What Mobility in Motion does

Mobility in Motion is a UK-based vehicle adaptation provider serving disabled drivers, passengers, wheelchair and mobility device users, and their families. Founded in 2023 and operating as a trading name of Autochair Limited, the company is headquartered in Alfreton, Derbyshire with 23 employees and nationwide service coverage through accredited installation partners. Its product range is organised into three categories — Easy Vehicle Access (swivel seats, person hoists, transfer plates, electronic side steps), Loading and Stowage (boot hoists, wheelchair roof boxes, platform lifts), and Driving Aids (hand controls, pedal modifications, remote control devices, steering aids, safety screens, voice control) — covering the major functional needs of vehicle access, device loading, and adapted driving.

The company holds sole UK distribution rights for Autochair, Brig-Ayd Controls, BraunAbility, and PIMAS, alongside partnerships with BAS, Lodgesons, Stedall, Veigel, and Bruno, giving it exclusive access to a broad catalogue of mechanical and electronic vehicle adaptations. Underlying technologies include powered swivel seats with programmable lowering, mechanical and electronic hand-control systems, 4-way and 6-way powered boot hoists with up to 200kg capacity, and rooftop wheelchair stowage systems that lift and retrieve wheelchairs in under 90 seconds. All products are sold with professional installation and a 3-year warranty.

Revenue is generated primarily through one-time product sales with installation, supplemented by referral income from an Ideal4Finance consumer credit partnership (minimum £500 order, 2–3 year terms) and transaction participation in the Motability Scheme. The Adapt & Drive scheme, launched in 2023 with Vauxhall, Nissan, and Kia, provides an alternative ownership pathway combining a new vehicle with adaptations. Customer acquisition runs through a sales-led needs-based assessment (free 60–90 minute appointments, in-person or virtual), referral partnerships with occupational therapists and driving assessment centres, and a charity partner network spanning six UK disability organisations and Driving Mobility.

Name

Mobility in Motion

Legal name

Autochair Limited T/A Mobility in Motion

Website

https://mobilityinmotion.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

Mobility in Motion is a UK-based provider of vehicle adaptations for disabled drivers and passengers, offering swivel seats, hoists, hand controls, boot loaders and driving aids as the sole UK distributor for Autochair, Brig-Ayd, BraunAbility, and PIMAS.

Ownership category

akta.pro rank

Product category

Vehicle Mobility Adaptations

NAICS

Motor Vehicle Steering and Suspension Components (except Spring) Manufacturing (33633), Motor Vehicle Seating and Interior Trim Manufacturing (336360)

SIC

Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Paratransit & NEMT Vehicle Upfitting / Accessibility Equipment Providers (TLAFAKAL)

akta.pro secondary industry

Home Mobility & Accessibility Equipment (Ramps, Stair Lifts, Transfer Aids) (HSABAKAB)

Keywords

• Vehicle adaptations
• Disability driving aids
• Mobility equipment
• Car accessibility solutions
• Wheelchair vehicle access

Headquarters

HQ city

Alfreton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales and Installation: One-time sale of vehicle adaptations including boot hoists, swivel seats, person hoists, hand controls, pedal adaptations, and related accessories. Professional installation services included in pricing with 3-year warranties on most products.
2. Finance Partnership Revenue Share: Partnership with Ideal4Finance allowing customers to spread adaptation costs over 2-3 years. Minimum order value of £500. Company acts as introducer, receiving referral revenue from credit applications.
3. Motability Scheme: Products available through the Motability Scheme where disabled customers exchange mobility allowance to lease vehicles with adaptations. Some adaptations provided free, others with contribution fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels11 records

Core offering

Mobility in Motion supplies and installs a comprehensive range of vehicle adaptations for disabled drivers and passengers, organised into three categories: Easy Vehicle Access (swivel seats, person hoists, transfer plates, electronic side steps), Loading and Stowage (boot hoists, wheelchair roof boxes, platform lifts), and Disability Driving Aids (hand controls, pedal modifications, steering aids, remote control devices, safety screens, voice control). The company offers free mobility assessments, professional installation, three-year warranties, and the Adapt & Drive vehicle purchase scheme with Vauxhall, Nissan, and Kia.

