Morano Group
Morano Group is a third-generation, family-owned luxury landscape and estate care firm founded in 1952, serving high-end residential estates and commercial properties across New York, Connecticut, and South Florida through design, installation, and recurring maintenance contracts.
- Company typePrivate
- Founded1952
- HeadquartersMamaroneck, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Morano Group does
Morano Group is a third-generation, family-owned luxury landscape and estate care firm founded in 1952 by Angelo Morano and headquartered in Mamaroneck, New York. The firm provides design, development, and ongoing maintenance services — including masonry, organic tree and shrub care, mature tree installation, interior plantscapes, and seasonal holiday decor — to luxury residential estates in Westchester and Connecticut and to high-end commercial properties in New York City and South Florida. Operations are supported by offices in Mamaroneck, Manhattan (114 East 25th Street), and West Palm Beach, Florida, and by two privately held nurseries — Ridgeway Garden Center (established 2012) and Weaver Gardens — that supply mature plant material for estate installations.
The company employs approximately 29 people, including ISA Certified Arborists and a credentialed design and management team, and operates a white-glove, consultative sales model with custom, multi-year contracts. Named clients include Fouquet's Hotel New York, St. Regis Residences Rye NY, Arlo Midtown, Greenwich Country Day School, North Lex (a Greystar property), and the Bedford Quarry House (a 2022 AIANY Residential Design Award recipient). The business has been featured in Architectural Digest, Vogue, The New York Times, The Wall Street Journal, and on Fox & Friends, and is a member of the National Association of Landscape Professionals. Revenue mechanics are based on integrated design-build project fees plus recurring annual maintenance contracts, with pricing set per engagement rather than through standardized rate cards.
Morano Group firmographics
Firmographics- Name
- Morano Group
- Legal name
- Morano Group LLC
- Website
- https://moranogroup.com
- Company type
- Private
- Founded year
- 1952
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Morano Group is a third-generation, family-owned luxury landscape and estate care firm founded in 1952, serving high-end residential estates and commercial properties across New York, Connecticut, and South Florida through design, installation, and recurring maintenance contracts.
- Ownership category
- akta.pro rank
Morano Group industry classification
Industry- Product category
- Luxury Landscape Services
- NAICS
- Landscaping Services (561730), Landscaping Services (56173)
- SIC
- General Bldg Contractors - Residential Bldgs (1520)
- akta.pro primary industry
- Landscape Construction Project Management & General Contracting (HSAIABAK)
- akta.pro secondary industries
- Seasonal Color, Planting & Horticultural Services (BPABADAL), Tree Care & Arborist Services (BPABADAD), Pergolas, Gazebos & Shade Structures (HSAPALAD)
Keywords
Where Morano Group is headquartered
LocationHeadquarters
- HQ city
- Mamaroneck
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Morano Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Landscape Services: Comprehensive landscape, hardscape, and estate care services for luxury properties including design, development, maintenance, masonry, interior plantscapes, tree care, and holiday decorating. Services delivered through white-glove, professional approach targeting high-end residential and commercial clients across New York, Connecticut, and South Florida.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | White-glove estate care services for luxury properties |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Morano Group product offering
Product offeringCore offering
Morano Group is a luxury landscape, hardscape, and estate care firm providing design, development, maintenance, masonry, interior plantscapes, organic tree and shrub care, mature tree installation, and holiday décor services. The company serves luxury residential estates and high-end commercial properties (hotels, schools, restaurants) across New York, Connecticut, and South Florida.
Product overview
Morano Group is a luxury landscape, hardscape, and estate care firm offering a comprehensive suite of outdoor services. The company's core offerings include Landscape Design (in collaboration with regional architects), Landscape Development (construction and build services), and Estate Maintenance (ongoing care). These are complemented by specialized services: Masonry (custom stonework and hardscape elements), Interior Plantscapes (indoor horticultural design and care), Organic Tree & Shrub Care, Mature Tree Installation, and Holiday Decor Services. The portfolio is unified by the firm's commitment to white-glove, estate-level service for luxury residential and commercial properties across New York, Connecticut, and South Florida.
Differentiator
Problem solved
Functional benefit
Products and services
- Landscape Design Custom landscape design service for luxury residential estates and high-end commercial properties, producing integrated plans that span plantings, hardscape, and seasonal presentations.
- Landscape Development Full-scale landscape installation and development service, executing the build-out of designed landscapes for estates and commercial venues.
- Landscape Maintenance Ongoing grounds maintenance service providing scheduled care for luxury residential estates and commercial properties across NY, CT, and South Florida.
- Masonry Hardscape masonry service for walls, patios, walkways, and structural landscape features at luxury estates and commercial venues.
- Interior Plantscapes Indoor plant design, installation, and maintenance service for hotels, offices, restaurants, and luxury residences.
- Organic Tree & Shrub Care Specialized organic treatment program for trees and shrubs, delivering health care for mature and heritage plantings using organic methods.
- Mature Tree Installation Specialty service for sourcing, transporting, and installing mature trees on luxury estates and commercial properties.
- Holiday Décor Seasonal holiday decoration service providing design, installation, and removal of holiday displays for estates, hotels, schools, and restaurants.
