Bodega Monteviejo SA

What Bodega Monteviejo SA does

Bodega Monteviejo SA is a privately held Franco-Argentine premium winery in Vista Flores, Valle de Uco (Mendoza, Argentina), founded in 1998 by Catherine Péré Vergé on the back of her 1985 acquisition of Château Montviel in Pomerol. The winery produces four price-tiered wine lines — La Violeta (ultra-premium Malbec aged 8–10 years in French oak, sold through La Place de Bordeaux), Lindaflor (reserve), Petite Fleur (entry-level), and Festivo (celebration) — using microvinification in 225-liter French oak barrels, manual harvest with double cluster/berry selection, and high-density low-yield plantings across three sub-terroirs: Vista Flores, La Consulta (100+ year-old Malbec vines), and Altamira.

Winemaking is led by fifth-generation winemaker José Mounier, trained over more than a decade under Marcelo Pelleriti and Michel Rolland, with the family conducting harvests on both sides of the Atlantic annually. The 11–50-employee operation generates revenue from three streams: wine bottle sales (own multi-currency DTC store at wines.monteviejo.com.ar plus ~90 domestic retail points across Go Bar and independent vinotecas in at least six Argentine provinces), enotourism at Espacio Monteviejo (four priced experiences from ARS$55,000 to ARS$120,000 attracting ~5,200 visitors per year), and complementary spirits including Lindaflor Grappa.

The company is privately held by the Péré Vergé family, with second-generation Hélène Parent and third-generation Elise Treiber currently co-leading operations. The business carries no external institutional investors, has not disclosed funding rounds or revenue figures, and is registered as Monteviejo S.A. in Argentina. Distribution is concentrated in Argentina for retail and on-site consumption, with international reach via the Bordeaux trade channel and the multilingual DTC platform.

Name

Bodega Monteviejo SA

Legal name

Monteviejo S.A.

Website

https://monteviejo.com.ar

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Bodega Monteviejo SA is a family-owned Franco-Argentine premium winery in Mendoza's Valle de Uco producing four wine lines (La Violeta, Lindaflor, Petite Fleur, Festivo), selling direct-to-consumer, through ~90 Argentine retail points, enotourism experiences, and La Place de Bordeaux.

Ownership category

akta.pro rank

Product category

Premium Wines

NAICS

Wineries (312130), Grape Vineyards (111332), Beer, Wine, and Liquor Retailers (44532)

SIC

Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro industry

PRIMARYAFAFAAAB

Wine Production & Winemaking

Agriculture & Food Production/Beverage Production/Alcoholic Beverage Production (Beer, Wine, Spirits, Cider)

SECONDARYTHAFALAE

Wineries & Vineyards (Tasting Rooms)

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Breweries, Wineries & Distilleries (Taprooms/Tasting Rooms)

SECONDARYCRANABAB

Wine Retail (Bottle Shops & Wine Merchants)

Consumer Products & Retail/Tobacco, Alcohol & Cannabis Retail/Beer, Wine & Spirits Specialty Retail

SECONDARYTHAJAGAD

Wine Tastings & Vineyard/Winery Tours

Travel & Hospitality/Tours, Attractions & Experiences/Food & Drink Experiences (Culinary Tours, Tastings, Cooking Classes)

SECONDARYAFAGAJAJ

Wine Grape Vineyard Operations (Varietal/AVA Practices, Yield & Quality Targets)

Agriculture & Food Production/Crop Farming/Viticulture & Vineyard Operations (Grapes for Wine/Table)

Keywords

• Premium winemaking
• Argentine wines
• Wine tourism
• Bordeaux-style blending
• Estate vineyard

Headquarters

HQ city

Mendoza, Vista Flores

HQ country

Argentina

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Wine sales: Direct-to-consumer and retail wine sales through four product lines (La Violeta, Lindaflor, Petite Fleur, Festivo) sold via own e-commerce, physical stores (Go Bar, vinotecas), and online platforms.
2. Enotourism experiences: Paid wine tourism experiences offered at Espacio Monteviejo including guided visits, tastings, and gastronomic experiences (Petite Fleur Gastronomic Experience, Grand Cru Experience, Unedited Experience, Legacy Experience).
3. Wine accessories and spirits: Sales of complementary products including Lindaflor Grappa and other spirits.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Bodega Monteviejo is a Franco-Argentine premium winery producing four wine lines (La Violeta, Lindaflor, Petite Fleur, and Festivo) from estate vineyards at 1,110 meters elevation in Vista Flores, Valle de Uco, Mendoza. The winery produces wines through microvinification in 225-liter French oak barrels with manual harvest and double cluster/berry selection. It also operates Espacio Monteviejo, an enotourism destination offering guided tastings, gastronomic pairings, and curated wine experiences.

Product overview

Bodega Monteviejo SA operates as a Franco-Argentine premium winery producing four distinct wine lines: La Violeta (ultra-premium Malbec aged 8-10 years in French oak, sold at La Place de Burdeos), Lindaflor (reserve wines with multiple varietals including Malbec, Chardonnay, sparkling, and Grappa), Petite Fleur (entry-level wines reflecting Uco Valley terroir), and Festivo (celebratory harvest wines). The winery supplements wine sales with enotourism experiences including gastronomic pairings, guided tastings, and premium experiences at its Espacio Monteviejo destination. Founded in 1998 by Catherine Péré Vergé, the family-run operation produces wines from estate vineyards in Vista Flores, Valle de Uco at 1,110 meters elevation, with microvinification in 225-liter French oak barriques.

