Mobilpiù Luxury

What Mobilpiù Luxury does

Mobilpiù Luxury Srl is a family-owned Italian luxury furniture manufacturer founded in 1966 by Italo Vagnini in Pesaro and now led by second-generation owner Giacomo Vagnini. The company produces classic, modern, and contemporary furniture collections entirely Made in Italy — certified by the Institute for the Protection of Italian Producers (Registration No. IT01.IT/1971.019.M) — using precious woods, refined fabrics (silk, velvet, leather), marble, crystal, Swarovski elements, and gold leaf, executed by master craftsmen in techniques such as capitonné upholstery, hand-carved paneling, and inlay work. The product portfolio spans collections including Diamond, Aida, Madame Royale, Opera, Luxor, Louvre, Aurora, Primarosa, Martina, and Incanto, plus dedicated sofa lines and a 2025-launched sustainable line called MATERICA. Production is centered in a single headquarters in Montecchio di Vallefoglia within the Pesaro furniture district, and the company supports its output with a 3D product configurator and QR-coded product tracking.

The business serves international luxury hotels and resorts, embassies and diplomatic facilities, architects and interior designers, and high-net-worth individuals, with documented installations in Italy, China, France, Bahrain, the USA (Dallas), Qatar, Iran, and the United Kingdom. Revenue is generated primarily through one-time bespoke contract furniture orders and the sale of named collections on a quote-based, project-by-project basis; complementary revenue comes from customization/personalization services and turnkey project management (design through on-site installation). Go-to-market combines direct enterprise field sales, an agent/reseller network, a multilingual website (Italian, English, Russian, Chinese, French) with a reserved professional area, and active participation in international trade shows (Salone del Mobile, ICFF New York, Downtown Design Dubai, Medinit EXPO Casablanca, Build your House Exhibition Doha, World Architectour Africa, Metronome Warsaw). Pricing is not publicly disclosed and is determined per project based on collection, materials, customization, and installation scope, with long sales cycles typical of luxury contract work. The company has received two EU regional grants under PR MARCHE FESR 2021/2027 (€199,224 for MATERICA sustainable innovation and €67,804.98 for district modernization) and reports a global footprint across Europe, the Middle East, North America, and Asia.

Name

Mobilpiù Luxury

Legal name

Mobilpiù Luxury Srl

Website

https://mobilpiuluxury.com

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

1–10 employees

Short description

Mobilpiù Luxury is a family-owned Italian luxury furniture manufacturer founded in 1966, producing 100% Made-in-Italy classic, modern, and contemporary collections for international luxury hotels, embassies, architects, and high-net-worth individuals via bespoke contract projects.

Ownership category

akta.pro rank

Product category

Luxury Furniture Manufacturing

NAICS

Household and Institutional Furniture Manufacturing (33712), Upholstered Household Furniture Manufacturing (337121)

SIC

Household Furniture (2510), Public Bldg & Related Furniture (2531)

akta.pro primary industry

Luxury Home & Lifestyle (Tableware, Decor, Home Textiles) (CRAKAFAI)

Keywords

• Luxury furniture manufacturing
• Made in Italy furniture
• Bespoke contract furniture
• Custom hospitality furnishings
• Handcrafted classic furniture

Headquarters

HQ city

Montecchio di Vallefoglia

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain

Revenue model

1. Bespoke Contract Furniture: Custom-made luxury furniture for international luxury hotels, resorts, embassies, and private residences. Projects include turnkey solutions with on-site installation, typically involving long sales cycles and high-value single orders.
2. Luxury Furniture Collections: Sale of classic, modern, and contemporary furniture collections including sofas, living room pieces, dining room sets, and bedroom furnishings. Sales to both B2B (interior designers, architects, builders) and B2C (high-net-worth individuals).
3. Customization and Personalization Services: Additional revenue from exclusive personalizations of materials and finishes, made-to-measure solutions, and design consulting services for bespoke projects.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

Mobilpiù Luxury designs, manufactures, and sells handcrafted classic, modern, and contemporary luxury furniture collections, including sofas, living room, dining room, and bedroom pieces made entirely in Italy with noble materials such as precious woods, refined fabrics, marble, crystal, and gold leaf. The company complements its collections with bespoke custom-made project services, personalized furnishings, and turnkey contract solutions for luxury hotels, embassies, resorts, and high-net-worth private residences.

Product overview

Mobilpiù Luxury is a luxury Italian furniture manufacturer founded in 1966, producing classic, modern, and contemporary furniture collections entirely Made in Italy. The product portfolio includes furniture collections (Diamond, Aida, Madame Royale, Opera, Aurora, Primarosa, Martina, Incanto, Louvre, Luxor) covering living rooms, dining rooms, and bedrooms, with extensive sofa sub-products (Diamond Sofa, Amina, Anastasia, Grace, Margot, Principessa, Isabelle). The company complements its collections with custom-made project services, personalized furnishings customization, and turnkey project solutions for luxury hotels, resorts, and private residences. The portfolio is unified by artisan craftsmanship, premium materials (precious woods, refined fabrics, marble, crystal, gold leaf), and 100% Made in Italy certification, with a new sustainable MATERICA collection launching in 2025.

