Friedrich Morsch GmbH & Co. KG

What Friedrich Morsch GmbH & Co. KG does

Friedrich Morsch GmbH & Co. KG is a fourth-generation family-owned SHK (Sanitär, Heizung, Klima — plumbing, heating, and air conditioning) contracting firm headquartered in Plankstadt, Baden-Württemberg, Germany, operating continuously since 1903. The company delivers turnkey heating, plumbing, ventilation, and air-conditioning services across the Rhine-Neckar metropolitan region (Heidelberg, Mannheim, and surrounding municipalities within a ~100 km radius) for two principal segments: private homeowners (residential new builds, heating modernizations, bathroom renovations, controlled residential ventilation) and commercial, industrial, and public-sector clients (housing companies, care facilities, schools, historic building retrofits, sports facilities). Service capabilities span heat pumps (air-water, brine-water, water-water, and cascade configurations), hybrid systems, condensing boilers, solar thermal, PV storage, combined heat and power (BHKW), drinking water hygiene systems, hydraulic balancing, and barrier-free bathroom installations, supported by an on-site warehouse stocking approximately 4,500 SKUs.

The firm is structured as a GmbH & Co. KG (Handelsregister Mannheim HRA 330306) under sole managing director and shareholder Stefan Menrath, with 67 employees as the most recently disclosed headcount. Revenue is generated through three streams: project-based installation contracts (new construction and modernization, governed by VOB/B with fixed-price guarantees), recurring maintenance and service subscriptions with 24/7 emergency response for contract customers, and emergency breakdown service. Pricing is quote-based and not publicly disclosed. The go-to-market is exclusively direct field sales within the Rhine-Neckar service area, supported by an event-led and community-engagement motion including career fairs, customer information evenings (e.g., Vaillant heat pump events), a bath-showroom referral network across four regional wholesalers, and active social media presence. No self-serve, channel, or marketplace model is used.

The business is differentiated by certifications (WHG §19l Fachbetrieb, SHK-Fachkraft Hygiene und Schutz des Trinkwassers, Wärmepumpen-Fachkraft, Senior-/Behindertengerechte Installation, TÜV-geprüft, Klimafit-Betrieb), deep manufacturer partnerships (Vaillant, Buderus, Weishaupt, Grohe, Geberit, Villeroy & Boch, Duravit, Hansgrohe, Grundfos, Wilo, Danfoss, Georg Fischer, Kemper), a reported 40–45 year average employee tenure, and Stefan Menrath's triple leadership role across SHK-Innung Heidelberg, Fachverband SHK Baden-Württemberg, and Zentralverband SHK. Digital tooling is limited to operational use (Capmo construction documentation, remote monitoring); no proprietary technology or AI capabilities are evidenced. The company has no external investors, no subsidiaries, and no public listing.

Name

Friedrich Morsch GmbH & Co. KG

Legal name

Friedrich Morsch GmbH & Co. KG

Website

https://morsch.de

Company type

Private

Founded year

1903

Operating status

Operating

Headcount range

1–10 employees

Short description

Friedrich Morsch GmbH & Co. KG is a fourth-generation, family-owned SHK (plumbing, heating, air conditioning) contracting firm in Plankstadt, Germany, delivering turnkey installation, modernization, and maintenance services to private homeowners and commercial, industrial, and public-sector clients across the Rhine-Neckar region.

Ownership category

akta.pro rank

Product category

HVAC and Plumbing Contracting Services

NAICS

Plumbing, Heating, and Air-Conditioning Contractors (238220)

akta.pro primary industry

HVAC & Refrigeration Contracting (IMAFALAB)

akta.pro secondary industries

HVAC System Replacement & Change-Outs (HSAOAGAB), New Construction HVAC Rough-In & Final Set (Residential/Light Commercial) (HSAOAGAL), Chillers, Boilers & Central Plant Operations (BPABACAG)

Keywords

• HVAC contracting services
• Plumbing installation
• Heating system modernization
• Bathroom renovation services
• Building maintenance contracts