Product overview

Mobility in Motion is a UK-based provider of vehicle adaptations for disabled drivers and passengers, offering a comprehensive portfolio of physical products organized into three main categories: Easy Vehicle Access (swivel seats, person hoists, transfer plates, electronic side steps, car access aids), Loading and Stowage (boot hoists, wheelchair roof boxes, platform lifts), and Driving Aids (hand controls, pedal modifications, remote control devices, steering aids, safety screens, voice control). The core offering is complemented by the Adapt & Drive vehicle purchase scheme (partnering with Vauxhall, Nissan, and Kia), professional mobility assessments (in-person and online), and financing through Ideal4Finance. Products span exclusive brands including Autochair, Brig-Ayd, BraunAbility, and PIMAS, as well as trusted partners such as BAS, Lodgesons, Stedall, Veigel, Bruno, and Alfred Bekker. All adaptations include 3-year warranty and nationwide installation.

Differentiator

Problem solved

Functional benefit

Products and services

• Adapt & Drive Adapted vehicle purchase scheme combining brand-new cars from Vauxhall, Nissan, and Kia with specialist disability adaptations. Includes free mobility assessment, expert support, flexible payment options, and full vehicle ownership upon payment completion. Models include Corsa, Mokka, Leaf, Qashqai, EV3, EV6, Sportage, and others.
• Swivel Seats Seats that rotate up to 90 degrees outside the vehicle, lower, and assist transfers from wheelchairs. Includes manual and powered options such as BraunAbility Carony (£5,104), Turny Evo fully programmable (£7,176), Turny Orbit programmable (£5,038), Turny Low Vehicle (£5,983), and Caroslide Seat Runner (£1,095). Weight limit of 150kg.
• Person Hoists Lifting aids enabling wheelchair users to transfer safely into standard vehicle seats. Includes Milford Person Lift (Autochair) and BAS Person Lift. Lifts users up to 125kg. Installation within 2-5 hours with 3-year warranty. Starting from £2,995.
• Transfer Plates Bridge the gap between wheelchair and car seat. Available in manual (Autochair ATP from £595, BraunAbility Transfer Board from £695) and electric versions (BAS Electric Transfer Plate from £2,202). Weight capacity 120kg. Suitable for front driver and passenger doors only.
• Electronic Side Steps Automatically deploy when door opens and retract when closed. Designed for larger vehicles (MPVs and vans). Available in sizes 45cm, 60cm, and 120cm. Stedall Electric Cassette Steps from £1,395.
• Boot Hoists Powered devices for loading and unloading wheelchairs, mobility scooters, and powerchairs at the touch of a button. Range includes Autochair Smart Lifter LC/LM 4-Way (£1,845), Smart Lifter LM (£1,495), Smart Lifter LP 4-Way XL (£2,095), Brig-Ayd 40kg Mk2 2-Way (£1,295), BraunAbility Carolift 40 (£1,295), Carolift 6900 6-Way XL (£3,295), and Restraint System (£100). Lifting capacity up to 200kg.
• Wheelchair Roof Boxes BraunAbility Chair Topper wheelchair roof box lifts, stows, and retrieves manual wheelchairs in under 90 seconds. Weight limit 20kg for folding frame wheelchairs. From £6,270.
• Platform Lifts Bruno Joey Lift platform lift for easy lifting and storage of mobility devices within vehicles. High lifting capacity of 159kg. Suited for larger vehicles (MPVs and vans). From £4,095 fully fitted with 3-year warranty.
• Hand Controls Mechanical and electronic adaptations enabling accelerator and brake operation by hand. Products include Brig-Ayd Push/Pull Hand Controls (from £695), BraunAbility Carospeed Menox (£1,080), Veigel eConnect (£1,250), Veigel eClassic (£1,800). Most fitted to automatic vehicles only.
• Pedal Modifications Adaptations for drivers unable to use conventional pedals. Range includes Brig-Ayd Quick Release Pedal Guard (£395), Hinged Accelerator Pedal (£375), Twin Flip Left Foot Pedal Transfer (£599), PIMAS E-Smart Pedal (£1,200), Alfred Bekker Pedal Extension (£255).
• Remote Control Devices Secondary controls allowing operation of indicators, horn, headlights, and wipers from one device. Products include PIMAS Intuitiv-E (£1,475), ErgoTouch, Lodgesons Mini Keypad (£1,045), Veigel MyCommand II (£1,450), Lodgesons EuroGrip (£1,810), Lodgesons R200 (£1,550).
• Steering Aids Enable one-handed vehicle steering, typically used with hand controls. Products include Brig-Ayd Steering Wheel Ball (£65), BraunAbility 2-Pin Specialist Steering Aid (£167), 3-Pin Specialist Steering Aid (£188), PIMAS Ergonomic Spinner Knobs (£120). Can be transferred to virtually any vehicle.
• Safety Screens driverSHIELDS Driver Shield Safety Screen provides protective barrier separating driver from rear passengers. From £750. Promotes safety, comfort, and peace of mind.
• Voice Control PIMAS VoicE Control Driving Solution enables voice commands for secondary vehicle functions such as indicators, horn, headlights, and wipers without taking eyes off road or hands off wheel. From £1,850.
• Mobility Assessments Personalized appointments (60-90 minutes) identifying suitable vehicle adaptations based on seating, transfer, loading, and driving needs. Available in-person or online. Includes full product demonstrations and personalized quotation. No obligation to purchase.
• Finance (Ideal4Finance Partnership) Flexible financing through Ideal4Finance partnership allowing spread of adaptation costs over 2 or 3 years. Minimum order value £500. UK residents 18+. 20% deposit with remaining balance financed. Mobility in Motion acts as Introducer Appointed Representative.

