Modelli

What Modelli does

Modelli is a Brazilian coffee manufacturer headquartered in São Paulo's Barra Funda district, operating continuously since 1995. The company produces single-serve coffee sachets under its MOKAROMA brand covering the three principal formats of the category: E.S.E. monodose (45mm, 7g), double sachets (57mm, 14g), and soft-pod sachets (60.5mm, 8g). Its core packaging technology is modified atmosphere packaging (MAP) using nitrogen injection across a dual-layer construction that combines a paper filter with an aluminum envelope, intended to preserve aroma and extend shelf life of the ground coffee. The company operates two production lines with a stated capacity of 240 sachets per minute, eight million sachets per month, and 57,000 kg of roasted coffee per month.

Modelli's business model is B2B-direct, with three customer segments: corporate offices, hospitality (hotels, restaurants, cafés), and private-label buyers that commission Modelli to manufacture sachets under their own brand. The proprietary MOKAROMA espresso machine is deployed through a commodato (free-loaner) arrangement, where the equipment is placed at the customer site in exchange for a minimum coffee purchase commitment, creating a recurring revenue stream and reducing customer churn. The company also distributes professional espresso equipment from Mairali, Futurmat, Mazzer and Cunill, and operates a B2B e-commerce channel via mokaroma.com.br supported by direct WhatsApp engagement. Mokaroma operates as a subsidiary of the Modelli Group, and the company is privately held with no disclosed outside funding.

Name

Modelli

Legal name

Modelli

Website

https://modelli.com.br

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Modelli is a Brazilian coffee manufacturer founded in 1995 in São Paulo that produces MOKAROMA-branded and private-label single-serve coffee sachets using modified atmosphere packaging, serving corporate offices, hospitality, and private-label brands through B2B direct sales and a commodato machine program.

Ownership category

akta.pro rank

Product category

Sachet Coffee Manufacturing

NAICS

Coffee and Tea Manufacturing (311920), Beverage Manufacturing (3121)

SIC

Beverages (2080)

akta.pro primary industry

Single-Serve Coffee (Pods, Capsules) (CRADAHAH)

akta.pro secondary industries

Powdered & Dry Beverage Mix Co-Packing (Instant Drinks, Sachets) (AFAFAIAH), Bagging, Pouching & Sachet Packaging Machines (IMALAOAJ)

Keywords

• Sachet coffee production
• Espresso machine distribution
• Private label coffee
• E.S.E. pod manufacturing
• Modified atmosphere packaging

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Coffee Sachet Sales: Sale of branded MOKAROMA coffee sachets in monodose, double, and soft-pod formats. Recurring revenue from regular business customers.
2. Machine Commodato (Loan): Free machine provision to businesses conditional on minimum monthly purchase of one box of MOKAROMA coffee. Revenue generated through ongoing coffee sales rather than machine sales.
3. Private Label Services: Full-service private label program allowing businesses to offer coffee under their own brand. Includes grinding, packaging in modified atmosphere, custom aluminum envelopes, custom kraft boxes, and delivery.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Modelli manufactures and sells single-dose espresso coffee sachets in three formats — E.S.E. monodose, double sachet, and soft-pod — under the MOKAROMA brand, using modified atmosphere packaging with nitrogen injection. The company offers a full-service private label coffee program for businesses wanting their own branded sachets, and distributes the MOKAROMA espresso machine through a commodato (free loan) program requiring minimum monthly coffee purchases.

Product overview

Modelli operates as a Brazilian coffee company founded in 1995, specializing in coffee sachets and professional espresso machines. The product portfolio centers on the MOKAROMA brand, which encompasses three types of single-dose coffee sachets: Sachê Monodose E.S.E. (7g, E.S.E. standard), Sachê Duplo (14g), and Sachê Soft (8g, Senseo-compatible). The company offers a Private Label service allowing businesses to create their own branded coffee in sachet format. Modelli also provides the MOKAROMA proprietary espresso machine (comodato/free loan model) and various professional espresso equipment including Mairali Arianne, Futurmat, and Mazzer/Cunill grinder lines. Production capacity reaches 240 sachets per minute across two packaging lines.

