Mojo Motorcycles

What Mojo Motorcycles does

Mojo Motorcycles is an Australian multi-brand distributor of motorcycles, scooters, ATVs, UTVs, and side-by-side vehicles, operating across Australia and New Zealand. It is the largest privately owned motorcycle distributor in Australia, holding distribution rights for five global brands: CFMOTO (motorcycles, quads, utility and sports side-by-sides), KYMCO (scooters, ATVs, utility side-by-sides), Sherco (enduro and trials motorcycles, plus children's electric balance bikes), Landboss (heavy-duty diesel UTVs for Australian agriculture), and Lambretta (Italian heritage scooters). The company was founded by Michael Poynton and Joshua Carter as university students and is headquartered at a purpose-built 5,000-square-metre distribution centre in Altona North, Victoria, with a second 2,000-square-metre facility in Yatala, Queensland, providing total warehousing capacity for 2,500 vehicles.

The business model is wholesale distribution: Mojo imports vehicles from its brand partners and sells them to a 150-strong dealer network across AU/NZ, which then retails to end users. A parallel direct sales channel handles commercial fleet customers — government, councils, mining, farming, scooter hire, and riding schools — through head office, offering consultation, competitive pricing, finance options, and delivery coordination. Revenue is generated from hardware sales of vehicles and parts/accessories. Mojo is a wholly-owned subsidiary of Motorcycle Holdings Limited (ASX: MTO), though the founders remain active as directors. The company employs approximately 17–25 staff supporting warehousing, administration, dealer relations, marketing, and communications. No proprietary technology, software platform, or AI capabilities are disclosed; the competitive position rests on dealer coverage, brand portfolio, and physical distribution infrastructure.

Name

Mojo Motorcycles

Legal name

Mojo Motorcycles

Website

https://mojomotorcycles.com.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Mojo Motorcycles is Australia's largest privately owned multi-brand motorcycle, scooter, ATV, and UTV distributor, selling CFMOTO, KYMCO, Sherco, Landboss, and Lambretta through a 150-dealer network across Australia and New Zealand. It is a wholly-owned subsidiary of Motorcycle Holdings Limited (ASX: MTO).

Ownership category

akta.pro rank

Product category

Motorcycle Distribution

NAICS

Automobile and Other Motor Vehicle Merchant Wholesalers (423110), Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312), Sporting and Recreational Goods and Supplies Merchant Wholesalers (423910)

SIC

Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Recreation Vehicles & Powersports Accessories Distribution (ATV/UTV, Moto, Snowmobile) (CRAOAJAJ)

akta.pro secondary industries

Off-Road & MX Gear Retail (Dirt Bike/Motocross/Enduro) (CRAMANAG), Motorsports & Powersports Gear & Accessories Retail (CRAMABAN), Motorcycle, powersports & ATV parts and accessories distribution (CRAOANAK)

Keywords

• Motorcycle distribution
• Powersports wholesale
• ATV UTV distributor
• Scooter distribution
• Vehicle dealer network

Headquarters

HQ city

Altona North

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Distribution: Revenue generated through distribution of motorcycles, scooters, ATVs, and UTVs to dealers across Australia and New Zealand. The company imports and distributes global motorcycle brands.
2. Parts and Accessories: Distribution of related parts and accessories for the motorcycle brands they represent.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels1 record

Core offering

Mojo Motorcycles imports and distributes motorcycles, scooters, ATVs, UTVs, and SSVs from five global brands (CFMOTO, KYMCO, Sherco, Landboss, and Lambretta) to a 150-strong dealer network across Australia and New Zealand. The company also sells related parts and accessories and operates a direct fleet sales channel for commercial and government buyers, supported by purpose-built warehousing capacity of 2,500 vehicles.

Product overview

Mojo Motorcycles is a multi-brand motorcycle, scooter, ATV, and UTV distributor operating across Australia and New Zealand, not a single unified product. The company distributes five distinct global brands: CFMOTO (motorcycles, quads, utility and sports side-by-side vehicles with expanding electric footprint), Sherco Motorcycles (premium enduro and trials motorcycles plus electric balance bikes for kids), KYMCO (scooters, ATVs, and utility side-by-side vehicles with over 50 years of heritage and active electric expansion), Landboss (heavy-duty diesel workhorses purpose-built for Australian agriculture), and Lambretta (Italian heritage scooters with 70+ years of design evolution). These brands are sold through a 150-strong dealer network with approximately 25 employees supporting warehousing, administration, dealer relations, marketing, and communications.

Differentiator

Problem solved

Functional benefit

Products and services

• CFMOTO brand distribution Wholesale distribution of CFMOTO motorcycles, quads, utility side-by-side vehicles, and sports side-by-side vehicles across Australia and New Zealand via an 80-plus dealer network, with an expanding electric footprint.
• Sherco Motorcycles brand distribution Wholesale distribution of Sherco enduro and moto trials motorcycles, including two-stroke and four-stroke machinery plus a three-model electric balance bike range for children, through the Australian dealer network.
• KYMCO brand distribution
• Landboss brand distribution
• Lambretta brand distribution Wholesale distribution of Lambretta scooters in Australia, leveraging the brand's 70+ year Italian heritage of classic and modern design.
• Commercial fleet sales
• Parts and accessories distribution

Quantifiable outcome

• 30,000 CFMOTO vehicles sold in Australia by 2021

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core.

• CFMOTOcoreChannel Partner/ Reseller/ DistributorMojo Motorcycles distributes CFMOTO motorcycles, quads, utility side-by-side vehicles, and sports side-by-side vehicles across Australia and New Zealand. CFMOTO is a global powerhouse with 80-plus dealers across Australia. Mojo sold its 30,000th CFMOTO in Australia in 2021.
• KYMCOcoreChannel Partner/ Reseller/ DistributorMojo Motorcycles distributes KYMCO scooters, all-terrain vehicles, and utility side-by-side vehicles. KYMCO is a recognized global leader with over 50 years of operation, active in the electric space with its own model range and providing technical expertise to other manufacturers.
• Sherco MotorcyclescoreChannel Partner/ Reseller/ DistributorMojo Motorcycles distributes Sherco enduro and moto trials motorcycles. Sherco is a top-tier manufacturer known for cutting-edge engine performance and razor-sharp handling. Also includes a three-model electric balance bike range for children.
• LandbosscoreChannel Partner/ Reseller/ DistributorMojo Motorcycles distributes Landboss heavy-duty diesel-powered UTVs built specifically for the Australian agricultural market. Vehicles undergo rigorous testing for Australian and New Zealand conditions.
• LambrettacoreChannel Partner/ Reseller/ DistributorMojo Motorcycles distributes Lambretta scooters in Australia. Lambretta has a rich Italian heritage dating back 70+ years, with classic designs evolving into modern innovation and style.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mojo-motorcycles

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mojo Motorcycles