MoaTrek New Zealand Limited
MoaTrek New Zealand Limited is a family-owned New Zealand tour operator founded in 1971 that runs all-inclusive small-group guided tours (max 18 travelers) of New Zealand for senior and international travelers from the USA, Canada, UK, Australia, and New Zealand.
- Company typePrivate
- Founded1971
- HeadquartersAuckland, New Zealand
- Headcount1–10
- GTM typeB2C
- OfferingServices
What MoaTrek New Zealand Limited does
MoaTrek New Zealand Limited is a privately held, family-owned New Zealand tour operator founded in 1971 and headquartered in Ellerslie, Auckland. The company specializes exclusively in small-group guided tours of New Zealand for mature and senior travelers, with a maximum group size of 18 travelers per departure. Its product portfolio comprises four itineraries: the Kakapo 21 Day Tour, the Kaka 17 Day Tour, the Kiwi 12 Day South Island Tour, and the Kea 9 Day South Island Tour. All tours are all-inclusive, bundling transportation via mini-coach, hand-picked 4-star accommodation, the services of an expert Kiwi Guide, most meals, and a curated set of activities and experiences, with optional premium add-ons such as helicopter flights available at additional cost.
The business operates a direct-to-consumer go-to-market model with no disclosed intermediary or travel-agency partnerships. Customers are acquired through the MoaTrek website (moatrek.com), an extensive blog of SEO-oriented travel content, organic social media on Facebook, YouTube, and Instagram, and review platforms (Tripadvisor, Google). Inbound inquiries are converted via freephone numbers across five English-speaking markets (USA, Canada, UK, Australia, New Zealand) and website enquiry forms. Pricing is quote-based and not publicly disclosed on the website; current promotions include a complimentary Mt Cook helicopter flight with snow landing (NZD $925 value) for 2026 bookings made before 31 August 2026. Departures are guaranteed regardless of minimum numbers, and most travelers book at least a year in advance.
The company has no disclosed subsidiaries, no parent company, no external funding, and no patents or trademarks. MoaTrek has won the Tripadvisor Travellers' Choice Award in 2020, 2023, 2024, 2025, and 2026, reflecting consistent peer-review recognition. Revenue is not publicly disclosed and the operation is lean, with approximately 10 employees. The company serves international tourists primarily from the USA, Canada, the UK, and Australia, with the senior traveler segment (typically aged 50 and above) representing its core customer persona alongside solo travelers and couples or multi-generational family groups.
MoaTrek New Zealand Limited firmographics
Firmographics- Name
- MoaTrek New Zealand Limited
- Legal name
- MoaTrek New Zealand Limited
- Website
- https://moatrek.com
- Company type
- Private
- Founded year
- 1971
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- MoaTrek New Zealand Limited is a family-owned New Zealand tour operator founded in 1971 that runs all-inclusive small-group guided tours (max 18 travelers) of New Zealand for senior and international travelers from the USA, Canada, UK, Australia, and New Zealand.
- Ownership category
- akta.pro rank
MoaTrek New Zealand Limited industry classification
Industry- Product category
- Guided Tourism Services
- NAICS
- Tour Operators (561520)
- akta.pro primary industry
- Adventure & Expedition Multi-Day Tour Operators (THAKADAD)
- akta.pro secondary industry
- Escorted Coach & Bus Package Tour Operators (THAKADAA)
Keywords
Where MoaTrek New Zealand Limited is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
MoaTrek New Zealand Limited business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Guided Small Group Tours: MoaTrek generates revenue through selling all-inclusive small group tour packages of New Zealand. Tours include transportation (mini-coach), accommodation (hand-picked 4-star hotels), expert Kiwi Guide, many meals, activities, and experiences. Optional activities and premium experiences (helicopter flights, etc.) are available at additional cost.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Kakapo 21 Day Tour - Ultimate North & South Island experience |
| Other | Multi-year contract | Kaka 17 Day Tour - Best of both islands |
| Other | Multi-year contract | Kiwi 12 Day South Island Tour |
| Other | Multi-year contract | Kea 9 Day South Island Tour |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
MoaTrek New Zealand Limited product offering
Product offeringCore offering
MoaTrek New Zealand Limited is a New Zealand-based tour operator that designs and delivers small group guided tours of New Zealand. Tours carry a maximum of 18 travelers, are accompanied by expert Kiwi Guides, and use 4-star accommodation. The company has been operating since 1971 and offers four core itineraries ranging from 9 to 21 days.
