The Montagu Arms Hotel

What The Montagu Arms Hotel does

The Montagu Arms Hotel is a privately held four-star country house hotel in the village of Beaulieu, on the southeastern edge of the New Forest National Park in Hampshire, United Kingdom. Operated by Greenclose Hotels Limited, the property comprises 33 individually styled rooms and suites distributed across a main historic house and garden courtyard, including House Snugs, Courtyard Retreats and Suites, and Hayloft Barn Suites. Its product portfolio spans overnight accommodation, two distinct dining venues (The Terrace Restaurant offering modern British fine dining, closed Mondays and Tuesdays; and Monty's Inn, a casual country pub open seven days), traditional and themed afternoon tea services, three dedicated wedding spaces, corporate hospitality in the Oakwood and Paris Rooms, and a wide set of curated packages including festive, family, dog-friendly, and cruise-and-stay breaks.

The hotel's revenue is generated across five principal streams: accommodation (room revenue, the largest line), food and beverage across both outlets and in-room dining, events and weddings, curated packages and add-on enhancements (celebration packs, deli hampers, late check-out, horse riding, in-room massage), and ancillary services including EV charging and pet fees. Distribution is primarily direct-to-consumer through the property's own website booking engine (SynXis/RezLynx), a dedicated telephone reservations team, a gift voucher e-commerce portal (gifts.montaguarmshotel.co.uk) accepting card and Apple Pay, and enquiry forms for weddings and corporate hospitality. The property serves a diversified mix of consumer segments — leisure couples, families, wedding celebrations, corporate and MICE, pet owners, and cruise passengers transiting Southampton — supplemented by partnerships with local attractions (National Motor Museum, Exbury Gardens, New Forest Activities), local food suppliers via Hampshire Fare, and sister-property SenSpa at Careys Manor Hotel for spa integrations.

The underlying technology stack is standard hospitality commercial off-the-shelf software — a CMS-based website with Google Analytics, HotJar, and Lead Forensics tracking, SynXis/RezLynx for reservations, Sage for payment processing, and the ProjectEV Pro mobile app for EV charging access — with no proprietary AI/ML, custom platform, or differentiated technical assets disclosed. The firm is privately held with no public listing, no disclosed funding rounds, and no external institutional investors identified; ownership sits with Greenclose Hotels Limited under Managing Director James Hiley-Jones.

Name

The Montagu Arms Hotel

Legal name

Greenclose Hotels Limited

Website

https://montaguarmshotel.co.uk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

The Montagu Arms Hotel is a privately held four-star country house hotel in Beaulieu, New Forest, Hampshire, operating 33 rooms and suites, two dining venues, three wedding spaces, and curated leisure, family, pet-friendly, and cruise-and-stay packages under Greenclose Hotels Limited.

Ownership category

akta.pro rank

Product category

Country House Hotel & Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110), Traveler Accommodation (7211), Accommodation (721)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Heritage & Palace Luxury Hotels (THAGACAF)

akta.pro secondary industries

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD), Country Inns & Rural B&Bs (THAGAHAD), Historic/Heritage Conference Hotels (THAGALAL), Luxury Farmhouses, Country Houses & Vineyard Estates (THAMAEAG)

Keywords

• Country house hotel
• Luxury accommodation
• Fine dining
• Wedding venue
• New Forest hospitality

Headquarters

HQ city

Beaulieu, New Forest

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Accommodation (Room Revenue): The hotel generates primary revenue from overnight stays across 33 rooms and suites, including standard house rooms, courtyard retreats, courtyard suites, and hayloft barn suites. Room rates are sold directly through the hotel's website booking engine and reservation team, with packages that include bed and breakfast, dinner allowances, and add-on experiences.
2. Food & Beverage (Dining): Revenue is generated from The Terrace Restaurant (modern British fine dining), Monty's Inn (casual country pub), afternoon tea service, room service, and in-room hampers/picnics. The Terrace is closed Monday and Tuesday; Monty's is open 7 days a week. Gift vouchers for dining are sold via the hotel's gift portal.
3. Events & Weddings: Revenue from private dining, celebrations, corporate hospitality, and weddings across three unique wedding spaces. Packages include fully inclusive multi-night Christmas and New Year breaks, delegate/event packages, and bespoke wedding packages with exclusive-use options.
4. Packages, Breaks & Add-ons: Curated short break packages (dining breaks, family gatherings, dog-friendly breaks, autumn/winter breaks, cruise & stay, kids stay free) generate incremental revenue. Enhancement add-ons include celebration packs, late check-outs, horse riding, in-room massages, and picnic hampers.
5. Ancillary Services: Additional revenue from EV charging (50p per kWh), pet fees (one-off £30 charge per dog), celebration packs (ranging from £80-£130), and attraction ticket commissions/discounts negotiated with local partners.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

