Monkeynastix
Monkeynastix International is a South African franchise company, founded in 1995, that delivers a tiered children's movement education curriculum (Babynastix, Monkeynastix, Supernastix) via certified instructors in 14 countries, generating revenue from franchise fees, annual child registrations, and branded merchandise.
- Company typePrivate
- Founded1995
- HeadquartersSandton, Johannesburg, South Africa
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Monkeynastix does
Monkeynastix International (Pty) Ltd is a South African, privately held franchise company founded in 1995 that delivers children's movement education programs through a distributed network of franchisees operating in 14 countries. The company's core offering is a holistic curriculum that combines creativity and music with training across major movement groups (the ABCs of movement: Agility, Balance, Coordination, and Speed), targeting children aged 1-8 years with additional programs for infants and older children. The product portfolio comprises three tiered branded programs: Babynastix for ages 2-24 months (focused on sensory development and parent-child bonding through four curriculums), Monkeynastix for ages 1-8 years (the core program with three curriculums building fundamental movement skills), and Supernastix for ages 7-12+ years (focused on sport-specific skills with three curriculums). All programs are delivered as weekly 30-minute sessions by certified instructors who visit schools and public venues using age-appropriate equipment.
The business operates a franchise model in which qualified instructors, certified through the International Instructor Accreditation Course, conduct sessions at schools and public venues and gain exclusive access to the iZone portal for curriculum resources. Parent enrollment and payment are handled centrally through the Minastix portal, while an online shop sells Monkeynastix branded merchandise. Revenue is generated from one-time franchise fees, annual per-child registration fees across the three programs, and merchandise sales, with membership in the Franchise Association of South Africa (FASA) standardizing franchise disclosure practices. The company is headquartered in Sandton, Johannesburg, is founder-led by CEO Dirk Cilliers, and shows no evidence of external venture capital or private equity investment.
Monkeynastix firmographics
Firmographics- Name
- Monkeynastix
- Legal name
- Monkeynastix International (Pty) Ltd
- Website
- https://monkeynastix.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Monkeynastix International is a South African franchise company, founded in 1995, that delivers a tiered children's movement education curriculum (Babynastix, Monkeynastix, Supernastix) via certified instructors in 14 countries, generating revenue from franchise fees, annual child registrations, and branded merchandise.
- Ownership category
- akta.pro rank
Monkeynastix industry classification
Industry- Product category
- Children's Movement Education
- NAICS
- Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (71394)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Physical Activity & Motor Development Programs (Health-Focused) (EDACAMAI)
Keywords
Where Monkeynastix is headquartered
LocationHeadquarters
- HQ city
- Sandton, Johannesburg
- HQ country
- South Africa
- HQ region
- Africa
Offices1 record
Markets served
Monkeynastix business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Franchise Fees: The franchise up-front fee is a once-off payment for each Monkeynastix franchise sold, securing the rights to trade as Monkeynastix.
- Annual Registration Fees: Enrollment is annual registration per child only for participation in the programs (Babynastix, Monkeynastix, Supernastix).
- Online Shop: E-commerce sales of Monkeynastix branded merchandise and products through the online shop.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Annual child registration |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Monkeynastix product offering
Product offeringCore offering
Monkeynastix is a franchised children's movement education company that delivers age-appropriate fitness programs through certified instructors at schools and public venues. Its core offering consists of three proprietary programs — Babynastix (2-24 months), Monkeynastix (1-8 years), and Supernastix (7-12+ years) — each delivered as 30-minute weekly sessions that combine creativity, music, and training across the ABCs of movement (Agility, Balance, Coordination, Speed).
Product overview
Monkeynastix is a franchise-based children's movement education and fitness company offering a tiered program portfolio consisting of three core branded products: Babynastix for infants aged 2-24 months, Monkeynastix for children aged 1-8 years, and Supernastix for children aged 7-12+ years. All programs are delivered through a franchise model with qualified instructors conducting weekly 30-minute sessions using age-appropriate curriculums that combine creativity, music, and physical activities. The company operates internationally across 14 countries and provides franchise opportunities as well as instructor certification programs.
Differentiator
Problem solved
Functional benefit
Brands
- Babynastix: Movement education program for babies 2-24 months, focusing on sensory development and parent-child bonding through movement and play.
- Monkeynastix
- Supernastix
Products and services
- Babynastix A gentle movement education program for infants and toddlers aged 2-24 months, focusing on sensory development and parent-child bonding through movement and play. Delivered as weekly 30-minute sessions across 4 curriculum levels during provincial school terms.
- Monkeynastix (Core Program) The core movement education program for children aged 1-8 years, building fundamental movement skills (ABCs of movement — Agility, Balance, Coordination, Speed), confidence, and a love for fitness in a fun, non-competitive setting. Delivered as weekly 30-minute sessions with a warm-up to music, stretch and tone, and specialized age-appropriate equipment.
- Supernastix An advanced movement education program for children aged 7-12+ years, focusing on sport-specific skills, agility, and building a foundation for a healthy, active lifestyle. Delivered as weekly 30-minute sessions with warm-up to music, stretch and tone, and specialized age-appropriate equipment.
