verloskundigenpraktijk De Moriaen

What verloskundigenpraktijk De Moriaen does

Verloskundigenpraktijk De Moriaen is a Dutch midwifery practice established in 1993, headquartered at Markt 21, Geertruidenberg, with satellite consultation locations in Raamsdonksveer and Made. The practice provides comprehensive obstetric care — prenatal check-ups, ultrasound imaging, home and hospital delivery attendance, and postpartum monitoring — to expectant mothers across approximately ten municipalities in the Drimmelen region of North Brabant (Geertruidenberg, Raamsdonksveer, Made, Drimmelen, Hank, Dussen, Hooge Zwaluwe, Lage Zwaluwe, Wagenberg, Waspik). Core staffing comprises five BIG-registered, KNOV-certified midwives (Ingrid Damen, Eefje Willekes, Merlijn de Boer, Jasmijn Muller, Yvonne Bakker) and two practice assistants, with a further Geralda Paans midwife and a pregnancy-course instructor (Carla van Nunen) listed as part of the wider team. Affiliated personnel include a yoga instructor, a breastfeeding coach, and maternity care workers under the sister service MoriaenKraamzorg.

The business is structured around the integrated MoriaenGeboortezorg brand, which encompasses three operating sub-brands: the midwifery practice itself, MoriaenEcho (in-house ultrasound services including keepsake/gender scans), and MoriaenKraamzorg (postnatal home care). Revenue is generated primarily through Dutch basic health insurance (basisverzekering) reimbursement of obstetric and maternity care episodes, supplemented by cash-pay services: prenatal courses (pregnancy yoga €165–€190, breastfeeding course €55, babywearing consultation €50/hour), non-medical pretecho scans (€55 per 30 minutes), and therapeutic coaching (MoriaenCoaching). Contraception services (IUD placement/removal) generate both insurance and out-of-pocket revenue depending on patient age and supplementary coverage.

The practice operates under a sales-led go-to-market model reliant on GP/hospital referrals, word-of-mouth, and a digital self-registration flow on moriaen.nl. Distribution is purely direct-to-consumer via three physical consultation locations plus home visits during the kraambed period and for babywearing consultations. No intermediaries, no paid advertising, and no proprietary technology platform underpin the operation. Differentiation rests on the integrated maternity-care-plus-midwifery model, 30+ years of community presence, multi-subspecialty midwifery staff, and guaranteed kraamzorg for enrolled clients — a positioning that makes the practice structurally difficult to dislodge within its catchment area.

Name

verloskundigenpraktijk De Moriaen

Legal name

Verloskundigenpraktijk De Moriaen

Website

https://moriaen.nl

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

Verloskundigenpraktijk De Moriaen is a Dutch midwifery practice founded in 1993 in Geertruidenberg, providing prenatal, delivery, and postpartum care to expectant families across ten municipalities in North Brabant through five registered midwives and integrated in-house maternity care (MoriaenKraamzorg).

Ownership category

akta.pro rank

Product category

Midwifery Services

NAICS

Home Health Care Services (62161), Family Planning Centers (621410)

SIC

Services-Home Health Care Services (8082), Services-Misc Health & Allied Services, Nec (8090)

akta.pro industry

PRIMARYHLAFAJAC

Midwifery & Birth Centers

Healthcare & Life Sciences/Healthcare Providers & Systems/Women’s & Children’s Health Providers

SECONDARYHLAKAJAA

General Obstetrics (Prenatal/Antepartum Care)

Healthcare & Life Sciences/Specialist Medical Practice/Obstetrics & Gynecology (OB/GYN)

SECONDARYHSABACAK

Maternal/Newborn & Postpartum Skilled Home Visits

Home & Personal Services/Elder Care & In-Home Care Services/Skilled Nursing & Clinical Home Health

Keywords

• Midwifery services
• Maternity care
• Prenatal care
• Obstetric ultrasound
• Postpartum care

Headquarters

HQ city

Geertruidenberg

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure

Revenue model

1. Obstetric and midwifery care services: Reimbursable healthcare services covered under the Dutch basic health insurance scheme (basisverzekering). Includes prenatal consultations, ultrasound scans, delivery attendance, and postpartum care. Patients may incur deductible (eigen risico) costs. No direct out-of-pocket cost for insured pregnancy care.
2. MoriaenKraamzorg (Maternity care): In-house maternity care service (postpartum home care) offered alongside midwifery practice. Covered by Dutch health insurance as part of maternity care package.
3. Pregnancy courses: Supplementary educational courses including pregnancy yoga (€165–€190 per course), breastfeeding course (€55 for two evenings), carrying consultation (€50/hour). Courses are optionally reimbursable through health insurers under preventive care (preventieve zorg).
4. Pretecho (Keuze-echo): Non-medical gender/2D ultrasound scans offered at €55 per 30-minute session. Not covered by insurance; direct out-of-pocket payment.
5. Contraception services: IUD (spiraal) placement and removal services. Installation and removal reimbursed by health insurance. IUD device itself may be covered by supplementary insurance. Women under 21: IUD, placement, and removal fully covered under basic insurance.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Verloskundigenpraktijk De Moriaen is a Dutch midwifery practice based in Geertruidenberg, Netherlands, founded in 1993. It provides comprehensive pregnancy, birth, and postpartum care delivered by a team of five midwives supported by practice assistants, with in-house maternity care (kraamzorg), obstetric ultrasound, and integrated birth care service lines operating under sub-brands MoriaenKraamzorg, MoriaenEcho, and MoriaenGeboortezorg.

