Michigan United
Michigan United is a Detroit-based 501(c)(3) statewide coalition operating in seven Michigan cities, delivering DOJ-accredited immigration legal services and running advocacy campaigns on immigration, environment, criminal justice, healthcare accountability, and campaign finance reform through community organizing and coalition partnerships.
- Company typePrivate
- Founded2013
- HeadquartersDetroit, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Michigan United does
Michigan United is a 501(c)(3) nonprofit community organizing coalition headquartered in Detroit, Michigan, formed in 2012 through the merger of Michigan Organizing Project (founded 1992) and the Alliance for Immigrant Rights (founded 2009). The organization operates chapters across at least seven Michigan geographies — Detroit, Flint, Grand Rapids, Kalamazoo, Battle Creek, Saginaw, Keweenaw, and Northern Michigan — with direct-service legal immigration work delivered in person across four cities. Its core mission addresses four pillars: reforming the immigration system, protecting the environment, ending mass incarceration, and building civic power through election protection and corporate accountability campaigns.
The organization runs a portfolio of programs including a U.S. Department of Justice-accredited Legal Services Department offering citizenship classes, English language instruction, DACA renewals, and naturalization applications; the Election Protection program recruiting and training poll challengers and monitors; the Care Over Cost and Health 360 Impact healthcare accountability and community health programs; and high-visibility ballot initiatives under the Michiganders for Money Out of Politics (MMOP) coalition targeting political contributions from regulated monopoly utilities (DTE, Consumers Energy) and large government contractors (Blue Cross Blue Shield). The MMOP coalition includes at least 13 partner organizations and submitted 357,000+ signatures in 2026 to advance the ballot initiative. Technology infrastructure consists of standard nonprofit advocacy tools: NGP VAN/EveryAction for email and SMS outreach, the FastAction advocacy platform, a WordPress/Brizy CMS website available in 10 languages, and social channels spanning Facebook, Instagram, Bluesky, and TikTok.
The business model is donation- and membership-driven rather than product-driven, with no fee-for-service revenue. Michigan United raises funds through five donation tiers ranging from a $3 minimum online membership to a $1,000 MU Supporter Circle, alongside grassroots fundraising events, petition drives, and member engagement activities. The affiliated 501(c)(4) Michigan United Action handles political and lobbying work that the 501(c)(3) cannot legally conduct. Revenue is not publicly disclosed; the organization is governed by a membership-based board structure with no venture capital, private equity, or institutional investment identified.
Michigan United firmographics
Firmographics- Name
- Michigan United
- Legal name
- Michigan United
- Website
- https://miunited.org
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Michigan United is a Detroit-based 501(c)(3) statewide coalition operating in seven Michigan cities, delivering DOJ-accredited immigration legal services and running advocacy campaigns on immigration, environment, criminal justice, healthcare accountability, and campaign finance reform through community organizing and coalition partnerships.
- Ownership category
- akta.pro rank
Michigan United industry classification
Industry- Product category
- Community Advocacy and Nonprofit Services
- NAICS
- Human Rights Organizations (813311), Social Advocacy Organizations (8133), Civic and Social Organizations (81341)
- SIC
- Services-Membership Organizations (8600), Services-Social Services (8300)
- akta.pro primary industry
- Racial & Ethnic Justice Organizations (BPAGAFAC)
- akta.pro secondary industries
- Human Rights & Anti-Discrimination Organizations (BPAGAFAB), Environmental Justice & Community Environmental Health (BPAGAGAL)
Keywords
Where Michigan United is headquartered
LocationHeadquarters
- HQ city
- Detroit
- HQ country
- United States
- HQ region
- North America
Offices8 records
Markets served
Michigan United business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Individual Donations and Membership Dues: Michigan United raises funds primarily through individual donations and membership contributions. Donation tiers include Minimum Online Membership ($3), Standard Member ($100), Ambassador Member ($250), Michigan United Sustainer ($500), and MU Supporter Circle ($1,000). The organization encourages both one-time and recurring contributions and also offers sustainer-level ongoing giving. Donations are tax-deductible as it is a 501c(3) organization.
