AutoMoto
AutoMoto.be is a Belgian online directory connecting consumers with automotive and motorcycle professionals, dealers, and service providers across Belgium. The free, French-language portal offers categorized listings, news blogs, and an events calendar, monetized through professional advertising formulas under the VO Publishing group.
- Company typePrivate
- Founded-
- HeadquartersUccle, Belgium
- Headcount1–10
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What AutoMoto does
AutoMoto.be is a privately held Belgian online directory portal focused exclusively on the automotive and motorcycle sector. Founded and owned by Vincent Orban and operating from Uccle under the VO Publishing umbrella, the platform serves as a centralized reference connecting Belgian consumers with auto and moto professionals, dealers, repair shops, insurance providers, accessory retailers, and mobility services across all Belgian provinces. The company is small (1-10 employees) and operates only in Belgium, with content delivered exclusively in French.
The platform is structured around two core directory modules (Auto Directory and Motorcycle Directory) with an extensive category taxonomy covering manufacturers, dealers, independent resellers, tuning, insurance, financing, leasing, maintenance, repair, vehicle rental, sports, and leisure activities. Supporting content services include the Actu Auto and Actu Moto news blogs covering industry news and new model announcements, plus an Agenda events calendar for trade shows and exhibitions. A professional listings marketplace ('Annuaires') allows verified businesses to register. The underlying technology is a standard web-based directory portal with no mobile app, no public API, no documented integrations, and no AI/ML capabilities.
The business model is advertising-based: consumer registration and access are free, while revenue is generated from professional listing fees and 'formules publicitaires' (advertising formulas) sold to auto/moto businesses. Go-to-market is entirely organic via the web portal and a Facebook page, supplemented by cross-promotional banner partnerships with sister Belgian directory sites (Mariage.be, Salles.be, Locations.be, Architectes.be, Webdeco) under the same publishing group. There is no disclosed revenue, no funding history, and no evidence of active sales or marketing investment beyond content publishing.
AutoMoto firmographics
Firmographics- Name
- AutoMoto
- Legal name
- AutoMoto.be
- Website
- https://automoto.be
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- AutoMoto.be is a Belgian online directory connecting consumers with automotive and motorcycle professionals, dealers, and service providers across Belgium. The free, French-language portal offers categorized listings, news blogs, and an events calendar, monetized through professional advertising formulas under the VO Publishing group.
- Ownership category
- akta.pro rank
Where AutoMoto is headquartered
LocationHeadquarters
- HQ city
- Uccle
- HQ country
- Belgium
- HQ region
- Europe
Markets served
AutoMoto business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Technology or R&D, Marketing or Sales, Personnel
Distribution channels1 record
Marketing channels3 records
AutoMoto product offering
Product offeringCore offering
AutoMoto.be is an online directory portal that catalogs automotive and motorcycle services, dealers, repair shops, insurance providers, accessory retailers, and related businesses across Belgium. The platform organizes listings by category (dealers, repair, insurance, tuning, mobility, sports/leisure) and Belgian region, and supports the listings with editorial news content and an events calendar.
Product overview
AutoMoto.be is a Belgian online directory portal for automotive and motorcycle services. The platform consists of a core directory service with two main modules: Auto Directory and Motorcycle Directory, which categorize businesses by type (dealers, repair shops, insurance, accessories, etc.) and location across Belgian provinces. Supporting content services include Actu Auto and Actu Moto news blogs covering industry news and vehicle announcements, plus an events calendar. The platform also features a professional listings marketplace where verified businesses can register their services. All components are integrated into a single web portal accessible to Belgian consumers seeking automotive and motorcycle services.
Differentiator
Problem solved
Functional benefit
Products and services
- AutoMoto.be Directory Portal A comprehensive Belgian online directory portal for auto and motorcycle services, connecting users with automotive dealers, repair shops, insurance providers, and related services across all Belgian regions.
- Auto Directory Automotive-specific directory covering automobile manufacturers, dealers, independent resellers, accessories, insurance, financing, leasing, maintenance, repair, and vehicle rental services in Belgium.
- Motorcycle Directory Motorcycle-specific directory covering motorcycle manufacturers, dealers, tuning, maintenance, accessories, rider equipment, insurance, location services, and sports/leisure activities in Belgium.
