MobileX

What MobileX does

MobileX (موبایلکس) is an Iranian direct-to-consumer e-commerce platform that operates as a specialized mobile and consumer-electronics boutique, headquartered in Tehran and serving consumers across Iran. The platform retails smartphones, tablets, wearables, audio accessories, chargers, laptops, and monitors sourced from major global brands including Apple, Samsung, Xiaomi, Huawei, Google, Nokia, Motorola, Nothing, and Realme, with more than 332 listed products at the time of analysis. MobileX is the retail-facing arm of Darvog (داروگ), a wholesale distributor; this parent relationship provides upstream access to inventory and pricing that small independent resellers in the Iranian market typically lack.

The platform is built around an online storefront supplemented by a logistics stack offering same-day delivery in Tehran and free nationwide shipping across Iran. Supporting features include Xplore, an in-house community for user reviews and content; SmartFind, an on-site product recommendation tool; and the Darvog Plus 24+3 extended warranty program that augments manufacturer coverage. A secondary wholesale channel is offered via WhatsApp, enabling smaller resellers to place B2B orders against the same inventory base.

The business model is a standard e-commerce retail markup: MobileX acquires devices through its Darvog parent at wholesale terms and resells them to Iranian consumers at retail prices, capturing the spread. Ancillary revenue streams from extended warranty fees (Darvog Plus) and wholesale B2B orders are layered on top, but the core monetization is transactional D2C. No subscription, advertising, marketplace fee, or take-rate model is disclosed. The company operates exclusively within the Iranian domestic market, with no signals of cross-border or diaspora commerce.

Name

MobileX

Legal name

MobileX (brand operated by Darvog)

Website

https://mobilex.ir

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

MobileX (موبایلکس) is an Iranian D2C e-commerce platform based in Tehran that retails smartphones, tablets, wearables, audio accessories, laptops, and monitors from global brands to Iranian consumers, operating as the retail arm of wholesale distributor Darvog.

Ownership category

akta.pro rank

Headquarters

HQ city

Tehran

HQ country

Iran

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Hardware Sales: Retail sale of smartphones, tablets, headphones, smartwatches, and chargers from major brands including Apple, Samsung, Xiaomi, Huawei, Google, Nothing, Realme, Daria, TCH, TCL, Nokia, Motorola, OnePlus, Honor, Hanofer, and Sony. Revenue is generated through one-time product transactions.
2. After-Sales Services: Revenue from warranty and after-sales services, including the Darvagh Plus 24+3 month warranty program and repair services managed through their after-sales support infrastructure.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

MobileX operates an Iran-based direct-to-consumer e-commerce platform (mobilex.ir) that retails smartphones, tablets, headphones, smartwatches, chargers, laptops, and monitors from multiple international brands (Apple, Samsung, Xiaomi, Huawei, Google, Nokia, Motorola, Nothing, Realme, Sony, Honor, OnePlus) and local brands (Daria, TCH, TCL). The platform layers on the Darvog Plus 24+3 month warranty program, free nationwide shipping, sub-2-hour Tehran delivery, and a community-driven Xplore review platform to address authenticity, warranty, and delivery pain points for Iranian mobile buyers.

Product overview

MobileX is a specialized mobile boutique and online e-commerce platform operating in Iran. The core offering is an online store for smartphones, tablets, smartwatches, headphones, chargers, laptops, and monitors. The platform distributes products from international brands (Apple, Samsung, Xiaomi, Huawei, Google, Nokia, Motorola, OnePlus, Sony, Nothing, Honor, Realme) and local Iranian brands (Daria, Hanofer, TCH, TCL, MobileX). Key services include the Darvag Plus 24+3 month warranty program, free nationwide shipping, and same-day delivery in Tehran. The platform also features Xplore, a social/community feature for user engagement, and SmartFind for smartphone recommendations. Products span flagship models like iPhone 17 Pro Max, Samsung Galaxy S25 series, and Xiaomi POCO devices to budget-friendly options across all brands.

