Energy Smart
Energy Smart is a business-facing energy services organization that serves small businesses through a multilingual intake process and community-driven referral channels including city initiatives, utility providers, and chambers of commerce.
- Company typePublic
- Founded1999
- HeadquartersSan Mateo, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Energy Smart does
Energy Smart operates a business-facing intake and outreach function that appears to focus on energy-related services for small businesses. The only observable evidence is a SurveyMonkey-hosted contact form inviting business customers to submit their name, phone, email, organization, business address, and a description of how Energy Smart can help their business, with an explicit option to request interpretation services in Hmong, Karen, Somali, or Spanish. This multilingual design suggests the organization targets linguistically diverse small business communities that are typically underserved by conventional energy programs.
The referral architecture embedded in the form points to a community- and institution-driven distribution model. Customers can indicate they heard about Energy Smart via social media, online search, email newsletter, events or presentations, business associations or chambers of commerce, city-led initiatives, Waste Wise, utility providers, contractors, prior working relationships, or referrals. The prominence of public-sector and utility-aligned channels — city-led initiatives, utility providers, and Waste Wise — implies Energy Smart is positioned within a municipal or utility-funded energy efficiency ecosystem rather than operating as a standalone commercial vendor. There is no pricing, product catalog, team, funding, or revenue information provided, so the business model and scale cannot be characterized beyond this intake-and-referral footprint.
Energy Smart firmographics
Firmographics- Name
- Energy Smart
- Legal name
- SurveyMonkey Inc.
- Website
- https://mnenergysmart.com
- Company type
- Public
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Energy Smart is a business-facing energy services organization that serves small businesses through a multilingual intake process and community-driven referral channels including city initiatives, utility providers, and chambers of commerce.
- Ownership category
- akta.pro rank
Where Energy Smart is headquartered
LocationHeadquarters
- HQ city
- San Mateo
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Energy Smart business model
Business model- GTM type
- B2B
- Offering type
- Services
Revenue model
- Subscription Plans: Multi-tiered SaaS subscription model with Basic (free), Individual, Teams, and Enterprise plans. Revenue generated through recurring subscription fees billed monthly or annually.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Basic - Free tier for anyone getting started |
| Subscription | Monthly | Individual - For individual users needing advanced tools |
| Subscription | Annual | Teams - For growing teams needing collaboration features |
| Subscription | Annual | Enterprise - For organizations needing security and scale |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Energy Smart product offering
Product offeringCore offering
Energy Smart operates a contact intake process for businesses seeking energy-related assistance, capturing business contact details and offering interpretation services in Hmong, Karen, Somali, and Spanish. The company appears to function as a connector between businesses and energy-related programs offered by utility providers, city-led initiatives, and partner organizations such as Waste Wise.
Product overview
SurveyMonkey operates as a comprehensive survey and feedback platform ecosystem. The core SurveyMonkey platform serves as the primary product, offering AI-powered survey creation with 500+ templates and access to a global audience panel of 335M+ respondents. The platform is structured across multiple tiers: Basic (free), Individual, Teams, and Enterprise plans. The portfolio includes complementary sub-brands including GetFeedback for customer experience management, SurveyMonkey Apply for application processing, SurveyMonkey LaunchPad for startup use cases, and Wufoo for form building. Through acquisitions, the platform incorporates GetFeedback Direct (Salesforce-integrated surveys) and GetFeedback Digital/Usabilla (digital feedback and sentiment analysis). Additional offerings include SurveyMonkey Rewards and Contribute for panelist engagement. The platform emphasizes AI integration for survey generation, sentiment analysis, and predictive insights.
Differentiator
Problem solved
Functional benefit
Brands
- GetFeedback: In-the-moment website feedback platform that helps improve customer experiences.
- Wufoo
- SurveyMonkey Apply
- GetFeedback Direct
- GetFeedback Digital (formerly Usabilla)
Quantifiable outcome
- NPS response rates jumped to 94% (Greyhound case study)
- +1 more outcomes
Companies that use Energy Smart
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles1 record
Energy Smart technology and API
TechnologyTechnology focussed No
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
AI capability5 records
Feature5 records
Energy Smart partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- SalesforcecoreSurveyMonkey has native integration with Salesforce for CRM-connected survey data and automated email workflows. GetFeedback Direct is a Salesforce ISVforce partner, with registration information disclosed to Salesforce for authentication purposes.