Differentiator

Problem solved

Functional benefit

Brands

• MOKAROMA: Espresso coffee machine brand, including the MOKAROMA machine designed for sachet coffee. Also the name of their sachet coffee product line.

Products and services

• Sachê Monodose E.S.E. Single-dose espresso sachet with average weight of 7 grams and 45mm diameter, manufactured to the E.S.E. (Easy Serving Espresso) standard for use in semi-professional and professional espresso machines. Packaged in modified atmosphere with nitrogen injection inside aluminum envelopes.
• Sachê Duplo Double-dose espresso sachet with average weight of 14 grams and 57mm diameter, designed for semi-professional and professional espresso machines. Packaged in modified atmosphere with nitrogen injection inside aluminum envelopes.
• Sachê Soft Soft-pod coffee sachet with average weight of 8 grams and 60.5mm diameter, compatible with domestic coffee machines of the Senseo style. Packaged in modified atmosphere with nitrogen injection inside aluminum envelopes.
• Modelli Private Label Service Full-service private label program enabling businesses to offer their own branded coffee in single-dose sachet format. Includes grinding, packaging in modified atmosphere, custom aluminum envelopes, custom kraft boxes, and delivery. Designed for companies wanting premium coffee products without manufacturing investment.
• MOKAROMA Espresso Machine Sachet-compatible espresso machine with compact design (370 x 140 x 288 mm), 3.3 kg weight, 0.85L water tank, 19 Bar pump pressure, 1100W power, programmable for normal and short coffee sizes, with automatic used-sachet dispenser and removable water reservoir. Available under commodato (free loan) with minimum monthly purchase of one box of MOKAROMA coffee.

Quantifiable outcome

• 240 sachets per minute production rate across two lines
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Illy: Italian premium coffee brand and a reference producer of E.S.E. espresso pods. Directly comparable on E.S.E. pod format and premium positioning in the single-serve coffee category.
• Café Pilão: Iconic Brazilian coffee brand owned by 3 Corações, available in ground and single-serve formats. Direct competitor for corporate and hospitality coffee buyers in Brazil.
• Café do Ponto: Brazilian coffee brand under 3 Corações, focused on espresso and traditional coffee. Comparable as a Brazilian coffee brand addressing similar end consumers and foodservice customers.
• Caffè Borbone: Italian single-serve coffee company producing E.S.E. pods and capsules for private label and branded channels. Highly comparable as a sachet/pod specialist with similar B2B private label service model.
• Café Utam: Brazilian coffee manufacturer with traditional ground coffee and espresso products. Comparable as a domestic Brazilian coffee producer competing for similar retail and foodservice channels.
• Melitta: Global coffee and filter company that produces E.S.E. espresso pods and coffee machines. Directly competes with Modelli in the sachet coffee and professional espresso equipment categories.

Broad incumbents

• Nespresso: Nestlé-owned single-serve coffee leader with proprietary capsule system and machine ecosystem. Not E.S.E.-compatible but the dominant single-serve benchmark Modelli competes against for workplace and hospitality accounts.
• Lavazza: Major Italian coffee group with growing capsule and pod offerings. Competes with Modelli across single-serve formats but as a much larger global incumbent with broader portfolio.
• 3 Corações: Largest Brazilian coffee company, with broad ground coffee, capsule and sachet portfolios including Pilão and Café do Ponto. A broad incumbent with overlapping offerings and distribution leverage Modelli lacks.

Emerging players

• Bialetti: Italian espresso equipment and coffee accessories brand with expanding pod and capsule offerings. Comparable through its espresso machine portfolio and growing single-serve coffee SKU base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/modellicafe
• Instagraminstagram.com/cafemokaroma
• LinkedInlinkedin.com/company/modelli

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Modelli