Motorshow
Motorshow Sicilia is an authorized Yamaha Motor dealership operating two retail showrooms in Sicily, Italy, selling new and used motorcycles, scooters, eBikes, and ATVs, alongside maintenance, parts, rentals, and extended warranty services to regional consumers.
- Company typePrivate
- Founded-
- HeadquartersBarcellona Pozzo di Gotto, Italy
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Motorshow does
Motorshow (doing business as Motorshow Sicilia) is an authorized Yamaha Motor dealer operating two retail showrooms in Sicily, Italy — the primary location in Barcellona Pozzo di Gotto and a second location in Messina. The dealership sells the full Yamaha product range, including motorcycles across Supersport, Hyper Naked, Sport Heritage, Sport Touring, Adventure, and Off Road Competition categories, scooters (Sport and Urban Mobility), eBikes (MTB, Urban, Gravel), and ATV and Side by Side vehicles. It also retails pre-owned vehicles from Yamaha (YOU Selected Occasion and Occasion Plus certified programs with 56 quality controls) as well as used motorcycles from other brands such as Moto Guzzi and Husqvarna.
The business generates revenue through six principal streams: new and used vehicle sales, professional maintenance and repair services, parts and accessories (sold both in-store and via an online shop), motorcycle rentals, extended warranty offerings of up to 7 years, and used vehicle trade-in evaluations. Pricing is unit-based for accessories and apparel, one-time/perpetual for vehicle sales, subscription-based for maintenance packages, and usage-based for rentals. Examples of listed prices include Yamaha Rev pants at €61.00, an Airoh Matryx Carbon helmet at €499.99, and a Husqvarna FE 250 used motorcycle at €6,990.
Motorshow Sicilia operates as a private business within the authorized Yamaha Motor Europe N.V. dealer network (a public limited company incorporated in the Netherlands). The company serves individual consumers across multiple segments — motorcycle enthusiasts, urban scooter users, eBike customers, and ATV/Side by Side buyers — through physical showrooms, test ride programs, online booking systems, the My Yamaha customer portal, and an in-house e-commerce storefront. With approximately 30 employees, no proprietary technology, and no disclosed AI capabilities, the business functions as a traditional regional vehicle dealership with adjacent services.
Motorshow firmographics
Firmographics- Name
- Motorshow
- Legal name
- Yamaha Motor Europe N.V.
- Website
- https://motorshowyamaha.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Motorshow Sicilia is an authorized Yamaha Motor dealership operating two retail showrooms in Sicily, Italy, selling new and used motorcycles, scooters, eBikes, and ATVs, alongside maintenance, parts, rentals, and extended warranty services to regional consumers.
- Ownership category
- akta.pro rank
Motorshow industry classification
Industry- Product category
- Motorcycle Dealership / Powersports Retail
- NAICS
- Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227), Automotive Parts and Accessories Retailers (441330)
- SIC
- Retail-Auto Dealers & Gasoline Stations (5500)
- akta.pro primary industry
- Motorcycle Riding Gear & Apparel Retail (CRAMANAA)
- akta.pro secondary industry
- Motorcycle, powersports & ATV parts and accessories distribution (CRAOANAK)
Keywords
Where Motorshow is headquartered
LocationHeadquarters
- HQ city
- Barcellona Pozzo di Gotto
- HQ country
- Italy
- HQ region
- Europe
Offices2 records
Markets served
Motorshow business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Vehicle Sales: Sales of new and used motorcycles, scooters, eBikes, and ATV/Side by Side vehicles. The dealership offers certified pre-owned vehicles under Yamaha's YOU Selected Occasion and Occasion Plus programs with 56 rigorous quality controls.
- Maintenance and Repair Services: Maintenance packages and technical assistance services for motorcycles and scooters. Professional service department supporting vehicle upkeep.
- Parts and Accessories: Sales of helmets, clothing, accessories, and spare parts through the physical shop and online store.
- Vehicle Rental: Rental services for motorcycles, providing flexible short-term access to Yamaha vehicles.
- Extended Warranty: Extended warranty offerings up to 7 years on Yamaha vehicles.
- Used Vehicle Evaluation: Trade-in evaluation services for used motorcycles.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Used Vehicles - YOU Selected Occasion |
| One time/ perpetual license | Pay-as-you-go | New Vehicles - Yamaha Range |
| Unit Pricing | Pay-as-you-go | Apparel and Accessories |
| One time/ perpetual license | Pay-as-you-go | Extended Warranty - 7 Years |
| Subscription | Annual | Maintenance Packages |
| Usage-based | Pay-as-you-go | Rental Services |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Motorshow product offering
Product offeringCore offering
Motorshow Sicilia is an authorized Yamaha Motor dealer that sells new motorcycles, scooters, eBikes, and ATV/Side by Side vehicles, alongside certified pre-owned motorcycles under the YOU Selected Occasion/Occasion Plus programs with 56 quality controls. The dealership also provides scheduled maintenance packages with extended warranty coverage up to 7 years, short-term motorcycle/scooter rentals, used vehicle trade-in evaluations, and a retail shop for helmets, apparel, accessories, and spare parts.