Headquarters

HQ city

Plankstadt

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Project-based installation contracts: Core revenue from planning, installation, and commissioning of SHK systems in new construction and modernization projects. Contracts follow VOB/B (German Construction Contract Procedures) for construction work, with prices based on agreed unit prices and actual quantities plus statutory VAT. Fixed-price guarantees are offered. Projects range from single-family home bathrooms to multi-unit residential and commercial HVAC overhauls.
2. Service and maintenance contracts: Recurring revenue from scheduled maintenance of heating, plumbing, ventilation, and drinking water systems. Maintenance agreements are offered for private single-family homes, multi-family buildings, and commercial plants. Service contracts include pre-defined inspection intervals, remote digital monitoring, and guaranteed response times for commercial customers.
3. Emergency and breakdown service: 24/7 on-call emergency service for clients with active maintenance contracts. Provides rapid response for heating failures, pipe bursts, and climate system faults, with the goal of minimizing downtime for commercial and industrial customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

Friedrich Morsch GmbH & Co. KG is a family-owned SHK (Sanitär, Heizung, Klima) contracting firm that plans, installs, commissions, and maintains plumbing, heating, ventilation, and air conditioning systems for residential and commercial buildings across the Rhine-Neckar region. Offerings span heat pumps, condensing boilers, hybrid heating systems, solar thermal, combined heat and power, controlled residential ventilation, drinking water installations, and barrier-free bathroom renovations, supported by recurring maintenance contracts and 24/7 emergency service.

Product overview

Friedrich Morsch GmbH & Co. KG is a traditional family-owned SHK (Sanitär, Heizung, Klima / Plumbing, Heating, Air Conditioning) contractor established in 1903, offering comprehensive services in four core areas: Heating Systems, Plumbing, Air Conditioning, and Ventilation. The company provides complete solutions from consultation and planning through installation to maintenance and emergency service. Their product portfolio includes heat pumps, condensing boilers, hybrid heating systems, solar thermal systems, combined heat and power (BHKW) plants, controlled residential ventilation with heat recovery, water treatment systems, and bathroom renovations including barrier-free solutions. Services also encompass hydraulic balancing, heating subsidies consulting, and a bathroom exhibition for customer inspiration. The company operates from Plankstadt serving the Rhine-Neckar region with approximately 67 employees and serves both residential and commercial customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Heating Systems (Heizung) Planning, installation, modernization, and maintenance of heating systems including heat pumps, hybrid systems, gas condensing boilers, and biomass heating for residential and commercial buildings. Customers include private homeowners and commercial/industrial clients across the Rhine-Neckar region.
• Plumbing Systems (Sanitär) Complete plumbing installations for new construction and renovations, including drinking water systems, bathrooms, and sanitary facilities for private homeowners, housing developers, and commercial customers.
• Air Conditioning (Klima) Installation and maintenance of air conditioning solutions for comfortable indoor climate, including split, multi-split, and VRF/VRV systems for residential and commercial properties.
• Ventilation Systems (Lüftung) Controlled residential ventilation (KWL) systems with heat recovery, filtration, and humidity control, plus commercial ventilation solutions for new construction and modernization.
• Maintenance and Service Contracts (Wartung & Service) Recurring scheduled maintenance, inspection, hydraulic balancing, and 24/7 emergency service for heating, plumbing, ventilation, and drinking water systems across private, commercial, and institutional customers under annual service agreements.
• Bathroom Renovation (Badsanierung) Complete bathroom renovation services including floor-level showers, fitting upgrades, barrier-free and senior-accessible solutions, and creative space concepts from design through installation, targeted at private homeowners and housing operators.
• Bathroom Exhibition / Showroom Visits (Badausstellung) Guided consultation visits to partner sanitary showrooms (Pfeiffer & May, Reusser/Reisser, Emmel, Richter & Frenzel) featuring more than 60 model bathrooms to support customer selection and planning of bathroom renovations.
• Heating Subsidy Consulting (Förderungen für Heizungsanlagen) Advisory service helping customers identify and apply for federal subsidies (BEG), bonuses, and tax alternatives for climate-friendly heating system upgrades such as heat pumps and hybrid systems.