The Montagu Arms Hotel is a four-star country house hotel offering luxury overnight accommodation across 33 individually styled rooms and suites, award-winning dining at The Terrace Restaurant (modern British) and Monty's Inn (country pub), traditional afternoon tea, and bespoke wedding and corporate event hosting. The hotel, set in Beaulieu within the New Forest National Park, traces its origins to a 16th-century coaching inn and operates as part of the family-run Greenclose Hotels Ltd collection.

Product overview

The Montagu Arms Hotel is a four-star country house hotel offering a comprehensive hospitality portfolio centred on luxury accommodation, dining experiences, and curated breaks. The core offering comprises 33 individually styled rooms and suites, two distinct dining venues (The Terrace Restaurant and Monty's Inn country pub), and traditional afternoon tea service. The product portfolio extends through seasonal packages including Christmas and New Year celebrations, family-focused stays with children staying free, dog-friendly breaks featuring bespoke canine amenities, and pre-cruise packages for Southampton terminal passengers. Add-on experiences encompass celebration packs, deli hampers, late check-out, horse riding, and in-room massage treatments. Wedding and corporate hospitality services are also offered, with three dedicated event spaces and delegate packages.

Differentiator

Problem solved

Functional benefit

Brands

• The Terrace Restaurant: The hotel's elegant wood-panelled dining room offering modern British dishes with ingredients from their gardens.
• Monty's Inn

Products and services

• Accommodation (Rooms & Suites)
• The Terrace Restaurant
• Monty's Inn
• Afternoon Tea
• Wedding Packages

Quantifiable outcome

• Raised £5,500 for Hospitality Action through invisible chips donations and events (October 2024 - February 2026)

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

17 partnerships are on record, tiered core and minor.

