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Morano Group

Full company profile

uuid004x4t1

Namestring
Morano Group
Legal namestring
Morano Group LLC
Websiteurl
moranogroup.com
Company typeenum
Private
Founded yearint
1952
Descriptiontext

Morano Group is a third-generation, family-owned luxury landscape and estate care firm founded in 1952 by Angelo Morano and headquartered in Mamaroneck, New York. The firm provides design, development, and ongoing maintenance services — including masonry, organic tree and shrub care, mature tree installation, interior plantscapes, and seasonal holiday decor — to luxury residential estates in Westchester and Connecticut and to high-end commercial properties in New York City and South Florida. Operations are supported by offices in Mamaroneck, Manhattan (114 East 25th Street), and West Palm Beach, Florida, and by two privately held nurseries — Ridgeway Garden Center (established 2012) and Weaver Gardens — that supply mature plant material for estate installations.

The company employs approximately 29 people, including ISA Certified Arborists and a credentialed design and management team, and operates a white-glove, consultative sales model with custom, multi-year contracts. Named clients include Fouquet's Hotel New York, St. Regis Residences Rye NY, Arlo Midtown, Greenwich Country Day School, North Lex (a Greystar property), and the Bedford Quarry House (a 2022 AIANY Residential Design Award recipient). The business has been featured in Architectural Digest, Vogue, The New York Times, The Wall Street Journal, and on Fox & Friends, and is a member of the National Association of Landscape Professionals. Revenue mechanics are based on integrated design-build project fees plus recurring annual maintenance contracts, with pricing set per engagement rather than through standardized rate cards.

Short descriptiontext

Morano Group is a third-generation, family-owned luxury landscape and estate care firm founded in 1952, serving high-end residential estates and commercial properties across New York, Connecticut, and South Florida through design, installation, and recurring maintenance contracts.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersMamaroneck, United States
HQ citystring
Mamaroneck
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices3 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
luxury landscaping services, estate landscape maintenance, hardscape design installation, interior plantscape services, organic tree care
Industry4 codes
1Landscape Construction Project Management & General Contracting
CodeHSAIABAKPrimaryYes
2Seasonal Color, Planting & Horticultural Services
CodeBPABADALPrimaryNo
3Tree Care & Arborist Services
CodeBPABADADPrimaryNo
4Pergolas, Gazebos & Shade Structures
CodeHSAPALADPrimaryNo
NAICS code2 codes
  • Landscaping Services561730
  • Landscaping Services56173
SIC code1 code
  • General Bldg Contractors - Residential Bldgs1520
Product category
Luxury Landscape Services
Social media profiles1 record
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Landscape Services
TypeProfessional Services
Description

Comprehensive landscape, hardscape, and estate care services for luxury properties including design, development, maintenance, masonry, interior plantscapes, tree care, and holiday decorating. Services delivered through white-glove, professional approach targeting high-end residential and commercial clients across New York, Connecticut, and South Florida.

moranogroup.com
Marketing channels3 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels2 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Pricing details1 tier
1White-glove estate care services for luxury properties
ModelOtherBilling cadenceMulti-year contract
Notes

Custom pricing based on property requirements and scope of services. Consultation-based approach with tailored proposals.

moranogroup.com
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

Morano Group is a luxury landscape, hardscape, and estate care firm providing design, development, maintenance, masonry, interior plantscapes, organic tree and shrub care, mature tree installation, and holiday décor services. The company serves luxury residential estates and high-end commercial properties (hotels, schools, restaurants) across New York, Connecticut, and South Florida.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

Morano Group is a luxury landscape, hardscape, and estate care firm offering a comprehensive suite of outdoor services. The company's core offerings include Landscape Design (in collaboration with regional architects), Landscape Development (construction and build services), and Estate Maintenance (ongoing care). These are complemented by specialized services: Masonry (custom stonework and hardscape elements), Interior Plantscapes (indoor horticultural design and care), Organic Tree & Shrub Care, Mature Tree Installation, and Holiday Decor Services. The portfolio is unified by the firm's commitment to white-glove, estate-level service for luxury residential and commercial properties across New York, Connecticut, and South Florida.

