Hotel Oberforsthof

What Hotel Oberforsthof does

Hotel Oberforsthof GmbH is a privately held, family-owned four-star superior hotel located at Alpendorf 11, 5600 St. Johann im Pongau, Salzburg, Austria, at 765m altitude in the Ski amadé region. The property offers 69 individually designed rooms and suites (named after family members), and operates year-round as a leisure resort with direct ski-in/ski-out access to Snow Space Salzburg in winter and alpine hiking/biking in summer. Core products include accommodation, the Fora Spa & Wellness (1,500 m² across Adults-only and Family worlds, opened 2025), Oberforsthof-Kulinarik Austrian cuisine with half-board (breakfast, Jause, 5-course dinner), seminar and meeting facilities (110 m² Gartenblick room for up to 100 persons, 70 m² Kaminstube for up to 35), and an extensive activity ecosystem including an in-house ski school, sports rental, an on-site petting zoo (OberHof), kids club for ages 3+, and curated vacation packages (Babymoon, Golf-Genuss, Pilates/Sauna Tage, Bergadvent, Osterglück, Kater Carlo Weeks).

The hotel is part of the Sôha Hotels group, a marketing umbrella of four Four-Star-Superior properties (Sonnhof, Oberforsthof, Haven, Alpina) operated under the Höllwart family, enabling cross-property guest privileges, the Sôha Summer Card (100+ activities), and shared dining at the Deck7 rooftop restaurant. Johann Höllwart has served as Managing Director (Geschäftsführer) since April 2013, with Hansi Höllwart as host and Paul Doubek as Hotel Director. The business operates on a direct-to-consumer model primarily via its own booking engine (booking.oberforsthof.at), supplemented by phone/email reservations and listing on OTAs, with package pricing ranging from €326 to €1,165 per person for 2-7 night stays.

The target customer mix spans families with children (primary), couples (primary), active outdoor enthusiasts (primary), and secondary segments of corporate groups, solo travelers, and friends/groups. Corporate clientele includes Porsche AG, Volvo, Hyundai Österreich, ÖBB, SPAR, BAT, Uniqua, Liebherr, and Amer Sports for seminar and incentive events. The firmographic employee band is 11-50; revenue is not publicly disclosed. Underlying technology consists of a standard hotel property management and booking platform integrated with Smart Host CRM and KunLeiSys guest club software from GASTROpoint, supported by Google Ads, Facebook Pixel, and Google Analytics for marketing. No AI/ML capabilities are described.

Name

Hotel Oberforsthof

Legal name

Hotel Oberforsthof GmbH

Website

https://oberforsthof.at

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Hotel Oberforsthof is a privately held, family-owned four-star superior resort in Alpendorf, Salzburg, offering 69 rooms, a 1,500 m² dual spa, half-board Austrian cuisine, ski-in/ski-out access, and seminar facilities for families, couples, active travelers, and corporate groups.

Ownership category

akta.pro rank

Product category

Luxury Alpine Resort / Family Hotel

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

Keywords

• Luxury alpine hotel
• Wellness spa resort
• Ski-in ski-out hotel
• Family vacation packages
• Seminar conference venue

Headquarters

HQ city

Salzburg

HQ country

Austria

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Room Accommodations: Primary revenue from hotel room bookings including rooms, suites, and single rooms. The hotel has 44 rooms, 22 suites, and 3 single rooms as stated on the main website. Guests book multi-night packages with half-board (breakfast and dinner) included.
2. Seminar and Meeting Services: Corporate events, seminars, workshops, and team building activities. The hotel has dedicated meeting spaces including a 110 m² seminar room (up to 100 persons), a 70 m² fireplace lounge (up to 35 persons), and outdoor garden areas. Revenue from room rentals and catering packages.
3. Spa and Wellness Treatments: Revenue from spa treatments, massages, and wellness services. The hotel operates separate Adults-only Spa (800 m²) and Family Spa (700 m²) with various treatment rooms.
4. Activity Packages and Experiences: Revenue from curated experience packages including golf, ski lessons, ski rentals, guided tours, and adventure activities. The hotel offers 'oberGlücklichmacher' extra experiences and DIY activity packages.
5. Restaurant and Bar Services: Dining revenue beyond included half-board, including the Kulinarik Karussell program where guests dine at partner restaurant deck7, specialty dinners, and à la carte offerings.
6. Gift Vouchers: Sale of gift vouchers available via email for self-printing or postal delivery for printed versions.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels9 records

Core offering

Hotel Oberforsthof is a family-owned 4-star superior hotel in Alpendorf, Salzburg, that sells multi-night vacation stays including accommodation (rooms and suites), half-board dining (breakfast, afternoon snack, 5-course dinner), access to a dual spa concept (Adults-only and Family wellness areas totaling 1,500 m²), seasonal activity programming, ski-in/ski-out access, and dedicated children's and baby services. It also offers corporate seminar and event packages with meeting rooms, catering, and team-building activities.