Quantifiable outcome

• Reduction in energy costs through heat pump and hybrid system modernization
• +2 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

22 partnerships are on record, tiered core and minor.

• VaillantcoreTechnology or IntegrationVaillant is listed as a named partner and supplier of heating technology. The company co-hosts heat pump information evenings with Vaillant at its Plankstadt premises. Vaillant products (heat pumps, hybrid systems) are installed in customer projects. The partnership provides Morsch with access to modern, energy-efficient heating technology backed by a major manufacturer and supports both sales and technical competency certifications.
• BuderuscoreTechnology or IntegrationBuderus is featured as a partner and heating technology supplier. Morsch uses Buderus products in commercial and residential projects, including the hybrid heating modernization of the Heidelberg student residence featured in references.
• WeishauptcoreTechnology or IntegrationWeishaupt listed as a partner supplier of heating and burner technology. Products are used in Morsch's commercial and industrial installations.
• GrohecoreTechnology or IntegrationGrohe listed as a partner and supplier of sanitary fittings (faucets, fixtures). The partnership enables access to high-quality bathroom installations for Morsch's bathroom renovation and new construction projects.
• GeberitcoreTechnology or IntegrationGeberit listed as a partner supplying sanitary installation systems (toilet modules, concealed cisterns, drainage). Used in Morsch's bathroom construction and renovation projects.
• Villeroy & BochcoreTechnology or IntegrationVilleroy & Boch listed as a partner supplying premium sanitary ceramics (washbasins, toilets, bidets). Featured in Morsch's bathroom showroom and renovation projects.
• DuravitcoreTechnology or IntegrationDuravit listed as a partner supplying sanitary ceramics and bathroom furniture. Accessible through the company's Badausstellung (bath showroom) for customer selection.
• Hansgrohe / AXORcoreTechnology or IntegrationHansgrohe listed as a partner supplier of shower systems, bathroom fittings, and accessories. Supports Morsch's bathroom renovation and new construction services.
• GrundfoscoreTechnology or IntegrationGrundfos listed as a partner supplying pumps (circulation pumps, booster pumps, wastewater pumps) used across heating, plumbing, and water supply installations.
• WilocoreTechnology or IntegrationWilo listed as a partner and pump manufacturer supplying pump solutions for heating, cooling, and water supply systems.
• DanfosscoreTechnology or IntegrationDanfoss listed as a partner supplying heating control systems, district heating components, and energy-efficient building technology solutions.
• Georg Fischer (GF)coreTechnology or IntegrationGeorg Fischer listed as a partner supplying pipe systems, valves, and installation technology for plumbing and heating applications.
• KempercoreTechnology or IntegrationKemper listed as a partner supplying valve technology and system solutions for drinking water hygiene and heating distribution.
• Pfeiffer & MaycoreChannel Partner/ Reseller/ DistributorPfeiffer & May is one of the wholesale distributors whose showroom Morsch uses to guide customers through bathroom options. The partnership provides access to a wide range of sanitary products and facilitates customer selection through the company's Badausstellung referral program.
• ReussercoreChannel Partner/ Reseller/ DistributorReusser is one of the regional wholesale partners whose bathroom showrooms Morsch utilizes for the customer Badausstellung experience. Provides product display and selection support for end customers.
• EmmelcoreChannel Partner/ Reseller/ DistributorEmmel is a regional wholesale partner used for the Badausstellung program, providing display showrooms for customer inspiration and product selection.
• Richter & FrenzelcoreChannel Partner/ Reseller/ DistributorRichter & Frenzel is a wholesale partner whose showroom in Mannheim/Heidelberg is used by Morsch for the Badausstellung customer experience. Supports customer-facing product selection.
• Handwerkskammer MannheimcoreStrategic or Co-development PartnerThe Handwerkskammer (Chamber of Crafts) Mannheim is a key institutional partner. Morsch works with the chamber on apprenticeship programs, uses its Ausbildungsbotschafter (apprentice ambassador) scheme, and receives guild certifications through it. Stefan Menrath's guild leadership roles are embedded within this institution.
• Fachverband SHK Baden-WürttembergcoreStrategic or Co-development PartnerThe trade association for SHK in Baden-Württemberg. Stefan Menrath serves as Chairman (Vorsitzender) of this association. The partnership enables Morsch to participate in industry standards development, training programs, and regulatory advocacy.
• SHK-Innung HeidelbergcoreStrategic or Co-development PartnerThe local guild for plumbing, heating, and air conditioning trades in Heidelberg. Stefan Menrath serves as Obermeister. The guild provides training, certification, industry networking, and representation for Morsch. Morsch participates in guild exams and apprenticeship oversight.
• Zentralverband SHKcoreStrategic or Co-development PartnerThe national central association for the SHK trade in Germany. Stefan Menrath serves on the board (Vorstand), providing Morsch with direct access to national policy and industry development discussions.
• LuCa e.V. (Verein für Berufsorientierung)minorStrategic or Co-development PartnerA career orientation association partnering with schools in the Rhein-Neckar-Kreis. Morsch participates in school outreach programs through LuCa, sending apprentices and staff to introduce students to SHK careers.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Others

