MotionMetrics

What MotionMetrics does

MotionMetrics is an Irish-owned, privately-held software company headquartered in Little Island, Co. Cork, that sells a modular "à la carte" fleet management platform to vehicle fleet operators in Ireland and the United Kingdom. The platform unifies seven product modules — VisionMetrics (multi-camera vehicle CCTV with 360-degree views and FNOL incident workflows), FleetMetrics (real-time telematics, route history, geofencing, refrigeration and driver-behaviour monitoring), TachoMetrics (remote tachograph file download, driver-hours analysis and digital infringement sign-off), CheckMetrics (driver-conducted vehicle inspections via mobile app with image/video capture), RouteMetrics (route and job planning with electronic proof of delivery), ServiceMetrics (maintenance scheduling and engine-diagnostic communication to workshops), and BusMetrics (bus-specific CCTV plus AI-powered passenger-counting cameras) — behind a single "one system, one screen" interface. The company sells through a direct, sales-led motion: enterprise field sales led by Commercial Director Mike Price across Ireland and the UK, supplemented by website demo requests targeting SMBs and an annual presence at the CTTC Coach & Bus Show for the bus/coach vertical.

The business operates a subscription-based recurring-revenue model, charging customers per module on undisclosed commercial terms; the modular architecture is explicitly designed as a land-and-expand motion, with customers such as Mr Windscreen and Kilsaran starting with one or two modules and expanding over time. Customers span enterprise (JJ Kavanagh & Sons, Ireland's largest privately-owned coach company; Kilsaran's 400-vehicle fleet), mid-market (Mr Windscreen, 80+ vehicles) and SMB (Keyfast) tiers across bus/coach, building materials, windscreen services and locksmith verticals. The three directors — Hal Fitzgerald, Sean Kirwan and Mike Price — collectively claim more than 50 years of Irish transport-sector experience, and the company holds no disclosed external funding, parent company, or subsidiaries.

The most recent strategic activity clusters in late 2024: the November 2024 launch of the BusMetrics product (including AI-powered passenger-counting computer vision) at the CTTC Coach & Bus Show, and the October 2024 strategic-collaboration announcement with JJ Kavanagh & Sons. Operationally the company is small (approximately 7 employees), Irish-regulated, GDPR-compliant, and serves only the Ireland and UK markets.

Name

MotionMetrics

Legal name

MotionMetrics

Website

https://motionmetrics.ie

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

MotionMetrics is an Irish-owned SaaS provider of a modular "à la carte" fleet management platform — integrating telematics, vehicle CCTV, tachograph, inspections, route planning, maintenance, and bus fleet modules — sold on subscription to fleet operators across Ireland and the UK.

Ownership category

akta.pro rank

Product category

Fleet Management Software

NAICS

Support Activities for Transportation (488)

akta.pro primary industry

Fleet, Asset Tracking & Telematics Location Platforms (BPAMANAF)

akta.pro secondary industries

Driver Behavior, Safety & Video Telematics (Dashcams/AI) (TLABAJAG), Fleet Tracking, Mapping & Real-Time Location Services (RTLS) (TLAEAFAD), Data Integration, APIs & Telematics Data Platforms (TLABAJAM), Vehicle Diagnostics, Predictive Maintenance & Remote Monitoring (TLAEAFAE)

Keywords

• Fleet management software
• Vehicle telematics systems
• Fleet CCTV monitoring
• Tachograph compliance software
• Route optimization software

Headquarters

HQ city

Little Island

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Fleet Management Software Subscription: MotionMetrics generates revenue through subscription-based licensing of its modular fleet management platform. Customers select modules 'à la carte' and can add additional tools as their requirements evolve, creating a land-and-expand revenue model where initial modules serve as entry points into the full suite.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

MotionMetrics provides an 'à la carte' modular fleet management software platform that integrates fleet telematics, vehicle CCTV, driver tachograph management, route and job planning, vehicle inspections, and fleet maintenance in a single unified system accessed via one screen. Customers select only the modules they need and add additional tools as their requirements evolve. The platform is designed for fleet operators across Ireland and the UK, from SMEs to large enterprises with hundreds of vehicles.

Product overview

MotionMetrics is an 'à la carte' fleet management platform offering seven integrated modules under one unified system with a single-screen interface. The portfolio includes: VisionMetrics (vehicle CCTV), FleetMetrics (fleet telematics with real-time tracking and driver behavior monitoring), TachoMetrics (digital tachograph management for EU compliance), CheckMetrics (vehicle inspections via mobile app), RouteMetrics (route planning with electronic proof of delivery), ServiceMetrics (maintenance scheduling and fleet health management), and BusMetrics (new AI-powered passenger-counting solution for bus fleets). All modules are designed to work independently or as an integrated suite, allowing customers to select only the tools needed and add modules as requirements evolve.

