Morris Habitat For Humanity ReStore

What Morris Habitat For Humanity ReStore does

Morris Habitat for Humanity ReStore is a nonprofit home goods thrift store operated by Greater Middlesex & Morris Habitat for Humanity, an affiliate of Habitat for Humanity International, and located at 274 South Salem Street in Randolph, New Jersey. The organization operates a 22,000 sq ft retail warehouse selling donated furniture, appliances, building materials, and home goods to the public. It also runs the ReStore Collection, a curated channel for higher-end donated items sold via eBay auctions, alongside additional online storefronts on Depop, Craigslist, and ShopMorrisReStore.com.

The business model is donation-driven: the ReStore accepts donated household and construction items, offers free pickup service across Morris, Middlesex, Somerset, and Union counties, and resells them at discounted prices. Proceeds are directed back to Greater Middlesex & Morris Habitat for Humanity to fund affordable home construction for local families. According to the organization's own reporting, 45 homes have been funded and approximately 23,805 tons of material have been diverted from landfills since inception.

The ReStore holds a Charity Navigator 4-star rating, supporting donor and grant-maker confidence. It is staffed by a small paid team supplemented by volunteers typical of the Habitat affiliate model. Distribution is omnichannel across the physical warehouse and multiple digital marketplaces, broadening reach beyond the immediate local catchment while supporting the underlying mission of affordable housing construction.

Name

Morris Habitat For Humanity ReStore

Legal name

Greater Middlesex & Morris Habitat For Humanity

Website

https://morrisrestore.org

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Morris Habitat for Humanity ReStore is a nonprofit thrift warehouse in Randolph, NJ that resells donated furniture, appliances, and building materials across physical and online channels, funding affordable home construction in Morris, Middlesex, Somerset, and Union counties.

Ownership category

akta.pro rank

Product category

Nonprofit Thrift Retail

NAICS

Used Merchandise Retailers (459510), Home Centers (444110)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Refurbished/Upcycled Home Furnishings Retail (CRAIANAN)

akta.pro secondary industries

Vintage & Antique Collectibles Retail (CRALAGAE), Asset Recovery, Surplus & Decommissioning Services (EUAIANAD)

Keywords

• Thrift retail store
• Donated building materials
• Affordable housing fundraising
• Used furniture resale
• Nonprofit retail operations

Headquarters

HQ city

Randolph, New Jersey

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Retail Sales of Donated Goods: The primary revenue stream comes from selling donated building materials, furniture, appliances, and household items in a 22,000 square foot retail warehouse. Items are priced at bargain levels to maximize sales volume while generating proceeds for affordable housing construction.
2. ReStore Collection (Online Auctions): High-end antiques, fine jewelry, artwork, and collectibles are sold through eBay and online auction events to generate maximum return on premium donated items.
3. Monetary Donations: Direct monetary contributions from individuals and businesses to support Habitat for Humanity's housing mission.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Morris ReStore operates a 22,000 square foot retail warehouse in Randolph, NJ that sells donated new and gently-used building materials, furniture, and appliances at discounted prices. Inventory is sourced from individual and corporate donations, and proceeds directly fund Habitat for Humanity's affordable housing construction in Morris, Middlesex, Somerset, and Union counties. The ReStore supplements its physical store with an own e-commerce site (ShopMorrisReStore.com), a curated ReStore Collection of high-end antiques and jewelry sold via eBay and online auctions, and additional listings on Craigslist and Depop.

Product overview

Morris Habitat For Humanity ReStore is a nonprofit thrift retail operation selling donated building materials, furniture, and appliances. The core offering is the physical 22,000 sq ft retail warehouse supplemented by the ShopMorrisReStore.com online store. The ReStore Collection program curates high-end items (antiques, jewelry, fine art) for exclusive online sales via eBay and auctions. The company generates revenue through retail sales, multiple online marketplace channels (eBay, Craigslist, Depop), and accepts volunteer contributions and donation pickups. A Fivestars Rewards loyalty program incentivizes repeat customer purchases. All proceeds fund Habitat for Humanity's mission to build affordable housing.

Differentiator

Problem solved

Functional benefit

Brands

• ReStore Collection: A curated collection of high-end items including antiques, art, jewelry, fine china, silver and collectibles, sold exclusively online and at auction to generate maximum returns for affordable housing programs.

Products and services

• Morris ReStore Retail Warehouse A 22,000 square foot physical retail warehouse in Randolph, NJ selling new and gently-used donated building supplies, furniture, and appliances at discounted prices to the general public; proceeds fund Habitat for Humanity affordable housing construction.
• ShopMorrisReStore.com Online Store

Quantifiable outcome

• 21,772 tons of usable materials diverted from landfills since May 2007
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

One partnership is on record.

• Metropolitan Builders & Contractors AssociationminorStrategic or Co-development PartnerAssociation that encourages its members to support the ReStore through donations of building materials and merchandise. Helps connect the organization with corporate donors in the construction industry.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• The ReBuilding Center: Portland-based nonprofit reuse retailer selling donated and salvaged building materials, furniture, and home goods to fund housing-related programs. Closest single-site peer in terms of building-materials focus and affordable-housing mission.
• Community Forklift: Nonprofit reuse center in the Washington D.C. region selling donated building materials, appliances, and home goods to fund affordable housing and community programs. Direct peer on building-materials reuse model and mission overlap.
• Big Reuse: Brooklyn-based nonprofit operating thrift stores focused on salvaged and donated building materials and household goods, with proceeds supporting community programs. Comparable regional reuse-retailer model.
• Housing Works: NYC nonprofit operating thrift bookstores and resale shops to fund housing and services for people affected by HIV/AIDS. Comparable mission-driven nonprofit thrift retail model serving bargain shoppers.
• The Salvation Army Family Stores: Nonprofit thrift retail chain accepting donated furniture, appliances, and household goods, with proceeds funding social programs. Comparable donation-supplied thrift retail operating model and bargain-shopper customer base.
• Goodwill Industries International: National nonprofit thrift retail network accepting donated goods and using proceeds for workforce programs. Closely comparable donation-driven thrift model with similar geographic retail footprint and donor base.
• Restore Oregon: Nonprofit operating architectural salvage and heritage reuse programs in Oregon. Comparable nonprofit reuse/architectural salvage retail activity, although more focused on historic building elements.
• Habitat for Humanity International (ReStore network): Parent nonprofit operating1,000+ ReStores across the U.S. selling donated building materials and home goods to fund affordable housing. Morris ReStore is an affiliate of this network, making it the most direct operational peer.

Broad incumbents

• ThredUp: Large-scale online resale platform operating in secondhand apparel and home goods. Overlaps with Morris ReStore's online resale channels (eBay, Depop) but is a much broader, well-capitalized incumbent in the secondhand marketplace.

Regional players

• GreenDrop: Donation pickup service operating in select U.S. regions that collects donated goods on behalf of partnered nonprofits including Habitat for Humanity. Adjacent peer that competes for the same inbound donor stream Morris ReStore relies on.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/morrisrestore
• Facebookfacebook.com/morrishabitatforhumanityrestore
• LinkedInlinkedin.com/company/morrishabitatrestore
• Instagraminstagram.com/shopmorrisrestore
• Pinterestpinterest.com/morrisrestore

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Morris Habitat For Humanity ReStore