Energy Smart

What Energy Smart does

Energy Smart operates a business-facing intake and outreach function that appears to focus on energy-related services for small businesses. The only observable evidence is a SurveyMonkey-hosted contact form inviting business customers to submit their name, phone, email, organization, business address, and a description of how Energy Smart can help their business, with an explicit option to request interpretation services in Hmong, Karen, Somali, or Spanish. This multilingual design suggests the organization targets linguistically diverse small business communities that are typically underserved by conventional energy programs.

The referral architecture embedded in the form points to a community- and institution-driven distribution model. Customers can indicate they heard about Energy Smart via social media, online search, email newsletter, events or presentations, business associations or chambers of commerce, city-led initiatives, Waste Wise, utility providers, contractors, prior working relationships, or referrals. The prominence of public-sector and utility-aligned channels — city-led initiatives, utility providers, and Waste Wise — implies Energy Smart is positioned within a municipal or utility-funded energy efficiency ecosystem rather than operating as a standalone commercial vendor. There is no pricing, product catalog, team, funding, or revenue information provided, so the business model and scale cannot be characterized beyond this intake-and-referral footprint.

Name

Energy Smart

Legal name

SurveyMonkey Inc.

Website

https://mnenergysmart.com

Company type

Public

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Energy Smart is a business-facing energy services organization that serves small businesses through a multilingual intake process and community-driven referral channels including city initiatives, utility providers, and chambers of commerce.

Ownership category

akta.pro rank

Headquarters

HQ city

San Mateo

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. Subscription Plans: Multi-tiered SaaS subscription model with Basic (free), Individual, Teams, and Enterprise plans. Revenue generated through recurring subscription fees billed monthly or annually.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Energy Smart operates a contact intake process for businesses seeking energy-related assistance, capturing business contact details and offering interpretation services in Hmong, Karen, Somali, and Spanish. The company appears to function as a connector between businesses and energy-related programs offered by utility providers, city-led initiatives, and partner organizations such as Waste Wise.

Product overview

SurveyMonkey operates as a comprehensive survey and feedback platform ecosystem. The core SurveyMonkey platform serves as the primary product, offering AI-powered survey creation with 500+ templates and access to a global audience panel of 335M+ respondents. The platform is structured across multiple tiers: Basic (free), Individual, Teams, and Enterprise plans. The portfolio includes complementary sub-brands including GetFeedback for customer experience management, SurveyMonkey Apply for application processing, SurveyMonkey LaunchPad for startup use cases, and Wufoo for form building. Through acquisitions, the platform incorporates GetFeedback Direct (Salesforce-integrated surveys) and GetFeedback Digital/Usabilla (digital feedback and sentiment analysis). Additional offerings include SurveyMonkey Rewards and Contribute for panelist engagement. The platform emphasizes AI integration for survey generation, sentiment analysis, and predictive insights.

Differentiator

Problem solved

Functional benefit

Brands

• GetFeedback: In-the-moment website feedback platform that helps improve customer experiences.
• Wufoo
• SurveyMonkey Apply
• GetFeedback Direct
• GetFeedback Digital (formerly Usabilla)

Quantifiable outcome

• NPS response rates jumped to 94% (Greyhound case study)
• +1 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability5 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core.

• SalesforcecoreTechnology or IntegrationSurveyMonkey has native integration with Salesforce for CRM-connected survey data and automated email workflows. GetFeedback Direct is a Salesforce ISVforce partner, with registration information disclosed to Salesforce for authentication purposes.
• Google DrivecoreTechnology or IntegrationNative integration with Google Drive for document storage and workflow automation
• SlackcoreTechnology or IntegrationNative integration with Slack for notifications and team collaboration on survey insights
• Amazon Web ServicescoreTechnology or IntegrationSurveyMonkey leverages AWS platform and its multiple Availability Zones for data storage and infrastructure across US data centers, enabling business continuity and disaster recovery
• SparkPostcoreTechnology or IntegrationEmail delivery service for survey collectors sent to respondents. SurveyMonkey shares respondent contact information (email address) with this third party.
• TwiliocoreTechnology or IntegrationSMS/text survey delivery service for respondent outreach. SurveyMonkey shares respondent contact information (phone number) with this third party.

Scale indicators4 records

Recent moves2 records

Expansion highlights3 records

Direct peers

• Qualtrics: Direct competitor in the enterprise experience management (XM) and survey platform market. Qualtrics offers comparable AI-powered survey creation, advanced analytics, and global panel access, targeting the same CX/EX/market research buyer as SurveyMonkey. Owned by Silver Lake/CPPIB.
• Alchemer (formerly SurveyGizmo): Direct competitor in the enterprise survey and feedback platform space. Competes on advanced survey logic, integrations, and CX/EX use cases, with overlapping customer base in mid-market and enterprise segments.
• Jotform: Direct competitor offering online form builder and survey platform with similar SMB/mid-market positioning. Overlaps with SurveyMonkey and Wufoo on form-building, payment collection, and template library use cases.
• Formstack: Direct competitor providing online forms, surveys, and document automation with HIPAA compliance and healthcare focus. Comparable in target mid-market segments and vertical-specific (healthcare, education) go-to-market.
• Typeform: Direct competitor offering conversational form and survey experiences for SMB and mid-market customers. Typeform competes head-to-head on UX-led survey creation and serves overlapping use cases (lead capture, customer feedback, market research).

Broad incumbents

• Medallia: Enterprise customer experience and Voice of Customer platform that overlaps with SurveyMonkey's GetFeedback and CX use cases. While broader in scope (experience analytics, contact center), it competes for the same enterprise CX budget.
• Microsoft Forms: Survey and form capability bundled into Microsoft 365 for enterprise customers. Provides a free, integrated alternative to SurveyMonkey for organizations standardized on the Microsoft stack, including emerging AI features via Copilot.
• Google Forms: Free form/survey tool bundled in Google Workspace. While less feature-rich, it competes directly with SurveyMonkey's Basic tier and benefits from massive distribution through Workspace and consumer Google accounts.
• Zoho Survey: Survey product within the broader Zoho business application suite. Provides an integrated, lower-cost alternative to SurveyMonkey for SMB customers already using Zoho CRM, Mail, or other Zoho apps.

Emerging players

• QuestionPro: Survey and research platform offering comparable features (online surveys, panels, CX, market research) with a global footprint. Targets similar SMB and enterprise customers at competitive price points, particularly in academic and emerging markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat1 record

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/energy-smart-waste-wise-foundation

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Energy Smart