Differentiator

Problem solved

Functional benefit

Products and services

• MobileX Online Store Direct-to-consumer e-commerce platform offering authenticated smartphones, tablets, headphones/earbuds, smartwatches, chargers, laptops, and monitors from brands including Apple, Samsung, Xiaomi, Huawei, Google, Nokia, Motorola, Nothing, Realme, Sony, Honor, OnePlus, Daria, TCH, and TCL, with free nationwide shipping and same-day Tehran delivery.
• Smartphones (گوشی) Mobile phones across flagship, mid-range, and budget tiers from major international brands (Apple, Samsung, Xiaomi, Huawei, Google) and local Iranian brands (Daria, TCH, TCL).
• Headphones/Earbuds (هدفون) Audio accessories and earbuds from Apple, Samsung, Xiaomi, Huawei, and Sony.
• Smart Watches (ساعت) Wearable smartwatches from Apple, Samsung, Xiaomi, Nothing, and Sony.
• Tablets (تبلت) Tablet devices from Apple, Samsung, Xiaomi, Huawei, Google, Nothing, and Sony.
• Chargers (شارژر) Charging accessories and adapters from Apple, Samsung, and Huawei.
• Laptops (لپ تاپ) Laptop computers available for purchase through the MobileX platform.
• Monitors (مانیتور) Computer monitors available for purchase through the MobileX platform.
• Darvog Plus 24+3 Warranty (گارانتی ۳+۲۴ داروگ پلاس) Extended warranty and after-sales service program providing 24 months of after-sales service plus 3 months of phone exchange coverage for purchased devices, delivered through the parent Darvog warranty network.
• Free Nationwide Shipping Free delivery service covering all cities across Iran for orders placed on the MobileX platform.
• Same-Day Tehran Delivery Express same-day delivery service ensuring orders placed in Tehran are delivered within 2 hours.
• Wholesale Bulk Purchasing (WhatsApp) WhatsApp-based wholesale purchasing channel enabling bulk buyers to acquire smartphones and accessories at wholesale volumes from Darvog (Iran domestic) and UAE import suppliers.

Quantifiable outcome

• Delivery within 2 hours in Tehran
• +1 more outcomes

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Darvagh (داروگ)coreOthersDarvagh is the parent company of MobileX. All rights to MobileX belong to Darvagh. MobileX operates as the online retail brand under the Darvagh corporate umbrella, utilizing Darvagh's warranty infrastructure (Darvagh Plus 24+3) and after-sales service network.

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Regional players

• Torob: Iranian price comparison and product discovery platform that aggregates smartphone and electronics listings across many Iranian retailers. Comparable to MobileX's SmartFind feature and the broader value proposition of helping Iranian consumers navigate a fragmented market, though Torob is a meta-marketplace rather than a direct retailer.

Broad incumbents

• Best Buy: US specialty consumer electronics retailer with a multi-category assortment (smartphones, laptops, audio, wearables) and strong attached-services model (Geek Squad warranty, trade-in). Relevant as the established benchmark for specialty CE retail with post-purchase service revenue, though at far larger scale and in a different geography.
• MediaMarkt: Europe's largest specialty consumer electronics retailer, carrying smartphones, tablets, audio, and computing across all major brands. Comparable to MobileX in its multi-brand specialty retail model and emphasis on expert service, although operating at far greater scale and European geographies.
• Newegg: North American e-commerce specialist for consumer electronics, computers, and accessories, with deep multi-SKU assortment across brands. Comparable to MobileX as an online-first, multi-brand electronics storefront, although Newegg is significantly larger and US-focused.
• Fnac Darty: European specialty consumer electronics and household appliance retailer with strong attached services (warranty extensions, repair, trade-in). Comparable to MobileX for the combination of multi-brand electronics retail with downstream service monetization, though with a broader category footprint and cross-border scale.
• JD.com (Electronics): Major Chinese e-commerce platform with one of the largest electronics and smartphone assortments globally, including direct brand partnerships and same-day delivery in major cities. Comparable to MobileX for the combination of authorized multi-brand electronics, fast delivery, and after-sales infrastructure, though at very different scale.
• Amazon (Consumer Electronics): Global e-commerce platform with a very large consumer electronics assortment including smartphones, accessories, and laptops. Comparable to MobileX as a multi-brand online CE storefront with nationwide shipping, though vastly broader in scope and operating in a different regulatory and supply environment.

Direct peers

• Digikala: Iran's largest e-commerce platform and MobileX's most direct domestic competitor. Both operate as online retailers serving Iranian consumers with smartphones, electronics, and accessories, with national delivery and trust-seal infrastructure. Digikala competes across MobileX's full catalog but at significantly broader scale.
• Croma: India's leading specialty consumer electronics and smartphone retailer, operating both online and offline. It mirrors MobileX's model of curated multi-brand electronics (Apple, Samsung, Xiaomi) with bundled warranty, exchange, and discovery tools, making it a strong structural comparable for mobile-first specialty retail.
• Reliance Digital: Indian specialty electronics retailer (part of Reliance Retail) selling smartphones, laptops, accessories, and audio across multiple brands. Comparable to MobileX in product mix, multi-brand positioning, and bundling of warranty and exchange services with the underlying hardware sale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Customer concentration

• Xx.com/Mobilex_social
• YouTubeyoutube.com/@Mobilex.social
• Instagraminstagram.com/mobilex.social
• LinkedInlinkedin.com/company/mobile-x

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MobileX