Differentiator

Problem solved

Functional benefit

Brands

• VisionMetrics: Vehicle CCTV solution providing multi-camera systems with 360-degree views, incident analysis, driver training support, and FNOL capabilities.
• FleetMetrics
• TachoMetrics
• CheckMetrics
• RouteMetrics
• ServiceMetrics
• BusMetrics

Products and services

• VisionMetrics
• FleetMetrics
• TachoMetrics
• CheckMetrics
• RouteMetrics
• ServiceMetrics
• BusMetrics

Quantifiable outcome

• Mr Windscreen reports reduction in accidents and lower annual fuel bill after implementing FleetMetrics driver behaviour monitoring
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature8 records

Partnerships

Two partnerships are on record, tiered core and minor.

• JJ Kavanagh & SonscoreStrategic or Co-development Partner · 31 October 2024Strategic collaboration with Ireland's largest privately-owned coach company to transform fleet operations through MotionMetrics' cutting-edge technologies including real-time telematics, advanced vehicle CCTV, and AI-powered solutions. The partnership enhances both safety and efficiency across JJ Kavanagh's bus and coach services, with focus on passenger safety, operational cost reduction, and sustainability goals.
• Irish Business Against Litter (IBAL)minorGTM or Marketing PartnerMotionMetrics is supporting IBAL in combating litter across Ireland by providing GPS trackers ('littertrackers') that enable real-time tracking of litter journeys for up to 3 years, helping uncover litter patterns and plastic pollution routes to the oceans. This CSR initiative demonstrates MotionMetrics' GPS tracking capabilities while supporting environmental causes.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Fleetio: Fleetio is a fast-growing SaaS fleet maintenance and operations platform, comparable to MotionMetrics' ServiceMetrics and CheckMetrics modules. Although smaller in scope than MotionMetrics' integrated suite, it represents a competing modern SaaS approach to fleet operations.

Broad incumbents

• Verizon Connect: Verizon Connect is a broad incumbent offering GPS fleet tracking, video telematics, and fleet management software as part of Verizon's enterprise portfolio. Direct overlap with MotionMetrics' FleetMetrics, VisionMetrics, and ServiceMetrics, with the resources of a Fortune 500 telco behind it.
• Trimble Transportation: Trimble Transportation is a large incumbent offering enterprise fleet management, telematics, and routing solutions as part of a broader transportation technology portfolio. Competes with MotionMetrics across telematics and route planning but with a much wider solution set targeting large enterprise logistics buyers.

Direct peers

• Webfleet (Bridgestone): Webfleet, owned by Bridgestone, is a direct competitor in fleet telematics and vehicle tracking across Europe, with strong presence in the UK and Ireland. Competes head-on with MotionMetrics' FleetMetrics and RouteMetrics, with the advantage of integration into Bridgestone's tire services network.
• Geotab: Geotab is a major fleet telematics provider with millions of subscribed vehicles, offering GPS tracking, driver behavior analytics, and route optimization — directly overlapping with MotionMetrics' FleetMetrics and RouteMetrics modules. Geotab has deeper resources and a global data network effect MotionMetrics cannot match.
• MiX Telematics: MiX Telematics is a global fleet and asset management provider offering telematics, driver behavior monitoring, and compliance solutions. Direct overlap with MotionMetrics' FleetMetrics, TachoMetrics, and VisionMetrics; serves commercial fleets including bus operators, mirroring MotionMetrics' customer base.
• Samsara: Samsara is a leading IoT-based fleet management platform offering telematics, video-based safety, and asset tracking for commercial fleets. It is a direct competitor across multiple MotionMetrics modules (VisionMetrics, FleetMetrics, CheckMetrics) but at significantly larger scale and with broader geographic reach.
• Chevin Fleet Solutions: Chevin Fleet Solutions provides integrated fleet management software including maintenance, fuel, and asset management — directly comparable to MotionMetrics' ServiceMetrics and the integrated 'one system, one screen' value proposition. UK-headquartered, with overlap in European bus/coach and commercial fleet markets.

Regional players

• Quartix: Quartix is a UK-based fleet telematics provider with strong presence in the British and Irish SMB market — directly overlapping with MotionMetrics' geographic focus and mid-market customer profile. Competes on price for the same SME customer segment as MotionMetrics' Mr Windscreen and Keyfast accounts.
• Lightfoot: Lightfoot is a UK-based driver behavior and fleet telematics company providing real-time driving coaching and rewards-based scoring. Direct competitor to MotionMetrics' FleetMetrics driver behavior features, focused on UK fleets — overlapping with MotionMetrics' stated UK growth target.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/motion-metrics

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MotionMetrics