Motorage
Motorage is an Italian automotive web magazine founded in 2009, operating motorage.it and reaching 300,000+ Facebook followers and 30,000+ newsletter subscribers, monetized through sponsored articles, PPC/PPV campaigns, and event promotion aimed at Italian automotive advertisers and enthusiasts.
- Company typePrivate
- Founded2009
- HeadquartersVoghera, Italy
- Headcount1–10
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Motorage does
Motorage is an Italian automotive web magazine founded in October 2009 and operated as Motorage S.a.S. (società in accomandita semplice), headquartered in Gropello Cairoli, Lombardia, with a secondary presence in Voghera. The company publishes motorage.it, a WordPress-based automotive editorial site serving Italian automotive enthusiasts with news, reviews, and event-related content; the publication also operates under the trade names MotorAge New Generation and ADV MotorAge. The business is led by director Fabrizio Romano (founder, ~39 years of industry experience) and director Anna Maria Romano, supported by a team of 6 employees.
The platform is built on standard WordPress infrastructure and distributes content through owned channels — a 30,000+ subscriber newsletter database and a 300,000+ Facebook following — plus third-party aggregation via Google News inclusion. The technology stack is conventional publishing CMS with no proprietary systems identified.
Motorage operates an advertising-only revenue model. Monetization comes from sponsored articles, PPC/PPV (pay-per-click / pay-per-view) campaigns, and event promotion. The public pricing catalog lists a 69-euro fee for event campaigns, with other advertising packages priced on a quote basis. The customer base is implicitly Italian automotive advertisers and event organizers. The company has signaled ongoing economic difficulties since COVID-19, with no external funding disclosed in its 15+ years of operation; it remains privately held with no parent company.
Motorage firmographics
Firmographics- Name
- Motorage
- Legal name
- Motorage S.a.S.
- Website
- https://motorage.it
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Motorage is an Italian automotive web magazine founded in 2009, operating motorage.it and reaching 300,000+ Facebook followers and 30,000+ newsletter subscribers, monetized through sponsored articles, PPC/PPV campaigns, and event promotion aimed at Italian automotive advertisers and enthusiasts.
- Ownership category
- akta.pro rank
Motorage industry classification
Industry- Product category
- Automotive Digital Media
- NAICS
- Information (51)
- akta.pro primary industry
- Automotive & Transportation Magazines (MPAJAEAI)
Keywords
Where Motorage is headquartered
LocationHeadquarters
- HQ city
- Voghera
- HQ country
- Italy
- HQ region
- Europe
Offices2 records
Markets served
Motorage business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Sponsored Articles: Lifetime articles published on the website, shared on social media and with affiliate partners. Direct advertising without intermediaries.
- Event Campaigns: Event promotion packages including article writing with backlinks, social media promotion, targeted newsletter distribution. Priced at 69 euros per event campaign.
- PPC/PPV Campaigns: Time-based, click-based, or view-based advertising campaigns with flexible duration options
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Event Partnership - Free banner placement for verified partners |
| Other | Pay-as-you-go | Event Campaign Package - Full promotional package at 69 euros |
| Transaction based/ take rate | Pay-as-you-go | Sponsored Articles - Lifetime publication |
| Usage-based | Pay-as-you-go | PPC/PPV Campaigns - Flexible duration advertising |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels10 records
Motorage product offering
Product offeringCore offering
Motorage publishes the MotorAge New Generation Italian-language web magazine at motorage.it, covering automotive news, sports cars, motorcycles, motorsport, eco and technology topics, test drives, events, price lists and downloadable PDF specials. The company monetizes its readership by selling direct advertising placements on the website and through its ADV MotorAge partner platform, including sponsored articles, PPC/PPV campaigns, event promotion packages and partner banner programs. It also distributes editorial content via a 30,000+ address newsletter database and multiple social media channels.
Product overview
Motorage (MotorAge New Generation) is an Italian automotive web magazine founded in 2009/2010 that provides comprehensive coverage of cars, motorcycles, and motors. The core product is the Motorage.it web magazine featuring sections for news, sports cars (Anime Sportive), eco & technology, events, test drives, multimedia content, and downloadable PDF specials. Additionally, Motorage operates an advertising services platform (ADV MotorAge) offering sponsored articles, time-based campaigns (PPC/PPV), and event promotion services for businesses targeting the automotive audience.
Differentiator
Problem solved
Functional benefit
Products and services
- Motorage.it Web Magazine Italian-language automotive web magazine covering news about cars, motorcycles and motors, featuring sections on sports cars (Anime Sportive), motorcycles (Moto Box), eco and technology, events, test drives, multimedia content, price lists and PDF specials, targeted at Italian automotive enthusiasts.
- ADV MotorAge Advertising Services Direct-to-advertiser advertising platform accessible at partner.motorage.it offering sponsored articles, PPC/PPV time/click/view-based campaigns, event promotion packages, and partner banner programs for businesses wanting to reach the Motorage Italian automotive audience without media-agency intermediaries.
