MKP Pogoń Siedlce

What MKP Pogoń Siedlce does

MKP Pogoń Siedlce (legal name: Miejski Klub Piłkarski Pogoń Siedlce) is a Polish professional football club headquartered at ul. Jana Pawła II 6, 08-110 Siedlce, in the Mazowieckie region. Founded in 1921 and organized as a stowarzyszenie (association), the club fields a first team competing in Betclic 1 Liga — Poland's second football tier and one of only 36 elite clubs nationally — alongside a reserve team (Pogoń II, recently promoted to V Liga) and a youth academy at Mościbrody. The club holds PZPN licensing including the "Srebrna Gwiazdka PZPN" certification, and was granted Betclic 1 Liga licensing for the 2026-27 season with infrastructural supervision.

The organization operates as a multi-tier sports and entertainment platform. Its core product is professional football matchday entertainment at the Siedlce stadium, sold via a dedicated online ticketing platform (kupbilet.siedlce.pl), physical ticket offices, and a retail sports gallery (Galeria Sportowa), with tickets priced at 15 PLN normal / 8 PLN reduced / 1 PLN children. Complementary products include official merchandise through dunta.pl, digital match programs, and Pogoń Siedlce TV video content. The youth academy (Mościbrody Akademia MKP Pogoń Siedlce), directed by Bogusz Suchecki, runs talent development under its own platform (akademiamkp.sportbm.com), with scouting operations supporting recruitment.

The club's revenue model blends matchday income (one-time tickets and annual season passes launched for 2026-27), commercial sponsorship (main sponsor VIVENGE in a 3+ year relationship with doubled commitment; secondary sponsors EMER BUILD, Drukarnia IWONEX, ProActive Sport Clinic; plus league-wide Betclic and SFD partnerships), merchandise sales, and academy fees. A four-year municipal subsidy agreement with the City of Siedlce underwrites financial stability. The 2026 Walne Zebranie voted to spin off the football section into a newly formed commercial company (spółka) to satisfy First League licensing requirements effective from 2027-28, signalling intent to pursue promotion to the Ekstraklasa.

Name

MKP Pogoń Siedlce

Legal name

Miejski Klub Piłkarski Pogoń Siedlce

Website

https://mkppogonsiedlce.pl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

MKP Pogoń Siedlce is a Polish professional football club headquartered in Siedlce, competing in Betclic 1 Liga (second tier). It operates a first team, reserve side, and Mościbrody youth academy, monetising matchday tickets, sponsorships, merchandise, and academy fees.

Ownership category

akta.pro rank

Headquarters

HQ city

Siedlce

HQ country

Poland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Matchday Revenue: Revenue from ticket sales for home matches at the stadium on Jana Pawła II 6, including individual match tickets and season passes
2. Sponsorship: Main sponsor VIVENGE (increased support 2x), official sponsors including EMER BUILD, Drukarnia IWONEX, ProActive Sport Clinic, and partnership with SFD/Betclic for league-wide activations
3. Merchandise Sales: Sale of club merchandise including supporter gadgets and memorabilia through dunta.pl
4. Academy Fees: Revenue from youth academy programs at Mościbrody Akademia

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

MKP Pogoń Siedlce is a Polish professional football club that fields a first team in Betclic 1 Liga (the second tier of Polish football), a reserve team (Pogoń II Siedlce) competing in lower divisions, and a youth academy (Mościbrody Akademia). The club sells match tickets and season passes, official merchandise, and academy training programs to local fans, regional families, and corporate sponsors in the Siedlce area.

Product overview

MKP Pogoń Siedlce operates as a professional football organization offering a multi-tiered structure consisting of the first team competing in Betclic I Liga, a reserve team (Pogoń II), and the Mościbrody youth academy. The club provides complementary services including ticket and merchandise sales, video content (Pogoń TV), and downloadable match programs. The organization functions as a sports club rather than a technology company, with its product portfolio centered on football entertainment and community engagement.

Differentiator

Problem solved

Functional benefit

Products and services

• MKP Pogoń Siedlce First Team Professional football first team competing in Betclic 1 Liga, the second tier of Polish football, representing the city of Siedlce in national league competition.
• MKP Pogoń II Siedlce Reserve Team Reserve football team competing in lower leagues of Polish football, providing a competitive development pathway for young players; recently promoted to V Liga.
• Mościbrody Akademia MKP Pogoń Siedlce (Youth Academy) Youth football academy program offering professional coaching and a talent development pathway for young players at the Mościbrody training facility, led by Director Bogusz Suchecki.
• Bilety i Karnety (Match Tickets and Season Passes) Match tickets and season passes for Betclic 1 Liga home games, available online via kupbilet.siedlce.pl and at stadium ticket offices. Tiered pricing: Normal 15 PLN, Reduced 8 PLN, Group 5 PLN, Children under 13 1 PLN.
• Gadżety (Official Club Merchandise) Official club gadgets, apparel, and memorabilia sold through the dunta.pl online store, targeting supporters of MKP Pogoń Siedlce.
• Pogoń Siedlce TV Video content platform offering match highlights, player interviews, press conferences, and behind-the-scenes footage, distributed via the official YouTube channel and club website.