Product overview

Hotel Oberforsthof is a family-owned 4-star superior hotel in Alpendorf, Salzburg, operating as a multi-offering resort. Its core product is accommodation across 47 rooms, 26 suites, and 3 single rooms, supported by the Fora Spa & Wellness (two themed areas totaling 1,500 m²), Oberforsthof-Kulinarik (Austrian cuisine with breakfast, afternoon snack, and 5-course dinner), and extensive activity infrastructure. The OberHof animal farm and Kulinarik Karussell (Deck7 rooftop dining) are signature add-on experiences. Seasonal sub-products include ski/snowboard access (ski-in/ski-out to Snow Space Salzburg), the Kinderclub & Kinderbetreuung, Baby on Board services, Sôha Summer Card, and themed vacation packages (wellness, golf, Pilates, family, couples, advent/Christmas, Easter). A dedicated Tagungen & Incentives conference division serves corporate clients. The hotel is part of the Sôha Hotels group (Sonnhof, Oberforsthof, Haven, Alpina), enabling cross-property guest experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Zimmer & Suiten (Rooms & Suites) Accommodation offering of 47 rooms, 26 suites, and 3 single rooms (total 69 units) individually designed and named after members of the owning Höllwart family, styled with alpine elegance. Available to individual leisure travelers, couples, families, and corporate guests.
• Fora Spa & Wellness Two spa worlds totaling 1,500 m²: an Adults-only Spa (800 m²) with Finnish sauna, bio-herb sauna, salt steam bath, infrared loungers, Onsen pool (38°C), cold plunge, and ritual zone; and a Family Spa (700 m²) with water slides, indoor pool, baby pool, textile sauna, and family loungers. Includes spa treatments, massages, and ritual experiences.
• Oberforsthof-Kulinarik (Dining) Half-board culinary program of Austrian-inspired cuisine using predominantly fresh organic regional ingredients. Includes daily breakfast, afternoon snack (Jause), and 5-course dinner, served to hotel guests.
• OberHof (Streichelzoo / Animal Farm) On-site animal farm featuring alpacas (Apollo & Paolo), mini-pigs, rabbits, and chickens, offering DIY alpaca trekking experiences for children and families visiting the hotel.
• Kulinarik Karussell (Deck7) Dining experience at the Deck7 rooftop restaurant of Haven Alpendorf, included for stays of 3+ nights as part of half-board. Offers modern Alpine cuisine and panoramic mountain views.

Quantifiable outcome

• 1,500 m² total spa area with separate Adults-only (800 m²) and Family (700 m²) wellness zones
• +3 more outcomes

Named customers24 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

15 partnerships are on record, tiered core and supporting.

