Moar Gut Hotel GmbH

What Moar Gut Hotel GmbH does

Moar Gut Hotel GmbH is a privately held, family-operated 5-star resort located in Großarl, Salzburg County, Austria, within the Hohe Tauern nature reserve approximately 70 kilometers from Salzburg city. Operated by four generations of the Kendlbacher family under the philosophy of "Liebevoller Luxus für Familien" (loving luxury for families), the resort spans a 100-hectar car-free footprint and comprises 46 family suites ranging from junior suites to luxury family suites accommodating up to seven persons, alongside an organic farm, a riding stable with 14 Icelandic horses, a 1,000 m² nature children's farm, and a private alpine pasture at 1,693 meters elevation. The company employs approximately 120 staff and serves affluent families in the DACH region (Austria, Germany, Switzerland), with no disclosed institutional investment, external parent, or public listing.

The integrated product bundles accommodation with full-board dining (Genuss-Vollpension), professional childcare from 30 days old through dedicated teen programs operating daily from 09:00 to 21:00, wellness facilities including a panoramic indoor pool, infinity pool, baby spa, sauna world, and AELUA-branded treatments, plus year-round activity programming covering skiing with private shuttle to the Großarltal-Dorfgastein area, 250km of hiking trails, mountain biking, climbing, tennis, yoga, and Reformer Pilates. The technology stack is standard hospitality SaaS: a proprietary Zimres-powered online booking engine at booking.moargut.com, Incert voucher management, Brevo email marketing, vioma GDPR consent management, and payment processing for reservations.

Revenue is generated across five streams: suite accommodations (subscription-style recurring stays), food and beverage including an external breakfast service at Restaurant Ferdinand, wellness and spa treatments, paid activities (Reformer Pilates at €35 per person, private yoga at €120, mountain reformer at €430 for two, tennis from €80), and exclusive Moar Gut Alm alpine cabin rentals at €400–€650 per night. Distribution is direct-to-consumer via the proprietary booking engine, phone reservations, email inquiries, and walk-ins. Marketing is digital-first across Google Ads, Meta platforms, Pinterest, YouTube, and Brevo newsletters, with PR representation in DACH (Sarah Prommegger) and the UK (Griffco PR). Pricing is not publicly disclosed and is bespoke by season, suite category, and package.

Name

Moar Gut Hotel GmbH

Legal name

Moar Gut Hotel GmbH

Website

https://moargut.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Moar Gut Hotel GmbH operates a 5-star family nature resort in Großarl, Austria, featuring 46 luxury family suites, all-inclusive dining, full-service childcare from infancy, wellness facilities, and an organic farm with horseback riding. The privately held Kendlbacher family business targets affluent DACH-region families seeking premium alpine vacation experiences.

Ownership category

akta.pro rank

Product category

Luxury Family Resort Hospitality

NAICS

Traveler Accommodation (7211), Accommodation (721)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Family & Kid-Friendly All-Inclusive Resorts (THAGAKAA)

akta.pro secondary industries

Luxury Boutique & Lifestyle Resorts (THAGACAO), Luxury Wellness & Spa Resorts (THAGACAG), Mountain & Adventure All-Inclusive Resorts (THAGAKAH)

Keywords

• Luxury family resort
• Alpine wellness hotel
• Family suite accommodation
• Childcare resort services
• Mountain spa retreats

Headquarters

HQ city

Großarl

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Accommodation: Room and suite rentals for families staying at the 5-star resort, including various suite categories from double rooms to luxury family suites accommodating up to 7 persons
2. Food & Beverage: Genuss-Vollpension (full-board dining) included with accommodation, plus external breakfast service for non-residents
3. Wellness & Spa: Spa treatments, baby spa services, massage services, and premium wellness experiences including AELUA treatments and Babor skincare products
4. Activities & Experiences: Paid activities including Reformer Pilates classes (35€ per person), private yoga (120€), tennis training, horse riding, baby wellness packages, and mountain reformer Pilates (430€)
5. Alpine Experience: Exclusive alpine cabin rental: 400€ per night for resort guests (without meals), 650€ per night for independent visitors (2-night minimum)

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Moar Gut Hotel GmbH operates a 5-star family nature resort in Großarl, Salzburg, Austria, offering 46 family suites with mountain views, full-board Genuss-Vollpension dining, comprehensive wellness and spa facilities, professional childcare from infancy to teens, and integrated organic farm and riding stable experiences. The resort combines accommodation, dining, wellness, childcare, and year-round activities into a single all-inclusive family hospitality offering across 100 hectares of car-free grounds.

Product overview

Moar Gut Hotel GmbH operates a 5-star family nature resort in Großarl, Salzburg, Austria, offering an integrated hospitality experience. The core product consists of 46 family suites with mountain views, comprehensive all-inclusive dining (Genuss-Vollpension), and full-service wellness facilities (Wasserwelt, Wärmewelt, Baby Spa). The resort bundles family-focused services including professional childcare (baby to teen), organic farm experiences with Icelandic horse riding, and year-round activity programs. Additional paid offerings include mountain activities (yoga, Pilates, climbing, hiking), seasonal adventure packages (ski, farm, wellness), and exclusive mountain hut stays at the Moar Gut Alm. The integrated model combines accommodation, dining, wellness, childcare, and activities in one comprehensive family resort.

