What Airoh does

Airoh is an Italian motorcycle helmet manufacturer founded in 1997 and operated by the privately held Locatelli S.p.A., headquartered in Almenno San Bartolomeo in the Bergamo province of northern Italy. The company designs, manufactures, and distributes a portfolio of motorcycle helmets organized across five categories — Full Face, Flip Up, Urban Jet, Dual, and Off Road — using composite shell materials including Full Carbon 3K and 6K, HPC Carbon, Composite Carbon, and Thermoplastic HRT. Its product range covers roughly 30 helmet models plus a growing line of accessories, off-road goggles (BLAST XR1), Bluetooth communication systems (AWC2 and AWC4, co-developed with Interphone/Cellularline Group), and a sportswear/apparel line. All helmets are ECE 22.06 homologated for European road use; the flagship GP 800 has achieved the maximum 5-star SHARP safety rating.

The company's product engineering integrates several proprietary systems: the Airoh Safety System (ASN), Advanced Energy Flow System (AEFR), the A3S automatic antifog system, and wind-tunnel-optimized ventilation. Helmets are manufactured in Italy and positioned across price tiers from entry-level thermoplastic models to premium Full Carbon 6K constructions above €500. Accessories — replacement visors, cheek pads, crown padding, peak visors, Pinlock lenses, mounting kits, and batteries — create an aftermarket ecosystem around each installed helmet.

Airoh operates a multi-channel go-to-market combining direct-to-consumer e-commerce (airoh.com, with global shipping), an authorized dealer and retailer network accessible via Store Locator, and regional international distributors. The company invests heavily in motorsport-driven brand building, sponsoring professional riders across the EnduroGP, MXGP, MX2, and Trial World Championships as both a marketing channel and product-validation pathway. End customers are fragmented across street, off-road, urban commuter, and professional racing segments, with no enterprise customer concentration. Revenue is not publicly disclosed.

Name

Airoh

Legal name

Locatelli S.p.A.

Website

https://airoh.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

51–100 employees

Short description

Airoh is an Italian motorcycle helmet manufacturer founded in 1997 under Locatelli S.p.A., producing Full Face, Flip Up, Urban Jet, Dual, and Off Road helmets with proprietary safety systems. It sells globally via DTC e-commerce, dealer networks, and motorsport sponsorships.

Ownership category

akta.pro rank

Product category

Motorcycle Safety Helmets

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991), Automotive Parts and Accessories Retailers (44133), Apparel Accessories and Other Apparel Manufacturing (3159)

SIC

Motor Vehicle Parts & Accessories (3714), Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

Powersports Safety, Helmets & Protective Gear Manufacturing (IMACAEAN)

akta.pro secondary industries

Helmets & Protective Headgear Retail (Motorcycle/ATV/Snow) (CRAMANAB), Off-Road & MX Gear Retail (Dirt Bike/Motocross/Enduro) (CRAMANAG), Motorcycle Riding Gear & Apparel Retail (CRAMANAA)

Keywords

• Motorcycle safety helmets
• Rider protective equipment
• Carbon fiber helmets
• Bluetooth communication systems
• Motorcycle accessories

Headquarters

HQ city

Almenno San Bartolomeo

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Motorcycle Helmet Sales: Primary revenue stream from designing, manufacturing, and selling motorcycle helmets across multiple categories: Full Face, Flip Up, Urban Jet, Dual, and Off Road. Products range from entry-level to premium carbon fiber models.
2. Helmet Accessories: Sales of replacement and upgrade parts including visors, cheek pads, crown padding, sun visors, Pinlock lenses, stop winds, peak accessories, and mounting kits for various helmet models.
3. Bluetooth Communication Systems: AWC2 and AWC4 Bluetooth communication systems developed in partnership with Interphone/Cellularline Group, enabling intercom, music, GPS, and phone connectivity for motorcycle helmets.
4. Sportswear and Apparel: Branded clothing and accessories including t-shirts, hoodies, caps, winter jackets, windbreakers, backpacks, keychains, and helmet bags.
5. Goggles: BLAST XR1 off-road goggles with various lens options and color variations.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Airoh designs, manufactures, and sells motorcycle safety helmets across five categories: Full Face, Flip Up, Urban Jet, Dual (adventure), and Off Road. The portfolio spans entry-level thermoplastic models to premium Full Carbon 6K helmets, supplemented by Bluetooth communication systems (AWC2, AWC4), off-road goggles (BLAST XR1), branded apparel, and replacement accessories. Products are sold through the company's own e-commerce platform and an authorized global dealer network.

Product overview

Airoh is an Italian motorcycle helmet manufacturer owned by Locatelli S.p.A. (P.IVA 02582780165, based in Almenno San Bartolomeo, BG) that produces a comprehensive portfolio of helmets and motorcycle accessories. The product range is organized across five helmet categories: FULL FACE (road sport helmets including GP 800, Matryx, Spark 2, and Connor), FLIP UP (convertible helmets including Mathisse II), URBAN JET (city/touring helmets including H 21, TRR II, Helyos, and Kombakt), DUAL (adventure/touring helmets including Commander 2 and Bandit), and OFF ROAD (motocross and enduro helmets including Aviator 3 EVO, Aviator 3, Aviator Ace 2, Twist 3, and WRAAAP). The portfolio includes a growing line of Bluetooth communication systems (AWC2 and AWC4, developed with Interphone/Cellularline Group), off-road goggles (BLAST XR1), sportswear and lifestyle apparel, and a wide range of helmet accessories including replacement visors, peak visors, cheek pads, helmet bags, Pinlock lenses, sun visors, and vent accessories. Helmets are manufactured in various shell materials including Full Carbon 6K, Full Carbon 3K, HPC Carbon, Composite Carbon, and Thermoplastic HRT, and are predominantly ECE 22.06 homologated.

