Moo Moo's

What Moo Moo's does

Moo Moo Meet & Whine (trading as Moo Moo Winebar & Grill) is a privately held South African steakhouse and wine bar chain operating six dine-in restaurants, five in Gauteng shopping centers (Menlyn Park, Pineslopes, Brooklyn Square, Mall of Africa, In Shere Lifestyle Centre) and one in Secunda at Lake Umuzi Waterfront in Mpumalanga. The concept was created by three restauranteurs to disrupt a perceived uniform South African steakhouse market with a casual, quirky atmosphere featuring an interactive Wall of Wine, Moo-Gazine menus, themed restrooms, and tongue-in-cheek branding; it serves general diners, social-occasion groups, and wine-focused customers rather than any named enterprise accounts.

The underlying technology footprint is modest and non-proprietary: a Wix-hosted corporate website with menu, gallery, and franchise information; an online ordering system promising 20-minute pickup seven days a week from 11:00 to 20:30; a third-party goreview.co.za reservation platform integrated across all six sites; and a MooMembers login area for registered loyalty customers. No proprietary technology, integrations, AI capabilities, or app are disclosed. Distribution is physical-storefront-led within Gauteng, supplemented by the pickup channel and a formal franchise program with a R 2,750,000 minimum investment that the franchisor supports with head-office, distribution, and marketing functions.

The business model is primarily dine-in food and beverage sales across six sites, with secondary revenue from online pickup orders, the loyalty-driven repeat-customer base, and one-time franchise fees plus ongoing royalties from new unit openings. Marketing is concentrated in organic social (Facebook @MooMooHerd and Instagram @moomooherd), an email mailing list, and the corporate website. Ownership remains with the three founding restauranteurs, with no disclosed external investors, parent company, or public listing.

Name

Moo Moo's

Legal name

Moo Moo Meet & Whine

Website

https://moo-moo.co.za

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Moo Moo Meet & Whine is a privately held South African steakhouse and wine bar chain operating six dine-in restaurants across Gauteng and Mpumalanga, serving general diners and social-occasion guests with a casual, themed concept, online pickup, and a franchising program.

Ownership category

akta.pro rank

Product category

Casual Dining Steakhouse and Wine Bar

NAICS

Full-Service Restaurants (722511), Drinking Places (Alcoholic Beverages) (722410), Restaurants and Other Eating Places (72251)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Steakhouses & Seafood Restaurants (THAFACAE)

Keywords

• Steakhouse restaurant
• Wine bar dining
• Casual dining chain
• Restaurant franchise program
• Online food ordering

Headquarters

HQ city

Gauteng

HQ country

South Africa

HQ region

Africa

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Dine-in Food and Beverage Sales: Revenue generated from customers dining at one of six restaurant locations in Gauteng, South Africa. The menu features steaks, burgers, ribs, chicken dishes, cocktails, and an extensive wine selection including an interactive Wall of Wine experience.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Moo Moo Meet & Whine operates a chain of steakhouses and wine bars across Gauteng, South Africa, serving quality steaks, burgers, ribs, chicken dishes, cocktails, and an extensive wine selection in a casual, themed environment. The brand also offers online ordering for pickup with a 20-minute turnaround, online table reservations via a third-party platform, and a franchise program for expansion. Six restaurant locations span Menlyn, Pineslopes, Brooklyn, Mall of Africa, Silver Lakes, and Secunda.

Product overview

Moo Moo Meet & Whine is a South African steakhouse and wine bar chain with a casual, quirky dining concept. The brand operates through multiple revenue streams: dine-in restaurant service across six locations, an online ordering and collection system, a loyalty program (MooMembers), and a franchising model. The core restaurant product features unique experiential elements including an interactive Wall of Wine, tongue-in-cheek themed interiors, and a magazine-style menu format.

Differentiator

Problem solved

Functional benefit

Products and services

• Moo Moo Winebar & Grill (Steakhouse Dining Experience) Dine-in steakhouse and wine bar service across six Gauteng locations offering steaks, burgers, ribs, chicken dishes, cocktails, and an extensive wine selection in a quirky, themed environment including an interactive Wall of Wine. Targeted at individual diners and groups in Gauteng seeking a relaxed alternative to traditional steakhouses.
• Moo Moo Franchise Program Franchise opportunity enabling third-party operators to open new Moo Moo locations under the existing brand. The franchisor (Moo Moo HQ) handles head office, distribution, and marketing functions for franchisees. Targeted at prospective franchise operators/entrepreneurs in South Africa.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Mugg & Bean: South African casual dining café-restaurant chain with a nationwide footprint, family-friendly positioning, and diverse menu. Comparable in service model (full-service, casual dining) and overlapping mall-based location strategy.
• RocoMamas: South African casual burger-and-grill chain with a similar trendy, themed brand identity and growing national footprint. Overlaps with Moo Moo in casual grill menu positioning and millennial/family customer targeting.
• Ocean Basket: South African seafood-casual dining chain with a comparable full-service restaurant model and franchise footprint. Competes for the same casual dine-in occasions in shopping mall locations.
• Spur Steak Ranches: South Africa's largest steakhouse chain, with a nationwide footprint of family-oriented casual steakhouses. Direct competitor to Moo Moo in the casual steakhouse category, but at significantly larger scale and broader geographic reach.
• Dros: South African full-service family restaurant chain with steakhouse menu items and a wide national footprint. Competes for similar casual dine-in occasions in shopping and lifestyle nodes.
• The Meat Co. Premium South African steakhouse chain offering a similar full-service dine-in experience with locations across Gauteng and other provinces. Comparable in menu positioning (steak-led) and target customer (diners seeking a quality steak experience).
• Butcher's Grill & Sushi: South African casual dining chain specializing in grills and steaks, with a comparable dine-in restaurant model and menu structure. Competes for the same Gauteng casual-dining steakhouse customer.

Broad incumbents

• Outback Steakhouse: International casual steakhouse chain with a similarly themed, relaxed dining concept. Comparable in casual steakhouse positioning and franchise/international expansion strategy.
• Nando's: Iconic South African-origin restaurant chain with global presence. While specializing in peri-peri chicken rather than steak, it competes for the same casual dining occasions and mall-based diners, and operates a comparable franchise-led expansion model.
• LongHorn Steakhouse: Established US casual steakhouse chain offering a comparable casual, themed full-service steakhouse experience. Useful benchmark for the steakhouse category operating model and unit economics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/moomooherd
• Facebookweb.facebook.com/MooMooHerd
• Instagraminstagram.com/moomooherd
• LinkedInlinkedin.com/company/moo-moo-s

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moo Moo's