Modern Poultry

What Modern Poultry does

Modern Poultry is a B2B digital media platform serving the global poultry industry, operated by Feeks Media LLC. The company was founded in 2023 and is headquartered in Mashpee, Massachusetts, with 26 employees. The platform aggregates and publishes news, research summaries, and educational content focused on sustainable poultry production across topic verticals including breeders, broilers, layers, turkeys, health, feed, housing, welfare, and food safety. Its primary audience comprises commercial poultry producers, poultry veterinarians, animal nutritionists, and academic researchers.

The platform runs on a standard digital publishing infrastructure (WordPress-based on URL patterns) with no disclosed proprietary technology, APIs, or software products. Distribution is exclusively digital via a free subscription e-newsletter, a website, and social channels on LinkedIn and Facebook. The business model is content-led and advertising-driven: the company monetizes through sponsored content arrangements with major animal health and animal nutrition companies — specifically Boehringer Ingelheim Animal Health, Cargill Animal Nutrition, Ceva Animal Health, Huvepharma, Merck Animal Health, Phibro Animal Health Corporation, and Zoetis — alongside content partnerships with industry associations including the US Poultry & Egg Association, Poultry Science Association, American Association of Avian Pathologists (AAAP), International Poultry Welfare Alliance (IPWA), and the Poultry Extension Collaborative. The company is privately held with no disclosed venture funding, parent company, or institutional investors.

Name

Modern Poultry

Legal name

Feeks Media LLC

Website

https://modernpoultry.media

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Modern Poultry is a B2B digital media platform, operated by Feeks Media LLC, that publishes free newsletter and website content on sustainable poultry production for poultry producers, veterinarians, nutritionists, and academic researchers, monetized through sponsored content from major animal health and nutrition companies.

Ownership category

akta.pro rank

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Sponsored Content and Advertising: Modern Poultry generates revenue through sponsored content arrangements with poultry industry companies. Industry partners including Boehringer Ingelheim, Cargill, Ceva Animal Health, Huvepharma, Merck Animal Health, Phibro Animal Health, Zoetis, and others sponsor content sections and articles on the platform, providing educational content while supporting platform operations.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Modern Poultry is a B2B digital media platform that publishes news, research summaries, and educational content focused on sustainable poultry production across breeders, broilers, layers, turkeys, health, feed, housing, welfare, and food safety. It distributes this content through a free e-newsletter, a topic-organized website, and social channels, and monetizes it through sponsored-content partnerships with animal-health and animal-nutrition companies.

Product overview

Modern Poultry is an industry media publication focused on sustainable poultry production, providing news, research summaries, industry insights, and educational content covering topics such as breeders, broilers, layers, turkeys, health, feed, housing, welfare, and food safety. The platform features sponsored content from industry partners and offers a free e-newsletter subscription to keep readers informed about the latest research and innovations in the poultry industry.

Differentiator

Problem solved

Functional benefit

Products and services

• Modern Poultry e-Newsletter

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered major, core and minor.

