Codeplan Consultoria De Desenvolvimento Planejamento E Representacao

What Codeplan Consultoria De Desenvolvimento Planejamento E Representacao does

MMM Design, the trade name of Codeplan Consultoria De Desenvolvimento Planejamento E Representacao, is a São Paulo-based pattern and stamp design studio founded in March 1997 by Maria Martha. The studio creates differentiated patterns and prints for multiple surfaces — paper, glass, ceramics, and fabrics (with textiles and ceramics representing the strongest demand) — to help consumer-goods, fashion, and homeware clients stand out in crowded retail markets. Core deliverables are custom pattern libraries and stamp artwork delivered on a project basis, plus selective direct-to-consumer finished goods (paper placemats, napkin rings, paper and fabric napkins) under the Cordel da Culinária sub-brand launched in 2016.

The commercial model blends B2B professional design services with a smaller B2C finished-goods line. B2B revenue is generated through direct consulting and design commissions with Brazilian textile manufacturers, fashion brands and ceramics clients (e.g., Hering, Werner Tecidos, K&T, Daslú, Maria Bonita, Tecelagem Anchieta), through an exclusive consultancy relationship with two Italian textile studios (Stamperia Toscana, Star Spa), and — via a long-standing studio partnership with Kim Designs in Winchester, VA — to a broad roster of US enterprise accounts including Walmart, Adidas, CVS, LL Bean, Pottery Barn, Kleenex, Papyrus, Barnes & Noble and Dick's Sporting Goods. Distribution is augmented by stock and pattern marketplaces (Shutterstock, Society 6, PatternBank, BDO, Pattern Design) and Pantone Institute color research collaborations; pricing is quote-based and not publicly disclosed.

The studio operates without external funding, parent company, or disclosed headcount beyond its founder, who acts as sole creative director. International reach is achieved through partner channels rather than owned offices, and the competitive position rests on the founder's formal training (FAAP, Santa Marcelina, Accademia Italiana di Moda, London College of Fashion) and a 25+ year portfolio rather than on proprietary technology.

Name

Codeplan Consultoria De Desenvolvimento Planejamento E Representacao

Legal name

MMM Design

Website

https://mmmdesign.com.br

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

MMM Design is a São Paulo-based pattern and stamp design studio founded in 1997 by Maria Martha, creating custom prints for paper, glass, ceramics, and fabrics for Brazilian, Italian, and US enterprise clients, with a Cordel da Culinária consumer tableware line.

Ownership category

akta.pro rank

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Custom Pattern Design Services: Custom stamp and pattern design created for external clients including Brazilian and American companies across various industries (textiles, retail, ceramics)

Distribution channels1 record

Marketing channels2 records

Core offering

Codeplan Consultoria, operating as MMM Design, is a São Paulo-based pattern and stamp design studio founded in 1997 by Maria Martha. The studio creates custom estampas (patterns/stamp designs) for application across paper, glass, ceramics, and fabric surfaces for industrial clients, and also sells finished paper and fabric table-setting products (placemats, napkin rings, napkins) under the Cordel da Culinária sub-brand.

Product overview

MMM Design, operated by Codeplan Consultoria De Desenvolvimento Planejamento E Representacao, is a pattern design studio founded in 1997 by artist Maria Martha. The core offering is pattern creation (estampas) for multiple surfaces including paper, glass, ceramics, and fabrics. In 2016, the company expanded into finished products under the Cordel da Culinária sub-brand, offering paper American games/placemats, napkin rings, and paper/fabric napkins for table settings. The product portfolio consists of design services for industrial clients and consumers, plus branded finished goods.

Differentiator

Problem solved

Functional benefit

Brands

• Cordel da Culinária: Brand for paper placemats and American paper games, launched in 2016.

Products and services

• Pattern Design Services (Estampas) Custom estampas (patterns/stamp designs) created for industrial clients, textile manufacturers, fashion brands, and ceramics producers for application across multiple surface types.
• Cordel da Culinária (paper placemats) Paper table setting products (Jogos Americanos de Papel) featuring Maria Martha's original estampas, sold under the Cordel da Culinária sub-brand for end consumers.
• Napkin Rings (Argolas de Guardanapos) Decorative napkin rings sold under the Cordel da Culinária line, designed to coordinate with the paper placemat and napkin collections.
• Paper Napkins (Guardanapos de Papel) Printed paper napkins sold under the Cordel da Culinária sub-brand featuring MMM Design patterns for consumer table use.
• Fabric Napkins (Guardanapos de Tecido) Fabric napkins with original MMM Design estampas sold under the Cordel da Culinária sub-brand for end-consumer table settings.
• Ceramic Pattern Design Services Custom estampas designed for application on ceramic surfaces, including flatware, dinnerware, and decorative ceramic products, for industrial ceramics clients.

Named customers30 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Kim DesignscoreStrategic or Co-development PartnerStudio partnership with Kim Designs located in Winchester, VA, USA. MMM Design develops drawings for this studio which serves American market clients including Kleenex, Limited, Papyrus, Cosco, Pottery Barn, Adidas, Barnes & Noble, Big Lots, Michaels, Creative Converting, Canadian Outwear, CVS, LL Bean, Walmart, Create and Barrel, and Dick's Sporting Goods.
• Stamperia Toscana (Italy)minorStrategic or Co-development PartnerExclusive stamp design consultancy work performed for Italian textile studio Stamperia Toscana.
• Star Spa (Italy)minorStrategic or Co-development PartnerExclusive stamp design consultancy work performed for Italian textile company Star Spa.

Scale indicators2 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Spoonflower: Custom fabric, wallpaper, and home décor printing platform powered by independent surface pattern designers. Comparable on the demand side of pattern-to-product workflows that MMM Design executes for clients.
• Pattern Design: Online surface pattern design marketplace where MMM Design is already a contributor. Operates in the same pattern licensing space for textiles, paper, and home goods.
• Patternbank: Pattern design marketplace and studio that licenses surface pattern designs to fashion, homeware, and stationery clients. Directly comparable to MMM Design as a multi-surface pattern supplier working with major brands.

Broad incumbents

• Shutterstock: Global stock content platform where MMM Design is an active contributor. Overlap lies in monetizing designer-created surface patterns via broad licensing distribution.
• Marimekko: Finnish heritage textile and home goods brand built on signature surface patterns. Comparable to MMM Design in originating proprietary textile patterns and licensing/applying them across product categories.
• Liberty Art Fabrics: Heritage British textile brand famous for proprietary surface patterns licensed across fashion, interiors, and paper goods. Comparable to MMM Design as a pattern-originating brand with cross-category product extensions.
• Designers Guild: British design house known for surface pattern designs in fabrics, wallpaper, and home accessories. Directly comparable in creating and commercializing textile and home-goods patterns across multiple categories.
• Sanderson Design Group: UK-listed group of heritage wallpaper, fabric, and home décor brands. Comparable in the multi-surface pattern design space (wallpaper/fabric/paper) and in licensing designs across global home goods categories.

Emerging players

• Society6: Marketplace that lets independent artists sell pattern-based products across home goods, apparel, and accessories. Comparable as a go-to-market channel for pattern IP that MMM Design is also using.
• Tula Pink: Independent surface pattern designer with a multi-decade career selling textile and paper patterns through her own brand and stock platforms. Closely mirrors MMM Design's solo-designer studio model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/codeplan-consultoria-de-desenvolvimento-planejamento-e-representacao

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Codeplan Consultoria De Desenvolvimento Planejamento E Representacao