I&M Mobau Baustoffzentren Bauer GmbH

What I&M Mobau Baustoffzentren Bauer GmbH does

I&M Mobau Baustoffzentren Bauer GmbH is a family-owned building materials retailer founded in 1991 by Kerstin and Klaus Bauer, headquartered in Saalfeld, Thuringia, Germany. The company operates three physical retail locations (Saalfeld as headquarters, Rudolstadt, and Königsee) and functions as the regional Thuringia operator of the i&M Bauzentrum specialty trade brand within the EUROBAUSTOFF cooperative, which unites over 120 owner-operated locations nationwide and supplies both own brands (Prima, OPUS1) and partner brands (Knauf, ROCKWOOL, Saint-Gobain, Wienerberger, Xella, VELUX, Hörmann, JELD-WEN, MEISTER, among others). The product portfolio spans ten categories: Fachmarkt (trade market), Roh- & Hochbau, Dach & Fassade, Bauelemente & Bodenbeläge, Fliesen & Sanitär, Garten- & Landschaftsbau, Trockenbau & Dämmstoffe, Tief- & Straßenbau, Holzbau, and Schüttgüter.

The business model combines B2B and B2C revenue streams. Primary B2B customers are trade professionals (Handwerker, builders, roofers, tilers, drywall installers, plumbers) and architects/planners served through field sales and on-site consultation; the B2C segment comprises homeowners, renovators, and DIY enthusiasts served through Fachmarkt showrooms, exhibitions, and digital channels (website, newsletter, eBay). Revenue is generated primarily through one-time product transactions at retail, supplemented by usage-based income from equipment rental (mini excavators and construction machinery) and professional service fees from delivery with crane unloading, high crane logistics (Hochkran), and on-site services such as color mixing, wood cutting, and screening of bulk earthworks.

Ancillary services include subsidy advisory (Fördermittelservice) for modernization projects, DIY guides, expert consultation by trained staff including energy advisors, and the Beton-2-Go ready-mix concrete partnership with Heidelberger Beton at Saalfeld and Königsee (extending to Rudolstadt in 2025). The company has been recognized as 'Germany's Best Dealer' by the PLUS X AWARD for eleven consecutive years (2016–2026) and received the IHK Ostthüringen vocational training seal in 2026. It is also an official partner of the German Men's National Handball Team (Deutscher Handballbund) with brand ambassador Jens Lehmann, and sponsors multiple local sports clubs for regional community engagement. Management comprises Klaus Bauer (Geschäftsführer) and Katharina Bauer-Kjerkreit, who joined the Geschäftsführung in 2012.

Name

I&M Mobau Baustoffzentren Bauer GmbH

Legal name

I & M MOBAU Baustoffzentren Bauer GmbH

Website

https://mobau-bauer.de

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

1–10 employees

Short description

Family-owned building materials retailer operating three locations in Thuringia, Germany, under the i&M Bauzentrum brand of the EUROBAUSTOFF cooperative. Serves trade professionals and DIY customers with construction supplies, equipment rental, delivery with crane, and on-site services.

Ownership category

akta.pro rank

Product category

Building Materials Retail

NAICS

Building Material and Supplies Dealers (4441), Other Building Material Dealers (44418)

SIC

Retail-Lumber & Other Building Materials Dealers (5211)

akta.pro primary industry

Fasteners, Adhesives & Sealants Retail (Nails, Screws, Glues, Caulks) (CRAIAEAK)

akta.pro secondary industries

Doors, Windows & Millwork Retail (Interior/Exterior Doors, Windows, Moulding) (CRAIAEAI), Painting, Decorating & Wallcoverings (IMAFANAI), Concrete, Cement & Aggregates Retail (Bagged Mix, Sand, Gravel) (CRAIAEAG)

Keywords

• Building materials retail
• Construction supplies
• Tools and equipment rental
• Garden and landscaping
• Tiles and sanitary

Headquarters

HQ city

Saalfeld

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Building Materials Sales: Retail and wholesale sales of building materials across categories including structural construction, roofing, facade, doors/windows, flooring, tiles/sanitary, garden/landscape, drywall/insulation, civil engineering, and wood construction. Revenue from one-time product transactions to trade professionals and consumers.
2. Equipment Rental: Rental of construction equipment and machines from their rental park. Includes mini excavators and other construction machinery for project use.
3. Delivery and Logistics Services: Delivery services including crane unloading for heavy materials. Also operates a high crane (Hochkran) service for construction projects.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

I&M Mobau Baustoffzentren Bauer GmbH operates a specialty building materials retail (Baufachhandel) business across three locations in Thuringia, Germany, selling construction supplies across categories including structural construction, roofing, facades, doors and windows, flooring, tiles and sanitary, garden and landscape, drywall and insulation, civil engineering, and wood construction. The company serves both trade professionals (craftsmen, builders, architects, planners) and end consumers (DIY enthusiasts, homeowners, renovators), supplemented by services such as equipment rental, high crane logistics, delivery with crane unloading, color mixing, subsidy advisory, and expert consultation.

