Motorrad

What Motorrad does

Motorrad is a German motorcycle media brand operated by Motor Presse Stuttgart GmbH & Co. KG, publishing the country's leading motorcycle magazine since 1903. It serves German-speaking motorcycle enthusiasts with editorial content spanning new model tests, comparison tests, gear and equipment reviews, motorcycle travel guides, motorsport coverage, and technical advice, distributed across print, web (motorradonline.de), E-Paper, mobile app, podcast, social media, and physical events. The core technology stack is a digital publishing platform combined with two proprietary assets: the 1000-Punktewertung, an independent motorcycle evaluation system scoring bikes on a 1000-point scale across everyday, travel, and sport dimensions, and the MOTORRAD Tourenplaner, a curvy-road route planning tool. Monetization is built on a tiered subscription model — MOTORRAD plus (MRD+) premium digital access at €7.99/month annually or €9.99 per 4 weeks monthly, a print magazine subscription from €4.96/issue, and a €5.99/month print-to-digital upgrade — augmented by advertising, affiliate commerce via 1000PS and Louis, paid training events (action team Reisen, driving center), and the MOTORRAD HELDEN subscriber club. The brand operates within the broader Motor Presse Stuttgart portfolio alongside titles such as Auto Motor und Sport, Men's Health, and PS, and reaches audiences across Germany, Austria, and Switzerland.

Name

Motorrad

Legal name

Motor Presse Stuttgart GmbH & Co. KG

Website

https://motorradonline.de

Company type

Private

Founded year

1903

Operating status

Operating

Headcount range

101–250 employees

Short description

Motorrad is Germany's leading motorcycle media brand, publishing print and digital editorial, independent motorcycle testing, and tour planning tools for DACH-region motorcycle enthusiasts under the Motor Presse Stuttgart publishing group.

Ownership category

akta.pro rank

Product category

Motorcycle Media and Publishing

NAICS

Periodical Publishers (51312), Periodical Publishers (513120)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Automotive & Transportation Magazines (MPAJAEAI)

Keywords

• Motorcycle magazine publishing
• Digital media subscriptions
• Motorcycle testing reviews
• Motorcycle tour planning
• Print and digital publishing

Headquarters

HQ city

Stuttgart

HQ country

Germany

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Pricing tiers

Distribution channels5 records

Marketing channels7 records

Core offering

Motorrad publishes Germany's leading motorcycle magazine through both print and digital channels, offering paid subscriptions (MOTORRAD plus/MRD+ digital subscription, Heft-Abo print subscription, E-Paper) and independent motorcycle journalism including comparison tests, riding tests, gear reviews, technical analyses, travel guides, and motorsport coverage. The product portfolio extends to a proprietary 1000-point motorcycle rating methodology, an online curvy-road tour planner tool, a buyer's guide (Einkaufsführer), training events, and a reader community (HELDEN Club).

Product overview

MOTORRAD is a comprehensive German motorcycle media platform offering a multi-format publishing business comprising digital and print subscriptions (MOTORRAD plus/MRD+, E-Paper, print magazine), an independent motorcycle testing and rating system (MOTORRAD 1000-Punktewertung), online tour planning tools (Tourenplaner), technical and travel advisory content, motorcycle marketplace integration, and event/training programs. The core product is the MOTORRAD plus digital subscription which provides access to all exclusive content including tests, comparison tests, driving reports, and the 1000-point rating system. Additional offerings include the MOTORRAD action team training events, podcast content (Kurvendiskussion), the MOTORRAD HELDEN Club, and the MOTORRAD Einkaufsführer shopping guide. The platform covers motorcycles across categories (Naked Bike, Supersportler, Supermoto, Tourer, Enduro, Chopper/Cruiser, Modern Classic, Elektro, Klassiker, Roller), motorcycle clothing, accessories, technology, travel, and sports content.

Differentiator

Problem solved

Functional benefit

Brands

• MOTORRAD plus (MRD+): Premium digital subscription service offering exclusive tests, comparison tests, Fahrberichte, and detailed motorcycle content.
• MOTORRAD E-Paper
• MOTORRAD action team Reisen
• MOTORRAD Podcast Kurvendiskussion

Products and services

• MOTORRAD plus (MRD+) Digital Subscription Premium digital subscription offering exclusive access to all motorcycle tests, comparison tests, driving reports, and the MOTORRAD 1000-Punktewertung rating system. Includes full-screen Tourenplaner access and downloadable E-Paper versions of the magazine available before newsstand release. Available as an annual commitment at €7.99/month (20% discount) or monthly at €0.99 for the first 4 weeks then €9.99 per 4 weeks, cancelable monthly.
• MOTORRAD Heft-Abo (Print Magazine Subscription) Print magazine subscription starting from €4.96 per issue with timely free postal delivery, price advantage over single copy purchase, bonus/premium choices, two free issues with direct debit payment, and eligibility for MRD+ upgrade at 40% discount.
• MOTORRAD E-Paper Digital edition of the MOTORRAD magazine available as PDF download, accessible one day before official newsstand release for MRD+ subscribers.
• MOTORRAD Tourenplaner (Tour Planner) Online tour planning tool for motorcycle routes with emphasis on curvy roads, integrated with travel section. Available in full-screen mode with extended features for MRD+ subscribers.
• MOTORRAD action team (Training and Tour Events) Paid MOTORRAD-organized motorcycle training programs and touring events, including curve training at Driving Center Baden (scheduled May 8-9, 2026) and organized motorcycle travel events.

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• RevZilla: US motorcycle gear retailer with significant editorial/video content arm (Common Tread). Comparable in combining commerce (marketplace) with editorial testing content for enthusiasts.
• BikeEXIF: Specialty motorcycle design/custom culture site with strong SEO and enthusiast following. Represents the digital-native content competition Motorrad faces for reader attention.

Direct peers

• Auto Motor und Sport: Sister automotive magazine within the same Motor Presse Stuttgart group, covering broader car content with similar print/digital subscription model. Closest direct peer because of shared corporate parent, shared tech stack, and cross-portal single login.
• Cycle World: US-based motorcycle magazine with print, digital, and reviews content covering new bikes, comparison tests, and gear. Closest international analog in editorial scope and testing-led format.
• Motorcycle News (MCN): UK weekly motorcycle newspaper with deep testing, news, and classifieds. Direct competitor in independent motorcycle journalism with overlapping subscription and marketplace model.
• Bike Magazine (MCN/UK): UK sport-touring motorcycle magazine with in-depth road tests, comparison features, and tour content aimed at enthusiast riders — directly comparable content positioning to Motorrad.
• Motorcyclist: US motorcycle magazine with reviews, comparison tests, and gear coverage. Comparable editorial mission and audience of enthusiast riders seeking independent testing.

Others

• 1000PS: Austrian motorcycle marketplace and content platform that is both a partner (marketplace integration) and adjacent peer. Comparable in combining motorcycle marketplace listings with editorial content for German-speaking riders.

Broad incumbents

• Auto Bild: Germany's largest automotive magazine with strong digital presence. Competes for German-language automotive advertising budgets and overlaps on motorcycle coverage and gear advertising.
• ADAC Motorwelt: ADAC's member magazine reaches Germany's largest vehicle-owning audience including motorcyclists. Represents broad-incumbent competition for advertising and membership-driven content engagement.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/motorrad
• Facebookfacebook.com/Motorrad
• Instagraminstagram.com/motorradonline
• Xx.com/motorradonline
• LinkedInlinkedin.com/company/motorpresse-stuttgart

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Motorrad