mod's hair International

What mod's hair International does

mod's hair International is a French hair salon franchise founded in 1974 in Paris by Frédéric and Guillaume Bérard, who pioneered the 'coiffeur studio' concept and the signature 'coiffé-décoiffé' hairstyling method. The company operates approximately 250 franchised salons across France and internationally, supported by 1,000+ trained hairdressers and a corporate team of 11-50. Its service portfolio centers on a proprietary Surfer service menu of balayage and coloring techniques co-developed with L'Oréal Professionnel, Kérastase-based Fusio-Dose and Fusio-Masque personalized treatments, and Great Lengths extension services. The company also distributes its own line of professional vegan and cruelty-free hair care products (shampoos, masks, styling products, treatments) packaged in 100% recycled materials.

The business operates a franchise model in which independent salon owners operate under the mod's hair brand, paying royalties and receiving training, marketing support, and access to exclusive seasonal collections published twice a year. Revenue streams include franchise royalties, in-salon service fees, retail product sales, and training/marketing fees, with the parent entity BÉRARD GROUPE S.A. (a French Société Anonyme) holding the brand. Key partnerships with L'Oréal Professionnel, Kérastase, Great Lengths, O.P.I, and Redken underpin service execution, while the September 2022 flagship opening at 248 rue Saint Honoré in Paris anchors the brand's premium positioning. Geographic footprint spans France and Portugal with a global brand claim, and the customer base consists of fashion-conscious consumers seeking editorial-inspired styling, coloring, and treatment services.

Name

mod's hair International

Legal name

BÉRARD GROUPE

Website

https://modshair.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

11–50 employees

Short description

mod's hair International is a French hair salon franchise founded in 1974, operating approximately 250 franchised salons across France and internationally with 1,000+ trained hairdressers. It serves fashion-conscious consumers with proprietary styling techniques, co-developed color and treatment services from L'Oréal and Kérastase, and a proprietary retail product line.

Ownership category

akta.pro rank

Product category

Hair Salon Services

NAICS

Beauty Salons (812112), Hair, Nail, and Skin Care Services (81211), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Women's Hair Salons (HSALAAAA)

akta.pro secondary industries

Haircutting & Styling Services (HSALAAAD), Hair Coloring & Highlights Services (HSALAAAE), Professional Hair Care (Shampoo, Conditioner, Treatments) (CRABALAB), Conditioners & Hair Masks (CRABABAB), Professional Hair Color (CRABALAA)

Keywords

• Hair salon franchise
• Professional hair styling
• Balayage coloring services
• Hair care products
• Bridal hairstyling

Headquarters

HQ city

Paris, Île-de-France

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Franchise Salon Revenue: Franchise operators generate revenue through retail hair salon services including cuts, coloring, treatments, and product sales. The franchise model allows individual salon owners to operate under the mod's hair brand with ongoing royalty fees.
2. Hair Services: Core salon services including cuts, styling, coloring, balayage, treatments (Fusio-Dose, Fusio-Masque), nail services, and bridal/evening hairstyling.
3. Hair Care Products: Professional hair care products sold at salons and online including shampoos, masks, styling products, and treatments. Products are formulated with natural and vegan ingredients.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

mod's hair International is a Paris-based hair salon franchise that delivers professional hair services — cuts, balayage and coloring (including its proprietary Air Touch and Surfer menu techniques), Kérastase-based Fusio-Dose/Fusio-Masque treatments, Great Lengths hair extensions, bridal and evening styling, barber, nail and makeup services — through approximately 250 franchised salons in France and internationally. The company also sells its own branded line of vegan hair care products and operates a flagship salon at 248 rue Saint Honoré in Paris.

Product overview

mod's hair is a Parisian hair salon franchise founded in 1974 by Frédéric and Guillaume Bérard, operating approximately 250 salons across France and internationally. The company offers a comprehensive suite of professional hair services centered on its proprietary Surfer service menu (balayage and coloring techniques co-developed with L'Oréal Professionnel), Kérastase-based treatment services (Fusio-Dose and Fusio-Masque), and its own line of professional hair care products (shampoing, masks, oils, styling creams and sprays). The product portfolio spans hair care (Pêche & Limette, Jojoba, Cassia, Gingembre lines), styling (Air Bloom powder, Magic Mousse, Smoothing Water, sprays and creams), and extensions (Great Lengths Weft Linea). Services also include bridal/evening styling, barber services, nail care (O.P.I), and makeup. The company operates a flagship 300 m² salon at 248 rue Saint Honoré, Paris, and sells products under strict vegan, cruelty-free, and environmentally conscious (recycled packaging) formulations.