Differentiator

Problem solved

Functional benefit

Products and services

• Diamond Collection Contemporary furniture collection featuring living, dining, and bedroom pieces that combine Italian design creativity with modern technologies, sophisticated material combinations (marbled glass, lacquered wood, velvet or leather upholstery), and elegant aesthetics.
• Aida Collection Classic luxury furniture collection characterized by refined elegance and exquisite craftsmanship, featuring gold leaf decorations handmade by skilled artisans, combined with walnut finish for a prestigious classic aesthetic.
• Madame Royale Collection Classic luxury furniture collection offering lavish elegance with romantic styling, sophisticated upholstery, and refined finishing touches for prestigious interiors.
• Opera Collection Classic luxury furniture collection featuring elegant timeless style with patinated beige finish and gold leaf decorations, known for lavish capitonné upholstery and baroque charm.
• Aurora Collection Classic furniture collection characterized by pale hues of Venetian plaster finish, offering sophisticated elegance for luxury interiors.
• Primarosa Collection Modern furniture collection with soft, minimalistic contours and contemporary elegance for sophisticated living spaces.
• Martina Collection Modern furniture collection featuring innovative design with alternating material and surface play, combining contemporary aesthetics with refined craftsmanship.
• Incanto Collection Contemporary luxury collection where refined leather and nubuck elements encounter the purity of marbled glass and delicate light effects for sophisticated interiors.
• Louvre Collection Classic sofa collection featuring elegant design and refined upholstery, combining a classic and timeless atmosphere with sophisticated craftsmanship.
• Luxor Collection Classic sofa collection with baroque charm and sophisticated styling, offering timeless elegance for luxury living spaces.
• MATERICA Collection Sustainable luxury furniture collection combining Italian artisan excellence with environmental sustainability criteria, eco-sustainable material selection, and attention to detail, supported by the MATERICA digitalization initiative.
• Custom-Made Projects Service Bespoke furniture design service collaborating with architects and interior designers to create custom-made furniture or furnish entire environments, entirely Made in Italy.
• Personalized Furnishings Service Customization service offering exclusive material and finish options to personalize catalog furnishings, covering classic, modern, and contemporary solutions.
• Turnkey Projects Service Complete project assistance service including furnishing consultation, material selection, custom production with required finishes, and on-site installation for clients.
• Contract Furniture Service Customized contract furnishings for international luxury hotels, executive estates, resorts, and deluxe suites with on-site installation.

Quantifiable outcome

• 100% Made in Italy certified production - Registration N. IT01.IT/1971.019.M
• +1 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• World Architectour Africa (Medinit)minorGTM or Marketing Partner · 11 July 2024Participation as exhibitor at the fourth edition of World Architectour Africa held at Padua exhibition center. The event, organized in collaboration with Medinit, promotes meeting between Made in Italy furniture excellence and African distributors, contractors, architects, and designers.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Cassina: Iconic Italian luxury furniture brand (part of Haworth) producing both iconic designer collections and contemporary luxury furnishings. A larger competitor in the Made in Italy luxury furniture space with broader scale and stronger international distribution.
• Roche Bobois: French luxury furniture brand with global showroom network, offering high-end contemporary and classic furniture for affluent residential and hospitality clients. Comparable in luxury furniture positioning, though with much broader geographic scale and brand awareness.

Direct peers

• Poltrona Frau: Italian luxury furniture manufacturer specializing in high-end leather upholstery and bespoke contract furniture for luxury hotels, residential, and executive offices. Like Mobilpiù, it serves luxury hospitality and private clients with Made in Italy craftsmanship and customization.
• Daytona: Italian luxury furniture brand producing classic and contemporary Made in Italy furniture with a focus on customization and premium materials. Comparable in artisanal approach, residential and contract customer segments, and Italian luxury craftsmanship.
• Turri: Italian luxury furniture maker producing classic and contemporary Made in Italy furniture for residential and luxury hospitality projects. Direct comparison in classic/contemporary positioning, contract projects, and high-end materials like those used by Mobilpiù.
• Minotti: Italian luxury furniture manufacturer focused on contemporary and modern classic collections for high-end residential and hospitality. Comparable in target market, Made in Italy positioning, and bespoke contract furniture focus.
• Selva: Italian luxury classic furniture manufacturer producing high-end classical and neoclassical collections for residential and hospitality. Comparable in traditional Italian craftsmanship, classic style emphasis, and Made in Italy premium positioning.
• Christopher Guy: Luxury furniture brand known for classic and contemporary designs with high craftsmanship, frequently specified for luxury hotels and residential projects worldwide. Comparable in target customer (luxury hospitality, HNW), craft positioning, and bespoke offering.
• Visionnaire: Italian luxury furniture brand specializing in bespoke, high-end residential and contract furniture with a strong customization and turnkey project offering. Closely comparable in business model, customer segments, and bespoke Italian craftsmanship.
• Bova: Italian luxury furniture manufacturer known for capitonné craftsmanship and classic upholstery, with strong presence in luxury hospitality and residential contracts. Comparable in artisanal techniques and use of refined materials.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mobilpiu-luxury

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mobilpiù Luxury