Morris Inn and Notre Dame Conference Center

What Morris Inn and Notre Dame Conference Center does

Morris Inn is a university-owned boutique hotel and conference operation located on the University of Notre Dame campus. The property operates 150 guest rooms across 132 standard rooms and 18 suites, holds a AAA Four Diamond designation, and runs multiple on-site food and beverage outlets including Rohr's, Cafe J, and the Wind Family Fireside Terrace. The operation is supported by a workforce of approximately 68 employees.

The property's revenue mechanics span overnight accommodation, on-site dining, event hosting (weddings, reunions, corporate retreats), and ancillary offerings such as gift cards, holiday packages, and a mobile food truck. Distribution is diversified across direct booking, third-party platforms (OpenTable, Grubhub), and packaged experiences. The adjacent Notre Dame Conference Center at McKenna Hall, opened in 2021, adds roughly 30,000 square feet of meeting and event space and is co-marketed with the hotel for university and external group business.

Because Morris Inn is owned and operated by the University of Notre Dame, capital allocation and operating decisions are tied to university priorities rather than independent commercial ROI. A multi-phase, $30 million renovation has been in progress, including the closure of the Wind Family Fireside Terrace for refurbishment. Pricing follows a premium-anchored hospitality model with rates set relative to comparable AAA Four Diamond university properties, and demand is driven by campus events, alumni travel, football weekends, graduation, and institutional conferences.

Name

Morris Inn and Notre Dame Conference Center

Legal name

Morris Inn (University of Notre Dame)

Website

https://morrisinn.nd.edu

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

51–100 employees

Short description

Morris Inn is a university-owned, AAA Four Diamond boutique hotel on the University of Notre Dame campus, operating 150 rooms, multiple dining outlets, and co-marketing the adjacent Notre Dame Conference Center for visitors, alumni, and group events.

Ownership category

akta.pro rank

Product category

Hotel and Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro industry

PRIMARYTHAGALAH

Large-Scale Headquarters Convention Hotels

Travel & Hospitality/Lodging & Accommodation/Convention & Conference Hotels

SECONDARYTHAGALAE

Integrated Convention & Expo Complex Hotels

Travel & Hospitality/Lodging & Accommodation/Convention & Conference Hotels

SECONDARYTHAGALAL

Historic/Heritage Conference Hotels

Travel & Hospitality/Lodging & Accommodation/Convention & Conference Hotels

Keywords

• Boutique hotel accommodations
• Campus dining services
• Conference and event venues
• Wedding planning services
• University hospitality operations

Headquarters

HQ city

South Bend

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Hotel Accommodations: Room rentals across 150 guest rooms including traditional rooms (king and double queen), king suites (~450 sq ft), executive suites (~600 sq ft), grand suites (~900 sq ft), and one presidential suite (1,000 sq ft). Revenue from overnight stays with nightly rates.
2. Food and Beverage - Rohr's Restaurant: Modern tavern restaurant offering breakfast (Mon-Fri 7:30-10:30 a.m.), lunch (Mon-Fri 11 a.m.-2 p.m.), dinner (daily 5-10 p.m.), brunch (Sat-Sun 7:30 a.m.-2 p.m.), and bar service. Also offers room service from 6:30 a.m. to 10 p.m. and Grubhub pick-up/delivery.
3. Food and Beverage - Cafe J: Coffee shop located in the Morris Inn lobby open daily 6:00 a.m. to 3:00 p.m., serving pastries, coffee, and light fare. Extended hours during reunion periods.
4. Food and Beverage - Wind Family Fireside Terrace: Outdoor gathering spot for drinks and casual dining, seasonal hours 11 a.m.-10 p.m. Currently closed for renovation.
5. Event Venue Rental: Meeting and event spaces including William and Mary Ann Smith Ballroom (4,928 sq ft, capacity 264), private dining rooms (1,900 sq ft, capacity 60), and the Notre Dame Conference Center at McKenna Hall (30,000 sq ft). Revenue from venue rental fees and associated services.
6. Package Sales: Bundled packages such as 'Stay and Play Package' combining golf at Warren Golf Course with overnight accommodation and Cafe J dining credit.
7. Gift Cards: Morris Inn gift cards valid at Rohr's, Cafe J, Legends, Ivan's Cafe, and for overnight accommodations. Sold online and at the front desk.
8. Rohr's Food Truck: Mobile food truck available for private events and functions. Revenue from catering bookings at external events.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels9 records

Core offering

Morris Inn is a 150-room boutique hotel (including 18 suites) operated on the University of Notre Dame campus, offering guest accommodations, on-site dining (Rohr's restaurant, Cafe J coffee shop, and Wind Family Fireside Terrace), and event venues including the William and Mary Ann Smith Ballroom and the Notre Dame Conference Center at McKenna Hall. The property serves individual travelers, campus visitors, alumni, wedding parties, and corporate/institutional groups with meeting and event coordination services.