Differentiator

Problem solved

Functional benefit

Brands

• La Violeta: Premium wine line, one of the few Argentine labels commercialized in La Place de Burdeos. Produced through meticulous microvinification in 225-liter French oak barrels with 8-10 years of aging.
• Lindaflor
• Petite Fleur
• Festivo

Products and services

• La Violeta Ultra-premium Malbec wine representing the maximum expression of the winery's winemaking philosophy; aged 8-10 years in French oak barriques through microvinification in 225-liter vessels. One of the few Argentine wines commercialized through La Place de Bordeaux, targeting collectors and trade buyers with extraordinary aging potential.
• Lindaflor Reserve wine line featuring selected parcels with multiple varietals including Malbec, Blend, Brut Nature, Extra Brut, Chardonnay, Tardío, and Grappa. Microvinified in 225-liter French oak barriques with complex, fruity profiles and smooth tannins, offering aging potential.
• Petite Fleur Entry-level wine line celebrating French elegance and Uco Valley terroir. Offers Malbec, Cabernet Franc, Chardonnay, Espumante, Torrontés, and Blend varieties. Embodies respect for land and nature with sustainable viticulture practices for accessible everyday premium consumption.
• Festivo Celebratory wine line honoring Mendocina harvest workers and traditions. Features Malbec, Rosé, and Torrontés varieties. Designed to celebrate the annual work of vineyard workers during vendimia season, positioned as approachable everyday premium wines (e.g., Festivo Malbec listed at $89,400 ARS per bottle).
• Experiencia Gastronómica Petite Fleur Wine tourism experience featuring Petite Fleur wines paired with gastronomic offerings at the winery's Espacio Monteviejo location, priced at $60,000 ARS per person.
• Experiencia Grand Cru Premium wine tourism experience priced at $120,000 ARS per person, featuring the winery's top wines including La Violeta and Lindaflor selections.
• Experiencia Inédita Exclusive wine tourism experience offering access to limited-production wines and behind-the-scenes winery tours at $55,000 ARS per person.
• Experiencia Legado Wine tourism experience focusing on Lindaflor reserve wines with curated tasting at $77,000 ARS per person.
• Monteviejo en 5 pasos Five-step wine tasting experience showcasing the winery's portfolio progression from entry-level to premium wines.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core.

• Michel RollandcoreStrategic or Co-development Partner · 1 January 1998Michel Rolland, renowned winemaker and consultant, invited Catherine Péré Vergé to participate in the creation of Clos de los 7 in Argentina in 1998, which led to the founding of Bodega Monteviejo. Michel Rolland was instrumental in the initial development and direction of the winery's Franco-Argentine winemaking philosophy.
• Marcelo PelleriticoreStrategic or Co-development PartnerMarcelo Pelleriti, a prominent figure in the global wine industry, mentored José Mounier for over 10 years. Mounier, now the principal winemaker at Monteviejo, developed his skills under Pelleriti's guidance alongside Michel Rolland, contributing to the continuity of the winery's winemaking excellence.
• Hélène ParentcoreOthersHélène Parent, daughter of founder Catherine Péré Vergé, currently leads Bodega Monteviejo alongside her daughter Elise Treiber, continuing the family wine legacy across three generations.
• Elise TreibercoreOthersElise Treiber, granddaughter of founder Catherine Péré Vergé, now leads Bodega Monteviejo alongside her mother Hélène Parent, bringing a renewed vision for conscious viticulture.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Bodega Doña Paula: Argentine premium winery with significant Uco Valley estate holdings (including in Altamira) and focus on terroir-driven Malbec. Comparable in terroir story, premium positioning, and varietal mix, though at slightly larger scale.
• Bodega Lagarde: Heritage family-owned Argentine premium winery in Mendoza with multiple generations of family leadership. Comparable in multi-generational family operation, premium positioning, and traditional Mendoza winemaking.
• Achaval Ferrer: Boutique Argentine premium winery based in Mendoza/Uco Valley that also places its wines on La Place de Bordeaux. Closely comparable to Monteviejo in scale, Bordeaux-influenced winemaking philosophy, premium price positioning, and export channel.
• Bodega Aleanna (El Enemigo): Boutique Argentine winery led by Alejandro Vigil and Adrianna Catena focused on premium Malbec and Bordeaux-style blends. Comparable in artisanal winemaking approach, premium price positioning, and small-scale family operation.
• Bodega Salentein: Premium Argentine winery with extensive Uco Valley (Valle de Uco) vineyard holdings, also exporting internationally. Comparable in regional terroir focus, premium Malbec positioning, and combined wine-tourism business model.
• Bodega Zuccardi: Family-owned Argentine premium winery in Uco Valley known for high-altitude terroir-driven wines and Michelin-recognized enotourism. Comparable in regional terroir focus, premium positioning, and family-led operation, but at larger scale.
• Bodega DiamAndes (Clos de los Siete): Argentine winery originally part of the Clos de los Siete consortium alongside Monteviejo's founding. Highly comparable given shared heritage, similar Bordeaux-influenced winemaking team, and premium Uco Valley positioning.

Broad incumbents

• Catena Zapata: Argentina's flagship premium Malbec producer, with deep Uco Valley holdings (Adrianna Vineyard) and global distribution. Comparable in premium positioning and Uco Valley terroir story, but operates at substantially larger scale with broader export footprint.
• Bodega Trapiche: Large-scale Argentine winery with deep Mendoza/Uco Valley roots and extensive domestic and international distribution. Comparable in product range and Argentine origin but operates at much larger scale with broader price-tier coverage.
• Bodega Norton: Established Argentine winery founded in 1895 with Uco Valley estates and broad premium distribution. Comparable in Argentine premium positioning and Uco Valley sourcing, but operates at substantially larger scale and broader market reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/BodegaMonteviejo/?locale=es_LA
• LinkedInlinkedin.com/company/bodega-monteviejo-sa
• Instagraminstagram.com/bodegamonteviejo/?hl=es

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bodega Monteviejo SA