- Google DrivecoreNative integration with Google Drive for document storage and workflow automation
- SlackcoreNative integration with Slack for notifications and team collaboration on survey insights
- Amazon Web ServicescoreSurveyMonkey leverages AWS platform and its multiple Availability Zones for data storage and infrastructure across US data centers, enabling business continuity and disaster recovery
- SparkPostcoreEmail delivery service for survey collectors sent to respondents. SurveyMonkey shares respondent contact information (email address) with this third party.
- TwiliocoreSMS/text survey delivery service for respondent outreach. SurveyMonkey shares respondent contact information (phone number) with this third party.
Scale indicators4 records
Recent moves2 records
Expansion highlights3 records
Energy Smart competitors and assessment
Company assessmentDirect peers
- Qualtrics: Direct competitor in the enterprise experience management (XM) and survey platform market. Qualtrics offers comparable AI-powered survey creation, advanced analytics, and global panel access, targeting the same CX/EX/market research buyer as SurveyMonkey. Owned by Silver Lake/CPPIB.
- Alchemer (formerly SurveyGizmo): Direct competitor in the enterprise survey and feedback platform space. Competes on advanced survey logic, integrations, and CX/EX use cases, with overlapping customer base in mid-market and enterprise segments.
- Jotform: Direct competitor offering online form builder and survey platform with similar SMB/mid-market positioning. Overlaps with SurveyMonkey and Wufoo on form-building, payment collection, and template library use cases.
- Formstack: Direct competitor providing online forms, surveys, and document automation with HIPAA compliance and healthcare focus. Comparable in target mid-market segments and vertical-specific (healthcare, education) go-to-market.
- Typeform: Direct competitor offering conversational form and survey experiences for SMB and mid-market customers. Typeform competes head-to-head on UX-led survey creation and serves overlapping use cases (lead capture, customer feedback, market research).
Broad incumbents
- Medallia: Enterprise customer experience and Voice of Customer platform that overlaps with SurveyMonkey's GetFeedback and CX use cases. While broader in scope (experience analytics, contact center), it competes for the same enterprise CX budget.
- Microsoft Forms: Survey and form capability bundled into Microsoft 365 for enterprise customers. Provides a free, integrated alternative to SurveyMonkey for organizations standardized on the Microsoft stack, including emerging AI features via Copilot.
- Google Forms: Free form/survey tool bundled in Google Workspace. While less feature-rich, it competes directly with SurveyMonkey's Basic tier and benefits from massive distribution through Workspace and consumer Google accounts.
- Zoho Survey: Survey product within the broader Zoho business application suite. Provides an integrated, lower-cost alternative to SurveyMonkey for SMB customers already using Zoho CRM, Mail, or other Zoho apps.
Emerging players
- QuestionPro: Survey and research platform offering comparable features (online surveys, panels, CX, market research) with a global footprint. Targets similar SMB and enterprise customers at competitive price points, particularly in academic and emerging markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat1 record
Key risks7 records
Key highlights7 records
Customer concentration
Energy Smart social profiles
Digital presenceEnergy Smart compliance and trust
Trust signalCompliance6 records
Energy Smart financial estimates
Financial estimateRevenue estimate
Valuation estimate
Energy Smart leadership team
Management profileNumber of profiles
Energy Smart subsidiaries and ownership
Company hierarchySubsidiaries7 records
Energy Smart funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Energy Smart M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Energy Smart
What does Energy Smart do?
Energy Smart operates a contact intake process for businesses seeking energy-related assistance, capturing business contact details and offering interpretation services in Hmong, Karen, Somali, and Spanish. The company appears to function as a connector between businesses and energy-related programs offered by utility providers, city-led initiatives, and partner organizations such as Waste Wise.
Is Energy Smart a public or private company?
Energy Smart is a public company. It is classified as unknown and is currently operating.
When was Energy Smart founded?
Energy Smart was founded in 1999. It employs 11 to 50 people.
Where is Energy Smart based?
Energy Smart is headquartered in San Mateo, United States, in the North America region.
How does Energy Smart make money?
One revenue line is on record: subscription Plans.
Who are Energy Smart's main competitors?
Direct peers on record are Qualtrics, Alchemer (formerly SurveyGizmo), Jotform, Formstack and Typeform. Broad incumbents are Medallia, Microsoft Forms, Google Forms and Zoho Survey. QuestionPro is listed as an emerging player.
Does Energy Smart have an API?
Yes. SurveyMonkey offers API integrations for partners and customers. The API enables programmatic access to survey creation, response collection, and data management. Third-party AI vendors receive survey prompts or responses to deliver AI-powered features. API partners are listed at the /apps/ page with documentation available. Developer documentation is at www.surveymonkey.com/apps.