Product overview

Morris Inn is a premier boutique hotel operated by Notre Dame Hospitality, located at the heart of the University of Notre Dame campus in South Bend, Indiana. Following a $30 million renovation, the property offers 150 guest rooms across six accommodation tiers (Traditional Rooms, King Suites, Executive Suites, Grand Suites, and Presidential Suite). The property features two distinct dining venues: Rohr's (a modern tavern restaurant) and Cafe J (a lobby coffee shop), plus the seasonal Wind Family Fireside Terrace outdoor space. Event and meeting facilities include the William and Mary Ann Smith Ballroom (4,928 sq ft), three Private Dining Rooms (Hesburgh, Joyce, and Carmichael), and the Notre Dame Conference Center at McKenna Hall (30,000 sq ft, opened 2021). The property holds AAA Four Diamond designation and is known as 'The Living Room of the University.'

Differentiator

Problem solved

Functional benefit

Brands

• Rohr's: A modern tavern restaurant inside Morris Inn featuring bright, flavorful food with classic steakhouse fare, fresh vegetables, and fish. Features nods to Notre Dame traditions.
• Cafe J
• Wind Family Fireside Terrace

Products and services

• Morris Inn Premier AAA Four Diamond boutique hotel located at the heart of Notre Dame's campus in South Bend, Indiana, offering 150 guest rooms including 18 suites, dining venues, meeting space, and event venues.
• Rohr's Modern tavern restaurant inside Morris Inn featuring bright, flavorful food with focus on vegetables, fresh fish, and signature steaks. Offers breakfast, lunch, dinner, brunch, bar service, room service, and Grubhub pick-up and delivery.
• Cafe J Coffee shop located in the lobby of Morris Inn offering coffee, pastries, breakfast, and light fare. Open daily from 6:00 a.m. to 3:00 p.m., with extended hours during reunion periods.
• Wind Family Fireside Terrace Outdoor gathering spot at Morris Inn featuring comfortable outdoor furniture and a fire pit for post-work drinks and casual dining. Seasonal hours 11 a.m.-10 p.m. (currently closed for renovation).
• Rohr's Food Truck Mobile food truck bringing the Rohr's dining experience to external events, offering Notre Dame tradition. Available for private event bookings via Google Forms inquiry.
• William and Mary Ann Smith Ballroom 4,928 square foot ballroom venue with crystal chandeliers featuring Notre Dame's traditional colors. Reception capacity of 264 guests. Used for weddings, meetings, and social events.
• Notre Dame Conference Center at McKenna Hall Conference center opened in 2021 with 30,000 square feet of meeting space, state-of-the-art technology, conference rooms, flexible meeting space, and an auditorium. Hosts meetings from 3 to 300 attendees.
• Private Dining Rooms Three private dining rooms (Hesburgh, Joyce, and Carmichael) with large windows overlooking Notre Dame Avenue. Total of 1,900 square feet with reception capacity of 60 guests.
• Stay and Play Package Golf and hotel package including one round of golf with cart at Warren Golf Course, double occupancy in a traditional room, and $15 dining credit for Cafe J. Guests must call (888) 320-9680 to book.
• Morris Inn Gift Cards Gift cards valid at Rohr's, Cafe J, Legends, Ivan's Cafe, and for overnight accommodations. Sold online and at the front desk.
• Traditional Rooms Guest rooms available in King and Double Queen configurations featuring luxury bedding, tile bathrooms with walk-in showers, 50-inch TV, refrigerator, Keurig coffee maker, and complimentary high-speed Wi-Fi. ADA-compliant rooms available.
• King Suites Approximately 450 square foot suites with separate living room and sitting area, featuring premium bedding, walk-in shower, 50-inch TV, refrigerator, and campus views.
• Executive Suites Nearly 600 square foot suites with separate living room, sitting area, and half bathroom. Features luxury bedding, walk-in shower, 50-inch TV, refrigerator, and stunning campus views from every window.
• Grand Suites Approximately 900 square foot suites with separate living room and bedroom, plus 1.5 bathrooms. Features luxury bedding, walk-in shower, 50-inch TV, refrigerator, and Keurig coffee maker.
• Presidential Suite Most prestigious 1,000 square foot accommodation featuring separate living room, sitting area, and half bathroom. Breathtaking campus views, luxury bedding with duvet and down comforter, glass-enclosed walk-in shower, 50-inch TV, and complimentary high-speed Wi-Fi.
• Event Coordination Services Full-service event coordination provided by the Notre Dame Hospitality Business Development team including on-site support, lodging reservations, catering arrangements, A/V equipment, vendor coordination, transportation, security, and consolidated invoicing for room rental and services.