Quantifiable outcome

• 74 points, 24 wins, 2 draws, 4 losses in 30 matches with 121 goals scored (Pogoń II)
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Eight partnerships are on record, tiered core and minor.

• SFDcoreGTM or Marketing Partner · 1 July 2026SFD is the official partner of Betclic 1 Liga for the third consecutive season. The partnership provides product support from SFD's flagship brands including ALLNUTRITION, FITKING, and FRULOVE to clubs in the league.
• ProActive Sport ClinicminorOthers · 1 July 2026ProActive Sport Clinic is a new partner of Pogoń Siedlce, providing sports medicine and rehabilitation services to the club.
• EMER BUILD Sp. z o.o.coreGTM or Marketing Partner · 1 July 2026EMER BUILD is a modern engineering and construction company that joined as an official sponsor. The company specializes in general contracting using 'Design and Build' system and has been operating in the Siedlce region since 2019 with multidisciplinary experience.
• Drukarnia IWONEXminorGTM or Marketing Partner · 1 July 2026Drukarnia IWONEX is a family printing company with over 30 years of experience that supports local entrepreneurs and institutions in the region.
• VIVENGEcoreGTM or Marketing Partner · 1 June 2026VIVENGE is the main sponsor of Pogoń Siedlce for the third consecutive year. The Polish family company with 28+ years of history produces visual identification and furniture equipment for fuel stations, restaurants, and shops across Poland and Europe. The sponsor more than doubled their support for the new season.
• BetcliccoreGTM or Marketing PartnerBetclic is the title sponsor of Betclic 1 Liga (Poland's second football tier). Pogoń Siedlce participates in these leagues as a licensed member.
• City of SiedlcecoreStrategic or Co-development PartnerThe City of Siedlce and City Council support Pogoń Siedlce with a four-year subsidy agreement guaranteeing financial stabilization. The club is an important tool for city promotion.
• Pogoń Partner ClubminorGTM or Marketing PartnerPogoń Partner Club is a dedicated sponsor club initiative bringing together businesses that support the club.

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• ŁKS Łódź: Historic Polish football club competing in Betclic 1 Liga alongside Pogoń Siedlce. Comparable in second-tier status, regional supporter base, and need to balance academy pipeline with experienced signings.
• Miedź Legnica: Betclic 1 Liga competitor operating from a smaller city. Directly comparable on commercial structure, matchday revenue model, and reliance on local sponsors and municipal support.
• Wisła Kraków: Major historic Polish club that has played in Betclic 1 Liga and is a direct peer in the second tier. Compares on matchday attendance peaks (referenced in Pogoń attendance record) and similar commercial and academy structures.
• Arka Gdynia: Historic Polish club that has competed in Betclic 1 Liga. Direct peer on multi-tier football operations and content production referenced in Pogoń Siedlce TV mentions.
• Polonia Warszawa: Warsaw-based football club competing in Betclic 1 Liga. Peer in the same league, with comparable operational model centered on ticket sales, sponsorships, and academy development.
• Polonia Bytom: Betclic 1 Liga club also scheduled to face Pogoń Siedlce. Comparable second-tier Polish football club with similar reliance on regional sponsors and ticket revenue.
• Bruk-Bet Termalica Nieciecza: Corporate-branded Betclic 1 Liga club scheduled to face Pogoń Siedlce in 2026-27. Peer on commercial sponsorship-driven branding and second-tier football operations.
• Ruch Chorzów: Another Betclic 1 Liga club from a strong football region, listed in the same league table as Pogoń Siedlce. Similar in operating a multi-tiered football organization with first team, reserves, and academy.
• Chrobry Głogów: Listed in the same Betclic 1 Liga table as Pogoń Siedlce and recently acquired Pogoń's former strength coach. Peer on second-tier operations and regional-city operating model.
• Puszcza Niepołomice: Betclic 1 Liga club with similar small-town operating footprint and reliance on community-driven revenue streams. Direct peer in the same league tier.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xmkppogonsiedlce.pl/?page_id=4894
• YouTubemkppogonsiedlce.pl/?page_id=4897
• Facebookfacebook.com/mkppogonsiedlce.pl
• Instagrammkppogonsiedlce.pl/?page_id=5482
• LinkedInlinkedin.com/company/mkp-pogo%C5%84-siedlce

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MKP Pogoń Siedlce