- Professional Listings Directory of verified automotive and motorcycle professionals including dealers, service providers, and specialists in Belgium, with contact information and service descriptions available through advertising formulas.
- Actu Auto (Auto News) News blog section featuring articles about automobile industry news, new vehicle releases, and automotive events including coverage of industry events.
- Actu Moto (Motorcycle News) News blog section featuring articles about motorcycle industry news and new motorcycle model announcements.
- Agenda (Events Calendar) Events calendar featuring automotive and motorcycle-related events, trade shows, and exhibitions in Belgium.
Companies that use AutoMoto
Customer profileSegments2 records
Ideal customer profiles2 records
AutoMoto technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AutoMoto partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor.
- WebdecominorWebdeco.be - la décoration en Belgique. Mentioned as a partner with banner advertising on AutoMoto.be.
- Salles.beminorReference website for Belgian event venue rental, listed as a partner site.
- Mariage.beminorBelgian wedding portal, listed as partner with reciprocal banner advertising.
- Locations.beminorBelgian rental services portal including limousine rentals, listed as partner.
- Architectes.beminorBelgian architects directory, cross-promotional partner with banner advertising.
Scale indicators1 record
Recent moves5 records
Expansion highlights2 records
AutoMoto competitors and assessment
Company assessmentRegional players
- Speurders.nl: Dutch classifieds/marketplace with vehicle categories. Functionally similar to AutoMoto.be but serving the Netherlands rather than the Belgian market.
- La Centrale: France's leading used car classifieds platform. Highly comparable model and audience, but operates primarily in France rather than Belgium.
Direct peers
- Autosphere: Belgian automotive group with broad dealer footprint and online presence. Comparable as a destination for consumers researching dealers, services, and inventory in Belgium.
- Kapaza: Belgian classifieds site with significant auto/motorbike category depth. Comparable directory structure and self-serve professional listings, sharing domestic audience with AutoMoto.be.
- 2ememain.be: Major Belgian classifieds platform (Adevinta-owned) that includes vehicle listings alongside other categories. Comparable two-sided marketplace model but with broader horizontal scope.
- Gocar: Belgian online auto marketplace for new and used vehicles. Closest direct peer given the same geography, same automotive focus, and directory/listing-based monetization model.
- Vroom: Belgian online vehicle marketplace focusing on used cars from dealers and private sellers. Overlaps with AutoMoto.be's dealer-referral and listing value proposition.
Broad incumbents
- AutoScout24 Belgium: European-wide vehicle marketplace with a strong Belgian presence. Competes for the same consumer intent and dealer advertising budgets, but at much larger scale and cross-border.
Others
- Tweakers: Dutch/Belgian tech and reviews platform with strong community and category advertising. Not a direct competitor, but representative of where consumer research attention has migrated — illustrating the broader shift away from directory sites.
Emerging players
- AutoIQ Belgium: Belgian automotive lead-generation platform connecting buyers with dealers. Comparable audience and dealer-monetization model, though more focused on transactional lead capture.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
AutoMoto social profiles
Digital presenceAutoMoto financial estimates
Financial estimateRevenue estimate
Valuation estimate
AutoMoto leadership team
Management profileNumber of profiles
Profiles1 record
AutoMoto funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AutoMoto M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AutoMoto
What does AutoMoto do?
AutoMoto.be is an online directory portal that catalogs automotive and motorcycle services, dealers, repair shops, insurance providers, accessory retailers, and related businesses across Belgium. The platform organizes listings by category (dealers, repair, insurance, tuning, mobility, sports/leisure) and Belgian region, and supports the listings with editorial news content and an events calendar.
Is AutoMoto a public or private company?
AutoMoto is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AutoMoto founded?
AutoMoto was founded in -1. It employs 1 to 10 people.
Where is AutoMoto based?
AutoMoto is headquartered in Uccle, Belgium, in the Europe region.
Who are AutoMoto's main competitors?
Regional players on record are Speurders.nl and La Centrale. Direct peers are Autosphere, Kapaza, 2ememain.be, Gocar and Vroom. AutoScout24 Belgium is listed as a broad incumbent. Tweakers is listed as an others. AutoIQ Belgium is listed as an emerging player.
Does AutoMoto have an API?
No public API is recorded for AutoMoto.