Product and service8 records
1Landscape Design
CategoryLandscape design services
Description

Custom landscape design service for luxury residential estates and high-end commercial properties, producing integrated plans that span plantings, hardscape, and seasonal presentations.

2Landscape Development
CategoryLandscape installation services
Description

Full-scale landscape installation and development service, executing the build-out of designed landscapes for estates and commercial venues.

3Landscape Maintenance
CategoryLandscape maintenance services
Description

Ongoing grounds maintenance service providing scheduled care for luxury residential estates and commercial properties across NY, CT, and South Florida.

4Masonry
CategoryHardscape and masonry services
Description

Hardscape masonry service for walls, patios, walkways, and structural landscape features at luxury estates and commercial venues.

5Interior Plantscapes
CategoryInterior plantscape services
Description

Indoor plant design, installation, and maintenance service for hotels, offices, restaurants, and luxury residences.

6Organic Tree & Shrub Care
CategoryTree and shrub care services
Description

Specialized organic treatment program for trees and shrubs, delivering health care for mature and heritage plantings using organic methods.

7Mature Tree Installation
CategoryTree installation services
Description

Specialty service for sourcing, transporting, and installing mature trees on luxury estates and commercial properties.

8Holiday Décor
CategorySeasonal décor services
Description

Seasonal holiday decoration service providing design, installation, and removal of holiday displays for estates, hotels, schools, and restaurants.

Scale indicator3 records

Each record includes

Type, Value, Description, Source

Partnership7 partners
Strategic tierCoreTypeOthersAnnounced on2012-01-01
Description

Sister company located in White Plains, New York providing premium botanicals and nursery stock. Established in 2012 to enhance Morano Group's ability to deliver seamless, high-caliber results with year-round access to specimen trees, shrubs, and seasonal blooms. Trusted by top-tier landscape professionals.

2Weaver Gardens
Strategic tierCoreTypeOthers
Description

Sister company providing landscape materials and nursery stock. Long-standing partner in delivering quality botanical selections for Morano Group projects.

moranogroup.com
3RGC Nursery
Strategic tierCoreTypeOthers
Description

Private nursery established in 2012 providing immediate access to the finest trees, shrubs, and botanicals. Offers convenient delivery of orders large or small throughout the region.

moranogroup.com
4National Association of Landscape Professionals (NALP)
Strategic tierMinorTypeStrategic or Co-development Partner
Description

Industry association partnership enabling Morano Group participation in national landscaping initiatives and media opportunities including Fox & Friends television segments showcasing landscaping trends and best practices.

moranogroup.com
Strategic tierMinorTypeGTM or Marketing Partner
Description

Outdoor furniture and products provider featured in Fox & Friends segment. Morano Group utilized Walpole products including pergolas and planters for on-air display showcasing landscaping techniques.

Strategic tierMinorTypeGTM or Marketing Partner
Description

Landscape lighting provider featured in 2018 Fox & Friends segment showcasing outdoor living trends and techniques.

Strategic tierMinorTypeGTM or Marketing Partner
Description

Landscape products provider featured in 2018 Fox & Friends segment for outdoor living and landscape enhancement displays.

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Peers10 records
TypeOthers
Description

Largest wholesale distributor of landscape supplies, nursery goods, and irrigation products in the U.S. Adjacent ecosystem participant — Morano's nurseries (Ridgeway, Weaver Gardens) operate alongside SiteOne's supply chain rather than competing with it.

TypeOthers
Description

Premium wholesale nursery supplying distinctive container-grown plants to independent garden centers and landscape professionals. Relevant as a botanical supplier comparable to Morano's in-house nursery operations.

TypeDirect peer
Description

Large Mid-Atlantic landscape services company with both commercial and high-end residential practices. Comparable service breadth (design, build, maintenance, arborist services) and geographic overlap in the eastern U.S.

TypeDirect peer
Description

Scientific tree and shrub care company with offices across the eastern U.S. Comparable to Morano in its ISA-certified arborist model, premium tree care services (including organic options), and estate-grade clientele.

TypeDirect peer
Description

Family-owned luxury residential landscape design, build, and maintenance firm serving affluent estates in the Midwest and Florida. Highly comparable business model and customer profile to Morano Group.

