RideApart
RideApart is a free, ad-supported digital media platform that publishes motorcycle and powersports news, reviews, features, videos, and a manufacturer database for enthusiast consumers, operating as part of the Motorsport Network media portfolio.
- Company typePrivate
- Founded2011
- HeadquartersCulver City, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What RideApart does
RideApart is a digital media platform that publishes motorcycle and powersports content for enthusiast consumers. Founded in 2011 and operating as part of the Motorsport Network media portfolio, the site delivers daily news (racing, off-road, electric motorcycles, gear, industry, UTV, PWC), reviews (motorcycles, gear, hunting, products/services), long-form features (positions, explainers, rants, experiences, travel, data deep dives), videos, photo galleries, and a browsable Makes & Models database covering manufacturers such as Aprilia, BMW, Ducati, Harley-Davidson, Honda, Kawasaki, KTM, Yamaha, Husqvarna, and Zero Motorcycles. Content is produced by a dedicated editorial team and distributed across an owned website, social channels (Facebook, X/Twitter, Instagram), YouTube, Google News, Apple News, RSS, and a daily email newsletter branded Downshift.
The business model is ad-supported and free to readers. There is no paywall, though the site offers a registered-user sign-up via ContentPass for an ad-free reading experience, introducing a small optional reader-paid layer. Revenue is driven by digital advertising (display, video pre-roll), newsletter sponsorships, and likely shared advertising sales through parent Motorsport Network. The audience is B2C — motorcycle riders, ATV/UTV owners, PWC users, and powersports hobbyists — segmented horizontally across enthusiast sub-verticals rather than by enterprise buyer. Operationally, the property benefits from shared infrastructure with Motorsport Network, including a shared CDN (cdn.motor1.com) and likely cross-property sales operations, allowing relatively low headcount (11-50 employees) to sustain a high-volume editorial output.
RideApart firmographics
Firmographics- Name
- RideApart
- Legal name
- RideApart
- Website
- https://rideapart.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- RideApart is a free, ad-supported digital media platform that publishes motorcycle and powersports news, reviews, features, videos, and a manufacturer database for enthusiast consumers, operating as part of the Motorsport Network media portfolio.
- Ownership category
- akta.pro rank
Where RideApart is headquartered
LocationHeadquarters
- HQ city
- Culver City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
RideApart business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Distribution channels1 record
Marketing channels9 records
RideApart product offering
Product offeringCore offering
RideApart is a digital media publishing platform that produces and distributes motorcycle-focused editorial content including daily news, expert reviews, in-depth features, videos, and photo galleries covering motorcycles, ATVs, UTVs, gear, and the broader powersports industry. The platform operates as a free, ad-supported content destination for enthusiasts, organized across content verticals such as racing, off-road, electric motorcycles, gear, and industry, and includes a browsable makes-and-models database.
Product overview
RideApart is a motorcycle media publishing platform offering a unified content ecosystem across multiple formats. The core offerings include News (racing, off-road, electric motorcycles, gear, industry), Reviews (motorcycles, gear, hunting, products/services), Features (positions, explainers, rants, experiences, travel, data deep dives), Videos, Photos, and a Newsletter subscription. The Makes & Models Database provides a browsable catalog organized by manufacturer brands including Kawasaki, Italjet, Indian Motorcycle, Husqvarna, and Zero Motorcycles. The platform functions as a comprehensive motorcycle enthusiast media destination.
Differentiator
Problem solved
Functional benefit
Products and services
- RideApart News
Companies that use RideApart
Customer profileSegments1 record
Ideal customer profiles1 record
RideApart technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
RideApart partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights5 records
RideApart competitors and assessment
Company assessmentDirect peers
- Cycle World: Long-standing motorcycle enthusiast publication covering reviews, news, and features. Direct competitor for the same motorcycle enthusiast audience and OEM/aftermarket ad budgets.
- Motorcycle.com: Established motorcycle review and news site with comprehensive makes/models content. Directly comparable format and audience overlap with RideApart.
- Ultimate Motorcycling: Online motorcycle publication focused on reviews, news, and how-to content for enthusiasts. Closely aligned editorial mix and reader demographic.
- Bike EXIF: Custom and classic motorcycle culture publication with a strong visual/photo-led format. Comparable enthusiast audience and editorial approach, narrower model coverage.
Regional players
- Visordown: UK-based motorcycle news, reviews, and features site. Comparable editorial scope targeting a regional audience that does not directly overlap with RideApart's North American focus.
- Motor Cycle News (MCN): UK's leading motorcycle news brand with deep archive and broad coverage. Operates in the same enthusiast publishing space but primarily serves a UK audience.
- Bennetts bikeSocial: UK motorcycle news, reviews, and features publication tied to Bennetts insurance. Comparable editorial format with regional (UK) audience focus.
Emerging players
- Asphalt & Rubber: Smaller-scale motorcycle news and reviews site with enthusiast focus. Partial overlap with RideApart's coverage and a likely peer for niche sponsorship and OEM press activity.
Broad incumbents
- RevZilla: Largest US motorcycle gear/parts retailer with a substantial editorial/video content arm. Competes for the same enthusiast attention and OEM/aftermarket ad dollars, but anchored in commerce rather than pure publishing.
Others
- Hell For Leather (archived): Former sister motorcycle media property acquired by RideApart in 2012. Historically a direct peer in the motorcycle publishing space and now part of the same parent (Motorsport Network) ecosystem.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
RideApart social profiles
Digital presenceRideApart financial estimates
Financial estimateRevenue estimate
Valuation estimate
RideApart leadership team
Management profileNumber of profiles
RideApart funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RideApart M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RideApart
What does RideApart do?
RideApart is a digital media publishing platform that produces and distributes motorcycle-focused editorial content including daily news, expert reviews, in-depth features, videos, and photo galleries covering motorcycles, ATVs, UTVs, gear, and the broader powersports industry. The platform operates as a free, ad-supported content destination for enthusiasts, organized across content verticals such as racing, off-road, electric motorcycles, gear, and industry, and includes a browsable makes-and-models database.
Is RideApart a public or private company?
RideApart is a private company. It is classified as corporate owned and is currently operating.
When was RideApart founded?
RideApart was founded in 2011. It employs 11 to 50 people.
Where is RideApart based?
RideApart is headquartered in Culver City, United States, in the North America region.
Who are RideApart's main competitors?
Direct peers on record are Cycle World, Motorcycle.com, Ultimate Motorcycling and Bike EXIF. Regional players are Visordown, Motor Cycle News (MCN) and Bennetts bikeSocial. Asphalt & Rubber is listed as an emerging player. RevZilla is listed as a broad incumbent. Hell For Leather (archived) is listed as an others.
Does RideApart have an API?
No public API is recorded for RideApart.