• Bosch Thermotechnik: German heating and hot-water solutions manufacturer (parent: Bosch). Comparable through shared end customers and installer relationships; operates as manufacturer/supplier rather than as a direct contracting competitor to Morsch.
• Stiebel Eltron: German heating and hot water technology manufacturer, particularly strong in heat pumps. Comparable as part of the same heat-pump value chain but operates as a manufacturer/supplier rather than a contracting competitor; potential installer-network partner.
• Viessmann: German family-owned heating, industrial, and refrigeration systems manufacturer. Connected to Morsch through the broader heating ecosystem; Viessmann's installer-partner network serves a comparable end customer base via different parts of the value chain.

Broad incumbents

• Dussmann Group: German family-owned facility services provider including technical building management, HVAC, and energy services. Operates at significantly larger scale than Morsch and serves similar commercial and institutional customer segments.
• ENGIE Deutschland: German arm of the global ENGIE Group providing facility management, energy services, and HVAC contracting for commercial and public-sector buildings. Overlaps with Morsch's heating and ventilation contracting services but operates across a much broader energy services portfolio.
• Leadec: German-headquartered industrial services provider with technical facility services including HVAC, plumbing, and energy systems for industrial customers. Overlaps with Morsch's commercial/industrial HVAC contracting but focused on industrial production sites.
• Gegenbauer: Berlin-based building and technical services company providing HVAC, plumbing, and facility maintenance for commercial real estate. Comparable in technical building services scope but operates across multiple German metropolitan regions.
• WISAG: One of Germany's largest facility services groups, with technical building services including HVAC, plumbing, and building maintenance. Comparable in commercial HVAC contracting and maintenance contracts but covers a much wider range of facility services.
• Sodexo Germany: German subsidiary of Sodexo providing integrated facility management including technical building services and HVAC maintenance. Comparable in commercial maintenance contracting but with a substantially broader service portfolio.

Direct peers

• Caverion Deutschland: German subsidiary of the Nordic Caverion Group providing HVAC, plumbing, and building technical services for commercial, industrial, and public-sector clients. Most directly comparable in service portfolio (heating/cooling/ventilation contracting) although operating at substantially greater scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCAgjqohOZZ-s_MHlGbiIaog
• Facebookfacebook.com/Friedrich-Morsch-SHK-107768055424990
• LinkedInlinkedin.com/company/friedrich-morsch-gmbh-&-co.-kg-sanit%C3%A4r--heizungs--und-klimainstallation
• Instagraminstagram.com/morsch.shk

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Friedrich Morsch GmbH & Co. KG