Moose Jaw Warriors

What Moose Jaw Warriors does

The Moose Jaw Warriors operate a single franchise in the Western Hockey League (WHL), one of three major junior hockey leagues in the Canadian Hockey League (CHL) system and one of 22 WHL member clubs. The franchise plays home games at CAA Arena in Moose Jaw, Saskatchewan, and is supported by approximately 17 staff. Core operations center on delivering live junior hockey entertainment and developing young athletes through the WHL's player-development pathway, augmented by community-facing programs including Warriors Kids Camp, Read To Succeed (literacy), YARA Wins For Hunger, and the Warriors and WINMAR MJ Special Olympics partnership.

Revenue is generated across multiple streams anchored to the home venue: season tickets and a layered menu of single-game, group, flex, family, birthday-party, and suite-rental ticket products; merchandise through the Crushed Can online store; corporate sponsorship packages involving partners such as SaskPower, Canadian Tire, Conexus, Moose Jaw CO-OP, WINMAR, YARA, and HK Henderson | Navacord; the Moose Jaw CO-OP 50/50 and Super 50/50 in-game raffle programs; and arena-based event hosting and rentals. Distribution extends beyond the arena via the CHL streaming platform (watch.chl.ca), Golden West Streaming radio, the team's YouTube channel (@mjwarriorstv), and direct social channels on Facebook, Instagram, and X.

The franchise operates under private ownership within the WHL governance framework, with General Manager Jason Ripplinger leading day-to-day hockey operations and Head Coach Scott King overseeing on-ice performance following his July 2026 promotion. Customer mix is hybrid: individual fans and families drive ticketing and merchandise, while a defined set of local/regional corporate sponsors and suite clients anchor the B2B revenue layer. No revenue figures, headcount growth trends, or AI/technology capabilities are publicly disclosed in the available material.

Name

Moose Jaw Warriors

Legal name

Moose Jaw Warriors

Website

https://mjwarriors.ca

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

The Moose Jaw Warriors are a privately owned Western Hockey League (WHL) junior hockey franchise based in Moose Jaw, Saskatchewan, playing home games at CAA Arena and serving local fans, families, and regional corporate sponsors with ticket sales, merchandise, sponsorships, and community programs.

Ownership category

akta.pro rank

Product category

Professional Sports Entertainment

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

akta.pro primary industry

Ice Hockey Leagues (MPAKAAAE)

akta.pro secondary industries

Team Sports Matches (Club & National) (MPAGAMAB), Ice Rinks & Winter Sports Facilities (MPAKAEAG)

Keywords

• Junior hockey entertainment
• Live sports ticketing
• Sports merchandise retail
• Arena event hosting
• Youth hockey development

Headquarters

HQ city

Moose Jaw

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Ticket Sales: Revenue from single game tickets, season tickets, and ticket packages including group packages, flex tickets, family packages, birthday parties, and suite rentals.
2. Merchandise Sales: Revenue from branded merchandise and apparel through the team's retail store.
3. Sponsorships and Advertising: Corporate partnerships including arena naming rights, logo placements, and sponsorship packages. Includes partnerships with local businesses like SaskPower, Canadian Tire, Conexus, and Moose Jaw CO-OP.
4. 50/50 Raffle Programs: Moose Jaw CO-OP 50/50 raffle and Super 50/50 programs during games generating additional revenue.
5. Special Events and Rentals: Revenue from hosting events at the arena facility, including suite rentals and venue bookings.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

The Moose Jaw Warriors are a Western Hockey League (WHL) junior hockey franchise that delivers live, in-arena hockey game entertainment to fans in Moose Jaw, Saskatchewan, supported by season and single-game ticketing, ticket packages, suite rentals, branded merchandise, 50/50 raffles, and community/youth development programs. Operations center on home games at CAA Arena during the regular season and preseason, with ancillary revenue from sponsorships and arena special events.

Product overview

The Moose Jaw Warriors are a single-unit junior hockey franchise competing in the Western Hockey League (WHL). The organization's product portfolio centers on live hockey game entertainment, supported by ticket sales across multiple formats (season tickets, single game tickets, and various package options), premium suite rentals, and game-day experience offerings. Secondary revenue streams include merchandise sales through an external store, youth development programming (Warriors Kids Camp), community events (Alumni Golf Tournament, Special Olympics partnerships), and digital media content (highlights, live streaming). The team operates as part of the broader CHL (Canadian Hockey League) ecosystem, with streaming partnerships for remote viewing.