Differentiator

Problem solved

Functional benefit

Products and services

• Familiensuiten 46 family suites with mountain views, including luxury suites, 3-room family suites, 2-room family suites, and junior suites. Features include pine wood furniture, balconies, separate children's rooms with bunk beds, and stone bathrooms. For families seeking luxury accommodation in the Austrian Alps.
• Genuss-Vollpension Full-board dining package including breakfast buffet, lunch with stone oven pizza, afternoon cake, and 6-course gourmet dinner menu. Includes a dedicated children's buffet, non-alcoholic drink fountain, and organic baby food for infant nutrition. Included with resort stays and also offered as external breakfast service.
• Wellness & Spa Comprehensive wellness facilities including water world (panoramic indoor pool, baby area, infinity pool, natural swimming lake), warmth world (saunas), Lillee Baby Spa, Kids & Teens wellness area, fitness center, professional treatments, Glowcation by AELUA programs, and Longevity services. Includes premium Babor skincare treatments.
• Kinderbetreuung Professional childcare service available daily from 09:00 to 21:00 for babies from 30 days old, children ages 3-9, and teens aged 10+. Programs include sports, excursions, archery, campfires, and age-appropriate activities enabling parents to relax while children are engaged and supervised.
• Bio-Bauernhof & Reitstall On-site organic farm with small animals and 1,000 m² outdoor children's farm space, plus a riding stable with 14 Icelandic horses offering pony rides, animal sponsorship programs, and riding vacations. For families seeking authentic farm and equestrian experiences.
• Moar Gut Alm Private mountain cabin at 1,693 meters altitude exclusively available for hotel guests. Features a hot tub, equipped kitchen, bedrooms, and panoramic mountain views. Priced at 400€ per night for resort guests without meals; also bookable independently at 650€ per night with a 2-night minimum. Includes weekly family hikes with lunch.
• Adventure Packages Seasonal themed vacation packages including Bauernhofnatur (farm experience), Babywellness, Adventzauber (advent season), Vorweihnachtszauber (pre-Christmas magic), Zwergerlski (children's ski lessons), and Natur-Frühling-Familie (spring nature). For families seeking curated seasonal experiences.
• Yoga & Pilates Wellness classes including multiple weekly yoga sessions, an outdoor yoga platform with mountain views, a Reformer Pilates studio with 5 reformers, private yoga sessions at 120€ per session, and exclusive Mountain Reformer Pilates at 430€ for 2 persons on the mountain platform. Group Reformer Pilates classes priced at 35€ per person.
• Sport- und Kletterhalle Indoor sports facility including a modern sports hall for ball games and exercise, indoor climbing and bouldering wall, and a trampoline hall with Window-Jump and Airbag features. For families and active guests regardless of weather.
• Sommeraktiv Program Summer activity program including hiking across 250km of trails and 40+ alpine pastures, mountain biking on 140km of trails with downhill singletrack, tennis, archery on a 3D course, and guided mountain tours in partnership with Berg Gesund certified guides.
• Winteraktiv Program

Quantifiable outcome

• Childcare available daily from 09:00 to 21:00

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature1 record

Partnerships

Five partnerships are on record, tiered core, flagship and minor.

• Berg GesundcoreStrategic or Co-development PartnerMountain guide partnership for guided hiking tours, climbing experiences, via ferrata, paragliding, and mountain activities. Berg Gesund provides certified mountain and hiking guides for guests. Activities include peak tours, decompression days, yoga hiking, alpine flower walks, fitness hiking, ice climbing, guided ski tours, and snowshoe hiking. Services are free for guests except equipment rental.
• Felix NeureutherflagshipStrategic or Co-development PartnerFormer German professional skier collaborated with Technical University Munich to develop 'Beweg dich schlau!' (Move Smart!) program - a movement and education program combining cognitive and motor training. Felix Neureuther conducts daily sports and movement sessions during 'Ready for School' package (05.09-12.09.2026), culminating in championship event on Friday.
• Zimres (Elmar Pircher GmbH)coreTechnology or IntegrationBooking technology provider for online reservations and booking requests. Processes online bookings, travel data, booking products, guest names, contact information, and payment processing for reservations.
• Incert eTourismus GmbH & Co KGcoreTechnology or IntegrationVoucher management software for online voucher sales, redemption, and administration. Handles voucher purchases, email/postal delivery, and tracks voucher balance, redemptions, and status.
• Hochburg DesignminorStrategic or Co-development PartnerDesign and conception partner for website and visual brand identity.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Hotel Oberforsthof: 4-star superior family and nature hotel in Sankt Johann im Pongau, Salzburg region, with similar Alpine family-resort positioning, wellness offerings, and DACH guest base. Closest geographic and concept peer to Moar Gut.
• Ronacher Therme & Resort: 5-star family wellness resort in Bad Kleinkirchheim, Carinthia, combining thermal spa, family childcare, and year-round activities — a strong concept peer on the integrated family-wellness model.
• Hotel St. Veit: Family and wellness resort in Carinthia combining childcare, spa, and active programming — overlapping with Moar Gut's family-plus-wellness positioning.
• Hotel Sonnbichl: 4-star superior family hotel in Sölden, Tyrol, offering family suites, childcare, and ski-in/ski-out Alpine experiences. Concept peer in family-friendly Tyrolean Alpine hospitality.

Broad incumbents

• Falkensteiner Hotels & Residences: Austrian-headquartered hotel group with family and wellness resorts across the Alps and Mediterranean. Comparable Austrian family-resort operator with broader portfolio and brand reach.
• Club Med: Global all-inclusive resort operator with a strong family resort portfolio (e.g., Alpine resorts in France/Switzerland). Comparable all-inclusive family model at much larger scale and global distribution.
• Leading Hotels of the World: Global collection of luxury independent hotels. Relevant as a soft-brand/distribution alternative Moar Gut could leverage to access international luxury family travelers.
• Familotel: Marketing cooperative of family-focused hotels across Germany, Austria, and Italy with certified family-suiting standards and shared booking/distribution. Represents the broader family-resort competitive set and channel alternative.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/moar-gut-hotel-gmbh

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moar Gut Hotel GmbH