Quantifiable outcome

• Placed in top 5% of hotels in the United States (AAA Four Diamond)
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• University of Notre DamecoreOthersMorris Inn is an integral part of the University of Notre Dame, located on campus and operated under the Notre Dame Hospitality umbrella. The inn was constructed in honor of Ernest M. Morris, who donated $1 million to the university's post-war expansion. Every dollar spent at Morris Inn stays on campus and advances the Notre Dame mission.
• Warren Golf CoursecoreStrategic or Co-development PartnerPartnership offering the 'Stay and Play Package' combining Morris Inn accommodations with golf at Warren Golf Course, a links-style course on 250 wooded acres that received Audubon International certification. Package includes one round of golf with cart and $15 Cafe J dining credit.
• OpenTablecoreChannel Partner/ Reseller/ DistributorRestaurant reservation platform for Rohr's at Morris Inn. All special event, football weekend, and Welcome Weekend reservations at Rohr's are accepted exclusively via OpenTable. Phone reservations are not accepted.
• GrubhubminorChannel Partner/ Reseller/ DistributorFood delivery partnership for Rohr's restaurant. Guests can order ahead via Grubhub for pick-up or delivery service. Available 1:30-4 p.m. daily.
• DeBartolo Performing Arts CenterminorStrategic or Co-development PartnerMorris Inn promotes nearby DeBartolo Performing Arts Center as an attraction for guests. The center features five venues with world-class performances including dance, music, theater, and cinema. Located a four-minute walk from Morris Inn. Ticket information available through the concierge.
• South Bend International AirportminorOthersAirport located approximately 15 minutes from campus, providing ground transportation access for Morris Inn guests. Taxicabs and car rental services available at the airport.
• South Shore LineminorOthersTrain service running directly from downtown Chicago (Millennium Station) to South Bend Regional Airport, providing rail access for Morris Inn guests traveling from the Chicago metropolitan area.

Scale indicators7 records

Broad incumbents

• Hyatt Hotels Corporation: Broad hotel chain with significant MICE and university-adjacent properties. While not a direct competitor, Hyatt's full-service and luxury properties set the competitive context for premium university markets.
• Marriott International: Global hotel chain with broad conference center and event venue offerings (including Marriott, Westin, Renaissance brands). Frames the competitive landscape for group and event bookings in tertiary markets.
• Hilton Hotels & Resorts: Large hotel chain with extensive conference and event venue capabilities. Sets the competitive backdrop for the upper-mid-scale and luxury segments in regional markets.

Direct peers

• The Hotel at Oberlin: Independent boutique hotel affiliated with Oberlin College, featuring premium rooms, dining, and event space. Comparable university-affiliated boutique hotel with similar AAA-level positioning.
• The Alexander Hotel: Boutique hotel in Indianapolis, Indiana with full-service amenities, dining, and event space. Comparable boutique hotel in the same state with similar event-driven revenue model.
• The Carolina Inn: Historic, university-affiliated (UNC Chapel Hill) hotel with comparable AAA Four Diamond positioning, on-campus location, F&B outlets, and event/wedding venues. Closest functional analog to Morris Inn in scale and customer base.
• Nittany Lion Inn: Penn State-affiliated hotel located on the University Park campus, offering traditional rooms, suites, dining, and meeting space. Similar university-affiliated boutique hotel with conference capabilities.
• The Inn at Penn (now Study at University City): University of Pennsylvania-affiliated hotel with conference facilities, full-service dining, and event space. Comparable university-affiliated full-service hotel in a college town.
• Study Hotels (formerly The Study at Yale, etc.): Collection of boutique hotels located near major universities (Yale, Chicago, etc.) targeting university visitors and academic travelers. Directly comparable business model and customer base.
• The Statler Hotel at Cornell: Cornell University-affiliated hotel offering full-service accommodations, multiple dining venues, and conference/event facilities on a university campus. Highly comparable in operating model and customer mix.

Market position

Strengths5 records

Weaknesses5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/morrisinnnd
• Facebookfacebook.com/TheMorrisInn
• Instagraminstagram.com/themorrisinn
• Pinterestpinterest.com/morrisinnND
• LinkedInlinkedin.com/company/morris-inn

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Morris Inn and Notre Dame Conference Center