, corporate sponsorship packages including the Business Club, and live/on-demand streaming through a partnership with Dyn.sport. Revenue mechanics are a hybrid of transaction-fee ticket and merchandise sales, recurring sponsorship contracts anchored by naming partner Syntainics and Hauptsponsor Puraglobe (plus regional sponsors such as Lotto Sachsen-Anhalt and SMBC), and streaming/media-rights income from Dyn. Operations are lean — the entity lists 5 employees — and there is no proprietary technology disclosed beyond standard website, ticketing, and streaming integrations. The business serves regional basketball fans in Saxony-Anhalt, corporate sponsors seeking regional marketing visibility, and youth athletes in the development pipeline.

Name

Mitteldeutsche Basketball Marketing GmbH

Legal name

Mitteldeutsche Basketball Marketing GmbH

Website

https://mitteldeutscherbc.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

SYNTAINICS MBC operates a professional men's and women's basketball franchise in Weißenfels, Germany, competing in the easyCredit BBL, Toyota-DBBL, and ENBL, monetized through tickets, merchandise, corporate sponsorship, and Dyn streaming, with a youth academy feeding the regional pipeline.

Ownership category

akta.pro rank

Product category

Professional Sports Teams & Leagues

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Membership Sports & Recreation Clubs (7997), Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Basketball Leagues (MPAKAAAD)

akta.pro secondary industries

Licensing, Merchandising & Co-Branded Products (Sponsored Merchandise, Collabs) (MPAKALAE), Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK), Local Amateur Clubs & Community Sports Organizations (MPAKACAE), Team Sports Training Aids & Coaching Equipment Retail (CRAMAEAL)

Keywords

• Professional basketball club
• Basketball league operations
• Sports ticketing services
• Team merchandise sales
• Corporate sports sponsorship

Headquarters

HQ city

Weißenfels

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Ticket Sales: Revenue from single-game tickets and season tickets (Dauerkarten) for men's and women's basketball games at home games.
2. Sponsorship: Corporate sponsorship revenue including main naming sponsor (Syntainics), main sponsor (Puraglobe), and regional/business sponsors. Includes main sponsor logo placement and Business Club memberships.
3. Merchandise/Fan Shop: Sale of team merchandise, apparel, and fan gear through the official fan shop (syntainics-fanshop.de).
4. Streaming/Media Rights: Partnership with Dyn for live streaming and on-demand access to games, generating media rights and streaming revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Mitteldeutsche Basketball Marketing GmbH operates the SYNTAINICS MBC professional basketball club, fielding separate men's and women's teams in Germany's top national leagues (easyCredit BBL and Toyota DBBL) plus European competition (ENBL). Commercial offerings include single-game and season tickets (Dauerkarten), team merchandise through an own-branded online fanshop, and corporate sponsorship packages via the Business Club with naming-rights sponsor Syntainics and main sponsor Puraglobe. Youth development is delivered through the MBC Nachwuchsakademie (MBA) and affiliated club MBC Weißenfels e.V., while live and on-demand game coverage is distributed via the Dyn streaming partnership.

Product overview

Mitteldeutsche Basketball Marketing GmbH operates SYNTAINICS MBC as a dual-sport professional basketball organization with separate men's and women's teams competing in Germany's top leagues (easyCredit BBL and Toyota DBBL), complemented by youth development through the MBC Nachwuchsakademie (MBA) and affiliated club MBC Weißenfels e.V. The company offers a portfolio of commercial products including ticket sales (single-game and season passes), an online fanshop, corporate sponsorship packages through the Business Club, and live game streaming via Dyn.sport. The product ecosystem centers on the core sports entertainment offering of professional basketball games, supported by youth development programs and commercial revenue streams from tickets, merchandise, and corporate partnerships.

Differentiator

Problem solved

Functional benefit

Brands

• MBC Fanshop: Official merchandise store for SYNTAINICS MBC fans

Products and services

• SYNTAINICS MBC Men's Professional Basketball Team Professional men's basketball team competing in Germany's top league (easyCredit BBL) and in European North Basketball League (ENBL), delivering live professional sports entertainment to fans in Weißenfels and nationwide via streaming.
• SYNTAINICS MBC TeamFrauen / Lions Women's Basketball Team Professional women's basketball team (Lions) competing in the Toyota DBBL, Germany's top women's basketball league, with additional European competition through ENBL.
• MBC Tickets (Dauerkarten and Single-Game Tickets) Ticket sales offering single-game tickets and annual season passes (Dauerkarten) for men's and women's home games, sold via a new online ticketing system and at the Weißenfels arena.
• MBC Fanshop (syntainics-fanshop.de) Online merchandise store selling official team apparel, accessories, and fan gear for SYNTAINICS MBC at syntainics-fanshop.de.
• MBC Business Club Corporate sponsorship and hospitality package providing business networking opportunities, brand visibility, and VIP access for corporate partners of SYNTAINICS MBC.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• easyCredit BBLcoreOthersGerman Basketball Bundesliga league organization. Men's team competes in the easyCredit BBL, the top professional basketball league in Germany.
• Toyota-DBBLcoreOthersWomen's basketball league. Women's team (MBC Team Frauen) competes in the Toyota-DBBL.
• ENBL (European North Basketball League)minorOthersEuropean competition. Club's women's team (Lions) participates in ENBL European competition for additional international game exposure.
• DyncoreTechnology or IntegrationOfficial streaming partner for live and on-demand game viewing. Games available live and on-demand through Dyn platform (dyn.sport). Partnership includes advertising placements on the website.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Eisbären Bremerhaven: BBL club in a similarly sized city with comparable reliance on regional sponsorship and a season-ticket-driven matchday model.
• ratiopharm ulm: easyCredit BBL club operating with a named main sponsor in a regional German market — directly comparable small-city, sponsorship-led basketball business model.
• Hamburg Towers: BBL club that entered the league in a similar growth-era window; comparable in multi-revenue-stream setup (arena, sponsorship, merchandise) and DACH digital fan engagement.
• Alba Berlin: Berlin-based club competing in the easyCredit BBL — directly comparable league, ticket/sponsorship/merchandise model and national visibility profile.
• Brose Bamberg: Bamberg-based BBL club with a long-standing named sponsorship model (Brose) — directly comparable sponsorship-driven club structure in a mid-sized German city.
• Basketball Löwen Braunschweig: BBL club named 'Löwen' that MBC explicitly schedules against in the 2026/27 season — directly competing league counterpart in a comparable mid-sized German market.
• Telekom Baskets Bonn: BBL club with a deep corporate sponsor (Telekom) and similar mix of tickets, sponsorship and B2B hospitality — strong comparable for the MBC business model.
• MHP Riesen Ludwigsburg: BBL club with corporate naming sponsor (MHP) — directly comparable revenue structure and regional German operating profile.
• BG Göttingen: easyCredit BBL club in a smaller German city — close comparable for a regional BBL club balancing named sponsorship, modest arena capacity and youth development.
• FC Bayern München Basketball: Top-tier German basketball club competing in the easyCredit BBL; same league, similar diversified revenue mix (tickets, sponsorship, merchandise) but with a much larger metropolitan arena.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/syntainicsmbc
• YouTubeyoutube.com/@syntainicsmbc
• Facebookfacebook.com/SYNTAINICS.MBC
• LinkedInlinkedin.com/company/mitteldeutsche-basketball-marketing-gmbh
• Instagraminstagram.com/syntainicsmbc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mitteldeutsche Basketball Marketing GmbH