MOQUAIS SERVICE

What MOQUAIS SERVICE does

MOQUAIS SERVICE is a French regional dealer of material handling equipment founded in 1989 and headquartered at the Vendéopôle industrial park in Fontenay-le-Comte, Vendée, following a 2017 relocation from Montreuil. The company sells, rents, and maintains forklifts, aerial work platforms, and related industrial handling machinery for industrial groups, SMEs, and artisans operating across three western French departments: Vendée (85), Deux-Sèvres (79), and Charente-Maritime (17).

The firm operates a multi-brand portfolio covering nine OEMs — STILL, HELI, Manitou, Toyota, JLG, Doosan, TCM, Unicarriers, and Haulotte — allowing it to serve mixed-fleet customers without vendor lock-in. Its service infrastructure includes six mobile service vans for on-site response, a dedicated workshop led by a workshop manager, two parts staff (magasinières), and six certified technicians, supported by an in-house accountant, billing manager, and commercial team. In 2021, the company launched an e-shop to extend parts and equipment sales beyond traditional dealer channels.

The business model combines three revenue streams: (1) equipment sales of new and likely used material handling machinery across nine brands; (2) short- and long-term rental of forklifts and aerial platforms, with a heavy goods vehicle driver for delivery; and (3) recurring maintenance and repair contracts leveraging the technician workforce. The company is structured as a SAS (Société par Actions Simplifiée) under the management of Didier Katalenic, who assumed the gérant role in 2016 alongside the construction of new operational facilities. With 16 employees, MOQUAIS SERVICE is a tightly-held regional SME with no disclosed external funding, parent company, or M&A activity.

Name

MOQUAIS SERVICE

Legal name

Moquais Service

Website

https://moquaisservice.fr

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1–10 employees

Short description

MOQUAIS SERVICE is a French regional dealer selling, renting, and maintaining material handling equipment from nine OEM brands for industrial clients across the Vendée, Deux-Sèvres, and Charente-Maritime departments.

Ownership category

akta.pro rank

Product category

Material Handling Equipment

NAICS

Construction and Mining (except Oil Well) Machinery and Equipment Merchant Wholesalers (423810), Commercial and Industrial Machinery and Equipment (except Automotive and Electronic) Repair and Maintenance (811310)

SIC

Industrial Trucks, Tractors, Trailors & Stackers (3537), Wholesale-Machinery, Equipment & Supplies (5080)

akta.pro primary industry

Material Handling Equipment Rental/Leasing (Forklifts, Telehandlers, Reach Trucks) (TLABAFAF)

Keywords

• Material handling equipment
• Forklift sales
• Equipment rental
• Maintenance services
• Warehouse equipment

Headquarters

HQ city

Fontenay-le-Comte

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Equipment Sales (New and Used): Sale of new material handling equipment (HELI forklifts, HAULOTTE/JLG aerial platforms, telehandlers) and used/pre-owned equipment from their inventory. Sales through showroom, phone, and website.
2. Equipment Rental: Short-term rental (1 day to 12 months) and long-term rental (24 to 72 months) of forklifts, telehandlers, aerial platforms, electric pallet trucks, stackers, and mini-excavators.
3. Maintenance and Repair Services: Preventive and curative maintenance, breakdown repair, periodic inspections (VGP - Visite Générale Périodique). Core business focus with 6 mobile service vehicles for rapid on-site intervention.
4. Spare Parts Sales: Sale of replacement parts, batteries, tires for all brands of material handling equipment - both original manufacturer parts and compatible alternatives.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

MOQUAIS SERVICE sells, rents, and services material handling equipment including forklifts, stackers, pallet trucks, aerial work platforms, telehandlers, reach trucks, and mini-excavators from brands such as STILL, HELI, Manitou, Toyota, JLG, Doosan, TCM, Unicarriers, and Haulotte. The company's core competency is after-sales service and repair of material handling equipment, supported by a mechanical workshop with a paint booth, mobile service vans, and a spare parts inventory for all brands.

Product overview

MOQUAIS SERVICE is a material handling equipment dealer founded in 1989, specializing in the sale, rental, and maintenance of forklifts, stackers, pallet trucks, aerial work platforms, telehandlers, and mini excavators. The company operates as a multi-brand distributor offering STILL, HELI, Manitou, Toyota, JLG, Doosan, TCM, Unicarriers, and Haulotte equipment. Their service portfolio includes short-term and long-term rentals, preventive and corrective maintenance, spare parts supply, and periodic compliance inspections. They serve industrial groups, SMEs, and artisans across Vendée, Deux-Sèvres, and Charente-Maritime departments in France.

Differentiator

Problem solved

Functional benefit

Products and services

• Forklifts (Chariot élévateur)

Quantifiable outcome

• Same-day breakdown response (within 48 hours maximum)
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves9 records

Expansion highlights4 records

Broad incumbents

• Loxam: Europe's largest equipment rental company with broad French coverage including aerial platforms, telehandlers, and material handling equipment. Competes with Moquais in the short-term and long-term rental segment but as part of a much larger diversified portfolio.
• Kiloutou: Major French equipment rental specialist with nationwide branches offering forklifts, aerial platforms, and telehandlers. Competes with Moquais on rental rates and service responsiveness in overlapping territories.
• Manitou Group: French OEM of telehandlers, aerial platforms, and forklifts whose products Moquais sells and services. While not a direct competitor, Manitou's dealer network and direct fleet operations overlap with Moquais's territory and product categories.

Direct peers

• STILL France: French arm of the German STILL forklift OEM, operating its own dealer network for sales, rental (STILL Rental), and service of industrial trucks. Moquais is an authorized STILL dealer, making STILL France a manufacturer-direct peer.
• Toyota Material Handling France: French subsidiary of Toyota Industries, selling and servicing Toyota and Cesab branded forklifts, pallet trucks, and reach trucks. Same multi-brand dealer model with sales, long-term rental (Toyota Lease), and maintenance services.
• Crown Equipment France: French subsidiary of US-based forklift OEM, selling and servicing lift trucks through a direct dealer network. Competes for warehouse forklift business in Moquais's territory, particularly electric counterbalance and reach trucks.
• Locagri: French regional material handling and construction equipment dealer providing sales, rental, and maintenance services. Closely comparable regional dealer model with similar customer mix of industrial groups, SMEs, and artisans.
• Hangcha France: Chinese forklift OEM's French subsidiary, distributing material handling equipment through a dealer and direct sales network. Competes directly with HELI (which Moquais also carries) for budget and mid-market forklift sales.
• Fenwick (Linde Material Handling): Largest material handling equipment dealer in France, distributing Linde/KION forklifts and stackers with nationwide service network. Directly comparable as a multi-line dealer offering sales, rental, and maintenance of industrial trucks.

Regional players

• Bergerat Monnoyeur: Exclusive Caterpillar dealer in France for construction and material handling equipment. Competitor for telehandler, mini-excavator, and industrial truck sales/service in Moquais's three-department footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@moquaisservice
• LinkedInlinkedin.com/company/moquais-service

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MOQUAIS SERVICE