Differentiator

Problem solved

Functional benefit

Products and services

• GP 800 Series - Full Face Helmets Premium flagship full-face motorcycle helmet in Full Carbon 6K and standard variants, designed for on-road sport and racing use. Includes GP 800 FIM variant homologated for FIM racing competitions. Achieved 5-star SHARP safety rating.
• Matryx Series - Full Face Helmets High-performance full-face helmets in Full Carbon 3K and HPC Carbon variants, engineered for on-road sport riding. MATRYX REFLEX launched as a graphic variant in 2025.
• Spark 2 Series - Full Face Helmets Full-face motorcycle helmet in HRT thermoplastic, combining aggressive aerodynamic design with ASN and AEFR safety systems. Includes Pinlock 70 MaxVision lens.
• Connor - Full Face Helmet Full-face on-road motorcycle helmet in Composite Carbon, designed for sport riding with high-performance features.
• Mathisse II - Flip Up Helmet Flip-up helmet for on-road use, combining practicality with full-face protection and AWC4/AWC2 Bluetooth-ready compatibility.
• H 21 - Urban Jet Helmet Urban jet helmet designed for city riding and commuting, ECE 22.06 homologated, in Composite Carbon shell with micrometric retention system.
• TRR II - Urban Jet Helmet Urban jet helmet in Composite Carbon and Forged Carbon, designed for adventure and touring with integrated front visor peak and optimized ventilation. Weighs 970g in Jupiter variant.
• Helyos - Urban Jet Helmet Urban jet helmet for on-road city and touring use.
• Kombakt - Urban Jet Helmet Urban jet helmet featured as a new product in 2025 with dedicated homepage banner placement.
• Commander 2 Series - Dual / Adventure Helmets Premium dual/adventure helmets in Full Carbon 6K and HPC Carbon variants, usable in three configurations (full-face, open-face, off-road) with ASN, AEFR, A3S, extra-wide visor, and Pinlock 120 XLT Max Vision included.
• Bandit - Dual / Adventure Helmet Dual/adventure helmet designed for on-road and light off-road use.
• Aviator 3 Series - Off Road Helmets High-performance off-road helmets including Aviator 3 EVO, Aviator 3 Carbon, and Aviator 3 standard variants, optimized for motocross and enduro competition.
• Aviator Ace 2 Series - Off Road Helmets Off-road helmets including Aviator Ace 2 Carbon and Aviator Ace 2 variants for motocross and enduro, compatible with AWC4/AWC2 Bluetooth communication systems.
• Twist 3 - Off Road Helmet

Quantifiable outcome

• GP 800 achieved 5-star SHARP safety rating

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature9 records

Partnerships

One partnership is on record.

• Interphone (Cellularline Group)coreTechnology or IntegrationAiroh developed the AWC2 and AWC4 Bluetooth communication systems in collaboration with Interphone, a brand of Cellularline Group. This partnership enables seamless integration of communication technology into Airoh helmets, allowing riders to make calls, listen to music, and use GPS while riding. The AWC systems maintain helmet design aesthetics and comfort while providing up to 500m intercom range and 10-15 hours of battery life.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• AGV: Italian premium motorcycle helmet manufacturer owned by Ducati (Volkswagen Group). Direct competitor to Airoh across full-face, sport, and off-road helmet categories, with similarly strong racing heritage in MotoGP and World Superbike.
• Nolan (Nolangroup): Italian helmet manufacturer (parent of Nolan, X-Lite, Grex, and SHARK-adjacent lines) with a multi-category helmet portfolio spanning flip-up, full-face, and off-road. Directly comparable mid-premium positioning to Airoh with strong European distribution.
• Shoei: Japanese premium helmet manufacturer with strong MotoGP presence and reputation for safety. Competes head-to-head with Airoh's GP 800 and Matryx lines in the premium full-face and racing segments globally.
• Arai: Japanese premium helmet manufacturer known for round-shell, hand-built construction. Competes with Airoh in the top safety tier and has comparable SHARP 5-star rated models in road and off-road categories.
• Schuberth: German helmet manufacturer specializing in flip-up, modular, and quiet touring helmets (e.g., C5, E2). Overlaps with Airoh's Mathisse II and urban jet segments, and now part of a larger mobility group competing across premium tiers.
• HJC: Korean mass-to-mid-premium helmet manufacturer with broad global distribution and MotoGP/MXGP sponsorships. Competes with Airoh's mid-range offerings (Spark 2, Connor, H 21) on value-for-safety positioning.
• LS2: Spanish-origin helmet manufacturer with very broad global distribution and aggressive pricing. Competes with Airoh in urban, full-face, and dual-sport categories, often on price-performance value.
• Bell Helmets: American helmet brand with deep motorsport heritage (Moto, MX-9, Race Star lines). Competes directly with Airoh in off-road, dual-sport, and full-face categories, particularly in North American and Australian markets.
• ScorpionExo: Helmet manufacturer with strong sport and adventure product lines (e.g., EXO-R1, AT-960). Directly comparable to Airoh's Commander 2 and Aviator ranges with similar mid-to-premium price positioning and ECE ratings.

Broad incumbents

• Fox Racing: Broader off-road and motocross apparel/equipment brand. Overlaps with Airoh in off-road helmet, goggle, and apparel categories and competes for the same MX/enduro rider wallet share, though helmets are a smaller part of its portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@AirohHelmetChannel
• Facebookfacebook.com/AirohHelmetOfficial
• Instagraminstagram.com/airoh_official
• LinkedInlinkedin.com/company/locatelli-s-p-a-airoh-helmet

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Airoh