Quantifiable outcome

• Wheelchair rooftop box can lift, stow and retrieve a manual wheelchair in less than 90 seconds
• +3 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

21 partnerships are on record, tiered core and minor.

• Brig-Ayd ControlscoreOEM/ Whitelabel/ Licensing PartnerSole UK distributor for Brig-Ayd Controls, a leading UK manufacturer of car adaptations and driving aids. Products include push/pull hand controls, pedal guards, hinged accelerator pedals, and electronic side steps.
• AutochaircoreOEM/ Whitelabel/ Licensing PartnerSole UK distributor for Autochair, a leading manufacturer of vehicle adaptations. Born from one man's desire for greater independence, Autochair produces boot hoists, person hoists, and transfer plates.
• BraunAbilitycoreOEM/ Whitelabel/ Licensing PartnerSole UK distributor for BraunAbility, a global leader in vehicle mobility solutions since 1972. Products include swivel seats, boot hoists, caroslide, A-Hatch boot opener, and safety screens.
• PIMAScoreOEM/ Whitelabel/ Licensing PartnerSole UK distributor for PIMAS, a European leader in vehicle adaptation technology founded over four decades ago. Products include Intuitiv-E secondary steering control, ErgoTouch, E-Smart Pedal, and VoicE Control driving solution.
• BAS AdaptationscoreStrategic or Co-development PartnerTrusted partner brand with over 40 years of experience. BAS Adaptations believes everyone should live a 'life without boundaries' and produces person lifts and adaptations.
• Veigel AutomotivecoreStrategic or Co-development PartnerTrusted partner designing award-winning ergonomic driving aids and controls for over 100 years. Products include eConnect hand controls, MyCommand II, panoramic rear view mirrors, and JIMMY seatbelt buckle assist.
• Lodgesons ControlscoreStrategic or Co-development PartnerMarket leader in remote control devices. Lodgesons designs and develops innovative wireless keypad systems including Mini Keypad, EuroGrip, and R200 for secondary vehicle controls.
• BrunocoreStrategic or Co-development PartnerTrusted partner established in 1984, celebrating four decades of innovating mobility solutions. Products include Joey Platform Lift for wheelchair and mobility scooter loading.
• Stedall StepscoreStrategic or Co-development PartnerEstablished in 1756 and originating from St John's Gate, London, Stedall Steps is one of the longest established companies in the UK. Produces electronic cassette side steps.
• VauxhallcoreStrategic or Co-development PartnerCar brand partner for the Adapt & Drive scheme offering adapted vehicles including Corsa, Mokka, Frontera, Grandland, Combo Life, and other models.
• NissancoreStrategic or Co-development PartnerCar brand partner for the Adapt & Drive scheme offering adapted vehicles including Leaf, Qashqai, Juke, Ariya, and X-Trail models with petrol, hybrid and electric options.
• KiacoreStrategic or Co-development PartnerCar brand partner for the Adapt & Drive scheme offering adapted vehicles including EV3, EV4, EV6, EV9, K4, Sportage, and PV5 Cargo with petrol, hybrid and electric options.
• Fish InsuranceminorGTM or Marketing PartnerRecommended insurance partner for adapted vehicle insurance. Specialist insurer familiar with disability adaptations for cars.
• Motability SchemecoreChannel Partner/ Reseller/ DistributorRegistered charity enabling disabled people to exchange mobility allowance to lease vehicles. Wide range of Mobility in Motion adaptations available as part of the scheme.
• Driving MobilitycoreGTM or Marketing PartnerNational network of accredited driving assessment centres. Provides professional driving assessments and supports the Driving Assessment Grant (DAG) for adaptation funding.
• AspireminorGTM or Marketing PartnerCharity partner supporting people with spinal cord injuries. Part of Mobility in Motion's charity partner network.
