Momiji Sushi & Bar Restaurant

What Momiji Sushi & Bar Restaurant does

Momiji Sushi & Bar Restaurant, operated by Momiji Master LLC, is a privately held Asian fusion sushi restaurant chain founded in 2010 in NE Salem, Oregon, and now operating 14 locations spanning Portland, Salem, Lebanon, Monmouth, and North Bend (Coos Bay area). The company serves individual consumers with made-to-order nigiri, sushi rolls, appetizers, plated entrees, and chef's specials priced at value-casual levels (classic rolls under $11), positioned as accessible premium sushi with sustainable sourcing through its sister company Ideal Sushi Supply. Signature menu IP includes the original Salem Roll and limited-time Sushirrito products.

The business operates a multi-channel go-to-market model combining dine-in service at 14 physical locations with direct pickup and delivery via proprietary channels — native iOS and Android mobile apps, the momijisushi.com online ordering system — and third-party marketplace partnerships with Uber Eats, DoorDash, and Grubhub. Revenue is generated through transactional unit pricing on individual menu items, supplemented by merchandise (Reusable Sushi Thermos) and promotional mechanics including BOGO deals, free-item-with-minimum-spend offers, and the Momiji Rewards loyalty program (5 free credits on signup, 0.10 credits per $1 spent, birthday 50% off, and Member Monday 2X credit events). Marketing is distributed across organic social channels (Instagram, Facebook, TikTok, YouTube, LinkedIn) and email/newsletter communications tied to the loyalty program.

The company is privately held with no disclosed institutional investment, no parent company, and no M&A activity in the record. Ownership is concentrated with founders/operators. The firmographics indicate 5 corporate-level employees, which is inconsistent with operating 14 physical restaurants and likely reflects only headquarters/management headcount; in-unit FTE staffing is not captured. The company has signaled continued growth posture through active hiring, multiple 2025 product launches, and sustained promotional cadence, but remains regionally concentrated entirely within Oregon.

Name

Momiji Sushi & Bar Restaurant

Legal name

Momiji Master LLC

Website

https://momijiinc.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Momiji Sushi & Bar Restaurant is a privately held Asian fusion sushi chain operating 14 locations across Oregon, serving individual consumers with value-priced made-to-order sushi via dine-in, pickup, and third-party delivery, supported by a proprietary mobile app and loyalty program.

Ownership category

akta.pro rank

Product category

Casual Dining Sushi Restaurants

NAICS

Restaurants and Other Eating Places (72251)

SIC

Retail-Eating Places (5812), Prepared Fresh Or Frozen Fish & Seafoods (2092)

akta.pro primary industry

Ethnic & Regional Cuisine Restaurants (THAFACAD)

akta.pro secondary industry

In-Store Sushi & Asian Prepared Foods (CRAHAKAD)

Keywords

• Sushi restaurant chain
• Asian fusion dining
• Japanese cuisine
• Loyalty program
• Food delivery service

Headquarters

HQ city

Monmouth, Oregon

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Dine-in Restaurant Sales: Traditional dine-in service at 14 restaurant locations across Oregon, including appetizers, sushi rolls, nigiri, and plated entrees.
2. Online and Pickup Orders: Direct website ordering with customer pickup from locations. Orders placed through momijisushi.com/onlineorder/
3. Third-Party Delivery: Orders through Uber Eats, DoorDash, and Grubhub with promotional BOGO offers and free item promotions with minimum spend.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Momiji Sushi Restaurant operates 14 brick-and-mortar Asian fusion sushi restaurants across Oregon, selling made-to-order nigiri, sushi rolls, appetizers, plated entrees, chef's specials, and all-you-can-eat dining options to individual consumers through dine-in, pickup, and delivery. Revenue is generated primarily from food and beverage sales, supplemented by branded merchandise such as a reusable sushi thermos.

Product overview

Momiji Sushi Restaurant is an Asian fusion sushi restaurant chain operating 14+ locations across Oregon. The core offering is made-to-order nigiri and sushi with fusion cuisine techniques combining traditional Japanese methods with bold global flavors. The product portfolio includes: (1) in-restaurant dining across multiple locations in Salem, Portland, and other Oregon cities, (2) mobile applications for iOS and Android enabling online ordering and loyalty rewards management, (3) an integrated online ordering system with direct pickup and third-party delivery integration (Uber Eats, DoorDash, Grubhub), (4) the Momiji Rewards loyalty program offering signup bonuses, spend-based credits, and exclusive promotions, and (5) signature menu items including the original Salem Roll, various specialty rolls, and limited-time Sushirrito products. The restaurant also offers merchandise (Reusable Sushi Thermos) and catering services. Seafood is sustainably sourced from sister company Ideal Sushi Supply.

