Monogram Coffee
Monogram Coffee is a Calgary-based specialty coffee roaster founded in 2014, operating four flagship cafes, global D2C e-commerce, wholesale, and a personalized coffee subscription serving specialty coffee enthusiasts worldwide.
- Company typePrivate
- Founded2014
- HeadquartersCalgary, Alberta, Canada
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Monogram Coffee does
Monogram Coffee is a Calgary, Alberta-based specialty coffee roaster founded in 2014 by three former baristas (Ben Put, Justin, and Jeremy). The company roasts single-origin coffees and curated blends sourced from award-winning producers worldwide, applying a proprietary "Sweet Spot" roasting philosophy aimed at maximizing flavour expression without sharp acidity or burnt bitterness. Its catalog is organized through six "Flavour Mood" categories (Chocolatey Comforts, Fruity Classics, Super-Fruity Adventures, Funky Infusions, Dreamy Low/No Cafs, Fancy Rarities) that translate specialty coffee jargon into consumer-friendly flavor profiles, with SKUs ranging from $18 house blends to $67 ultra-premium Takesi Gesha lots. The business operates an omnichannel model combining four flagship Calgary cafes (Altadore, Britannia, Fifth Avenue Place, University District), a global direct-to-consumer e-commerce platform with worldwide shipping, and a wholesale program supplying cafes and restaurants. Its subscription product — 1,600+ active subscribers — offers personalized delivery on a 2–5 week cadence with preview/swap capabilities and up to 18% volume discounts. Merchandise (apparel, mugs, collaborative drops) and in-cafe workshops round out the revenue mix.
Monogram Coffee firmographics
Firmographics- Name
- Monogram Coffee
- Legal name
- Monogram Coffee
- Website
- https://monogramcoffee.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Monogram Coffee is a Calgary-based specialty coffee roaster founded in 2014, operating four flagship cafes, global D2C e-commerce, wholesale, and a personalized coffee subscription serving specialty coffee enthusiasts worldwide.
- Ownership category
- akta.pro rank
Monogram Coffee industry classification
Industry- Product category
- Specialty Coffee Roasting
- NAICS
- Coffee and Tea Manufacturing (31192), Snack and Nonalcoholic Beverage Bars (722515)
- SIC
- Beverages (2080), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Specialty Coffee & Tea (Single-Origin, Micro-lot, Premium) Processing (AFAFADAJ)
- akta.pro secondary industries
- Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE), Coffee Blending & Flavoring (AFAFADAC), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI), Espresso Bars & Coffee Bars (THAFADAD)
Keywords
Where Monogram Coffee is headquartered
LocationHeadquarters
- HQ city
- Calgary, Alberta
- HQ country
- Canada
- HQ region
- North America
Offices4 records
Markets served
Monogram Coffee business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Coffee Sales (Direct E-commerce): Direct-to-consumer sales of specialty roasted coffee beans through e-commerce platform. Products include single-origin coffees and blends available in 300g, 2LB, and 5LB sizes. Ships worldwide with free shipping thresholds in Canada ($50+) and US ($70+).
- Coffee Subscription: Recurring subscription model delivering freshly roasted coffee on customer-selected schedules (every 2-5 weeks). Features personalization through Flavour Moods, preview and swap capabilities before orders ship, and volume discounts (5-18% off). Subscription streak rewards program with cashback and milestone gifts.
- Merchandise: Branded merchandise including hats, mugs, t-shirts, and coffee equipment accessories. Limited quantity collaborations like Monogram x Maruhiro Hasami Block Mug.