Product overview

I&M Mobau Baustoffzentren Bauer GmbH is a building materials retailer operating three locations in Thuringia, Germany (Saalfeld, Rudolstadt, Königsee). The company offers a comprehensive construction materials portfolio organized into product categories: Roh- & Hochbau (raw and high-rise construction), Dach & Fassade (roof and facade), Bauelemente & Bodenbeläge (building elements and floor coverings), Fliesen & Sanitär (tiles and sanitary), Garten- & Landschaftsbau (garden and landscaping including Gartenwelt showroom), Trockenbau & Dämmstoffe (drywall and insulation), Tief- & Straßenbau (civil engineering and road construction), Holzbau (wood construction), Schüttgüter (bulk materials), and a Fachmarkt (trade market). The company also operates own-brand products Prima (construction materials like tile installation, floor coverings, insulation, doors) and OPUS1 (paints and coatings). Services include equipment rental (Mietgeräte), high crane logistics (Hochkran), catalogs, subsidy advisory services (Fördermittelservice), DIY instructions, color mixing service, delivery with crane unloading, expert consultation, and garden planning. The company is part of the EUROBAUSTOFF cooperative network.

Differentiator

Problem solved

Functional benefit

Brands

• Prima: Own brand of EUROBAUSTOFF for building materials including bathroom sealing, tile installation, floor coverings, insulation, door hardware, shower cabins, tiles, glass doors, building envelope sealing, paving joint mortar, lawn care, terrace supports, terrace and garden design, terrace boards, weed-free joints, masonry, and building waterproofing.
• OPUS1

Products and services

• Roh- & Hochbau (Structural Construction) Construction materials for new construction, conversion, or extension projects, sold to trade professionals and homeowners.
• Dach & Fassade (Roof and Facade) Roof and facade construction materials including all relevant building supplies for roofers and facade installers.
• Bauelemente & Bodenbeläge (Doors, Windows, and Floor Coverings) Doors, floor coverings, and windows from well-known manufacturers known for excellent quality.
• Fliesen & Sanitär (Tiles and Sanitary) Tiles and sanitary products for kitchens, bathrooms, and living rooms.
• Garten- & Landschaftsbau (Garden and Landscaping) Materials for implementing garden dreams including a dedicated Gartenwelt (garden world) showroom.
• Trockenbau & Dämmstoffe (Drywall and Insulation) Drywall construction and insulation solutions for new construction and modernization projects.
• Tief- & Straßenbau (Civil Engineering and Road Construction) Civil engineering and road construction products including drainage, piping, and infrastructure materials.
• Holzbau (Wood Construction) Plywood, MDF boards, construction lumber, beams and battens in various sizes and strengths.
• Schüttgüter (Bulk Construction Materials) Bulk construction materials including various gravels, frost protection, soil, topsoil, and sand.
• Fachmarkt (Trade Market) Trade market offering construction supplies needed for everyday craftsman work, including tools, fasteners, and consumables.
• Mietgeräte (Equipment Rental) Equipment rental service for construction projects including mini excavators and other construction machinery from the rental park.
• Hochkran (High Crane Logistics Service) High crane logistics service for delivery and unloading of heavy construction materials directly to construction sites, added to the service portfolio in April 2019.
• Liefer service mit Kranentladung (Delivery with Crane Unloading) Delivery service with own fleet including crane unloading for heavy materials like pallets, beams, and construction elements directly to construction sites.
• Fachberatung (Expert Consultation) Expert consultation by qualified staff including energy advice in Saalfeld for trade professionals and consumers.
• Fördermittelservice (Subsidy Advisory Service) Information service on subsidies and funding for building modernization and energy efficiency projects.
• Farbmischservice (Color Mixing Service) Color mixing service available at the Königsee location for paints and coatings.
• Prima (Own Brand) Own brand of EUROBAUSTOFF for building materials including tile installation, floor coverings, insulation, doors, showers, tiles, glass doors, building sealing, and garden products.
• OPUS1 (Own Brand) Paint and coating brand offering interior paints, facade paints, wood stains, lacquers, and metal protection products for professional DIY users.