Product overview

Verloskundigenpraktijk De Moriaen is a midwifery practice established in 1993, offering a unified obstetrics service under the MoriaenGeboortezorg brand. The core product is comprehensive obstetric (verloskundige) care for pregnancy, delivery, and the postnatal period. Supporting sub-brands include Moriaen Echografie for in-house ultrasound imaging (viability, dating, and keepsake scans), and MoriaenKraamzorg for guaranteed postnatal home care. Add-on services encompass prenatal courses such as Zwangerschapsyoga, Cursus Borstvoeding, Draag Consult, and a Voorlichtingsfilm, as well as contraception (IUD placement) services and individual coaching. The practice operates across Geertruidenberg, Raamsdonksveer, and Made, serving an area including Drimmelen, Hank, Dussen, Hooge Zwaluwe, Lage Zwaluwe, Wagenberg, and Waspik.

Differentiator

Problem solved

Functional benefit

Brands

• MoriaenKraamzorg: The practice's own postnatal and maternity care service, providing guaranteed kraamzorg for clients of the midwifery practice.
• MoriaenEcho
• MoriaenGeboortezorg

Quantifiable outcome

• Approximately 1 in 10 pregnancies ends in miscarriage — the practice provides counselling and support for this.
• +2 more outcomes

Named customers1 record

Segments4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• MoriaenKraamzorgcoreStrategic or Co-development PartnerIn-house maternity care service operated alongside the midwifery practice. All enrolled pregnant women receive guaranteed maternity care from MoriaenKraamzorg. Kraamverzorgenden (maternity care workers) from MoriaenKraamzorg assist during home births and provide postpartum care. The integrated model is a key differentiator of the practice.
• Echocentrum FOCUScoreTechnology or IntegrationReferral partner for medical ultrasound examinations (13-week and 20-week anatomical scans). FOCUS is a specialised echocardiography centre serving the entire region. Short referral lines due to regional collaboration. Medical ultrasounds are covered by health insurance when medically indicated and referred by the practice.
• PND-centrum Amphia ZiekenhuisminorStrategic or Co-development PartnerPrenatal diagnosis centre at Amphia Hospital for follow-up diagnostic testing (such as amniocentesis) when prenatal screening results are abnormal.
• Amphia Ziekenhuis Molengracht, BredaminorChannel Partner/ Reseller/ DistributorPoliklinische bevalling (outpatient hospital birth) option. Midwife from Moriaen accompanies the birth with assistance from a kraamverzorgende from a Breda maternity centre. Client returns home two hours after delivery. Subject to statutory co-payment (eigen bijdrage).
• Jeroen Bosch Ziekenhuis, 's-HertogenboschminorChannel Partner/ Reseller/ DistributorPoliklinische bevalling option where kraamverzorgende from MoriaenKraamzorg accompanies the client to the hospital and returns home with them after delivery. Ensures continuity of care. Subject to statutory co-payment.
• Koninklijke Nederlandse Organisatie van Verloskundigen (KNOV)coreOthersProfessional association of Dutch midwives. Practice midwives are members and participate in the KNOV quality register, complaints procedure, and continuing education programmes.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Amphia Ziekenhuis: Large regional hospital in Breda with maternity and obstetric services. Functions as a referral partner for poliklinische bevalling and high-risk cases but also competes for hospital-birth patients in the same catchment area as De Moriaen.
• Jeroen Bosch Ziekenhuis: 's-Hertogenbosch-based hospital with obstetric and maternity services that serves a portion of De Moriaen's catchment. Acts as both a referral partner and a potential competitor for hospital-based deliveries.

Direct peers

• Lunavi Kraamzorg: National kraamzorg provider in the Netherlands offering insured postnatal home care packages comparable to MoriaenKraamzorg, including integration with midwifery practices in several regions.
• Naviva Kraamzorg: One of the largest kraamzorg organisations in the Netherlands, providing insured postpartum home care that directly overlaps with MoriaenKraamzorg. Comparable because both deliver reimbursed maternity care under the Dutch basisverzekering and compete for the same client pools.
• Kraamzorg De Waarden: Dutch kraamzorg provider offering insured postpartum home care with similar revenue model to MoriaenKraamzorg. Direct comparator for the postpartum home-care service line and contracting dynamics with Dutch health insurers.

Emerging players

• Baby Image Pre-echobureau: Dutch pretecho and keepsake-ultrasound provider that competes with MoriaenEcho's out-of-pocket 2D pretecho service. Comparable because it targets the same expectant-parent segment with non-medical gender and keepsake scans.
• Echocentrum FOCUS: Regional specialised echocardiography centre and current referral partner for 13-week and 20-week medical ultrasounds. Comparable because it operates in the same prenatal imaging value chain and serves overlapping patient populations in North Brabant.

Regional players

• Stichting Kraamzorg De Madelief: Smaller regional kraamzorg organisation operating in parts of North Brabant. Directly comparable service model (insured postpartum home care) and competes for the same maternity-care contracting and client pools as MoriaenKraamzorg.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Moriaen.nl
• Instagraminstagram.com/verloskundigenmoriaen
• LinkedInlinkedin.com/company/verloskundigenpraktijk-de-moriaen

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about verloskundigenpraktijk De Moriaen