- Wholesale: B2B wholesale partnerships supplying cafes and restaurants with Monogram coffee. Mentioned as serving partners throughout the world.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single bag coffee prices |
| Subscription | Monthly | Chocolatey Comforts Subscription |
| Subscription | Monthly | Fruity Classics Subscription |
| Subscription | Monthly | Super Funky Adventures Subscription |
| Subscription | Monthly | Dreamy Low/No Cafs Subscription |
| Subscription | Monthly | Monogram Mixtape Subscription |
| Unit Pricing | Pay-as-you-go | Apparel and accessories |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Monogram Coffee product offering
Product offeringCore offering
Monogram Coffee is a Calgary-based specialty coffee roaster that sells freshly roasted single-origin and blended coffees direct to consumers worldwide through e-commerce and subscriptions, and operates four flagship cafes in Calgary. Its Sweet Spot roasting philosophy and exclusive producer relationships (including Finca Takesi) underpin a curated lineup organized into six Flavour Moods ranging from accessible blends to ultra-premium rarities.
Product overview
Monogram Coffee is a Calgary-based specialty coffee roaster offering freshly roasted single-origin coffees and curated blends, organized through six Flavour Mood categories (Chocolatey Comforts, Fruity Classics, Super-Fruity Adventures, Funky Infusions, Dreamy Low/No Cafs, Fancy Rarities). The core offering includes approximately 40+ coffee products ranging from accessible house blends ($18) to ultra-rare Takesi Gesha ($67), all roasted using the proprietary Sweet Spot roasting philosophy. The business operates primarily through an e-commerce subscription model (1,600+ active subscribers) offering personalized delivery with up to 18% savings, supplemented by four flagship Calgary cafes, a merchandise line, wholesale partnerships, and workshops. The company differentiates through Relationship Coffee sourcing (exclusive access to Finca Takesi as the only Canadian roaster among six worldwide) and a team of 10x Canadian Barista Champions.
Differentiator
Problem solved
Functional benefit
Products and services
- Specialty Coffee (Single-Origin and Blends)
Quantifiable outcome
- 10 Canadian Barista Championship titles
- +2 more outcomes
Companies that use Monogram Coffee
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Monogram Coffee technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Monogram Coffee partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered flagship, core, secondary and minor.
- Finca Takesi (Agro Takesi)flagshipEight-year partnership with the world's highest coffee farm in Bolivia. Monogram is the only Canadian roaster and one of only six worldwide with access to Finca Takesi coffees. Led by Mariana Iturralde, the farm produces exceptional coffees at extreme elevations with remarkable sweetness, clarity, and complexity.
- Finca DeborahcorePartnership with Jamison Savage at Finca Deborah in Panama. Known for pushing boundaries of processing technique and producing extraordinary coffees including Gesha varieties.
- Elida Estate (Lamastus Family)corePartnership with the Lamastus family at Elida Estate in Panama, consistently at the forefront of processing technique and quality coffee production.
- DaterracorePartnership with Daterra in Brazil - innovative technology combined with passion for rainforest sustainability, making it one of the world's most environmentally sustainable coffee farms.
- Rodriguez Family (Agricafé)coreOver decade-long partnership with Pedro Rodriguez and his children Daniela and Pedro Pablo at Agricafé in Bolivia. They've developed sustainable farming practices and experiment with winemaking-inspired processing techniques.
- Jairo ArcilacoreSix-year partnership with Jairo Arcila at his farm Villarazo in Colombia. Known for thoughtful approach to processing and flavour, producing creative, approachable coffees full of personality.
- Jaime Zuluaga (Finca El Samán)secondaryFifth-generation Colombian coffee producer who returned to coffee from a career in law. Builds reputation for expressive coffees through thoughtful farming and meticulous attention to detail.
- Bayter Family (El Vergel)secondaryPartnership with Elias and Shady Bayter at El Vergel in Colombia. Former avocado farmers turned coffee producers known for pushing Colombian coffee processing with fermentation techniques and experimental methods.
- MaruhirominorCollaboration on limited edition Monogram x Maruhiro Hasami Block Mug merchandise product.
- Tree_llionminorSustainability partnership for environmental initiatives supporting the planet and coffee-growing communities.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Monogram Coffee competitors and assessment
Company assessmentDirect peers
- Stumptown Coffee Roasters: Iconic specialty roaster with cafes, wholesale, and D2C subscriptions; shares the same multi-channel model and emphasis on direct producer relationships.