- Grassroots Fundraising Events: The organization conducts grassroots fundraising through volunteer-organized events, petition drives, and member engagement activities that generate both financial contributions and volunteer labor.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Minimum Online Membership at $3 |
| Subscription | Annual | Standard Member at $100 |
| Subscription | Annual | Ambassador Member at $250 |
| Subscription | Annual | Michigan United Sustainer at $500 |
| Subscription | Annual | MU Supporter Circle at $1,000 |
| Subscription | Annual | Custom/Other donation amounts |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Michigan United product offering
Product offeringCore offering
Michigan United is a 501(c)(3) statewide nonprofit coalition that organizes Michigan residents to address racial and economic injustice through community organizing, advocacy campaigns, and direct services. Its offerings include DOJ-accredited immigration legal services (citizenship classes, English language classes, DACA renewal, naturalization), election protection programs, healthcare accountability advocacy (Care Over Cost), the MMOP ballot initiative to remove corporate money from politics, and the Health 360 Impact community health program.
Product overview
Michigan United is a 501c(3) statewide nonprofit coalition that offers a portfolio of advocacy programs and services focused on immigration reform, environmental protection, criminal justice reform, healthcare accountability, and campaign finance. The core organization provides membership engagement through the FastAction platform, while its Legal Services Department delivers immigration assistance including citizenship classes, English language instruction, and DOJ-accredited legal clinic services. Major campaign programs include Michiganders for Money Out of Politics (MMOP) and Mop Up Michigan (ballot initiatives), Care Over Cost (healthcare), Election Protection (civic engagement), Project 3.5 (membership organizing), and the Health 360 Impact program. An affiliated 501c(4) organization, Michigan United Action, complements the coalition's advocacy efforts.
Differentiator
Problem solved
Functional benefit
Brands
- Project 3.5: Organizing initiative aimed at building power with 3.5% of Michigan's population to tear down barriers of inequality and replace them with dignity and opportunity.
- Michiganders for Money Out of Politics (MMOP)
- Care Over Cost
- Mop Up Michigan
- Health 360 Impact
Products and services
- Legal Services Department
Quantifiable outcome
- Over 80% of Michigan voters support MMOP policies (including 90% of Democrats, 84% of independents, and 66% of Republicans)
- +2 more outcomes
Companies that use Michigan United
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Michigan United technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Michigan United partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and secondary.
- Taking Back Our Power CoalitioncoreTaking Back Our Power is the overarching coalition behind the Michiganders for Money Out of Politics (MMOP) ballot initiative. Michigan United serves as a key member and organizer within this coalition, which includes multiple advocacy organizations working together on corporate accountability and campaign finance reform in Michigan.
- Clean Water ActioncoreClean Water Action is a key coalition partner in the Michiganders for Money Out of Politics (MMOP) ballot initiative, bringing environmental advocacy expertise and grassroots organizing infrastructure to the anti-corruption campaign targeting regulated monopoly utilities.
- Michigan League of Conservation VoterscoreMichigan League of Conservation Voters is a coalition partner in the MMOP ballot initiative, contributing political advocacy and electoral engagement experience to the campaign against corporate influence in Michigan politics.
- Detroit ActioncoreDetroit Action is a coalition partner in MMOP, bringing community organizing power from Detroit to the statewide ballot initiative against corporate political spending.
- MOSES ActioncoreMOSES Action is a coalition partner in MMOP, providing faith-based and community organizing capacity to the anti-corruption campaign.
- Voters Not PoliticianscoreVoters Not Politicians is a coalition partner in MMOP, bringing redistricting and democratic reform expertise to the campaign to remove corporate money from Michigan politics.
- Climate CabinetsecondaryClimate Cabinet is a coalition partner in the MMOP ballot initiative, providing climate and environmental policy expertise to the campaign targeting energy utility corporate influence in Michigan politics.
- Emergent JusticesecondaryEmergent Justice is a coalition partner in MMOP, bringing social justice and equity-focused advocacy to the anti-corporate-corruption campaign.
- Michigan United ActioncoreMichigan United and Michigan United Action are affiliated organizations (both referenced on the same miunited.org domain). Michigan United Action appears to be the 501(c)(4) sister organization handling political action and campaign work, while Michigan United is the 501(c)(3) charitable arm. The two organizations work in tandem on campaigns.
- Care Over CostsecondaryCare Over Cost is a related healthcare accountability initiative referenced alongside Michigan United on its website, aimed at holding health insurers accountable for covered but unpaid benefits. The organizations cross-promote campaigns.
- Community Change ActionsecondaryCommunity Change Action is listed as a coalition partner organization for the Michiganders for Money Out of Politics campaign, bringing national-level community organizing resources to the Michigan anti-corruption effort.
- Michigan Environmental Justice CoalitionsecondaryMichigan Environmental Justice Coalition is a coalition partner in the MMOP campaign, contributing environmental justice expertise to the effort to stop corporate influence in Michigan politics.