Companies that use Morano Group
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles2 records
Morano Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Morano Group partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Ridgeway Garden CentercoreSister company located in White Plains, New York providing premium botanicals and nursery stock. Established in 2012 to enhance Morano Group's ability to deliver seamless, high-caliber results with year-round access to specimen trees, shrubs, and seasonal blooms. Trusted by top-tier landscape professionals.
- Weaver GardenscoreSister company providing landscape materials and nursery stock. Long-standing partner in delivering quality botanical selections for Morano Group projects.
- RGC NurserycorePrivate nursery established in 2012 providing immediate access to the finest trees, shrubs, and botanicals. Offers convenient delivery of orders large or small throughout the region.
- National Association of Landscape Professionals (NALP)minorIndustry association partnership enabling Morano Group participation in national landscaping initiatives and media opportunities including Fox & Friends television segments showcasing landscaping trends and best practices.
- Walpole OutdoorsminorOutdoor furniture and products provider featured in Fox & Friends segment. Morano Group utilized Walpole products including pergolas and planters for on-air display showcasing landscaping techniques.
- McKay Landscape LightingminorLandscape lighting provider featured in 2018 Fox & Friends segment showcasing outdoor living trends and techniques.
- Campania InternationalminorLandscape products provider featured in 2018 Fox & Friends segment for outdoor living and landscape enhancement displays.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Morano Group competitors and assessment
Company assessmentOthers
- SiteOne Landscape Supply: Largest wholesale distributor of landscape supplies, nursery goods, and irrigation products in the U.S. Adjacent ecosystem participant — Morano's nurseries (Ridgeway, Weaver Gardens) operate alongside SiteOne's supply chain rather than competing with it.
- Monrovia Nursery Company: Premium wholesale nursery supplying distinctive container-grown plants to independent garden centers and landscape professionals. Relevant as a botanical supplier comparable to Morano's in-house nursery operations.
Direct peers
- Ruppert Landscape: Large Mid-Atlantic landscape services company with both commercial and high-end residential practices. Comparable service breadth (design, build, maintenance, arborist services) and geographic overlap in the eastern U.S.
- Bartlett Tree Experts: Scientific tree and shrub care company with offices across the eastern U.S. Comparable to Morano in its ISA-certified arborist model, premium tree care services (including organic options), and estate-grade clientele.
- Mariani Landscape: Family-owned luxury residential landscape design, build, and maintenance firm serving affluent estates in the Midwest and Florida. Highly comparable business model and customer profile to Morano Group.
- Clive Lewis International (Lewis Landau Landscape): Boutique luxury landscape design/build firm serving high-end residential estates in the New York metro and Hamptons. Directly comparable to Morano in client profile, project scale, and white-glove service model.
- SavATree: Premium tree, shrub, and lawn care provider serving high-end residential and commercial clients across the Northeast and Mid-Atlantic. Closely comparable to Morano Group given its certified arborist program, organic treatment offerings, and luxury-segment positioning.
- Swingle Lawn, Tree & Landscape Care: Colorado-based full-service lawn, tree, and landscape care provider serving luxury residential and commercial customers. Overlaps with Morano in integrated design/maintenance and ISA-certified arborist services.
Broad incumbents
- BrightView Landscapes: Largest commercial landscape services company in the U.S., formed from the merger of ValleyCrest and Brickman. Serves as the broad incumbent against which niche luxury operators like Morano compete for premium contracts.
- Davey Tree Expert Company: Largest employee-owned tree care company in North America, offering residential and commercial tree, lawn, and landscape services. Overlaps with Morano in arborist-led organic care, though at much greater scale and broader geographic reach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Morano Group social profiles
Digital presenceMorano Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Morano Group leadership team
Management profileNumber of profiles
Profiles2 records
Morano Group subsidiaries and ownership
Company hierarchySubsidiaries2 records
Morano Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Morano Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Morano Group
What does Morano Group do?
Morano Group is a luxury landscape, hardscape, and estate care firm providing design, development, maintenance, masonry, interior plantscapes, organic tree and shrub care, mature tree installation, and holiday décor services. The company serves luxury residential estates and high-end commercial properties (hotels, schools, restaurants) across New York, Connecticut, and South Florida.
Is Morano Group a public or private company?
Morano Group is a private company. It is classified as family owned and is currently operating.
When was Morano Group founded?
Morano Group was founded in 1952. It employs 11 to 50 people.
Where is Morano Group based?
Morano Group is headquartered in Mamaroneck, United States, in the North America region.
How does Morano Group make money?
One revenue line is on record: landscape Services.
Who are Morano Group's main competitors?
Others on record are SiteOne Landscape Supply and Monrovia Nursery Company. Direct peers are Ruppert Landscape, Bartlett Tree Experts, Mariani Landscape, Clive Lewis International (Lewis Landau Landscape), SavATree and Swingle Lawn, Tree & Landscape Care. Broad incumbents are BrightView Landscapes and Davey Tree Expert Company.
Does Morano Group have an API?
No public API is recorded for Morano Group.
What industry is Morano Group in?
Morano Group's product category is Luxury Landscape Services. Its primary akta.pro industry code is HSAIABAK, Landscape Construction Project Management & General Contracting, with a secondary code of BPABADAL, Seasonal Color, Planting & Horticultural Services. Its NAICS code is 561730 and its SIC code is 1520.