Differentiator

Problem solved

Functional benefit

Products and services

• Sushi Menu (Appetizers, Rolls, Nigiri, Entrees) Made-to-order Asian fusion sushi menu offered across all 14 Oregon locations, including appetizers, classic and specialty sushi rolls, nigiri, and plated entrees/combos. Sold to individual consumers via dine-in, pickup, delivery, and catering.
• Chef's Special Menu Chef-curated seasonal specialty items launched in May 2025, featuring 5 new creations including light bites and rich, seared rolls with bold flavor combinations. Available in-store, online, and via delivery platforms.
• Sushirrito Hybrid sushi-burrito product combining sushi ingredients (e.g., tempura salmon, avocado) with bold sauces and crunchy toppings. Sold in-store, online, and via delivery as limited-time promotional offerings, including the Crunchy Salmon Sushirrito and Super California Sushirrito.
• All-You-Can-Eat (AYCE) Dining All-you-can-eat dining option available at Momiji restaurant locations, also referenced as part of loyalty member birthday rewards (50% off one item).
• Online Ordering System Web-based ordering platform enabling customers to place pickup and delivery orders directly from momijisushi.com/onlineorder/.
• Momiji Sushi Mobile App Native iOS and Android mobile applications enabling customers to browse the menu, place direct orders, and access the loyalty rewards program to earn and redeem credits.
• Momiji Rewards Loyalty Program Digital customer loyalty program offering 5 free credits ($5 off) on signup, 0.10 credits per $1 spent, exclusive promotions, Member Monday 2X credit days, and a 50% off birthday reward. Rewards members receive automatic discounts on qualifying promotional items.
• Reusable Sushi Thermos Eco-friendly branded merchandise product (reusable sushi thermos) priced at $20, available while supplies last.
• Catering Services Catering service offered to groups and event customers ordering Momiji sushi across its 14 Oregon locations.

Quantifiable outcome

• 5 free credits ($5 off) upon loyalty program sign-up; 0.10 credits earned per $1 spent

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

One partnership is on record.

• Ideal Sushi SupplycoreStrategic or Co-development PartnerSister company providing sustainable seafood sourcing for Momiji restaurants. Enables the company to protect ocean resources while delivering unmatched freshness and flavor. Key component of Momiji's sustainable practices messaging.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• Pokeworks: Fast-casual poke and sushi-adjacent chain targeting health-conscious diners with a delivery-forward model, overlapping Momiji on raw seafood occasions and digital ordering behavior.

Broad incumbents

• Kona Grill: Multi-unit American-Asian fusion casual dining chain with comparable sushi and roll offerings alongside broader menu, competing for similar dine-in occasions.
• Benihana: Established national Japanese restaurant operator with a teppanyaki-centric concept that competes for Japanese cuisine occasions at a different service style and price point.
• PF Chang's: National Asian-fusion casual dining chain offering a broader pan-Asian menu than Momiji and competing indirectly for casual dining occasions in markets where the chains overlap.

Direct peers

• RA Sushi Bar Restaurant: Multi-unit sushi and Asian-fusion casual dining chain serving a similar customer segment through dine-in, pickup, and delivery with comparable menu breadth and promotional cadence.
• Musashino Sushi: Portland-based traditional Japanese sushi restaurant with multiple locations, competing for the same sushi enthusiast customer segment with a more traditional positioning.
• Blue Sushi Sake Grill: Regional sushi and sake restaurant group with a fusion menu and multi-location footprint that competes with Momiji for casual sushi occasions and group dining traffic.
• Kobo Sushi: Portland-area sushi restaurant operator competing head-to-head for the same regional customer base with made-to-order rolls and nigiri at similar price points.
• Sushi Sushi: Multi-unit sushi chain operating in the Portland metro with a comparable casual sushi and roll format and a similarly broad dine-in, takeout, and delivery model.
• Bamboo Sushi: Portland-headquartered sushi restaurant group built around sustainable seafood sourcing and Asian-fusion rolls, directly overlapping Momiji on category, geography, and supply-chain positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xfacebook.com/MomijiSushiRestaurant
• Facebookfacebook.com/MomijiSushiRestaurant
• LinkedInlinkedin.com/company/momiji-sushi-&-bar-restaurant
• Instagraminstagram.com/momijisushirestaurant
• TikToktiktok.com/@momijisushirestaurant

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Momiji Sushi & Bar Restaurant