Ace Auto Club Europa E.v.

What Ace Auto Club Europa E.v. does

ACE Auto Club Europa e.V. is a German registered nonprofit association (eingetragener Verein) founded in 1965 and headquartered in Stuttgart, operating as Germany's second-largest automobile club with over 600,000 members. The organization provides 24/7 pan-European roadside assistance, breakdown recovery, legal support through a trusted lawyer network, and member benefits across multiple tiers including ACE Classic (€82/yr regular), Comfort (€105/yr), Comfort+ (€140/yr), Junge Leute for under-25 drivers, and a specialized Camper tariff. ACE recovers or repairs over 100,000 vehicles annually and operates an emergency hotline via phone, email, and mobile app.

The underlying platform combines a mobile app (iOS and Android) for breakdown reporting and member services, a Partnerweb distribution platform for insurance brokers and POS partners, and integration partnerships with Euro Union Assistance for emergency hotline operations and EnBW for EV charging discounts via the e-POWER tariff. ACE is the only automobile club member of the Verbraucherzentrale Bundesverband (vzbv), holds recognition as an authorized consumer protection organization, and is a registered lobbyist with the German Bundestag (R000563). The wholly-owned subsidiary ACE-Wirtschaftsdienst GmbH handles economic and business services.

Revenue is generated primarily through annual membership subscriptions, supplemented by insurance product commissions (vehicle, personal, travel), Mastercard Gold credit card services, and affiliate partnerships with fuel stations (Circle K, 5,000-station network with 2 cents/liter discount), EnBW charging stations (5 cents/kWh), and A.T.U auto service centers. Distribution spans direct-to-consumer website/app sales, insurance brokers, POS retail locations, and the Check24 comparison portal. Marketing targets German families, young drivers, cyclists, and campers through multi-channel digital campaigns including a current promotional period offering 50% first-year discounts.

Name

Ace Auto Club Europa E.v.

Legal name

ACE Auto Club Europa e.V.

Website

https://ace.de

Company type

Private

Founded year

1965

Operating status

Operating

Short description

ACE Auto Club Europa E.V. is a German nonprofit automobile club founded in 1965 that provides 24/7 pan-European roadside assistance, breakdown recovery, legal support, and member benefits to over 600,000 individual members across multiple subscription tiers.

Ownership category

akta.pro rank

Product category

Automobile Club Services

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Specialty Membership Clubs (Category-Focused) (CRAEADAI)

akta.pro secondary industry

Travel & Services Membership Clubs (Ancillary Services-Led) (CRAEADAK)

Keywords

• Roadside assistance
• Automobile club membership
• Breakdown assistance services
• Mobility protection
• Motorist benefits

Headquarters

HQ city

Stuttgart

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Membership Fees: Annual membership fees collected from over 600,000 members across multiple tariff tiers (Classic, Comfort, Comfort+, Junge Leute, Camper). Revenue is subscription-based recurring with annual billing.
2. Insurance Products: ACE offers vehicle insurance, personal protection, and travel insurance through partnerships. Additional revenue from credit card services with Mastercard Gold.
3. Member Benefits & Partnerships: Revenue from partnerships with fuel stations (tanker discounts), charging stations, rental car agencies, and affiliate programs.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

ACE Auto Club Europa e.V. is a member-based automobile club providing 24/7 pan-European breakdown assistance, mobility protection, and member benefits through tiered annual subscriptions (Classic, Comfort, Comfort+, Junge Leute, Camper). The club serves over 600,000 members with roadside assistance, medical repatriation, legal aid via trusted lawyers, bicycle/e-bike protection, and exclusive partner discounts on fuel, charging, rentals, and travel.

Product overview

ACE Auto Club Europa is an automobile club offering a tiered membership system consisting of four main tariff products (ACE Classic, ACE Comfort, ACE Comfort+, and ACE Junge Leute for young drivers) plus a specialized ACE Camper tariff. The core services include 24/7 European-wide breakdown assistance, legal support, consumer protection, and driving safety trainings. The ACE-App mobile application enables members to report breakdowns, find services, and access mobility tools. The club also provides a member magazine (ACE LENKRAD) available in print and digital formats, various insurance products (vehicle, personal, travel), and member benefits including credit cards and auto subscriptions.

Differentiator

Problem solved

Functional benefit

Brands

• ACE Classic: Basic membership tier providing unlimited pan-European breakdown assistance, protection for bicycles and e-bikes, and medical repatriation.
• ACE Comfort
• ACE Comfort+
• ACE Junge Fahrer
• ACE Camper

Products and services

• ACE Classic Membership Base membership tariff offering unlimited pan-European breakdown assistance, coverage for bicycles and e-bikes, and medical repatriation services. Priced at €41 first year (€82 regular), annual billing.
• ACE Comfort Membership Mid-tier membership tariff including extended coverage with up to 30 km towing, ACE-App access for easy breakdown reporting, and protection in foreign vehicles. Priced at €52 first year (€105 regular), annual billing.
• ACE Comfort+ Membership Premium membership tariff with up to 50 km coverage included, home door opening service, rental car from doorstep, and coverage up to €500. Priced at €70 first year (€140 regular), annual billing.
• ACE Junge Leute (Young Driver) Membership Special membership tariff for young drivers aged 18-25 offering 40% savings on regular ACE tariffs, starting at €49.20/year for the Classic tier. Annual payment only.
• ACE Camper Membership Specialized membership tariff designed for camper van and caravan owners with tailored mobility protection benefits for recreational vehicles, including camping site information.
• ACE Mobile App Mobile application for ACE members to report breakdowns and accidents, access fuel station prices, use mobility planner, find ACE trusted lawyers, and store digital membership cards. Available on iOS and Android.
• 24/7 Pan-European Breakdown Assistance (Pannenhilfe) 24/7 roadside assistance service available throughout Europe, handling vehicle breakdowns and accidents. Co-processed with Euro Union Assistance GmbH, the service recovers over 100,000 vehicles per year.
• ACE Trusted Lawyers (Vertrauensanwälte) Legal assistance service providing emergency legal aid and free initial legal consultation for ACE members in traffic-related matters. Accessible via the ACE website and mobile app.
• Driving Safety Trainings (Fahrsicherheitstrainings) Safety training programs for both corporate clients and individual members, including targeted group programs, events, and rental options.
• ACE LENKRAD Member Magazine Member magazine available as print publication and digital e-paper subscription, with archive access and member-only content.
• ACE Insurance Products (Fahrzeugversicherung, Persönlicher Schutz, Reiseversicherung) Insurance offerings distributed through partnerships covering vehicle insurance (Fahrzeugversicherung), personal protection (Persönlicher Schutz), and travel insurance (Reiseversicherung) for ACE members.