Product overview
Motorshow Sicilia is a Yamaha Motor dealer/concessionario with locations in Messina and Barcellona Pozzo di Gotto, Sicily. The company offers a comprehensive portfolio of Yamaha products including motorcycles (Supersport, Hyper Naked, Sport Heritage, Sport Touring, Adventure, Off Road Competition categories), scooters (Sport and Urban Mobility), eBikes (MTB, Urban, Gravel), and ATV/Side by Side vehicles. The dealer also provides complementary services including certified pre-owned vehicles (YOU Selected Occasion/Plus with 56-point inspections), rental programs, test rides, maintenance packages with up to 7-year warranty extensions, and an apparel/accessories shop featuring helmets and riding gear.
Differentiator
Problem solved
Functional benefit
Products and services
- Yamaha Motorcycles (Supersport, Hyper Naked, Sport Heritage, Sport Touring, Adventure, Off Road Competition) New Yamaha motorcycles across six categories — Supersport racing, Hyper Naked street, Sport Heritage retro, Sport Touring, Adventure/dual-sport, and Off Road Competition dirt bikes — sold to individual consumers in Sicily through the Barcellona Pozzo di Gotto and Messina showrooms.
- Yamaha Scooters (Sport Scooters, Urban Mobility) New Yamaha scooters including Sport Scooters for performance-oriented riders and Urban Mobility scooters for city commuting and daily transportation.
- Yamaha eBikes (MTB, Urban, Gravel) Yamaha electric bicycles including MTB eBikes for trail riding, Urban eBikes for city commuting, and Gravel eBikes for mixed terrain cycling.
- Yamaha ATV & Side by Side vehicles Yamaha all-terrain vehicles and Side-by-Side recreational off-road vehicles sold for utility and adventure purposes.
- Certified Pre-Owned Vehicles (YOU Selected Occasion / Occasion Plus) Certified pre-owned motorcycles and scooters sold through the YOU Selected Occasion and Occasion Plus programs, including used bikes from Yamaha and other brands (e.g., Husqvarna, Moto Guzzi), each subjected to 56 rigorous quality controls before sale.
- Motorcycle and Scooter Rental Services Short-term rental of Yamaha motorcycles and scooters, giving customers flexible duration access to vehicles without committing to a purchase.
- Maintenance Packages and Extended Warranty (up to 7 years) Scheduled preventive maintenance service packages for motorcycles and scooters, paired with extended warranty coverage available up to 7 years on Yamaha vehicles.
- Apparel, Helmets, Accessories and Parts Shop Retail shop (in-store and online) for helmets (e.g., Airoh Matryx Carbon), riding apparel (e.g., Yamaha Rev pants, Hyper Naked hoodie), accessories, and spare parts for motorcycles and scooters.
- Used Vehicle Trade-In Evaluation Evaluation service that appraises a customer's existing motorcycle for trade-in toward the purchase of a new or used vehicle at the dealership.
Quantifiable outcome
- 56 rigorous quality controls on certified pre-owned vehicles
- +1 more outcomes
Companies that use Motorshow
Customer profileSegments4 records
Ideal customer profiles2 records
Motorshow technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Motorshow partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Yamaha Motor EuropecoreAuthorized Yamaha Motor dealer for Yamaha Motor Europe. Operates as a certified reseller and service center for Yamaha motorcycles, scooters, eBikes, and ATV vehicles in Sicily. Access to Yamaha's full product catalog, branding, marketing materials, and manufacturer support.
- AirohminorAiroh is an Italian helmet manufacturer featured in promotional offers at Motorshow Sicilia. Currently running a promotion offering a complimentary Airoh helmet with purchase of any Yamaha 125cc motorcycle.
- Moto GuzziminorMoto Guzzi motorcycles are available through the used vehicle program at Motorshow Sicilia, indicating the dealer also handles pre-owned vehicles from other motorcycle brands.
- Husqvarna MotorcyclesminorHusqvarna motorcycles are available through the used vehicle program at Motorshow Sicilia, indicating the dealer also handles pre-owned vehicles from other motorcycle brands.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Motorshow competitors and assessment
Company assessmentBroad incumbents
- Harley-Davidson, Inc. American motorcycle manufacturer with premium cruiser and touring positioning. Competes indirectly with Motorshow's cruiser and Sport Touring offerings through its Italian dealer network, though typically at a higher price point.