• Boehringer Ingelheim Animal HealthmajorGTM or Marketing PartnerBoehringer Ingelheim Animal Health is a featured sponsor in the Industry Insights section, providing sponsored content on topics including Newcastle disease vaccination, Marek's disease, hatchery management, and coccidiosis control. They contribute educational content supporting the platform's veterinary and producer audience.
• Cargill Animal NutritionmajorGTM or Marketing PartnerCargill Animal Nutrition sponsors content on gut health, microbiome intelligence, postbiotics, feed additives, and layer nutrition. Their sponsored content includes the Galleon microbiome platform and Biostrong feed additive products.
• Ceva Animal HealthmajorGTM or Marketing PartnerCeva Animal Health provides sponsored content on infectious bronchitis virus (IBV), Newcastle disease diagnostics, and avian metapneumovirus. They contribute technical veterinary content and research updates to the platform.
• HuvepharmamajorGTM or Marketing PartnerHuvepharma sponsors content focused on coccidiosis control, necrotic enteritis vaccination, and ionophores. They provide educational content on anticoccidial programs and turkey health management.
• Merck Animal HealthmajorGTM or Marketing PartnerMerck Animal Health is a featured sponsor providing content on avian metapneumovirus (aMPV) vaccination strategies, fowl cholera prevention, blackhead disease management, and poultry health portal technology.
• Phibro Animal Health CorporationmajorGTM or Marketing PartnerPhibro Animal Health sponsors content on coccidiosis control programs, ionophores, Clostridium management, and poultry gut health. They contribute research-based educational content to the platform.
• ZoetismajorGTM or Marketing PartnerZoetis sponsors content in the Industry Insights section, providing educational content on IBD vaccination, poultry immunity, and vaccine technology.
• US Poultry & Egg AssociationcoreGTM or Marketing PartnerUS Poultry & Egg Association (USPOULTRY) is featured in Industry Insights, providing content on antibiotic stewardship, industry economic impact, and responsible antibiotic use in poultry production.
• Poultry Science AssociationcoreGTM or Marketing PartnerPoultry Science Association collaborates with the platform on research content including poultry welfare, nutrition, and production research findings presented at annual meetings.
• American Association of Avian Pathologists (AAAP)coreGTM or Marketing PartnerAAAP provides expert content on avian health topics including H5N1 vaccination fact sheets, ILT management, and emerging disease trends. They collaborate on educational webinars and fact sheets.
• Poultry Extension CollaborativecoreGTM or Marketing PartnerPoultry Extension Collaborative provides extension-focused content on poultry housing, welfare, and management practices through sponsored content on the platform.
• International Poultry Welfare Alliance (IPWA)minorGTM or Marketing PartnerInternational Poultry Welfare Alliance contributes content on Key Welfare Indicator Reference Guides for broilers, turkeys, and layers, supporting the platform's welfare coverage.
• VAL-COminorGTM or Marketing PartnerVAL-CO is listed in Industry Insights with upcoming sponsored content, expected to provide content on poultry equipment and housing solutions.

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Progressive Farmer: Established agricultural media brand covering row crops and livestock. Comparable in B2B audience targeting and sponsor-driven revenue model, though broader in subject matter than Modern Poultry.
• Feedstuffs: Established animal feed and livestock industry media property. Closely comparable content categories (feed additives, animal health, nutrition) and similar sponsor base to Modern Poultry.
• Agri-Pulse: B2B agricultural policy and news publication widely read by industry decision-makers. Comparable content-led, sponsor-supported business model targeting an agricultural vertical audience.
• Farm Journal: One of the largest U.S. agricultural B2B media companies, with multiple livestock and crop titles. Overlaps with Modern Poultry in the producer audience and sponsor-overlap categories.
• Drovers: Livestock industry media brand (part of Farm Journal) covering beef and adjacent protein categories. Overlaps with Modern Poultry in the livestock producer audience and animal-health advertiser base.

Regional players

• National Hog Farmer: B2B media property serving the U.S. swine industry. Comparable content-led, sponsor-supported business model targeting a parallel livestock vertical with many of the same animal-health sponsors.

Direct peers

• Poultry World: Long-standing international poultry industry magazine and digital property. Comparable audience and content verticals (breeders, broilers, layers, health, welfare) and similar sponsor categories.
• WATT Global Media: Long-established B2B media company covering poultry, feed, and animal agriculture with titles like Poultry International, Feed Management, and Egg Industry. Direct competitor for both Modern Poultry's audience and its animal-health/nutrition sponsors.
• Meatingplace: B2B media outlet covering the meat and poultry processing industry. Comparable in audience (commercial poultry/meat operators) and sponsor-overlap, though positioned downstream from Modern Poultry's producer focus.
• The Poultry Site: Global online poultry industry news and information portal. Direct competitor for the same producer, veterinarian, and nutritionist audience and many of the same international animal-health advertisers.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/modernpoultry.media
• LinkedInlinkedin.com/company/modern-poultry

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Modern Poultry