Differentiator

Problem solved

Functional benefit

Products and services

• Junior Hockey Game Entertainment (WHL Regular Season and Preseason Games) Live in-arena junior hockey game entertainment for fans in Moose Jaw, Saskatchewan, delivered as part of the Western Hockey League (WHL) member franchise schedule.
• Season Tickets (2026-27) Full-season ticket packages for the 2026 preseason and 2026-27 regular season, providing dedicated seating and benefits for loyal fans across all home games at CAA Arena.
• Single Game Tickets Individual game tickets for fans who want to attend specific home games across the season without a full season commitment.
• Ticket Packages (Group, Flex, Family) Bundled ticket offerings including group packages for organizations, flex tickets for flexible attendance, and family packages designed for household outings at home games.
• Suite Rentals Premium private suite rentals at CAA Arena for corporate entertaining, group gatherings, and special occasions during home games.
• Birthday Parties Birthday celebration experiences at CAA Arena for families and children, including arena access and on-site birthday programming.
• Moose Jaw CO-OP 50/50 Raffle (and Super 50/50) Raffle program run with Moose Jaw CO-OP during home games, including the standard Moose Jaw CO-OP 50/50 and the larger-prize Super 50/50 variant, with proceeds supporting team and community programs.
• Team Merchandise (The Crushed Can store) Branded Moose Jaw Warriors apparel, accessories, and memorabilia sold online through The Crushed Can store at thecrushedcan.com and at the in-arena retail location.
• Warriors Kids Camp Youth hockey development camp providing coaching, skill development, and on-ice instruction for young players in the Moose Jaw community.
• HK Henderson | Navacord Warriors Alumni Golf Tournament Annual charitable golf tournament hosting Warriors alumni, corporate sponsors, and community supporters for alumni engagement, fundraising, and networking.
• Watch Live Streaming (CHL) Subscription and ad-supported live streaming of WHL Warriors home and away games via the CHL's watch.chl.ca platform for remote fans.
• Listen Live (Golden West Radio) Audio broadcast of Warriors games via Golden West Streaming for fans outside the arena and outside the home market.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• HK Henderson | NavacordcoreStrategic or Co-development Partner · 28 May 2026Three-year partnership announced in May 2026 for the annual Warriors Alumni Golf Tournament. Navacord (an insurance brokerage) is the title sponsor of the HK Henderson | Navacord Warriors Alumni Golf Tournament, supporting alumni engagement and community fundraising.
• Moose Jaw CO-OPcoreGTM or Marketing PartnerMajor partner running the Moose Jaw CO-OP 50/50 Raffle and Super 50/50 programs during home games. CO-OP brand prominently featured in marketing materials and website widgets.
• WINMARminorGTM or Marketing PartnerPartnership supporting Warriors and WINMAR MJ Special Olympics initiative, demonstrating community commitment.
• YARAminorGTM or Marketing PartnerYARA Wins For Hunger program partnership supporting community food security initiatives.
• SaskPowerminorGTM or Marketing PartnerUtility company sponsorship with logo placement on website widgets.
• Canadian TireminorGTM or Marketing PartnerRetail partner with logo placement on website widgets as a sponsor.
• ConexusminorGTM or Marketing PartnerCredit union partnership with logo placement on website widgets as a community sponsor.
• Moose Jaw Warriors Booster ClubcoreStrategic or Co-development PartnerOrganized booster club providing fan support, fundraising, and community advocacy for the team.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Swift Current Broncos: WHL franchise based in a similarly sized Saskatchewan city; directly comparable on small-market junior-hockey economics, community-driven sponsorship base, and limited regional catchment.
• Edmonton Oil Kings: WHL franchise operating under identical league economics in a larger urban market; directly comparable across all revenue streams and operational structure.
• Medicine Hat Tigers: WHL franchise operating under the same league governance with comparable ticket, suite, merchandise, and community-program revenue streams.
• Calgary Hitmen: WHL franchise based in a larger Alberta market; same league structure and revenue model, with somewhat larger addressable market but identical business mechanics.
• Regina Pats: WHL franchise based in Regina, Saskatchewan; competes in the same league with identical ticket/sponsorship/merchandise revenue model and shares Saskatchewan regional sponsorship and fan overlap.
• Prince Albert Raiders: WHL franchise in a comparable Saskatchewan market; competes under the same league rules, CHL broadcasting, and minor-market sponsorship dynamics.
• Saskatoon Blades: WHL franchise also based in Saskatchewan, sharing the same league economics, CHL broadcast system, comparable community-driven sponsorship model, and similar Saskatchewan-market dynamics — the most geographically proximate direct peer.
• Brandon Wheat Kings: WHL franchise based in Brandon, Manitoba; mirrors the small-market prairie junior hockey business model, sponsorship book, and CHL broadcast distribution.
• Red Deer Rebels: WHL franchise competing in the same league with parallel ticket packages, suite rentals, 50/50 raffle, and community programming.
• Lethbridge Hurricanes: WHL franchise in another prairie small/medium market; shares the junior hockey operating model, sponsor mix, and CHL media ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/MJWARRIORS
• YouTubeyoutube.com/@mjwarriorstv
• Facebookfacebook.com/mjwarriors
• Instagraminstagram.com/mjwarriors
• LinkedInlinkedin.com/company/moose-jaw-warriors

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moose Jaw Warriors