Mores

What Mores does

Mores is a Dutch non-profit foundation (Stichting Mores.online) established in 2018 and headquartered in Amsterdam, operating as the support and advice point for boundary-crossing behavior — including sexual harassment, discrimination, bullying, aggression, and violence — in the Dutch cultural, creative, and media sectors. The organization runs two principal service lines: a Steunpunt (support point) that connects individuals with a network of independent, external confidential advisors when they cannot or prefer not to approach a confidential advisor within their own organization, and an Adviespunt (advice point) that supports organizations — boards, managers, HR advisors — on prevention policy, complaint procedures, and handling signals or reports of transgressive behavior. Both services are provided free of charge to individual reporters.

Mores does not develop proprietary technology; it functions as a knowledge platform and human advisory service. The product surface comprises the confidential-advisor network, organizational advisory, the 'Kennis en Tools' knowledge library of practical guidelines, the national Mores Monitor on social safety (conducted by external research agency Verian), recurring webinars and an annual event, and the 2025 'Ik hoor je' campaign toolkit (posters, flyers, social assets, newsletter copy) co-created with illustrator Rachel Sender. Distribution is primarily direct-to-individual via WhatsApp and email, supplemented by affiliated-organization referrals, sector events, and a multichannel presence on LinkedIn, Instagram, newsletters, and the website.

The business model is non-commercial. Operations are funded by a four-year government subsidy from the Dutch Ministry of Education, Culture and Science (Ministerie van OCW) for 2024–2028, supplemented by membership contributions from affiliated umbrella (koepel) organizations in the cultural, creative, and media sector. Since March 2024, Mores has transitioned from a board-led foundation to a professional bureau under a two-member directorship (currently Mette Raaphorst and Annabel Heijen, who joined April 15, 2025), with a small in-house team and an independent network of external confidential advisors. Mores collaborates with sub-sector alliances including Taskforce GO! (music), Alliantie Dans Veilig (dance), Mediapact (audiovisual), Stichting Sociale Veiligheid Podiumkunsten (performing arts), and Musea Bekennen Kleur, and its demand is structurally reinforced by the Wet seksuele misdrijven (effective July 1, 2024) and the pending Gedragscode ongewenst gedrag legislation.

Name

Mores

Legal name

Stichting Mores.online

Website

https://mores.nl

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Mores is a Dutch non-profit foundation (est. 2018, Amsterdam) operating a support and advice point for boundary-crossing behavior in the Dutch cultural, creative, and media sectors, providing free confidential advisors for individuals and advisory services for organizations.

Ownership category

akta.pro rank

Product category

Workplace Social Safety Advisory Services

NAICS

Management, Scientific, and Technical Consulting Services (5416)

SIC

Services-Social Services (8300)

akta.pro primary industry

Community Foundations (BPAGAKAB)

Keywords

• Workplace social safety
• Confidential advisory services
• Anti-harassment support
• Nonprofit foundation services
• Cultural sector advisory

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Membership contributions from affiliated organizations: Aangesloten (koepel)organisaties from the Dutch cultural, creative, and media sector contribute to the costs of Mores.
2. Government subsidy: For the period 2024-2028, Mores receives subsidy from the Ministry of Education, Culture and Science (Ministerie van OCW).

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Mores (Stichting Mores.online) is an independent Dutch foundation that operates as a support and advice point for transgressive (boundary-crossing) behavior in the cultural, creative, and media sectors. It runs a network of independent confidential advisors (vertrouwenspersonen) who provide free confidential support to individuals, alongside an advice point delivering organizational guidance on prevention policy, reporting procedures, and handling of complaints. The foundation supplements these services with knowledge tools, guidelines, the Mores Monitor (national social-safety research), webinars, and annual events.

Product overview

Mores operates as a unified support and advice service for the Dutch cultural, creative and media sectors, consisting of two core offerings: a support point providing a network of independent confidential advisors for individuals affected by transgressive behavior, and an advice point for organizations seeking guidance on prevention, policy, and handling signals. These are complemented by knowledge tools and guides, a national social safety monitor, regular webinars, and an annual event. The 'Ik hoor je' campaign, launched in 2025, provides a downloadable toolkit to help organizations communicate about safe workplaces. All services are free for individuals; organizational membership and Ministry of OCW subsidy fund operations.

Differentiator

Problem solved

Functional benefit

Brands

• Ik hoor je: Campaign for a safe workplace in the cultural, creative and media sector, calling on organizations to take responsibility and create a culture where everyone feels seen, heard and supported.

Products and services

• Support Point – Confidential Advisors (Steunpunt Vertrouwenspersonen) Network of independent confidential advisors (vertrouwenspersonen) providing free, confidential support to individuals in the Dutch cultural, creative, and media sectors who have experienced transgressive behavior and cannot or do not wish to approach a confidential advisor within their own organization. Reachable via WhatsApp and email.
• Advice Point for Organizations (Adviespunt Organisaties) Advisory services for organizations in the cultural, creative, and media sectors on developing prevention policy, establishing informal and formal reporting routes, and handling signals or complaints related to transgressive behavior. Available to board members, managers, HR advisors, and confidential advisors.
• Webinars and Annual Event Regular webinars and an annual Jaarevent (e.g., 'Het Goede Gesprek', 'Van Signaal tot Herstel') for knowledge exchange and experience sharing among professionals in the cultural, creative, and media sectors on social safety and transgressive behavior topics such as bystander intervention, handling reports, and the role of confidential advisors.
• Mores Monitor Sociale Veiligheid (Social Safety Monitor) A national monitoring system tracking social safety in the Dutch cultural, creative, and media sectors. Research conducted by research agency Verian on behalf of Mores, with findings presented at expert meetings and published as reports.
• Knowledge and Tools (Kennis en Tools) Practical guides (handreikingen), behavioral codes, and tools covering prevention (behavioral codes, appointing confidential advisors, training), signal and complaint handling (conversations with reporters and accused, mediation, anonymous signals, investigations, aftercare), and organizational advice for the cultural, creative, and media sector.
• Ik Hoor Je Toolkit (I Hear You Campaign Toolkit) A downloadable campaign toolkit including posters, flyers, social media assets, ready-to-use texts for newsletters and websites, and usage guidelines to help organizations promote a safe work environment under the 'Ik hoor je' (I hear you) campaign.