- Progress MichigansecondaryProgress Michigan is a coalition partner in the MMOP campaign, providing progressive political messaging and communications support to the anti-corruption ballot initiative.
- Health 360 Impact Program PartnerssecondaryMichigan United partners with community organizations to deliver the Health 360 Impact program — a free 16-week community health program offering collaborative activities such as cardio-focused walking tours, cooking classes, and free health assessments with up to $140 in incentives.
Scale indicators4 records
Recent moves8 records
Expansion highlights6 records
Michigan United competitors and assessment
Company assessmentDirect peers
- Progress Michigan: Michigan progressive communications and advocacy organization. Listed as an MMOP coalition partner of Michigan United; operates similar statewide advocacy and policy campaigns.
- Michigan Immigrant Rights Center (MIRC): Michigan-focused nonprofit providing immigration legal services to low-income immigrants. Closely comparable to Michigan United's Legal Services Department, addressing the same core population and DOJ-accredited legal service model in Michigan.
- Voters Not Politicians: Michigan ballot initiative organization behind the 2018 independent redistricting commission. Coalition partner in MMOP; comparable as a Michigan-based direct democracy/ballot initiative advocacy organization.
- Michigan League for Public Policy: Statewide nonprofit think tank and advocacy organization focused on economic justice, healthcare, and racial equity in Michigan. Comparable as a Michigan-focused advocacy organization working on healthcare and economic issues.
- ACLU of Michigan: Statewide civil liberties and immigrant rights advocacy organization. Comparable as a Michigan-based multi-issue advocacy nonprofit with legal services, lobbying capacity, and grassroots organizing infrastructure.
- Detroit Action: Detroit-based community organizing nonprofit. Coalition partner in MMOP; comparable as a multi-issue grassroots organizing organization with similar member-led advocacy model in Michigan.
- Michigan League of Conservation Voters: Michigan environmental advocacy and political organization. Coalition partner in MMOP; comparable as a statewide advocacy nonprofit focused on environmental and democratic reform issues.
- NAACP Michigan State Conference: Statewide civil rights organization addressing racial justice in Michigan. Comparable as a Michigan-based racial justice and civil rights advocacy nonprofit with chapter-based organizing.
Broad incumbents
- Faith in Action: National faith-based community organizing network with affiliated state and local chapters. Comparable as a broad incumbent in the community organizing space with multi-issue advocacy at scale.
- Community Change (formerly Center for Community Change): National racial and economic justice organization funding state-level organizing. Comparable at the national level; partner of Michigan United on MMOP through Community Change Action.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Michigan United social profiles
Digital presenceMichigan United financial estimates
Financial estimateRevenue estimate
Valuation estimate
Michigan United leadership team
Management profileNumber of profiles
Michigan United funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Michigan United M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Michigan United
What does Michigan United do?
Michigan United is a 501(c)(3) statewide nonprofit coalition that organizes Michigan residents to address racial and economic injustice through community organizing, advocacy campaigns, and direct services. Its offerings include DOJ-accredited immigration legal services (citizenship classes, English language classes, DACA renewal, naturalization), election protection programs, healthcare accountability advocacy (Care Over Cost), the MMOP ballot initiative to remove corporate money from politics, and the Health 360 Impact community health program.
Is Michigan United a public or private company?
Michigan United is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Michigan United founded?
Michigan United was founded in 2013. It employs 51 to 100 people.
Where is Michigan United based?
Michigan United is headquartered in Detroit, United States, in the North America region.
How does Michigan United make money?
Two revenue lines are on record. Individual Donations and Membership Dues are the primary driver. The others are grassroots Fundraising Events.
Who are Michigan United's main competitors?
Direct peers on record are Progress Michigan, Michigan Immigrant Rights Center (MIRC), Voters Not Politicians, Michigan League for Public Policy, ACLU of Michigan, Detroit Action, Michigan League of Conservation Voters and NAACP Michigan State Conference. Broad incumbents are Faith in Action and Community Change (formerly Center for Community Change).
Does Michigan United have an API?
No public API is recorded for Michigan United.
What industry is Michigan United in?
Michigan United's product category is Community Advocacy and Nonprofit Services. Its primary akta.pro industry code is BPAGAFAC, Racial & Ethnic Justice Organizations, with a secondary code of BPAGAFAB, Human Rights & Anti-Discrimination Organizations. Its NAICS code is 813311 and its SIC code is 8600.