Differentiator

Problem solved

Functional benefit

Products and services

• Le Surfer (Surfer Service Menu)
• Fusio-Dose Treatment (Kérastase)
• Fusio-Masque Treatment (Kérastase)
• GLOSSING by mod's hair
• Air Touch Balayage
• Weft Linea Hair Extensions
• Bridal Hairstyling (Coiffure de mariée)
• Evening Hairstyling (Coiffure de soirée)
• Barber Service (Service Barber)
• Nail Services (Pose vernis O.P.I)
• Makeup Service (Make up)
• Masques Couleur (Smoky hair)
• Air Bloom Volumizing Powder
• Magic Mousse Dry Shampoo
• Smoothing Water
• Shampoing Cassia
• Shampoing Pêche & Limette
• Shampoing Jojoba
• Shampoing Gingembre
• Gamme Cassia (colored hair care range)
• Masque Macadamia
• Huile Kendi
• Crème de Boucles
• Spray Nutri Shine
• Spray Sirocco
• Spray Refresh
• Lotion Kératine
• Boar Bristle Hair Brushes

Quantifiable outcome

• Glossing service delivers 80%+ shine and 2x hydration
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• L'Oréal ProfessionnelcoreTechnology or IntegrationExclusive partnership for professional coloring products and techniques. mod's hair works with L'Oréal Professionnel for the latest color trends including Smoky hair, balayage techniques, and Dia light products for glossing services. The partnership provides Metal Detox protocol for hair protection during coloring.
• KérastasecoreTechnology or IntegrationExclusive partnership for professional hair care treatments. mod's hair offers Fusio-Dose and Fusio-Masque treatments using Kérastase products. The partnership provides personalized hair care with concentrated actives and boosters for targeted solutions.
• Great LengthscoreTechnology or IntegrationPartnership for hair extensions using Great Lengths products, the world leader in hair extensions. Extensions are made from ethically sourced natural human hair, manufactured in Italy. mod's hair offers Tapes, Pre-Bonded, and new Weft Linea extension techniques.

Scale indicators4 records

Recent moves7 records

Expansion highlights3 records

Direct peers

• Jean Louis David: Major French hair salon franchise with a comparable urban, fashion-oriented positioning and large franchise network across France and internationally. Operates under a similar franchise/licensed model serving similar consumer segments.
• Franck Provost: One of the largest French hair salon chains, with a comparable premium, fashion-forward positioning and broad franchise network in France and abroad. Closely overlaps mod's hair on target customer and service menu.
• Toni&Guy: Internationally recognized fashion-forward hairdressing franchise with editorial heritage and academy-driven training, conceptually closest to mod's hair's 'coiffeur studio' approach outside France.
• Dessange Paris: International French luxury hair salon franchise offering cuts, color, and treatments through franchised locations. Directly competes with mod's hair in the premium French hair salon category.
• Camille Albane: French hair salon franchise with a feminine, fashion-forward positioning similar to mod's hair. Competes for the same women-focused, premium French consumer via a franchise network.

Broad incumbents

• Regis Corporation: Large US-listed operator of franchised and company-owned salons (Supercuts, Cost Cutters, SmartStyle). Provides a comparable franchise-scale salon benchmark, though positioned more on volume than premium fashion.
• Great Clips: Largest US hair salon franchise by unit count, demonstrating the franchise-salon model at massive scale. Different price point and positioning but useful comparable for franchise unit economics.

Others

• Provalliance Group: Parent group behind Jean Louis David, Franck Provost, and other French salon brands. Relevant ecosystem peer because of direct overlap in franchise infrastructure and French salon market dynamics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCbI4cqN7IEcYmp9EyeLVGqw
• Facebookfr-fr.facebook.com/modshairofficial
• Instagraminstagram.com/modshair_international
• Pinterestpinterest.fr/modshairparis
• LinkedInlinkedin.com/company/mod-s-hair-international

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about mod's hair International