Quantifiable outcome

• 50% increase in contacts with confidential advisors in 2024 compared to 2023 (294 people)
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• digiPACCTcoreStrategic or Co-development PartnerMores collaborates with digiPACCT on webinars about social safety for freelancers and clients. Joint webinar on 'Sociale veiligheid voor zzp'ers en opdrachtgevers' organized to raise awareness about social safety within self-employment.
• Taskforce GO!coreStrategic or Co-development PartnerTaskforce GO! is a sector initiative for the music industry working on social safety. Mores participates in their activities and collaborates on initiatives to address boundary-crossing behavior in the music sector.
• Alliantie Dans Veilig (Alliance Safe Dance)coreStrategic or Co-development PartnerAlliance of various parties from the dance world working on a safe dance sector. Mores collaborates on knowledge sharing and support for dancers and dance organizations.
• Stichting Sociale Veiligheid Podiumkunsten (Foundation Social Safety Performing Arts)coreStrategic or Co-development PartnerFoundation offering a joint complaints committee for NAPK and VSCD members. Mores collaborates on social safety initiatives in the performing arts sector.
• Mediapact - Respectvol SamenwerkencoreStrategic or Co-development PartnerMediapact develops e-learning modules on respectful collaboration for the audiovisual sector. Mores works together with this initiative to promote social safety.
• Musea Bekennen Kleur (Museums Declare Colors)minorStrategic or Co-development PartnerNetwork of museums committed to diversity and inclusion, focusing on Personnel, Public, Partners, and Program. Mores collaborates within the broader sector network for social safety.
• Rachel SenderminorImplementation/ SI/ Consulting PartnerRotterdam illustrator who designed the campaign imagery for the 'Ik hoor je' campaign. The campaign central message 'Ik hoor je' (I hear you) is symbolized by figures showing collectivism.
• VerianminorOthersResearch agency commissioned by Mores to conduct the Mores Monitor on social safety in the cultural, creative, and media sector.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Alliantie Dans Veilig: Alliance of Dutch dance-sector parties working on a safe dance sector, providing knowledge sharing and support to dancers and dance organizations. Directly comparable to Mores in mission (sector-specific social safety) and structure (coalition-based), and an active Mores collaboration partner.
• Mediapact: Dutch initiative developing e-learning modules on respectful collaboration for the audiovisual sector. Directly comparable as a sector-vertical Dutch initiative promoting socially safe workplace practices, and a confirmed Mores partner.
• Taskforce GO!: Sector initiative for the Dutch music industry working on social safety, addressing boundary-crossing behavior through conferences and policy work. Directly comparable as a sector-vertical initiative in the same broader Dutch cultural/creative ecosystem, and a confirmed Mores partner.
• Stichting Sociale Veiligheid Podiumkunsten: Foundation offering a joint complaints committee for performing arts organizations (NAPK and VSCD members). Directly comparable to Mores as a sector-specific Dutch foundation addressing social safety in a creative-industry subsector, and an active Mores collaboration partner.

Broad incumbents

• Arbo Unied: Dutch occupational health service provider offering confidential advisors, workplace safety consulting, and absenteeism guidance to employers. Comparable in providing external confidential advisor services and policy advisory to organizations, but as a broad cross-sector commercial incumbent rather than a sector-specialized non-profit.
• Rutgers: Dutch center of expertise on sexual and reproductive health and rights, providing information, research, and program support. Comparable as a Dutch non-profit combining sector/societal research (analogous to Mores Monitor) with advisory and educational programming in sensitive social domains.
• Slachtofferhulp Nederland: Netherlands' primary victim support organization providing confidential assistance, case management, and referral services. Comparable in delivering independent, free, confidential advisory services to individuals facing sensitive issues, but operates across all victim categories nationally rather than a specific sector.
• Centrum Seksueel Geweld: Dutch national center providing acute and aftercare support for victims of sexual violence. Comparable to Mores in providing confidential, independent support to individuals in sensitive cases, though operating at a national cross-sector level rather than within a single industry vertical.

Regional players

• FairWork: Dutch organization providing confidential advice and support to migrant workers facing exploitation or abusive working conditions. Comparable in offering confidential, independent advisory services to a vulnerable worker population, with a similar non-profit funding model (subsidies + donations).

Emerging players

• Zenber: Dutch commercial provider of external confidential advisors (vertrouwenspersonen) and related compliance services to employers. Comparable as a provider of independent confidential advisor services, but operating on a commercial cross-sector model rather than Mores' sector-specialized non-profit approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/steunpuntmores
• Instagraminstagram.com/mores.steun.en.advies

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mores