- Monkeynastix Franchise Opportunity A franchise license granting the rights to trade as Monkeynastix in a defined territory, including access to the proprietary curriculum, training, the International Instructor Accreditation Course, and marketing/enrollment infrastructure. Franchisees operate weekly classes at schools and public venues.
- International Instructor Accreditation Course A training and certification program for prospective instructors, combining theoretical and practical assessment. Successful candidates become certified Monkeynastix instructors with exclusive access to the iZone portal for resources and materials.
Quantifiable outcome
- Children develop essential movement skills (ABCs of movement: Agility, Balance, Coordination, Speed) that form the foundation for physical activity throughout life
- +1 more outcomes
Companies that use Monkeynastix
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Monkeynastix technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Monkeynastix partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- FASA (Franchise Association of South Africa)coreMonkeynastix is a member of FASA and adheres to the FASA Code of Ethics and Business Ethics. In line with FASA guidelines, prospective franchisees receive the Disclosure Document, Franchise Agreement, and other legally binding documents at least seven days before being asked to sign.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Monkeynastix competitors and assessment
Company assessmentDirect peers
- Kinderdance International: Franchise delivering movement, dance, and motor-skill development programs for children ages 2-12, primarily on-site at schools and childcare centers. Direct competitor in the school-venue-based children's fitness franchise model.
- My Gym Children's Fitness Center: International franchise providing structured movement, gymnastics, and physical fitness classes for children from infancy through early elementary. Closely overlaps with Monkeynastix's age tiers and franchise-driven school/center delivery.
- The Little Gym: Global children's movement and motor-skill development franchise offering age-tiered classes (4 months to 12 years) at physical locations. Most directly comparable to Monkeynastix in product, target customer (parents of young children), and franchise-based delivery model.
- Gymboree Play & Music: Long-established global franchise offering play, music, and movement classes for children 0-5 years. Directly comparable target segment (Babynastix + Monkeynastix), subscription class model, and international franchise footprint.
- Stretch-n-Grow: International children's fitness franchise delivering movement and exercise classes at schools, daycares, and community venues. Closely comparable delivery model, customer base (parents and preschools), and franchise replication playbook.
- Romp n' Roll: US children's enrichment franchise offering weekly movement, music, art, and gym classes for children 3 months to 5 years. Comparable in age-tiered subscription class model and franchise-driven physical delivery.
- Soccer Shots: US-headquartered youth sports instruction franchise running weekly sessions at preschools, schools, and parks. Comparable in school-venue delivery, age-tiered program structure, and franchise-driven scale across multiple countries.
Emerging players
- British Swim Academy (and Funky Feet-style preschool movement programs): UK-based children's movement and aquatic instruction franchise serving preschoolers at school and venue locations. Comparable in early-childhood motor-skill focus, UK market overlap with Monkeynastix, and franchise-driven scale.
- Tumble Bus: Mobile children's gymnastics and movement program delivered at preschools and schools via converted buses. Overlaps with Monkeynastix on school-venue children's movement instruction, but uses a mobile delivery twist.
Others
- Franchise Association of South Africa (FASA) member programs: Industry body of which Monkeynastix is a member; provides franchising standards, code of ethics, and disclosure requirements. Relevant as Monkeynastix is a FASA member and competes for franchisee candidates against other FASA-aligned children's services franchises.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Monkeynastix social profiles
Digital presenceMonkeynastix financial estimates
Financial estimateRevenue estimate
Valuation estimate
Monkeynastix leadership team
Management profileNumber of profiles
Profiles1 record
Monkeynastix funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Monkeynastix M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Monkeynastix
What does Monkeynastix do?
Monkeynastix is a franchised children's movement education company that delivers age-appropriate fitness programs through certified instructors at schools and public venues. Its core offering consists of three proprietary programs — Babynastix (2-24 months), Monkeynastix (1-8 years), and Supernastix (7-12+ years) — each delivered as 30-minute weekly sessions that combine creativity, music, and training across the ABCs of movement (Agility, Balance, Coordination, Speed).
Is Monkeynastix a public or private company?
Monkeynastix is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Monkeynastix founded?
Monkeynastix was founded in 1995. It employs 51 to 100 people.
Where is Monkeynastix based?
Monkeynastix is headquartered in Sandton, Johannesburg, South Africa, in the Africa region.
How does Monkeynastix make money?
Three revenue lines are on record. Franchise Fees are the primary driver. The others are annual Registration Fees and online Shop.
Who are Monkeynastix's main competitors?
Direct peers on record are Kinderdance International, My Gym Children's Fitness Center, The Little Gym, Gymboree Play & Music, Stretch-n-Grow, Romp n' Roll and Soccer Shots. Emerging players are British Swim Academy (and Funky Feet-style preschool movement programs) and Tumble Bus. Franchise Association of South Africa (FASA) member programs is listed as an others.
Does Monkeynastix have an API?
No public API is recorded for Monkeynastix.
What industry is Monkeynastix in?
Monkeynastix's product category is Children's Movement Education. Its primary akta.pro industry code is EDACAMAI, Physical Activity & Motor Development Programs (Health-Focused). Its NAICS code is 61162 and its SIC code is 8200.