Motorrad & Reisen

What Motorrad & Reisen does

Motorrad & Reisen is a German motorcycle media and travel platform operating as Motorrad & Reisen Verlag GmbH since December 2006. The company publishes a print and digital magazine covering motorcycle tests, news, travel reports, and technical articles, and operates a comprehensive digital ecosystem that includes a multi-brand motorcycle technical database, an alpine passes database of over 500 passes with user ratings, a curated directory of motorcycle-friendly hotels across Europe, and an e-commerce shop selling GPS tour downloads, magazine back issues, and merchandise. Revenue is generated primarily through print magazine subscriptions priced at €15-25 per six issues, a digital-only M&R Plus subscription at €2.19 per month, individual e-Paper and GPS download purchases, and a tour business offering guided and self-guided motorcycle trips across Europe and the United States. The M&R Treff community platform provides post-sale user engagement, and a dedicated dealer subscription tier supports a modest B2B channel.

The company is headquartered in Osterode am Harz, Germany, with the legal entity registered in Göttingen, and operates with a team of 6 employees under Managing Director Alexander Klose. Distribution is direct-to-consumer through motorradundreisen.de, supported by an active social media presence across YouTube (113k subscribers), Facebook (51k followers), Instagram (10k followers), and TikTok (5k followers). The company also operates a "Two Wheels – Urban Mobility" sub-brand targeting scooters and electric mobility, signaling editorial extension into the electric and urban segments alongside the traditional touring motorcycle focus. No external funding, parent company, acquisitions, or partnerships are disclosed.

Name

Motorrad & Reisen

Legal name

Motorrad & Reisen Verlag GmbH

Website

https://motorradundreisen.de

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Motorcycle Media and Touring Services

NAICS

Periodical Publishers (51312)

akta.pro primary industry

Automotive & Transportation Magazines (MPAJAEAI)

akta.pro secondary industry

Guided & Packaged Motorcycle / Powersports Rental Tours (THADAHAL)

Keywords

• Motorcycle magazine publishing
• Motorcycle travel guides
• Guided motorcycle tours
• Motorcycle hotel directory
• Alpine pass database

Headquarters

HQ city

Osterode am Harz

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Supply Chain, Others

Revenue model

1. Magazine Subscriptions (Print): Annual print subscriptions for the Motorrad & Reisen magazine, sold in 6-issue bundles with various inclusion options (DVDs, e-Paper, specials).
2. Digital Subscriptions (M&R Plus): Online subscription providing reduced advertising and ad-free browsing experience, priced at 2.19 EUR per month with monthly cancellation option.
3. E-Paper Downloads: Individual digital magazine downloads and digital content available for purchase.
4. E-Commerce Shop: Sale of motorcycle-related merchandise, GPS tours, travel reports, and other downloadable content.
5. Travel Services: Guided motorcycle tours and travel packages sold through the platform, with some packages operated directly and others as intermediary.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Motorrad & Reisen publishes a German-language motorcycle magazine (print and digital) and provides integrated motorcycle travel services for enthusiasts. Its portfolio spans editorial content, an M&R Plus digital subscription, an e-Paper edition, curated databases (motorcycles, motorcycle-friendly hotels, alpine passes), GPS tour downloads, a community platform (M&R Treff), and travel products including guided tours, self-guided tours, riding training, and travel vouchers.

Product overview

Motorrad & Reisen is a German motorcycle magazine publisher operating a comprehensive online platform. The core offering consists of the Motorrad & Reisen print/digital magazine combined with an extensive digital ecosystem. The product portfolio includes a motorcycle technical database, motorcycle hotel booking directory, alpine passes database (500+ passes), guided and self-guided motorcycle tours, GPS tour downloads, riding training courses, community platform (M&R Treff), and an e-commerce shop. The M&R Plus digital subscription provides ad-free online access. The company also maintains an event calendar and sells travel vouchers. The platform serves as a one-stop resource for motorcycle enthusiasts covering news, tests, travel planning, accommodations, route information, and community engagement.