• WheelPowerminorGTM or Marketing PartnerNational wheelchair sports charity. Charity partner of Mobility in Motion.
• Amputation FoundationminorGTM or Marketing PartnerCharity partner supporting people with limb loss. Part of Mobility in Motion's charity partner network.
• Dwarf Sports Association UKminorGTM or Marketing PartnerCharity partner providing sporting opportunities for people with restricted growth. Part of Mobility in Motion's charity partner network.
• REMAPminorGTM or Marketing PartnerCharity that makes bespoke equipment for disabled individuals. Part of Mobility in Motion's charity partner network.
• SIAminorGTM or Marketing PartnerSpinal Injuries Association charity partner. Part of Mobility in Motion's charity partner network.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sirus Automotive: UK-based manufacturer of wheelchair-accessible vehicles and specialist vehicle adaptations, providing both conversions and aftermarket equipment. Directly comparable to Mobility in Motion as a UK-focused supplier of accessibility solutions for private customers.
• Allied Mobility: UK wheelchair-accessible vehicle supplier offering conversions, rental, and adapted vehicles through Motability. Direct peer in serving the same UK customer segment with vehicle accessibility solutions.
• Cadence Mobility: UK provider of wheelchair-accessible vehicles and mobility adaptations, including new and used WAVs and bespoke adaptations. Comparable to Mobility in Motion in product mix and target customer.
• Brotherwood Automobility: UK specialist in wheelchair-accessible vehicle (WAV) conversions and adaptations, offering both new and used adapted vehicles. Overlaps directly with Mobility in Motion in serving disabled drivers and passengers seeking vehicle accessibility solutions in the UK.
• Gowrings Mobility: UK wheelchair-accessible vehicle specialist with Motability Scheme participation, conversion services, and adapted vehicle sales. Directly overlaps with Mobility in Motion's customer base and distribution model.
• GM Coachwork: UK wheelchair-accessible vehicle specialist offering conversions, adaptations, and Motability Scheme vehicles. Comparable in customer base (Motability users), product category, and UK distribution model.
• Lewis Reed (WAV): UK dealer of new and used wheelchair-accessible vehicles from multiple OEMs, with conversion and adaptation services. Comparable to Mobility in Motion's Adapt & Drive model and Motability Scheme participation.
• Vantage Mobility International (VMI): US-based manufacturer of wheelchair-accessible vans and vehicle accessibility products including transfer seats and lifts. Comparable to Mobility in Motion in product category (swivel seats, lifts, driving aids) and target end-user (disabled drivers/passengers).
• Autochair Limited: Parent company of Mobility in Motion and a UK-based designer and manufacturer of vehicle adaptations including boot hoists, person lifts, and transfer plates. Highly comparable in product portfolio and customer base, and the originating manufacturing entity behind many of Mobility in Motion's offerings.

Broad incumbents

• BraunAbility: Global leader in vehicle mobility solutions since 1972, manufacturing swivel seats, lifts, and driving aids. Mobility in Motion is BraunAbility's sole UK distributor, so the firm is both a partner and a broader incumbent whose products directly compete in the UK market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/_mobilitymotion
• YouTubeyoutube.com/channel/UC6QglnlvAseyuNGK3iqxo9w
• Facebookfacebook.com/mobilityinmotionuk
• LinkedInlinkedin.com/company/mobility-motion
• Instagraminstagram.com/mobilityinmotionuk
• TikToktiktok.com/@mobilityinmotion

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mobility in Motion