Product overview
MoaTrek New Zealand Limited is a 100% New Zealand owned and operated tour company offering small group guided tours of New Zealand since 1971. The company operates a portfolio of four distinct tour products: the Kakapo 21 Day Tour (comprehensive North & South Island itinerary), the Kaka 17 Day Tour (dual-island exploration), the Kiwi 12 Day South Island Tour (focused South Island experience), and the Kea 9 Day South Island Tour (condensed South Island journey). All tours feature small groups of maximum 18 travellers, expert Kiwi Guides, guaranteed departures, 4-star accommodation, and include key experiences such as national parks visits, wildlife encounters, Maori cultural experiences, and wine/food experiences. The tours are specifically designed for senior travellers in their 50s, 60s, and beyond.
Differentiator
Problem solved
Functional benefit
Products and services
- Kakapo 21-day Tour
Quantifiable outcome
- Guests consistently rate MoaTrek highly on Tripadvisor with Travellers' Choice Awards across multiple years
- +1 more outcomes
Companies that use MoaTrek New Zealand Limited
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles1 record
MoaTrek New Zealand Limited technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
MoaTrek New Zealand Limited partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights4 records
MoaTrek New Zealand Limited competitors and assessment
Company assessmentDirect peers
- G Adventures: Global small group tour operator with New Zealand offerings. Similar model of guided multi-day tours with local expertise, though G Adventures targets a younger, broader demographic than MoaTrek's 50+ focus.
- Kirra Tours: Australia-based escorted tour operator with New Zealand itineraries. Comparable guided multi-day coach tour model and shared customer demographic of mature travelers.
- Trafalgar: Globally established guided tour operator with curated New Zealand itineraries. Overlaps on guided multi-day format and senior traveler appeal, though operates at significantly larger scale.
- Insight Vacations: Premium guided tour operator with New Zealand luxury itineraries. Overlaps with MoaTrek on the premium guided multi-day format and senior/affluent customer base.
- Active Adventures New Zealand: New Zealand-based small group adventure tour operator offering guided multi-day hiking and nature-focused trips. Overlaps with MoaTrek on small-group guided format and adventure itineraries.
- Grand Pacific Tours: New Zealand escorted coach tour operator focused on the 50+ market, with multi-day North and South Island itineraries. Closest direct competitor given shared customer demographic and NZ-only focus.
- Intrepid Travel: Global small group tour operator with established New Zealand itineraries. Comparable small-group guided model and similar inclusive pricing structure, though broader geographic scope.
- Haka Tours: New Zealand small group tour operator offering guided multi-day itineraries across both islands. Comparable product range, similar target customer profile, and direct overlap with MoaTrek's core itineraries.
Broad incumbents
- Contiki: Global guided tour operator with New Zealand itineraries. Overlaps on multi-day small group format and inclusion of transport/guides, though Contiki targets 18-35 year-olds rather than MoaTrek's 50+ focus.
Regional players
- AAT Kings: Australia and New Zealand guided tour operator with multi-day itineraries. Comparable product on New Zealand tours and shared senior traveler market, though primarily an Australian-headquartered operator with broader AU-led itineraries.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
MoaTrek New Zealand Limited social profiles
Digital presenceMoaTrek New Zealand Limited financial estimates
Financial estimateRevenue estimate
Valuation estimate
MoaTrek New Zealand Limited leadership team
Management profileNumber of profiles
MoaTrek New Zealand Limited funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MoaTrek New Zealand Limited M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MoaTrek New Zealand Limited
What does MoaTrek New Zealand Limited do?
MoaTrek New Zealand Limited is a New Zealand-based tour operator that designs and delivers small group guided tours of New Zealand. Tours carry a maximum of 18 travelers, are accompanied by expert Kiwi Guides, and use 4-star accommodation. The company has been operating since 1971 and offers four core itineraries ranging from 9 to 21 days.
Is MoaTrek New Zealand Limited a public or private company?
MoaTrek New Zealand Limited is a private company. It is classified as family owned and is currently operating.
When was MoaTrek New Zealand Limited founded?
MoaTrek New Zealand Limited was founded in 1971. It employs 1 to 10 people.
Where is MoaTrek New Zealand Limited based?
MoaTrek New Zealand Limited is headquartered in Auckland, New Zealand, in the Oceania region.
How does MoaTrek New Zealand Limited make money?
One revenue line is on record: guided Small Group Tours.
Who are MoaTrek New Zealand Limited's main competitors?
Direct peers on record are G Adventures, Kirra Tours, Trafalgar, Insight Vacations, Active Adventures New Zealand, Grand Pacific Tours, Intrepid Travel and Haka Tours. Contiki is listed as a broad incumbent. AAT Kings is listed as a regional player.
Does MoaTrek New Zealand Limited have an API?
No public API is recorded for MoaTrek New Zealand Limited.
What industry is MoaTrek New Zealand Limited in?
MoaTrek New Zealand Limited's product category is Guided Tourism Services. Its primary akta.pro industry code is THAKADAD, Adventure & Expedition Multi-Day Tour Operators, with a secondary code of THAKADAA, Escorted Coach & Bus Package Tour Operators. Its NAICS code is 561520.