6Clive Lewis International (Lewis Landau Landscape)
TypeDirect peer
Description

Boutique luxury landscape design/build firm serving high-end residential estates in the New York metro and Hamptons. Directly comparable to Morano in client profile, project scale, and white-glove service model.

TypeDirect peer
Description

Premium tree, shrub, and lawn care provider serving high-end residential and commercial clients across the Northeast and Mid-Atlantic. Closely comparable to Morano Group given its certified arborist program, organic treatment offerings, and luxury-segment positioning.

TypeBroad incumbent
Description

Largest commercial landscape services company in the U.S., formed from the merger of ValleyCrest and Brickman. Serves as the broad incumbent against which niche luxury operators like Morano compete for premium contracts.

TypeDirect peer
Description

Colorado-based full-service lawn, tree, and landscape care provider serving luxury residential and commercial customers. Overlaps with Morano in integrated design/maintenance and ISA-certified arborist services.

TypeBroad incumbent
Description

Largest employee-owned tree care company in North America, offering residential and commercial tree, lawn, and landscape services. Overlaps with Morano in arborist-led organic care, though at much greater scale and broader geographic reach.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers6 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment3 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature3 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles2 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

Subsidiaries2 records

Each record includes

Name, Acquired on, Relationship type, Type, Business focus

No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Morano Group

Luxury Landscape Servicesmoranogroup.com

Morano Group is a third-generation, family-owned luxury landscape and estate care firm founded in 1952, serving high-end residential estates and commercial properties across New York, Connecticut, and South Florida through design, installation, and recurring maintenance contracts.

What Morano Group does

Morano Group is a third-generation, family-owned luxury landscape and estate care firm founded in 1952 by Angelo Morano and headquartered in Mamaroneck, New York. The firm provides design, development, and ongoing maintenance services — including masonry, organic tree and shrub care, mature tree installation, interior plantscapes, and seasonal holiday decor — to luxury residential estates in Westchester and Connecticut and to high-end commercial properties in New York City and South Florida. Operations are supported by offices in Mamaroneck, Manhattan (114 East 25th Street), and West Palm Beach, Florida, and by two privately held nurseries — Ridgeway Garden Center (established 2012) and Weaver Gardens — that supply mature plant material for estate installations.

The company employs approximately 29 people, including ISA Certified Arborists and a credentialed design and management team, and operates a white-glove, consultative sales model with custom, multi-year contracts. Named clients include Fouquet's Hotel New York, St. Regis Residences Rye NY, Arlo Midtown, Greenwich Country Day School, North Lex (a Greystar property), and the Bedford Quarry House (a 2022 AIANY Residential Design Award recipient). The business has been featured in Architectural Digest, Vogue, The New York Times, The Wall Street Journal, and on Fox & Friends, and is a member of the National Association of Landscape Professionals. Revenue mechanics are based on integrated design-build project fees plus recurring annual maintenance contracts, with pricing set per engagement rather than through standardized rate cards.

Morano Group firmographics

Firmographics
Name
Morano Group
Legal name
Morano Group LLC
Website
https://moranogroup.com
Company type
Private
Founded year
1952
Operating status
Operating
Headcount range
11–50 employees
Short description
Morano Group is a third-generation, family-owned luxury landscape and estate care firm founded in 1952, serving high-end residential estates and commercial properties across New York, Connecticut, and South Florida through design, installation, and recurring maintenance contracts.
Ownership category
akta.pro rank

Morano Group industry classification

Industry
Product category
Luxury Landscape Services
NAICS
Landscaping Services (561730), Landscaping Services (56173)
SIC
General Bldg Contractors - Residential Bldgs (1520)
akta.pro primary industry
Landscape Construction Project Management & General Contracting (HSAIABAK)
akta.pro secondary industries
Seasonal Color, Planting & Horticultural Services (BPABADAL), Tree Care & Arborist Services (BPABADAD), Pergolas, Gazebos & Shade Structures (HSAPALAD)

Keywords

  • Luxury landscaping services
  • Estate landscape maintenance
  • Hardscape design installation
  • Interior plantscape services
  • Organic tree care

Where Morano Group is headquartered

Location

Headquarters

HQ city
Mamaroneck
HQ country
United States
HQ region
North America

Offices3 records

Markets served

Morano Group business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

  1. Landscape Services: Comprehensive landscape, hardscape, and estate care services for luxury properties including design, development, maintenance, masonry, interior plantscapes, tree care, and holiday decorating. Services delivered through white-glove, professional approach targeting high-end residential and commercial clients across New York, Connecticut, and South Florida.