- KTM AG: Austrian motorcycle manufacturer specializing in off-road, Adventure, and sport motorcycles. Competes with Motorshow in the Adventure and Off Road Competition segments through its dealer network, particularly relevant in Sicily's adventure riding market.
- Honda Motor Co., Ltd. Global motorcycle and scooter manufacturer with extensive dealer network in Italy and Europe. Competes with Motorshow across multiple Yamaha segments including sport, touring, and scooter categories where Honda holds strong share in the Italian market.
- Ducati Motor Holding S.p.A. Italian premium motorcycle manufacturer owned by Audi/VW Group. Competes with Motorshow in the Sport Heritage, Supersport, and Adventure segments where Ducati has strong brand presence in Italy, its home market.
- Piaggio & C. S.p.A. Italian manufacturer of motorcycles, scooters (Vespa), and powersports vehicles (Aprilia, Moto Guzzi). Competes with Motorshow through its own dealer network in Sicily, particularly in the scooter segment where Piaggio/Vespa holds strong market share in Italy. Notably, Moto Guzzi used vehicles are also sold at Motorshow, indicating brand overlap in the local market.
- BMW Motorrad: Premium motorcycle division of BMW Group with established dealer network in Italy. Competes with Motorshow in the premium motorcycle and Adventure/Sport Touring segments where Yamaha's offerings overlap with BMW's product line.
- Triumph Motorcycles: British motorcycle manufacturer with dealer network in Italy. Competes with Motorshow in the Sport Heritage and Adventure segments where Triumph has strong retro/classic positioning that overlaps with Yamaha's heritage line.
- Suzuki Motor Corporation: Japanese motorcycle, scooter, and ATV manufacturer with global dealer network. Competes with Motorshow across motorcycle, scooter, and ATV categories through its authorized dealer network in Italy, including in Sicily.
- Polaris Inc. American powersports manufacturer of ATVs, Side by Side vehicles, and motorcycles (Indian, Slingshot). Competes directly with Motorshow in the ATV & Side by Side category through its dealer network in Europe.
Others
- Yamaha Motor Europe N.V. Regional headquarters of Yamaha Motor in Europe (incorporated in the Netherlands). Serves as the parent/sponsor company for Motorshow as an authorized dealer. The relationship governs Motorshow's access to products, branding, and manufacturer support, but is not a direct competitor.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Motorshow social profiles
Digital presenceMotorshow financial estimates
Financial estimateRevenue estimate
Valuation estimate
Motorshow leadership team
Management profileNumber of profiles
Motorshow funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Motorshow M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Motorshow
What does Motorshow do?
Motorshow Sicilia is an authorized Yamaha Motor dealer that sells new motorcycles, scooters, eBikes, and ATV/Side by Side vehicles, alongside certified pre-owned motorcycles under the YOU Selected Occasion/Occasion Plus programs with 56 quality controls. The dealership also provides scheduled maintenance packages with extended warranty coverage up to 7 years, short-term motorcycle/scooter rentals, used vehicle trade-in evaluations, and a retail shop for helmets, apparel, accessories, and spare parts.
Is Motorshow a public or private company?
Motorshow is a private company. It is classified as corporate owned and is currently operating.
When was Motorshow founded?
Motorshow was founded in -1. It employs 11 to 50 people.
Where is Motorshow based?
Motorshow is headquartered in Barcellona Pozzo di Gotto, Italy, in the Europe region.
How does Motorshow make money?
Six revenue lines are on record. Vehicle Sales are the primary driver. The others are maintenance and Repair Services, parts and Accessories, vehicle Rental, extended Warranty and used Vehicle Evaluation.
Who are Motorshow's main competitors?
Broad incumbents on record are Harley-Davidson, Inc., KTM AG, Honda Motor Co., Ltd., Ducati Motor Holding S.p.A., Piaggio & C. S.p.A., BMW Motorrad, Triumph Motorcycles, Suzuki Motor Corporation and Polaris Inc.. Yamaha Motor Europe N.V. is listed as an others.
Does Motorshow have an API?
No public API is recorded for Motorshow.
What industry is Motorshow in?
Motorshow's product category is Motorcycle Dealership / Powersports Retail. Its primary akta.pro industry code is CRAMANAA, Motorcycle Riding Gear & Apparel Retail, with a secondary code of CRAOANAK, Motorcycle, powersports & ATV parts and accessories distribution. Its NAICS code is 441227 and its SIC code is 5500.