• Greenclose Hotels LtdcoreOthersGreenclose Hotels Ltd is the parent company and owner of The Montagu Arms Hotel. The group operates a small, family-run collection of hotels in areas of natural beauty across the UK. The Montagu Arms is one of several properties managed under this umbrella, sharing group-level corporate social responsibility strategy, IT systems, HR policies, and marketing resources. The group is led by family values and Managing Director James Hiley-Jones.
• Hospitality ActioncoreOthersThe Montagu Arms Hotel's designated charity partner is Hospitality Action, a charity providing vital assistance to all who work or have worked within hospitality in the UK in times of hardship. The hotel supports the charity through 'invisible chips' donations (£1 per portion sold at Monty's and the hotel bar), staff participation in the Back to the Floor event, and auction proceeds. The hotel has raised £5,500 from October 2024 to February 2026.
• Hampshire FarecoreStrategic or Co-development PartnerThe hotel works with Hampshire Fare, a local food championing organisation, to source and promote locally produced food. This supports the hotel's ethical food policy and forest-to-fork dining philosophy, ensuring seasonal, free-range, locally sourced ingredients.
• Room to RewardminorOthersThe hotel donates stays across its hotels to Room to Reward, a scheme that recognises the unsung heroes of communities (teachers, carers, NHS staff) by providing them with complimentary hotel breaks. Donated stays raise brand awareness among new guests.
• Go New ForestminorOthersThe hotel is a member of Go New Forest, a local sustainable tourism initiative encouraging visitors to explore the New Forest responsibly. The hotel promotes the New Forest Code to guests and participates in community environmental projects.
• New Forest Pet ServicesminorOthersThe hotel partners with New Forest Pet Services for pet sitting during weddings and events. Contact: 07725955496 or [email protected]. This allows wedding couples to enjoy their day without pet responsibility.
• SenSpa at Careys Manor HotelminorOthersThe hotel partners with its sister property SenSpa at Careys Manor Hotel to offer spa day packages for guests on the Family Gatherings package. Guests receive a Chiang Mai Spa Day including a 30-minute treatment, 2-course lunch with wine at Zen Garden, and access to the hydrotherapy suite. Staff discounts on SenSpa experiences are available.
• Local Food Suppliers (Claytons Eggs, Premier Fish, Country Fare, Owtons Butchers)coreOthersThe hotel sources from carefully selected local Hampshire suppliers: Claytons Eggs (free-range eggs), Premier Fish (seafood), Country Fare (local produce), and Owtons Butchers (meat). The hotel also stocks Hampshire gins including Wyrd Gin, Mermaid Gin, HMS Gin, Gorilla Gin, Twisted Nose Gin, and 820 Gin at the Library Bar.
• New Forest ActivitiesminorOthersThe hotel offers guests 10% off bookings with New Forest Activities (canoeing, cycling, horse riding in the New Forest). New Forest Activities conducts the Woof and Paddle: Dogs on Water activity for dog-friendly guests. The hotel's local amenity pages recommend this partner for outdoor activities.
• National Motor Museum (Beaulieu Enterprises Ltd)minorOthersThe hotel is partnered with Beaulieu's National Motor Museum, located 0.3 miles (1-minute drive) from the hotel. Guests receive 20% off tickets to the National Motor Museum, Palace House, and Beaulieu Abbey. The museum is walkable from the hotel and is a featured attraction in marketing materials.
• Exbury GardensminorOthersThe hotel offers guests 20% off tickets to Exbury Gardens, a 200-acre Rothschild garden located near Beaulieu. This is promoted as a key local attraction accessible to hotel guests, with dog-friendly access throughout.
• Coombe StablesminorOthersThe hotel partners with Coombe Stables for horse riding experiences accessible to guests. Horse riding is offered as part of the Family Gatherings package and as an add-on experience on the Enhance Your Stay page. Coombe Stables offers forest hacks and riding lessons.
• Bellord & BrownminorOthersThe hotel partners with Bellord & Brown, local neighbours, to create Deli Hamper and picnic offerings for guests. These hampers are available to enjoy in-room, in hotel public areas, or to take on walks in the New Forest.
• Dogs in Focus PhotographyminorOthersThe hotel partners with award-winning Hampshire photographer Dogs in Focus Photography for the dog-friendly Paw-fect Getaway break package. The package includes a professional pup portrait session and an 8x10 inch luxury mounted print as a keepsake.
• Beco PetsminorOthersBeco Pets provides dog hampers for arriving dog guests at The Montagu Arms. The hampers are placed in dog-friendly rooms to welcome four-legged guests. Beco Pets is described as an environmentally conscious brand creating quality products with minimal environmental impact.
• Freedom ChildcareminorOthersThe hotel offers childcare services through its partner Freedom Childcare, available to families booking the Kids Stay Free package and family gatherings. This enables parents to access SenSpa experiences during the Family Gatherings package.
• National Garden Scheme (NGS)minorOthersThe Montagu Arms Hotel garden is a proud member of the National Garden Scheme, with open days scheduled (e.g., 7-8 June 2025, 10am-4pm) where donations go to NGS nursing and health beneficiaries. The hotel garden is showcased as a key attraction and is visible from the Terrace Restaurant and conservatory.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Pig Hotels: Luxury small-format country house hotel brand with a New Forest property (The Pig in the New Forest). The most direct competitor by virtue of overlapping location, similar 20-30 room scale, and farm-to-fork dining philosophy.
• Careys Manor Hotel & SenSpa: Sister property under Greenclose Hotels Ltd in the New Forest with comparable four-star country house positioning and a spa offering. Operates as a sibling brand within the same family run group.
• Rhinefield House Hotel: Historic country house hotel in the New Forest with wedding and event facilities. Overlaps in heritage positioning, wedding packages, and upscale leisure market.
• Balmer Lawn Hotel: New Forest country house hotel with leisure, family, and dog-friendly positioning. Competes for similar leisure and family break customers in the same region.
• Burley Manor: Boutique country house hotel in the New Forest offering similar restaurant-led and dog-friendly experiences. Directly comparable in scale and target guest.
• New Park Manor Hotel: Country house hotel in the New Forest operated by Bespoke Hotels, offering similar four-star leisure, family, and dog-friendly breaks. Overlaps directly in target segments and geography.
• Lime Wood Hotel: Five-star luxury country house hotel set in the New Forest, comparable heritage property with similar leisure, spa, and fine dining positioning. Competes directly for the same affluent New Forest guest.
• Chewton Glen: Iconic New Forest luxury hotel and spa with award-winning dining and similar heritage positioning. Competes for couples, weddings, and family leisure breaks in the same micro-market.

Emerging players

• Hotel TerraVina: Independent boutique hotel in the New Forest with a comparable dining-led and dog-friendly ethos. Slightly smaller scale but overlapping customer segment.

Broad incumbents

• Hand Picked Hotels: UK collection of heritage country house hotels with comparable leisure, wedding, and fine dining offerings. A larger incumbent competitor that targets the same customers at scale across multiple regions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/the-montagu-arms-hotel

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Montagu Arms Hotel