Pricing tiers

ModelBillingPrice
OtherMulti-year contractWhite-glove estate care services for luxury properties

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Morano Group product offering

Product offering

Core offering

Morano Group is a luxury landscape, hardscape, and estate care firm providing design, development, maintenance, masonry, interior plantscapes, organic tree and shrub care, mature tree installation, and holiday décor services. The company serves luxury residential estates and high-end commercial properties (hotels, schools, restaurants) across New York, Connecticut, and South Florida.

Product overview

Morano Group is a luxury landscape, hardscape, and estate care firm offering a comprehensive suite of outdoor services. The company's core offerings include Landscape Design (in collaboration with regional architects), Landscape Development (construction and build services), and Estate Maintenance (ongoing care). These are complemented by specialized services: Masonry (custom stonework and hardscape elements), Interior Plantscapes (indoor horticultural design and care), Organic Tree & Shrub Care, Mature Tree Installation, and Holiday Decor Services. The portfolio is unified by the firm's commitment to white-glove, estate-level service for luxury residential and commercial properties across New York, Connecticut, and South Florida.

Differentiator

Problem solved

Functional benefit

Products and services

  • Landscape Design Custom landscape design service for luxury residential estates and high-end commercial properties, producing integrated plans that span plantings, hardscape, and seasonal presentations.
  • Landscape Development Full-scale landscape installation and development service, executing the build-out of designed landscapes for estates and commercial venues.
  • Landscape Maintenance Ongoing grounds maintenance service providing scheduled care for luxury residential estates and commercial properties across NY, CT, and South Florida.
  • Masonry Hardscape masonry service for walls, patios, walkways, and structural landscape features at luxury estates and commercial venues.
  • Interior Plantscapes Indoor plant design, installation, and maintenance service for hotels, offices, restaurants, and luxury residences.
  • Organic Tree & Shrub Care Specialized organic treatment program for trees and shrubs, delivering health care for mature and heritage plantings using organic methods.
  • Mature Tree Installation Specialty service for sourcing, transporting, and installing mature trees on luxury estates and commercial properties.
  • Holiday Décor Seasonal holiday decoration service providing design, installation, and removal of holiday displays for estates, hotels, schools, and restaurants.

Companies that use Morano Group

Customer profile

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Morano Group technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature3 records

Morano Group partnerships and signals

Strategic signal

Partnerships

Seven partnerships are on record, tiered core and minor.

  • Ridgeway Garden CentercoreOthers · 1 January 2012Sister company located in White Plains, New York providing premium botanicals and nursery stock. Established in 2012 to enhance Morano Group's ability to deliver seamless, high-caliber results with year-round access to specimen trees, shrubs, and seasonal blooms. Trusted by top-tier landscape professionals.
  • Weaver GardenscoreOthersSister company providing landscape materials and nursery stock. Long-standing partner in delivering quality botanical selections for Morano Group projects.
  • RGC NurserycoreOthersPrivate nursery established in 2012 providing immediate access to the finest trees, shrubs, and botanicals. Offers convenient delivery of orders large or small throughout the region.
  • National Association of Landscape Professionals (NALP)minorStrategic or Co-development PartnerIndustry association partnership enabling Morano Group participation in national landscaping initiatives and media opportunities including Fox & Friends television segments showcasing landscaping trends and best practices.
  • Walpole OutdoorsminorGTM or Marketing PartnerOutdoor furniture and products provider featured in Fox & Friends segment. Morano Group utilized Walpole products including pergolas and planters for on-air display showcasing landscaping techniques.
  • McKay Landscape LightingminorGTM or Marketing PartnerLandscape lighting provider featured in 2018 Fox & Friends segment showcasing outdoor living trends and techniques.
  • Campania InternationalminorGTM or Marketing PartnerLandscape products provider featured in 2018 Fox & Friends segment for outdoor living and landscape enhancement displays.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Morano Group competitors and assessment