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core, flagship and minor.

• Heidelberger BetoncoreStrategic or Co-development Partner · 4 April 2022Intensive partnership started April 2022 with Heidelberger Beton at Saalfeld and Königsee locations to offer small quantities of fresh concrete easily and quickly (Beton-2-Go concept).
• EUROBAUSTOFFcoreStrategic or Co-development Partner · 1 January 2018i&M Bauzentrum is the Fachhandelsmarke (specialty trade brand) of EUROBAUSTOFF, Europe's leading building materials cooperative. Over 120 owner-operated locations unite under the i&M Bauzentrum brand for joint marketing and distribution. The cooperation enables access to extensive product network, shared brand equity, and collective purchasing power.
• Deutscher Handballbund (DHB)flagshipGTM or Marketing Partner · 1 January 2018Official partner of the German Men's National Handball Team since January 2018. High TV visibility and millions of advertising contacts at all home international matches and selected major events. Brand ambassador: Jens Lehmann.
• Baustoffzentrum Modernes Bauen GmbH (Riesa/Oelsitz)coreOthersPart of the Bauer corporate group. Sister company in Riesa/Oelsitz under the Bauer corporate umbrella.
• Klaus Bauer Kabel GmbH & Co.KGminorOthersPart of the Bauer corporate group. Sister company operating in Saalfeld, Weimar, and Stadtkyll.
• Bauer BetonminorOthersPart of the Bauer corporate group. Concrete operations in Berlin, Weimar, and Nürnberg.
• bbL Beton GmbHminorOthersPart of the Bauer corporate group. Concrete company in Langelsheim.
• MBM Trade Ltd (UK)minorOthersPart of the Bauer corporate group. Trading company based in UK.

Scale indicators3 records

Recent moves17 records

Expansion highlights5 records

Broad incumbents

• OBI: One of Germany's leading DIY and home improvement chains with hundreds of stores. Direct competitor for Heimwerker spend and increasingly for trade-professional customers in building materials.
• toom Baumarkt: REWE Group's German DIY and building materials chain. Competes in the same retail channels and increasingly in trade-professional building materials categories.
• Saint-Gobain Distribution Deutschland: Distribution arm of Saint-Gobain in Germany, including the Raab Karcher and other specialist brands. Comparable as a building materials distributor serving tradespeople with adjacent value-added services.
• Bauhaus: Major German/Swiss DIY and building materials retail chain with large-format Fachcentrum stores. Comparable in product breadth across building materials, tools, and garden, but with national footprint and different service depth.
• Hornbach Baumarkt: Listed German big-box DIY/building materials retailer with nationwide store network. Competes for the same Heimwerker and professional tradesperson customers, but at a much larger scale and with a more price-driven proposition.
• EUROBAUSTOFF (parent cooperative): Parent cooperative of the i&M Bauzentrum brand, uniting 120+ owner-operated building materials centers across Germany. Directly comparable as the umbrella organization that defines Mobau Bauer's go-to-market and purchasing power.

Regional players

• Kemmler Baustoffe: Independent German building materials dealer based in Baden-Württemberg with multiple branches. Comparable regional Fachhandel format focused on tradespeople and homeowners with similar product breadth and service orientation.
• BayWa Bau & Garten: BayWa AG's southern German building materials and garden retail arm. Comparable as a regional Fachhandel/specialty retailer serving tradespeople and consumers, with broader parent services in agriculture and energy.
• Raiffeisen Waren (building materials division): German agricultural cooperative that also operates building materials and DIY outlets, primarily in rural and regional catchments. Comparable regional Fachhandel model for tradespeople and homeowners outside major metros.

Direct peers

• Hagebau: German building materials cooperative model closely comparable to EUROBAUSTOFF; serves independent Fachhandel dealers with purchasing, brand, and digital infrastructure. Operates the same trade-professional + DIY customer mix as Mobau Bauer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/BauzentrenMobauBauer
• Instagraminstagram.com/mobaubauer
• LinkedInlinkedin.com/company/i&m-mobau-baustoffzentren-bauer-gmbh

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about I&M Mobau Baustoffzentren Bauer GmbH