- Intelligentsia Coffee: Specialty roaster known for Direct Trade sourcing and barista competition pedigree; operates cafes, wholesale, and D2C, mirroring Monogram's competition-and-relationship-led positioning.
- Blue Bottle Coffee: Specialty coffee roaster combining flagship cafes, D2C e-commerce, and subscription-style ordering; closest model analog at larger scale with strong brand-building DNA.
- Verve Coffee Roasters: Specialty roaster with cafes, subscription, and D2C e-commerce, built around farm-direct sourcing and a California-roots brand culture paralleling Monogram's craft positioning.
- Counter Culture Coffee: Specialty roaster with strong sustainability and education focus, plus D2C and wholesale channels; comparable in its emphasis on producer relationships and consumer education content.
- Tim Wendelboe: Norwegian specialty roaster combining a flagship espresso bar, D2C sales, and a globally recognized competition pedigree; similar boutique scale and quality-first positioning.
- Rosso Coffee Roasters: Calgary-based specialty coffee roaster with multiple cafes and direct-to-consumer sales, competing for the same local specialty consumer and wholesale customer base.
- Phil & Sebastian Coffee Roasters: Calgary-based specialty coffee roaster operating their own cafes, a direct local competitor with overlapping D2C, wholesale, and education-focused specialty positioning.
- Onyx Coffee Lab: Specialty roaster with modern D2C, competition-winning team, and limited café footprint; comparable as a competition-led, content-forward specialty brand targeting enthusiast consumers.
Broad incumbents
- La Colombe Coffee Roasters: Larger specialty/D2C coffee player with cafes, wholesale, and ready-to-drink beverages, operating at broader scale and serving overlapping premium customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Monogram Coffee social profiles
Digital presenceMonogram Coffee financial estimates
Financial estimateRevenue estimate
Valuation estimate
Monogram Coffee leadership team
Management profileNumber of profiles
Profiles4 records
Monogram Coffee funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Monogram Coffee M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Monogram Coffee
What does Monogram Coffee do?
Monogram Coffee is a Calgary-based specialty coffee roaster that sells freshly roasted single-origin and blended coffees direct to consumers worldwide through e-commerce and subscriptions, and operates four flagship cafes in Calgary. Its Sweet Spot roasting philosophy and exclusive producer relationships (including Finca Takesi) underpin a curated lineup organized into six Flavour Moods ranging from accessible blends to ultra-premium rarities.
Is Monogram Coffee a public or private company?
Monogram Coffee is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Monogram Coffee founded?
Monogram Coffee was founded in 2014. It employs 11 to 50 people.
Where is Monogram Coffee based?
Monogram Coffee is headquartered in Calgary, Alberta, Canada, in the North America region.
How does Monogram Coffee make money?
Four revenue lines are on record. Coffee Sales (Direct E-commerce) is the primary driver. The others are coffee Subscription, merchandise and wholesale.
Who are Monogram Coffee's main competitors?
Direct peers on record are Stumptown Coffee Roasters, Intelligentsia Coffee, Blue Bottle Coffee, Verve Coffee Roasters, Counter Culture Coffee, Tim Wendelboe, Rosso Coffee Roasters, Phil & Sebastian Coffee Roasters and Onyx Coffee Lab. La Colombe Coffee Roasters is listed as a broad incumbent.
Does Monogram Coffee have an API?
No public API is recorded for Monogram Coffee.
What industry is Monogram Coffee in?
Monogram Coffee's product category is Specialty Coffee Roasting. Its primary akta.pro industry code is AFAFADAJ, Specialty Coffee & Tea (Single-Origin, Micro-lot, Premium) Processing, with a secondary code of THAFADAE, Coffee Roasters with Cafe (Roastery Cafes). Its NAICS code is 31192 and its SIC code is 2080.