Mobler Imports

What Mobler Imports does

Mobler Online (operating as Mobler Furniture, also referred to as Mobler Imports) is a family-owned modern furniture retailer headquartered in Metro Vancouver, British Columbia, founded by Bent Ewald in 1985 with roots in his earlier New Look Furniture venture from the late 1950s. The company sells a curated assortment of leather and fabric upholstered furniture — sofas, loveseats, sectionals, dining chairs, sideboards, and home office pieces — with all sofas constructed using 100% top-grain leather on front, back, and sides as its core quality differentiator. Pricing is fixed unit retail, ranging from approximately $298 for entry-level leather dining chairs to $3,398 for premium reclining sofas, with no subscription or recurring component.

The business operates a hybrid direct-to-consumer model combining a Shopify-powered e-commerce storefront (mobleronline.ca) with two physical showrooms: a flagship 5,000+ sq. ft. Vancouver location open seven days a week, and a combined showroom and warehouse in Richmond that also serves as an order pickup point. Distribution is regional, with free in-house delivery across Metro Vancouver on orders of $1,500 or more and out-of-town shipping available on request. The company employs 7 people and serves individual residential consumers across British Columbia as its sole customer segment.

Mobler remains entirely family-owned with no disclosed external investors, funding rounds, or institutional capital. Founder Bent Ewald (age 94) continues to participate, while his grandson Steven personally selects inventory from trusted factories. Marketing is conducted through the Shopify storefront, an email newsletter, and word-of-mouth driven by 159 verified customer reviews averaging 4.9 out of 5 stars. There is no proprietary technology, AI/ML capability, third-party integration, or patent portfolio beyond standard Shopify e-commerce infrastructure.

Name

Mobler Imports

Legal name

Mobler Online

Website

https://moblerfurniture.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

1–10 employees

Short description

Mobler Online is a family-owned Metro Vancouver furniture retailer selling leather and fabric sofas, sectionals, and dining furniture through a Shopify e-commerce site and two showrooms in Vancouver and Richmond, BC.

Ownership category

akta.pro rank

Product category

Residential Furniture Retail

NAICS

Furniture Retailers (449110)

SIC

Retail-Furniture Stores (5712)

akta.pro primary industry

Home, Furniture & Decor DTC (CRAFACAE)

akta.pro secondary industry

Home Office Furniture Retail (Desks, Office Chairs, Bookcases, Filing/Storage) (CRAIAAAD)

Keywords

• Modern furniture retail
• Leather sofas
• Living room furniture
• Dining room furniture
• Home office furniture

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Furniture Product Sales: One-time purchase model for furniture products including sofas, loveseats, sectionals, dining tables, dining chairs, and home office furniture. Products are sold at fixed retail prices with no subscription component. Revenue is generated entirely through direct consumer transactions, either online via the Shopify storefront or in-person at showrooms.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Mobler Imports operates as a direct-to-consumer furniture retailer (Mobler Online / Mobler Furniture) selling modern, Scandinavian-inspired living room, dining room, and home office furniture with a particular emphasis on 100% top-grain leather upholstery. The company sells sofas, loveseats, sectionals, sofabeds, coffee/end/TV tables, dining tables, dining chairs, and home office pieces through a Shopify e-commerce site and two Metro Vancouver showrooms, supported by in-house local delivery and warehouse pickup.

Product overview

Mobler Online is a modern furniture retailer offering a curated selection of living room, dining room, and home office furniture with a focus on leather upholstery. Their product portfolio centers on leather sofas, loveseats, sectionals, and dining chairs, complemented by fabric alternatives. The company operates both online (mobleronline.ca) and physical showrooms in Vancouver and Richmond, BC, emphasizing 100% top-grain leather construction and Scandinavian-inspired modern design. Their leather collection includes Luxandra, Josephine, River, and Aria product lines, while fabric options span Juliana, Oscar, Philo, Luna, Rosario, and Carmen brands.

Differentiator

Problem solved

Functional benefit

Products and services

• Luxandra Leather Reclining Sofa

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves7 records

Expansion highlights3 records

Broad incumbents

• West Elm: Large national retailer of modern furniture and home décor with showrooms across North America. Comparable to Mobler on modern aesthetic and residential target market, but operates at much larger scale with broader assortment, marketing budgets, and brand recognition.
• Wayfair: Largest online furniture and home goods retailer in North America. Comparable to Mobler on online furniture sales and broad residential customer base, but operates at massive scale with vastly larger assortment, lower price points across many categories, and national logistics infrastructure.
• IKEA: Global furniture giant with a Vancouver-area store offering affordable modern furniture. Comparable to Mobler on the modern/Scandinavian design influence and Metro Vancouver customer base, but competes on price, assortment breadth, and brand reach at a fundamentally different scale.

Direct peers

• Article: DTC modern furniture brand selling direct to consumers at mid-market price points with nationwide delivery. Comparable to Mobler on customer segment (residential consumers seeking quality modern furniture), DTC distribution model, and curated catalog approach — though Article operates at significantly larger scale.
• EQ3: Canadian modern furniture retailer with both online DTC and physical showrooms across Canada, including Vancouver. Directly comparable to Mobler on product positioning (modern Scandinavian-inspired residential furniture), target customer (urban homeowners), and hybrid showroom/e-commerce model.
• Urban Barn: Canadian furniture and home décor retailer with multiple showrooms and online store. Comparable to Mobler on Canadian residential furniture retail, multi-showroom presence, and modern/contemporary product mix targeting urban homeowners.
• Structube: Canadian contemporary furniture retailer with showrooms across Canada, including Vancouver, offering modern sofas, dining, and home office furniture at accessible price points. Comparable to Mobler on modern Scandinavian-influenced product mix, residential customer focus, and showroom + online retail model.
• Maiden Home: DTC furniture brand focused on premium-quality upholstered furniture with in-home delivery. Comparable to Mobler on quality positioning (genuine materials, craftsmanship emphasis), DTC distribution, and direct relationships with manufacturing partners, though Maiden Home is US-focused and operates at larger scale.
• Castlery: DTC modern furniture brand offering curated sofas, dining, and bedroom furniture with direct delivery. Comparable to Mobler on modern design aesthetic, DTC channel model, and mid-premium price positioning across leather and fabric upholstery.
• Joybird: DTC furniture company offering customizable modern sofas and home furniture. Comparable to Mobler on modern residential furniture focus, customization options, and direct-to-consumer sales approach with home delivery.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mobler-imports

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mobler Imports