Mo’s Irish Pub
- Company typePrivate
- Founded2003
- HeadquartersMilwaukee, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
Mo’s Irish Pub firmographics
Firmographics- Name
- Mo’s Irish Pub
- Legal name
- Mo's Irish Pub
- Website
- https://mosirishpub.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Mo’s Irish Pub industry classification
Industry- Product category
- Casual Dining Restaurants
- NAICS
- Drinking Places (Alcoholic Beverages) (722410)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Pubs & Gastropubs (CRANACAB)
- akta.pro secondary industries
- Live Music Bars & Venues (CRANACAH), Family-Style Restaurants (THAFACAC)
Keywords
Where Mo’s Irish Pub is headquartered
LocationHeadquarters
- HQ city
- Milwaukee
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Mo’s Irish Pub business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales
Revenue model
- Food and Beverage Sales: Core revenue from on-premise dining and drinking at three pub locations. Menu includes traditional Irish fare, American pub food, craft cocktails, and extensive beer selection featuring over 50 drafts including Guinness.
- Online Ordering: To-go and delivery orders processed through Toast Tab platform across all three locations.
- Private Events and Catering: Hosting of private events including corporate gatherings, watch parties, and restaurant takeovers. Offers various buffet packages and bar packages with minimum guest requirements.
- Gift Cards: Digital and physical gift cards sold through proprietary gift store (mosgiftstore.com) for all locations.
- Loyalty Program: Mo's Pub Club rewards program earning points per visit redeemable for food, drinks, and other rewards.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Casual pub dining with mid-range pricing |
| Unit Pricing | Multi-year contract | Silver Package - Basic bar service |
| Unit Pricing | Multi-year contract | Orange Package - Well spirits included |
| Unit Pricing | Multi-year contract | White Package - Premium spirits |
| Unit Pricing | Multi-year contract | Green Package - Super premium spirits |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Mo’s Irish Pub product offering
Product offeringCore offering
Mo's Irish Pub is a privately held Irish pub restaurant chain operating three locations across Wisconsin (Milwaukee, Wauwatosa) and Texas (Houston/Vintage Park). It sells scratch-cooked Irish and American pub fare, an extensive draft beer selection with 50+ taps including Guinness, signature cocktails, alongside in-venue entertainment (live music, trivia, karaoke, watch parties). It also offers online ordering, a loyalty program (Mo's Pub Club), gift cards, and private event catering with tiered bar and buffet packages.
Product overview
Mo's Irish Pub is a traditional Irish pub restaurant chain operating three locations across Wisconsin (Milwaukee and Wauwatosa) and Texas (Houston/Vintage Park). The business offers a unified hospitality experience centered on scratch-cooked pub fare, an extensive beer selection featuring Irish imports, and entertainment including live music, karaoke, trivia, and sports watch parties. Additional services include online ordering, the Mo's Pub Club loyalty rewards program, gift cards, and private event catering with customizable menu packages.
Differentiator
Problem solved
Functional benefit
Products and services
- Online Ordering Online ordering service for food and beverages for pickup and delivery across all three Mo's Irish Pub locations, powered by the Toast Tab platform.
- Mo's Pub Club Loyalty Program
- Gift Cards
- Private Events and Catering
- Dining Menu
- Bar and Beverage Program
- Entertainment and Events Programming
Companies that use Mo’s Irish Pub
Customer profileSegments4 records
Ideal customer profiles4 records
Mo’s Irish Pub technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Mo’s Irish Pub partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Toast TabcorePoint-of-sale and online ordering platform provider powering all three Mo's Irish Pub locations. Handles in-venue transactions, online ordering, and private event booking systems.
- TapMangocoreLoyalty program platform powering Mo's Pub Club rewards program. Enables point-earning and redemption across all locations.
- GuinnessminorFounding relationship where Guinness invited founder Johnny Vassallo to Ireland to learn about traditional Irish pub culture. Pubs specialize in Guinness 3 Step Perfect Pint pouring technique.
