Mobil in Deutschland e.V.

What Mobil in Deutschland e.V. does

Mobil in Deutschland e.V. is a Munich-headquartered, registered non-profit automobile club (eingetragener Verein, AG München VR 14272) that has operated since the early 1990s as a price-disruptive alternative to ADAC. The organization sells three annual subscription memberships — BASIS (€38/yr, Germany-wide), PREMIUM (€68/yr, worldwide), and PREMIUM PARTNER+ (€88/yr, worldwide family) — that deliver protection letters covering breakdown and accident assistance, towing, rental car/accommodation, vehicle and medical repatriation, and telephone legal advice. Service delivery is executed through a network of third-party partners rather than an owned fleet; underlying underwriting is provided by Allianz Versicherungs-AG. The club is run with a deliberately lean 6-person headcount, enabling structurally lower fees than ADAC while sustaining service quality verified by five consecutive DISQ Testsieger awards (2017, 2019, 2021, 2023, 2025).

Revenue is generated exclusively from recurring annual membership fees billed via SEPA direct debit, with discounted rates (€25) offered to students, trainees, journalists, pensioners, and disabled persons. Distribution runs through direct online signup at www.mobil.org, comparison platforms CHECK24 and mobile GARANTIE Deutschland, and a member-get-member referral program; no physical retail is operated. The organization supplements its core club offering with adjacent services — traffic-fine and fuel-tax calculators, a quarterly digital magazine, a European toll/vignette information service, legal-protection insurance, and a member discount program spanning 400+ partner companies — and pursues an active advocacy agenda (HVO100 alternative-fuel campaign, opposition to fuel-price increases, EU combustion-engine ban, and speed limits) that doubles as both brand positioning and a member-acquisition lever.

Name

Mobil in Deutschland e.V.

Legal name

Mobil in Deutschland e.V.

Website

https://mobil.org

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

Mobil in Deutschland e.V. is a Munich-based non-profit German automobile club offering low-cost annual subscription memberships (€38–€88) for roadside assistance, legal advice, and driver advocacy, serving as a price-disruptive ADAC alternative.

Ownership category

akta.pro rank

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership Fees: The company generates revenue exclusively from annual membership fees across three tariff tiers (BASIS, PREMIUM, PREMIUM PARTNER+). Fees are charged annually via SEPA direct debit. The company passes on cost efficiencies from lean operations to members, maintaining low prices.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Mobil in Deutschland e.V. sells annual automobile club memberships across three tariff tiers (BASIS, PREMIUM, PREMIUM PARTNER+) that provide a protection letter covering breakdown and accident assistance, towing, rental car, hotel accommodation, vehicle and medical repatriation, and telephone legal advice on traffic law. Membership revenue funds service delivery through a strong partner network (with Allianz as the underlying insurance partner), supplemented by partner discounts, advocacy campaigns, and online tools such as the traffic fine and fuel tax calculators.

Product overview

Mobil in Deutschland e.V. is a multi-award-winning German automobile club offering three tiered membership products (BASIS, PREMIUM, PREMIUM PARTNER+) that provide roadside assistance, breakdown coverage, accident help, and travel protection services. The core offering consists of protection letters (Schutzbrief) at different coverage levels—Germany-wide for BASIS and worldwide for PREMIUM and PREMIUM PARTNER+. The company differentiates itself through competitive pricing (starting at 38 EUR/year) and advocacy for driver interests. Beyond core membership, the club provides supplementary services including a traffic fine calculator, traffic law legal advice, legal protection insurance, fuel tax calculator, and member discount programs. The organization actively advocates for driver rights, technology neutrality, and alternative fuels like HVO100, positioning itself as a consumer-friendly alternative to larger automobile clubs like ADAC.

Differentiator

Problem solved

Functional benefit

Products and services

• BASIS Membership Entry-level annual automobile club membership for 1 person and 1 private vehicle, providing a Germany-wide protection letter (Schutzbrief) that covers breakdown and accident assistance, towing, rental car/hotel accommodation, and telephone legal advice on traffic law. Priced at €38 per year (€25 reduced rate for students, trainees, journalists, pensioners, disabled persons); BASIS Partner+ couple variant at €63 per year.
• PREMIUM Membership Mid-tier annual membership for 1 person plus minor children, providing a worldwide protection letter that covers breakdown and accident assistance, 7 days of rental car or hotel accommodation upon breakdown, vehicle repatriation, medical repatriation, personal assistance, and all BASIC benefits extended globally. Priced at €68 per year.
• PREMIUM PARTNER+ Membership Premium family annual membership providing worldwide protection for the primary member, their partner, and minor traveling children across all registered vehicles, including breakdown/accident assistance, towing, 7-day rental car, hotel, vehicle repatriation from Europe, medical repatriation, emergency assistance, medication delivery, document service, and key assistance. Priced at €88 per year.
• Verkehrsrechtsschutz (Traffic Legal Protection Insurance) Traffic legal protection insurance service for members, covering costs for legal representation and court proceedings related to road traffic incidents and disputes.
• Mitgliedervorteile (Member Discount Program) Member benefits program providing access to discounts and special offers from over 400 partner companies across shopping, travel, and mobility services, included free with membership.