Company assessment

Others

  • SiteOne Landscape Supply: Largest wholesale distributor of landscape supplies, nursery goods, and irrigation products in the U.S. Adjacent ecosystem participant — Morano's nurseries (Ridgeway, Weaver Gardens) operate alongside SiteOne's supply chain rather than competing with it.
  • Monrovia Nursery Company: Premium wholesale nursery supplying distinctive container-grown plants to independent garden centers and landscape professionals. Relevant as a botanical supplier comparable to Morano's in-house nursery operations.

Direct peers

  • Ruppert Landscape: Large Mid-Atlantic landscape services company with both commercial and high-end residential practices. Comparable service breadth (design, build, maintenance, arborist services) and geographic overlap in the eastern U.S.
  • Bartlett Tree Experts: Scientific tree and shrub care company with offices across the eastern U.S. Comparable to Morano in its ISA-certified arborist model, premium tree care services (including organic options), and estate-grade clientele.
  • Mariani Landscape: Family-owned luxury residential landscape design, build, and maintenance firm serving affluent estates in the Midwest and Florida. Highly comparable business model and customer profile to Morano Group.
  • Clive Lewis International (Lewis Landau Landscape): Boutique luxury landscape design/build firm serving high-end residential estates in the New York metro and Hamptons. Directly comparable to Morano in client profile, project scale, and white-glove service model.
  • SavATree: Premium tree, shrub, and lawn care provider serving high-end residential and commercial clients across the Northeast and Mid-Atlantic. Closely comparable to Morano Group given its certified arborist program, organic treatment offerings, and luxury-segment positioning.
  • Swingle Lawn, Tree & Landscape Care: Colorado-based full-service lawn, tree, and landscape care provider serving luxury residential and commercial customers. Overlaps with Morano in integrated design/maintenance and ISA-certified arborist services.

Broad incumbents

  • BrightView Landscapes: Largest commercial landscape services company in the U.S., formed from the merger of ValleyCrest and Brickman. Serves as the broad incumbent against which niche luxury operators like Morano compete for premium contracts.
  • Davey Tree Expert Company: Largest employee-owned tree care company in North America, offering residential and commercial tree, lawn, and landscape services. Overlaps with Morano in arborist-led organic care, though at much greater scale and broader geographic reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Morano Group social profiles

Digital presence

Morano Group financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Morano Group leadership team

Management profile

Number of profiles

Profiles2 records

Morano Group subsidiaries and ownership

Company hierarchy

Subsidiaries2 records

Morano Group funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Morano Group M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Morano Group

What does Morano Group do?

Morano Group is a luxury landscape, hardscape, and estate care firm providing design, development, maintenance, masonry, interior plantscapes, organic tree and shrub care, mature tree installation, and holiday décor services. The company serves luxury residential estates and high-end commercial properties (hotels, schools, restaurants) across New York, Connecticut, and South Florida.

Is Morano Group a public or private company?

Morano Group is a private company. It is classified as family owned and is currently operating.

When was Morano Group founded?

Morano Group was founded in 1952. It employs 11 to 50 people.

Where is Morano Group based?

Morano Group is headquartered in Mamaroneck, United States, in the North America region.

How does Morano Group make money?

One revenue line is on record: landscape Services.

Who are Morano Group's main competitors?

Others on record are SiteOne Landscape Supply and Monrovia Nursery Company. Direct peers are Ruppert Landscape, Bartlett Tree Experts, Mariani Landscape, Clive Lewis International (Lewis Landau Landscape), SavATree and Swingle Lawn, Tree & Landscape Care. Broad incumbents are BrightView Landscapes and Davey Tree Expert Company.

Does Morano Group have an API?

No public API is recorded for Morano Group.

What industry is Morano Group in?

Morano Group's product category is Luxury Landscape Services. Its primary akta.pro industry code is HSAIABAK, Landscape Construction Project Management & General Contracting, with a secondary code of BPABADAL, Seasonal Color, Planting & Horticultural Services. Its NAICS code is 561730 and its SIC code is 1520.

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