Differentiator

Problem solved

Functional benefit

Brands

• M&R Plus: Digital subscription service offering online access with reduced advertising and no ad tracking for 2.19 EUR per month
• M&R Treff
• Two Wheels – Urban Mobility

Products and services

• Motorrad & Reisen Magazine (print subscription) Recurring print magazine covering motorcycle touring, route reports, motorcycle reviews, and motorcycle culture for German-speaking motorcycle enthusiasts.
• M&R Plus digital subscription Premium digital subscription tier providing subscribers with extended digital content, features, and access beyond the standard magazine offering for German-speaking motorcycle enthusiasts.
• e-Paper edition Digital edition of the Motorrad & Reisen magazine available for download and online reading, providing the magazine content in an electronic format for individual readers.
• Motorrad-Datenbank (motorcycle database) Searchable online database of motorcycles, providing specifications and model information to readers researching motorcycle purchases or comparisons.
• Motorradhotels (motorcycle-friendly hotel directory) Curated directory of motorcycle-friendly hotels aimed at touring riders planning overnight stops, enabling them to identify accommodations suited to motorcyclists.
• Alpenpässe (alpine passes database) Reference database of alpine passes used by touring motorcyclists to plan scenic rides, providing information relevant to motorcycle route planning in the Alps.
• M&R Treff community platform Online community platform where Motorrad & Reisen readers can connect, share experiences, and engage around motorcycle touring topics.
• GPS-Touren Downloads Downloadable GPS tour files providing pre-planned motorcycle routes that riders can transfer to their navigation devices for self-guided touring.
• Geführte Motorradtouren (guided motorcycle tours) Organized, guided motorcycle tours led by Motorrad & Reisen for individual riders seeking a structured, group touring experience.
• Self-guided motorcycle tours Self-guided motorcycle tour packages supplied by Motorrad & Reisen, enabling individual riders to undertake themed tours independently with pre-arranged logistics and route material.
• Fahrtrainings (riding training) Riding training sessions provided by Motorrad & Reisen for motorcyclists seeking to improve riding skills.
• Reisegutscheine (travel vouchers) Travel vouchers redeemable for Motorrad & Reisen tour and travel services, available for purchase as gifts or for personal use.
• M&R Shop Branded online shop selling Motorrad & Reisen merchandise and related products directly to readers and enthusiasts.
• M&R Veranstaltungskalender (event calendar) Curated event calendar listing motorcycle meets, events, and gatherings relevant to German-speaking touring motorcyclists.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• RevZilla: US-based motorcycle gear retailer with a substantial media and video content arm. Comparable through its content + commerce hybrid model and motorcycle enthusiast community, though much larger and commerce-led.
• ADAC Motorwelt: Magazine of Germany's largest auto club (ADAC), which includes significant motorcycle content and benefits. Comparable as a German-language automotive/motorcycle publishing platform but with vastly broader scale and member-driven distribution.

Emerging players

• BikeEXIF: Digital-first motorcycle media brand focused on custom, classic, and high-end motorcycles. While narrower in vertical focus, it competes for the same enthusiast motorcycle digital audience and advertiser dollars.

Direct peers

• Cycle World: US motorcycle magazine with digital edition covering motorcycle reviews, technology, and touring. Comparable print + digital publishing model with a similar enthusiast audience and gear review content.
• Motorcycle News (MCN): The UK's largest motorcycle media brand with print and digital editions, news, reviews, and video content. Closely comparable business model and audience to Motorrad & Reisen, though English-language and UK-focused.
• Bike (Bauer Media): Major UK motorcycle magazine published by Bauer Media, covering motorcycle tests, touring, and gear. Comparable to Motorrad & Reisen in magazine format, touring content focus, and enthusiast audience engagement.
• Visordown: UK-based motorcycle digital media brand with news, reviews, and video content. Comparable to Motorrad & Reisen's digital publishing model and YouTube-led video strategy.
• MOTORRAD (Motor Presse Stuttgart): The dominant German-language motorcycle magazine published by Motor Presse Stuttgart, covering motorcycle tests, news, and travel. It is the primary direct competitor to Motorrad & Reisen in the German-speaking motorcycle enthusiast media market.
• PS (Motorrad Power Sports): Long-established German motorcycle sport/touring magazine covering tests, travel, and gear. Operates in the same German-speaking motorcycle content niche as Motorrad & Reisen with overlapping audience and advertiser base.
• Edelweiss Bike Travel: Established Austrian motorcycle tour operator offering guided tours worldwide. Directly comparable to Motorrad & Reisen's guided motorcycle tour business in destination overlap, customer profile, and tour packaging model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCk5NEhXJLRnive_EatoC4Bg
• Facebookfacebook.com/motorradundreisen.de
• Instagraminstagram.com/motorradundreisen
• TikToktiktok.com/@motorradundreisen
• LinkedInlinkedin.com/company/motorrad-&-reisen

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Motorrad & Reisen