- Speciali in PDF (PDF Specials) Downloadable PDF specials featuring automotive tests, road impressions (Impressioni di Guida), event coverage, and detailed specifications, produced by the Motorage editorial team for Italian automotive enthusiasts.
- Motorage Email Newsletter Email newsletter delivery service with a database of 30,000+ subscriber addresses used to distribute automotive editorial content and to deliver targeted promotional campaigns on behalf of advertisers.
Quantifiable outcome
- Newsletter database of 30,000 addresses with strong open rates reported
- +1 more outcomes
Companies that use Motorage
Customer profileSegments2 records
Ideal customer profiles2 records
Motorage technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Motorage partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- piccole Medie AZIENDE (PMA Agency)minorWeb agency responsible for website creation and magazine development, supporting MotorAge's web infrastructure.
- FCA BankminorMentioned in context of Business Revolution initiative offering unified monthly rates for mobility, financing, and vehicle leasing solutions.
Scale indicators4 records
Recent moves5 records
Motorage competitors and assessment
Company assessmentBroad incumbents
- Quattroruote: Italy's most established automotive publication (print + digital), covering news, reviews, technical data, and pricing. Overlaps with Motorage on enthusiast content but operates at a much larger scale with broader portfolio including insurance and data services.
- ANSA Motori: Automotive section of Italy's main national news agency, providing wire-style automotive news coverage. Comparable to Motorage as an Italian automotive content destination, though with a broader newsroom and news-wire distribution model.
- Gazzetta dello Sport - Motori: Automotive section of Italy's leading sports newspaper, covering car news, motorsport, and reviews. A more generalist competitor that captures a portion of Motorage's motorsport- and enthusiast-oriented audience through a much larger editorial organization.
Direct peers
- OmniAuto.it: Italian automotive web magazine covering news, reviews, and test drives of cars and motorcycles. Directly comparable to Motorage as a digital-first Italian automotive publisher competing for the same enthusiast audience and advertiser budgets.
- AlVolante: Long-established Italian automotive magazine (print + digital) covering new car tests, prices, and industry news. Comparable to Motorage in audience (Italian car buyers) and content mix (reviews, test drives, lists), with a broader print heritage.
- Motor1.com: Global automotive media network with an Italian edition covering news, reviews, and motorsport. Comparable to Motorage on content vertical and target audience, though operating at significantly larger scale with greater video and international resources.
- Automoto.it: Italian automotive web magazine offering news, reviews, price lists, and multimedia content. Directly comparable to Motorage in content verticals, audience, and digital-only publishing model within the Italian automotive media landscape.
- HDmotori.it: Italian automotive news and reviews web magazine focused on new model coverage and industry developments. A direct peer to Motorage in scope, audience, and digital publishing model, competing for the same Italian enthusiast readership.
- Auto Bild Italia: Italian edition of the international Auto Bild automotive magazine, covering news, test drives, and motorsport for the Italian market. A direct competitor to Motorage for Italian-speaking enthusiast readers and automotive brand advertising budgets.
Emerging players
- DriveK.it: Italian automotive content and configurator platform combining car reviews, comparisons, and dealer leads. Represents an emerging model that blends editorial content with commerce, threatening traditional advertising-led publishers like Motorage.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Motorage social profiles
Digital presenceMotorage financial estimates
Financial estimateRevenue estimate
Valuation estimate
Motorage leadership team
Management profileNumber of profiles
Profiles2 records
Motorage funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Motorage M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Motorage
What does Motorage do?
Motorage publishes the MotorAge New Generation Italian-language web magazine at motorage.it, covering automotive news, sports cars, motorcycles, motorsport, eco and technology topics, test drives, events, price lists and downloadable PDF specials. The company monetizes its readership by selling direct advertising placements on the website and through its ADV MotorAge partner platform, including sponsored articles, PPC/PPV campaigns, event promotion packages and partner banner programs. It also distributes editorial content via a 30,000+ address newsletter database and multiple social media channels.
Is Motorage a public or private company?
Motorage is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Motorage founded?
Motorage was founded in 2009. It employs 1 to 10 people.
Where is Motorage based?
Motorage is headquartered in Voghera, Italy, in the Europe region.
How does Motorage make money?
Three revenue lines are on record. Sponsored Articles are the primary driver. The others are event Campaigns and PPC/PPV Campaigns.
Who are Motorage's main competitors?
Broad incumbents on record are Quattroruote, ANSA Motori and Gazzetta dello Sport - Motori. Direct peers are OmniAuto.it, AlVolante, Motor1.com, Automoto.it, HDmotori.it and Auto Bild Italia. DriveK.it is listed as an emerging player.
Does Motorage have an API?
No public API is recorded for Motorage.
What industry is Motorage in?
Motorage's product category is Automotive Digital Media. Its primary akta.pro industry code is MPAJAEAI, Automotive & Transportation Magazines. Its NAICS code is 51.