- Milwaukee Pretzel Co.minorLocal supplier of jumbo soft pretzels featured on menu as Milwaukee Pretzel.
Scale indicators3 records
Recent moves7 records
Expansion highlights4 records
Mo’s Irish Pub competitors and assessment
Company assessmentDirect peers
- Tilted Kilt Pub & Eatery: Themed Irish/Celtic sports pub and restaurant chain with multiple U.S. locations. Directly comparable in Celtic branding, sports-heavy atmosphere, scratch food, and bar-centered service model.
- Glory Days Grill: Sports-themed casual restaurant and bar chain with HD screens for sports, draft beer emphasis, and scratch food menu. Comparable in sports-bar positioning, draft selection, and family-friendly casual dining mix.
- The Auld Dubliner: Authentic Irish pub concept serving traditional Irish fare, craft beer, and live entertainment. Closely comparable in Irish heritage positioning, music programming, and pub dining mix.
- Twin Peaks Restaurant: Sports-lodge themed bar and grill chain with HD screens for sports viewing, full bar, and scratch kitchen. Comparable in sports-centric positioning, draft beer focus, and casual dining with bar-led revenue mix.
- Houlihan's Restaurant + Bar: American casual-dining and bar chain offering scratch food, full bar service, and private event hosting. Comparable in full-service casual dining with bar-driven revenue, event catering, and multi-unit footprint.
Broad incumbents
- Buffalo Wild Wings: National sports bar and wing chain with extensive HD screens, draft beer, and sports viewing focus. Overlaps heavily in sports-bar positioning, draft beer programs, and casual dining with alcohol-led revenue.
- Dave & Buster's: National entertainment-dining chain combining full bar service with sports viewing and live entertainment. Comparable in entertainment-driven traffic model, bar-led revenue, and event programming.
- McCormick & Schmick's Seafood & Steaks: Upscale casual-dining chain with full bar, private dining, and event hosting. Comparable in full-service dining, bar-driven revenue, and private event capabilities at higher price points.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Mo’s Irish Pub social profiles
Digital presenceMo’s Irish Pub financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mo’s Irish Pub leadership team
Management profileNumber of profiles
Profiles1 record
Mo’s Irish Pub funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mo’s Irish Pub M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mo’s Irish Pub
What does Mo’s Irish Pub do?
Mo's Irish Pub is a privately held Irish pub restaurant chain operating three locations across Wisconsin (Milwaukee, Wauwatosa) and Texas (Houston/Vintage Park). It sells scratch-cooked Irish and American pub fare, an extensive draft beer selection with 50+ taps including Guinness, signature cocktails, alongside in-venue entertainment (live music, trivia, karaoke, watch parties). It also offers online ordering, a loyalty program (Mo's Pub Club), gift cards, and private event catering with tiered bar and buffet packages.
Is Mo’s Irish Pub a public or private company?
Mo’s Irish Pub is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mo’s Irish Pub founded?
Mo’s Irish Pub was founded in 2003. It employs 51 to 100 people.
Where is Mo’s Irish Pub based?
Mo’s Irish Pub is headquartered in Milwaukee, United States, in the North America region.
How does Mo’s Irish Pub make money?
Five revenue lines are on record. Food and Beverage Sales are the primary driver. The others are online Ordering, private Events and Catering, gift Cards and loyalty Program.
Who are Mo’s Irish Pub's main competitors?
Direct peers on record are Tilted Kilt Pub & Eatery, Glory Days Grill, The Auld Dubliner, Twin Peaks Restaurant and Houlihan's Restaurant + Bar. Broad incumbents are Buffalo Wild Wings, Dave & Buster's and McCormick & Schmick's Seafood & Steaks.
Does Mo’s Irish Pub have an API?
No public API is recorded for Mo’s Irish Pub.
What industry is Mo’s Irish Pub in?
Mo’s Irish Pub's product category is Casual Dining Restaurants. Its primary akta.pro industry code is CRANACAB, Pubs & Gastropubs, with a secondary code of CRANACAH, Live Music Bars & Venues. Its NAICS code is 722410 and its SIC code is 5810.