Quantifiable outcome

• Over 100,000 vehicles recovered/repaired per year
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• EnBW Energie Baden-Württemberg AGcoreStrategic or Co-development PartnerPartnership for ACE-e-POWER electric vehicle tariff through EnBW mobility+ app. ACE members receive 5 cents per kWh discount at EnBW charging stations. Data exchange includes customer verification and charging history for billing purposes.
• Euro Union Assistance GmbHcoreStrategic or Co-development PartnerCo-processing partner for ACE emergency hotline (Notruf) services. Joint database for breakdown and accident response. Both companies share customer data under joint processing agreement for efficient service delivery.
• Allianz pro SchieneminorStrategic or Co-development PartnerACE is a founding member of Allianz pro Schiene, a non-profit alliance promoting rail transport combining civil society and railway industry with over 200 member organizations.
• Deutscher Verkehrssicherheitsrat (DVR)minorStrategic or Co-development PartnerACE is a member of the German Traffic Safety Council, which advocates for road safety since 1969 through technical measures, legislation, and education campaigns.
• Verbraucherzentrale Bundesverband (vzbv)minorStrategic or Co-development PartnerACE is the only automobile club member of the German Consumer Association Federation (vzbv), which represents consumer interests through 16 regional consumer centers.
• Deutsche VerkehrswachtminorStrategic or Co-development PartnerACE has been a member since 1969 of the German Traffic Watch, a non-profit organization dedicated to accident prevention and protection of road users.
• Deutscher VerkehrsgerichtstagminorStrategic or Co-development PartnerACE has been a member since 1972 of the annual German Traffic Law Conference, which influences legislation through expert recommendations.
• Check24 Vergleichsportal GmbHcoreChannel Partner/ Reseller/ DistributorACE partnership with Check24 comparison portal for membership distribution. Check24 handles contract status management and billing verification for ACE memberships.
• Circle KminorGTM or Marketing PartnerFuel partner offering exclusive conditions to ACE members at Circle K stations.
• 1KOMMA5°minorGTM or Marketing PartnerPartner offering exclusive conditions for ACE members on home energy solutions.
• A.T.U Auto-Teile-UngerminorGTM or Marketing PartnerACE participates in A.T.U affiliate program through Effinity S.A.S., enabling member benefits at A.T.U auto parts and service centers.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ADAC: Germany's largest automobile club with ~21M members, offering roadside assistance, insurance, travel, and member benefits. Directly competes with ACE in the same German automobile club category, with overlapping product/market and membership model.
• AvD (Automobilclub von Deutschland): Historic German automobile club (founded 1899) offering membership-based roadside assistance and motorsport affiliation. Directly comparable as another Germany-based automobile club competing for similar private motorist members.

Regional players

• TCS (Touring Club Suisse): Switzerland's leading automobile club with ~1.7M members offering roadside assistance, driving schools, and travel services. Comparable subscription membership model with similar services; operates in ACE's coverage geography.
• ANWB: Dutch membership organization (~4.6M members) offering roadside assistance, travel, and mobility services. Comparable membership-based mobility services model serving a European market adjacent to ACE's coverage area.
• ÖAMTC (Österreichischer Automobil-, Motorrad- und Touring Club): Austria's largest automobile club with ~2.3M members, offering roadside assistance, insurance, and travel services. Comparable member-benefit-driven business model; operates in ACE's pan-European coverage geography but as the dominant local player.
• ACI (Automobile Club d'Italia): Italy's automobile club with ~1M members, offering roadside assistance, insurance, and travel services. Comparable membership-based motoring services model serving a European market in ACE's pan-European coverage scope.
• RACC (Reial Automòbil Club de Catalunya): Spanish automobile club serving ~1M members with roadside assistance, insurance, and travel services. Comparable membership-based mobility services model serving a European market in ACE's pan-European coverage scope.

Broad incumbents

• AAA (American Automobile Association): US federation of automobile clubs with ~60M members offering roadside assistance, insurance, travel, and financial services. Comparable membership-club model at much larger scale; serves as the archetype for category.
• The AA (UK): UK's largest breakdown and motoring services organization with ~3.4M members, recently private-equity-owned (TowerBrook/CD&R). Comparable subscription-based roadside assistance model with insurance and travel ancillaries.
• RAC: UK roadside assistance provider serving ~2.5M members with breakdown, insurance, and motoring services. Comparable subscription-based roadside assistance business model with member benefits.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/ace_auto_club
• YouTubeyoutube.com/user/acefernsehen
• Facebookfacebook.com/aceautoclubeuropa
• LinkedInlinkedin.com/company/ace-auto-club-europa-e-v-
• Instagraminstagram.com/ace_auto_club_europa
• TikToktiktok.com/@ace_auto_club_europa

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ace Auto Club Europa E.v.