Quantifiable outcome

• Assistance typically arrives within ~30 minutes in Germany via a strong partner network
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Allianz Versicherungs-AktiengesellschaftcoreStrategic or Co-development PartnerMobil in Deutschland provides organizational and membership services, while Allianz Versicherungs-AG serves as the insurance partner, providing group insurance coverage for members. The scope of benefits paid to members is determined by the chosen membership type (BASIS, PREMIUM, PREMIUM PARTNER+). The partnership is fundamental to the club's service delivery model.
• CHECK24 Vergleichsportal für Versicherungsprodukte GmbHminorChannel Partner/ Reseller/ DistributorCHECK24 serves as a comparison and lead generation platform for Mobil in Deutschland memberships. Customers can apply for automobile club membership through the CHECK24 insurance products comparison portal.
• mobile GARANTIE Deutschland GmbHminorChannel Partner/ Reseller/ Distributormobile GARANTIE Deutschland GmbH (www.mobile-garantie.de) is listed as an additional channel through which customers can apply for Mobil in Deutschland membership.
• Bundesverband Freier Tankstellen e.V. (bft)minorStrategic or Co-development PartnerBundesverband Freier Tankstellen e.V. co-hosted an online event with Mobil in Deutschland e.V. titled 'E-Fuels and the Future of the Combustion Engine', featuring rally legend Walter Röhrl and politicians including Oliver Luksic (FDP). The partnership centered on advocating for e-fuels and synthetic fuels.
• eFUEL-TODAY (campaign)minorGTM or Marketing PartnerMobil in Deutschland co-hosted the online event 'E-Fuels and the Future of the Combustion Engine' together with the eFUEL-TODAY campaign and Bundesverband Freier Tankstellen (bft).

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Regional players

• RAC: RAC is one of the UK's oldest and largest roadside assistance providers, offering membership-based breakdown cover, insurance, and motoring services. Structurally analogous as a subscription automobile club with tiered protection products.
• ÖAMTC: Österreichischer Automobil-, Motorrad- und Touring Club is Austria's largest automobile club with ~2.3 million members, providing roadside assistance, legal advice, and travel services. It is a structurally analogous membership-based automobile club operating in a neighboring market with comparable tier-based offerings.
• RACC: RACC (Reial Automòbil Club de Catalunya) is Spain's largest automobile club with over 1 million members, providing roadside assistance, insurance, and travel services. Comparable as a tiered subscription automobile club serving a large European member base.
• TCS (Touring Club Suisse): TCS is Switzerland's leading automobile club with ~1.6 million members, offering roadside assistance, legal protection, and driving school services. Operates with a similar subscription model and tiered benefits structure, serving as a structural peer in a neighboring German-speaking market.
• ANWB: ANWB is the Dutch automobile and touring association with millions of members, offering roadside assistance, travel services, and member benefits. Comparable as a membership-based mobility organization with tiered services in a neighboring European market.

Others

• Allianz Versicherung (as partner context): Allianz Versicherungs-AG underwrites Mobil in Deutschland's group insurance coverage and is the foundational insurance partner enabling the club's service model. Included as an ecosystem participant that underpins the company's product, not as a direct competitor.

Broad incumbents

• AAA (American Automobile Association): AAA is the dominant US automobile club federation with ~60 million members, offering tiered roadside assistance, insurance, travel, and financial services. Comparable as a tiered subscription automobile club with much greater scale and a broad portfolio beyond core roadside services.
• ADAC: Allgemeiner Deutscher Automobil-Club is Germany's dominant automobile club with ~21 million members, offering roadside assistance plus a broad portfolio of insurance, travel, and financial services. Mobil in Deutschland explicitly positions as a cost-disciplined alternative to ADAC, making it the most directly comparable but much larger incumbent.

Direct peers

• AvD (Automobilclub von Deutschland): AvD is one of Germany's oldest automobile clubs (founded 1899), offering classic automobile club services including roadside assistance, motorsport, and classic vehicle support. It is a smaller, traditional direct peer competing for similar German driver customers.
• ACE (Auto Club Europa): ACE is a Stuttgart-based German automobile club offering roadside assistance, legal protection, and travel services at competitive prices. It competes head-to-head with Mobil in Deutschland in the value-tier of the German automobile club market, with overlapping customer segments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Mobil_in_D
• YouTubeyoutube.com/channel/UClr5bYEtn6oIOIcPst2vloQ
• Facebookfacebook.com/MobilInDeutschland
• LinkedInlinkedin.com/company/mobil-in-deutschland-e-v
• Instagraminstagram.com/mobilindeutschland

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mobil in Deutschland e.V.