• Sôha Hotels GroupcoreStrategic or Co-development PartnerStrategic partnership with three other four-star superior hotels (Sonnhof Alpendorf, Haven Alpendorf, Alpina Alpendorf) under the Sôha brand. Joint marketing, shared loyalty programs (Sôha Summer Card), cross-property guest privileges, and collective booking platform. The partnership enables guests to access facilities across all four properties and provides marketing scale.
• Ski amadécoreStrategic or Co-development PartnerStrategic partnership with Ski amadé, Austria's largest ski association offering 760 km of pistes. Hotel provides ski pass services, ski school partnerships, and represents the ski region. Guests access discounted and bundled ski products through the partnership.
• Snow Space SalzburgcoreStrategic or Co-development PartnerPartnership with Snow Space Salzburg ski resort for direct ski-in/ski-out access, ski pass services, and coordinated guest services. Hotel is located 100m from gondola station with preferential access for hotel guests.
• Smart Host GmbHcoreTechnology or IntegrationCustomer management tool provider for booking execution, guest stay coordination, preference management, and marketing communications. Located at Am Kupfergraben 6A, 10117 Berlin, Germany.
• GASTROpoint GmbHsupportingTechnology or IntegrationProvides KunLeiSys Guest Club software for loyalty program management, points, email communications for occasions and newsletter. Located at Pommernstraße 17, 83395 Freilassing, Germany.
• Ski School AlpendorfcoreStrategic or Co-development PartnerIn-house ski school providing lessons for children and adults, ski rentals, and equipment services. Located directly in the hotel or adjacent property, offering preferential rates for hotel guests.
• OPEN Golf St. JohannsupportingStrategic or Co-development PartnerPartnership with local golf facility offering free play for hotel guests on the Orange and Blue courses. Includes driving range, GPS golf school with PGA Pro Rodney Richards, and club fitting services. Located 7 km from hotel.
• Haven Alpendorf / deck7 Rooftop RestaurantsupportingChannel Partner/ Reseller/ DistributorCross-property restaurant partnership allowing Oberforsthof guests to dine at deck7 rooftop restaurant as part of the Kulinarik Karussell program. One dinner included for stays of 3+ nights as half-board alternative.
• Sonnhof Alpendorf SpasupportingChannel Partner/ Reseller/ DistributorSpa access partnership allowing gym usage at Sonnhof facility (7am-11pm) for Oberforsthof guests as supplement to own spa facilities.
• ThulesupportingChannel Partner/ Reseller/ DistributorEquipment partnership for complimentary loan of premium baby strollers, hiking carriers, and outdoor gear. Partnership enables free equipment rental for families.
• BabyBjörnsupportingChannel Partner/ Reseller/ DistributorEquipment partnership for complimentary loan of baby carriers and baby gear. Partnership supports baby-friendly facilities and services.
• Alpina Alpendorf (Event Hall)supportingChannel Partner/ Reseller/ DistributorEvent hall partnership for large-scale corporate events (up to 650 persons) using Alpina's multi-purpose hall with variable lighting, sound, and stage equipment. Available for sales presentations, balls, and small exhibitions.
• Intersport KerschbaumersupportingChannel Partner/ Reseller/ DistributorSport equipment retailer partnership for bike and ski equipment rental, sales, and service. Located nearby for guest convenience.
• WESTbahnsupportingChannel Partner/ Reseller/ DistributorRail partnership providing direct train connections from Stuttgart and Vienna to St. Johann im Pongau. Hotel offers free shuttle service from station to hotel.
• JO in Salzburg (Tourismusverband)supportingGTM or Marketing PartnerRegional tourism partnership for joint marketing activities, guest referrals, and regional event promotion. Part of the local tourism ecosystem.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Hotel Sacher Salzburg: Historic five-star luxury hotel in Salzburg city. Operates in the same destination market (Salzburg) with overlapping luxury leisure and corporate clientele; broader incumbent offering city rather than alpine-resort positioning.
• Schloss Elmau: Leading luxury wellness/spa alpine resort in the German Alps with comparable dual-spa concept and wellness-led family positioning. Broader incumbent at higher price tier and scale, but directly comparable on spa, family, and MICE dimensions.
• A-Rosa Kitzbühel: Large luxury alpine resort in Tyrol offering comparable family, spa, golf, and ski amenities. Broader incumbent with larger room inventory and a stronger corporate/MICE book, but operates in the same Austrian luxury alpine segment.
• Interalpen-Hotel Tyrol: Large five-star alpine resort in Seefeld/Tyrol with comparable ski, spa, family, and conference facilities. Broader incumbent operating at significantly larger scale within the same Austrian luxury alpine market.
• Hotel Goldener Hirsch, Salzburg: Iconic five-star luxury hotel in Salzburg's old town. Comparable Salzburg-region luxury positioning and high-end corporate/leisure client base, but city-based rather than alpine-resort; broader incumbent with stronger brand recognition.
• Der Krallerhof: Leading five-star alpine wellness hotel in Salzburg's Leogang valley. Comparable Austrian luxury alpine positioning with strong spa, family, and wellness-led proposition; broader incumbent at higher ADR tier.

Direct peers

• Hotel & Resort Alpenrose Karrösten: Family-run four-star superior alpine resort in Tyrol with comparable family/youth programming, spa, and ski access. Directly comparable family-owned, family-segment-focused positioning at similar scale.
• Haven Alpendorf: Fourth Sôha Hotels property in Alpendorf (modern retreat) and host of the Deck7 rooftop restaurant used in Oberforsthof's Kulinarik Karussell program. Closely comparable four-star superior alpine positioning within the same micro-market.
• Hotel Alpina Alpendorf: Third Höllwart-family / Sôha Hotels property in Alpendorf, multi-generational concept. Direct peer with shared infrastructure, marketing, and event halls — overlapping guest base and operational model.
• Sonnhof Alpendorf: Sister property under the same Sôha Hotels umbrella, also a four-star superior hotel in Alpendorf. Comparable scale and shared guest programs (Sôha Summer Card, cross-property privileges), positioning it as the closest direct peer in geography and offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/oberforsthof
• LinkedInlinkedin.com/company/oberforsthof

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel Oberforsthof